Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com
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Seth Godin - The Song of Significance: Podcast E165
Season 8 · Episode 165
Monday, May 29, 2023 • Duration 40:43
In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.
Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.
Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.
He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.
He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.
We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.
Topics covered in this episode: Links mentioned in this episode: Bonus:
Mini Podcast S7E155 - 5 Reasons why you should regularly review your previous work
Season 7 · Episode 155
Friday, March 25, 2022 • Duration 10:01
Yesterday, I wrote about the 5 reasons you should regularly review your previous work.
I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.
The 5 reasons are:
See the evolution of your creative output
Be inspired to generate new ideas
Overcome previous challenges
Evaluate your creative productivity
Assess your trends and direction
Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.
Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
We speak about what we can learn about creativity from different cultures around the world.
Topics covered in today's episode:
00:03:00 - Fredrik's journey with learning about creativity from places we normally don't go
00:04:30 - The difference between being an expert and explorer
00:05:45 - What he learned about the child of a prostitute in a slum in India: Sufferender - accepting the fact that you are suffering, and not letting that stop you
00:11:30 - Thailand paper artist: Sabai Sabai - Things are going to be ok. Take an idea nap when you're feeling blocked
00:15:30 - Icelandic word Heimskur, means Idiot, but specifically someone who did not steal ideas from overseas and instead stayed where they were
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.
Topics covered in today's episode:
00:01:45 - People don't want to join a company, they want to join a crusade
00:02:30 - What are you fighting for?
00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40)
00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed
00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work
00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people
Quote from the episode:
How to find out the purpose of your organisation, ask these two questions of your people:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at
Podcast S3E60: Hakan Ozan - Building an ISO standard for innovation management
Thursday, May 14, 2020 • Duration 16:24
In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking.
Topics covered in today's episode:
00:01:00 How hype can be used as a tool
00:02:30 How hype affects the way we learn about and understand new ideas
00:04:00 Hype is accidental fooling
00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader
00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy)
00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion
00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise
00:17:45 Always consider the context of what you are reading and hearing
Links mentioned in today's episode:
Book: Smoke & Mirrors: How Hype Obscures the Future and How to See Past It Paperback https://amzn.to/2wCkd9q
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
Podcast S3E56: Philippe de Ridder - the Low Touch Economy & how companies must react
Thursday, April 16, 2020 • Duration 22:47
In today's episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder.
We speak about how the world has changed due to the 2020 Coronavirus, how companies will need to adjust their strategy and operations, and what will likely change with Innovation Consultancies in the coming years.
Topics covered in today's episode:
00:01:00 How Board of Innovation started by trying to help companies understand new business models
00:02:45 The Low Touch Economy and the long term impact of COVID-19
00:05:30 The habits that will change in the coming months and years, and how they will impact businesses
00:09:00 How government control will change people's behaviours
00:11:00 Scenario planning of the severity and duration of the potential Coronavirus timelines, and the impact on the company
00:15:00 Why Board of Innovation gives out so many of their tools for free on their website
00:16:30 How the innovation services industry will change over the coming years, as companies stop investing in innovation theatre and more investment will go into strategy and delivery
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees
00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like
00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation
00:18:00 - How different teams appear to define the ambition of innovation differently
00:22:45 - The top 10 challenges to innovation in companies
00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing
00:30:00 - The top 8 enablers of innovation success
00:33:45 - Innovation teams are choosing to work in a hybrid manner
00:41:00 - The trends with hiring and innovation team sizes
00:44:30 - How budgets for innovation teams are falling compared to previous years
00:47:15 - Not enough innovation leaders are acting like intrapreneurs
00:50:00 - This is the year where innovation teams either prove their value or experience pruning
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
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