I Don't Know Who Needs To Hear This – Details, episodes & analysis

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I Don't Know Who Needs To Hear This

I Don't Know Who Needs To Hear This

Amy

Business

Frequency: 1 episode/4d. Total Eps: 19

Buzzsprout

I Don't Know Who Needs To Hear This, hosted by website copywriter Amy Hanneke, is the small business podcast you need if you're TIRED of feeling like you're not doing enough in your business, like the bar is constantly getting higher, or like all the advice you get is to "just keep posting!" On this show, we're having closed-door conversations between business owners out loud - and bringing you along for it all.


*NEW EPISODES ON TUESDAYS*

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Recent rankings

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Apple Podcasts

  • 🇨🇦 Canada - marketing

    08/02/2026
    #90
  • 🇨🇦 Canada - marketing

    07/02/2026
    #57
  • 🇩🇪 Germany - marketing

    02/12/2025
    #86
  • 🇩🇪 Germany - marketing

    01/12/2025
    #42
  • 🇺🇸 USA - marketing

    01/11/2025
    #93
  • 🇺🇸 USA - marketing

    31/10/2025
    #66
  • 🇺🇸 USA - marketing

    30/10/2025
    #54
  • 🇺🇸 USA - marketing

    29/10/2025
    #50

Spotify

    No recent rankings available



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Score global : 62%


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Naming Your Offers Like A Pro With Katie Pannell

Season 1 · Episode 4

lundi 27 octobre 2025Duration 29:55

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I assume that if you’re listening to this podcast, you have a business (or you’re related to me - hi mom!) - which means you’ve also been through the struggle of naming your offers, freebies, workshops, and more. 


If this is you, I have the BEST news: Naming doesn’t have to be hard – but surprisingly enough, it SHOULD be a little…scary? In this week’s ~very~ spooky episode, I sit down with Katie Pannell of 26 And Then Some to talk through why the best names make you nervous to claim, how to tackle your offer names, and behind the scenes of her signature naming process.



// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT


If you’re not naming your offers with strategy (and you’re going for fun instead), you’re missing out on a HUGE branding opportunity.


In this episode, we yap about:


– Why feeling a little “spooked” by your name is a green flag

– How to tell the difference between scary-good and scary-wrong names

– The secret to balancing “clear” and “clever”

– Why metaphors are candy for your audience’s brain

– What makes a themed brand actually work (and what makes it cringe)

– How to tell when a name or theme fits your mission, and when it’s just aesthetic noise

– Why meaning is earned over time (and memorability matters more at first)

– When to let your ideas be weird and go all in on them anyway


// 💥 EXCLUSIVE PODCAST LISTENER DISCOUNT! 💥


Use code IDKPOD to take $50 off of Katie’s custom naming GPT, the Name-O-Matic! (affiliate link) 


// WHERE TO FIND KATIE


– Visit Katie’s website

– Follow Katie on Instagram

– Follow Katie on Threads



// MORE FROM HELLO & CO


— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!


Disclaimer: Some links in these show notes may be affiliate links, which means I may earn a small commission if you choose to purchase through them, at no extra cost to you. I only share products and resources I genuinely use, love, or would recommend to a friend. Thank you for supporting the show!


// 🛟 SEARCH PARTY SEO WORKSHOP

Join me & Mckayla of Comma Mama Co for a budget-friendly SEO workshop on November 5, 2025 at 10 am central to learn how to hunt down the exact words your ideal clients are using to Google services like yours, how to use those words correctly on your own site, and how to increase your odds of getting found by them. Click here to save your seat!

Doing The Damn Thing With Jess Freeman

Season 1 · Episode 3

lundi 27 octobre 2025Duration 30:53

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If you’ve ever overthought a good idea right out of existence, this episode’s your permission slip to stop doing that. I sat down with Jess Freeman, web designer, SEO strategist, and founder of The Ordinary Business, to talk about how she turned a random Threads post into a full-blown summit and podcast in under four months. 



// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT


Stop overthinking that idea and just do it. You can figure it out on the way.


In this episode, we yap about:


– How The Ordinary Business went from a snarky Threads post to a 90-speaker summit

– Listening when your audience says “we want this” (and letting that be enough)

– Why overthinking is just perfectionism in a cuter outfit

– Creating momentum you can actually sustain

– Letting yourself pivot, even after you swore something off

– What “ordinary” success looks like when you’re not chasing seven figures

– The underrated magic of caring more about impact than optics



// WHERE TO FIND JESS


– Visit Jess’s website

– Follow Jess on Instagram

– Follow The Ordinary Business on Instagram

– Visit The Ordinary Business + grab your replay pass



// MORE FROM HELLO & CO


— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!



// 🛟 SEARCH PARTY SEO WORKSHOP

Join me & Mckayla of Comma Mama Co for a budget-friendly SEO workshop on November 5, 2025 at 10 am central to learn how to hunt down the exact words your ideal clients are using to Google services like yours, how to use those words correctly on your own site, and how to increase your odds of getting found by them. Click here to save your seat!

Creating A Content Rabbithole With Jamar Diggs

Season 1 · Episode 2

lundi 27 octobre 2025Duration 39:21

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If you’re perpetually exhausted from all-consuming content creation that doesn’t do ANYTHING to help you find new clients (or book them), this is the episode for you. I sat down with Jamar Diggs, a Youtube marketing expert for service providers who needs you to know that YOU ARE WORKING TOO HARD!


// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

You’re making content creation too hard – and you’re giving away too much for free.


In this episode, we dive into:


– Why you need a STRONG “top of funnel” platform if you want to be discovered

– What “funnels” actually mean for your business if that felt too ~GirL BoSs~ to hear

– How choosing a platform conducive to getting found saves you time

– How to infuse all of your content with thought leadership (so it doesn’t blend in)



// WHERE TO FIND JAMAR


– Download Jamar’s free 90-minute YouTube quick-start guide!

– Follow Jamar on Threads

– Follow Jamar on Instagram

– Subscribe to Jamar’s YouTube channel

– Join Jamar’s Low Lift Club and turn YouTube into your most reliable lead generator!



// MORE FROM HELLO & CO


— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

// 🛟 SEARCH PARTY SEO WORKSHOP

Join me & Mckayla of Comma Mama Co for a budget-friendly SEO workshop on November 5, 2025 at 10 am central to learn how to hunt down the exact words your ideal clients are using to Google services like yours, how to use those words correctly on your own site, and how to increase your odds of getting found by them. Click here to save your seat!

I Don't Know Who Needs To Hear This Trailer

Episode 1

mercredi 15 octobre 2025Duration 05:16

Send us a text

Welcome to I Don't Know Who Needs To Hear This! I'm your host, Amy Hanneke - and I can't wait to bring you the show for business owners who are tireddd of feeling like the bar is getting constantly higher. On this podcast, we're having the closed-door conversations out in the open, getting you the *actual* business advice (and perspective) you're craving, and swearing our little hearts out in the process.


For more info and show notes, visit:


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