How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing – Details, episodes & analysis

What if your Webinar ads are still going strong after one whole year?

Normally, we’d pull the life support on such an old and dusty ad within weeks…

…to prevent people from getting bored looking at the same ads over and over again.

But there ARE exceptions to the rule.

For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.

More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.

That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).

You’ll learn how to craft an amazing video ad, specifically:

• How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)
• How to make people CURIOUS enough to want to read or watch MORE
• Knowing when to REFRESH your ad and when to CHANGE

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.

Obviously, that’s going to be a great help when it comes to marketing your webinars.

But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?

The short answer is: no… because everyone is doing it. 

The long answer is: no… because you need something else too.

And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!

(And in the process, helping him get six figures in sales!)

Today, I’m going to break down the 5 specific things we did to help our client achieve that.

You’ll discover:

• What data to look at to differentiate between what’s working - and what’s trash
• How to create an EFFECTIVE sales funnel for your webinars
• How to turn your landing page from generic… to irresistibly SEXY to your clients
• Why it’s important to keep refreshing your ads
• How annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can be

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.

Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.  

As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!

And that’s just one of the THREE common mistakes we’ll be talking about in this episode!

2024 has rolled in and with it, things are just a little bit different.

So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!

In this episode, you’ll discover:

• Why data collection is important when it comes to boosting your ROAS
• A powerful two-step approach that can reduce cost per lead up to 40%
• Why awesome copywriting or video can’t help you if you’re missing this one thing

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.

If you’ve ever wondered why your ads are not performing as well as they should, here’s why:

Everyone seems to be copying each other’s ads. 

No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.

If you are emulating the gurus with your ads… 

… Or simply asking ChatGPT to create the ad for you… 

… You’re gonna end up seeing your money turn into smoke.  

Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. 

And in this episode, we’ll be discussing 7 ways to help you achieve that.  

You’ll discover:

• How to take advantage of current trends to get more people hooked
• How generating controversy can be an EFFECTIVE technique
• How to make your idea, whether new or old, seem FRESH to your customers
• The way to craft hooks that suit your ads and reel people in

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you looking to cut down on your webinar’s advertising costs?

After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.

In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.

Yeah - it’s THAT impactful.

I’d even go so far as to say it’s our #1 secret sauce to winning with ads. 

So if you’re interested in slashing down that webinar lead cost then this episode is for you.

You’ll discover:

• What a Customer Avatar is, and why it’s important to develop one
• How easy and effective it is to do AI-assisted market research
• How to understand what your customer REALLY wants through their pain points and desires
• How to translate your research data into HIGHLY effective ads 

PS: While these tips are primarily for webinars, they apply to any business, really. 

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

We’re on a mission to make webinars sexy (and profitable) again.

Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits!

Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead.

If you’re looking for a very sexy profit on your webinars, then start here.

You will discover: 

• The first and most important element of marketing that most people forget 
• The simple way to differentiate yourself and make people remember you. 
• The costly mistake people make when advertising on social media 
• The one tip that could double your Webinar page’s sign up rate 
• How to guarantee your video ad will work

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What’s this show all about? 

And as a Business Founder, how will it profit you? 

No, it’s not an 18+ rated podcast. 

And no one is actually getting nude (sorry fellas!)

But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.   

In this episode we’re gonna set the stage for this podcast. 

WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive. 

We’ll also explain why we started this podcast. 

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event.

If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. 

And that’s by a simple paradigm shift to make your webinars profitable again!

You’ll learn:

• How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approach
• How to get sales from the 70% of prospects who DON’T attend your webinar
• How adding low-ticket offers can turn your webinars profitable again.  
• A simple but overlooked tactic to change prospects into paying customers 

#WebinarMarketing #HighTicketSales #HighTicketCoach #SellingOnWebinars #WebinarSales #WebinarROAS

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

How do you make your webinar stand out in a marketplace that has thousands of webinars?

It’s not easy in 2024…

Ads just keep getting more and more expensive these days.

While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns.

But here’s the good news…

It’s not impossible. And it doesn’t have to cost you your life savings.

These 4 best practices will help your webinar kick butt no matter what.

In this episode, you’ll discover:

• Why there’s riches in niches
• Why you need to solve your client’s ‘bleeding neck problem’
• What industry giants use to stand out from the competition
• How to be controversial… and be LOVED for it

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you spending more than you earn on your Webinars?

You’re not alone. 

Marketing Webinars effectively is getting harder and harder each day.

And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure.

Discover how a high-converting webinar funnel can change the game for you in this podcast.

Here’s what you’ll learn in this episode:

• How our Radical Webinar Framework gets you MORE PROFITS
• Why a winning Landing Page converts your leads into SALES
• How to qualify your leads to get the BEST results
• How to nurture your registrants to increase Webinar attendance rate

If you’re looking for a secret weapon to supercharge your Webinar profits without having to overly contribute to Zuckerberg’s fancy Hawaiian home, then start here. ⚡

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com