Bro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks – Details, episodes & analysis

Ever had to promote a live event on short notice and a shoestring budget?

Chances are, it’s gonna suck.

Good news is that it’s possible to turn things around with laser-focused marketing.

With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off.

You’ll discover:

• The one ‘attraction’ that  can make participants beg you to take their money
• How we used local buzz to turn our client’s event into a must-attend
• What types of partnerships we tapped into that got us free advertising
• The strategy to sell tickets 10x faster to this event

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

So they say 9 out of 10 marketing campaigns fail. 

And 95% of businesses fail in the first 10 years. 

One thing I’ve learnt being in business for over 20 years is that…

… Setbacks are a normal part of it.

The difference is whether it breaks you… or makes you.

In this episode, you’ll learn about:

• How legends from the 80s used to do things (and why modern marketers are lucky!)
• What I do when I have a failed campaign 
• My big 4 setbacks in my business journey… and how I overcame them

If you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.

Obviously, that’s going to be a great help when it comes to marketing your webinars.

But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?

The short answer is: no… because everyone is doing it. 

The long answer is: no… because you need something else too.

And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!

(And in the process, helping him get six figures in sales!)

Today, I’m going to break down the 5 specific things we did to help our client achieve that.

You’ll discover:

• What data to look at to differentiate between what’s working - and what’s trash
• How to create an EFFECTIVE sales funnel for your webinars
• How to turn your landing page from generic… to irresistibly SEXY to your clients
• Why it’s important to keep refreshing your ads
• How annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can be

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.

Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.  

As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!

And that’s just one of the THREE common mistakes we’ll be talking about in this episode!

2024 has rolled in and with it, things are just a little bit different.

So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!

In this episode, you’ll discover:

• Why data collection is important when it comes to boosting your ROAS
• A powerful two-step approach that can reduce cost per lead up to 40%
• Why awesome copywriting or video can’t help you if you’re missing this one thing

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.

If you’ve ever wondered why your ads are not performing as well as they should, here’s why:

Everyone seems to be copying each other’s ads. 

No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.

If you are emulating the gurus with your ads… 

… Or simply asking ChatGPT to create the ad for you… 

… You’re gonna end up seeing your money turn into smoke.  

Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. 

And in this episode, we’ll be discussing 7 ways to help you achieve that.  

You’ll discover:

• How to take advantage of current trends to get more people hooked
• How generating controversy can be an EFFECTIVE technique
• How to make your idea, whether new or old, seem FRESH to your customers
• The way to craft hooks that suit your ads and reel people in

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you looking to cut down on your webinar’s advertising costs?

After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.

In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.

Yeah - it’s THAT impactful.

I’d even go so far as to say it’s our #1 secret sauce to winning with ads. 

So if you’re interested in slashing down that webinar lead cost then this episode is for you.

You’ll discover:

• What a Customer Avatar is, and why it’s important to develop one
• How easy and effective it is to do AI-assisted market research
• How to understand what your customer REALLY wants through their pain points and desires
• How to translate your research data into HIGHLY effective ads 

PS: While these tips are primarily for webinars, they apply to any business, really. 

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

We’re on a mission to make webinars sexy (and profitable) again.

Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits!

Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead.

If you’re looking for a very sexy profit on your webinars, then start here.

You will discover: 

• The first and most important element of marketing that most people forget 
• The simple way to differentiate yourself and make people remember you. 
• The costly mistake people make when advertising on social media 
• The one tip that could double your Webinar page’s sign up rate 
• How to guarantee your video ad will work

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What’s this show all about? 

And as a Business Founder, how will it profit you? 

No, it’s not an 18+ rated podcast. 

And no one is actually getting nude (sorry fellas!)

But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.   

In this episode we’re gonna set the stage for this podcast. 

WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive. 

We’ll also explain why we started this podcast. 

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. 

But to have your webinars consistently be profitable? 

Now that’s a different story.

That’s why this case study is important…

It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.

So if you want to learn the following:

• How changing the core message can skyrocket your ad’s effectiveness
• Why you need to create and test several different ads to boost ROAS
• What to do when you have winning ads – do you keep them, or tweak them?

Then tune into today’s special case study episode of Founders Go Naked.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

People are wired to win.

That’s why the Challenge Funnel is so powerful…

It taps into a primal desire to prove ourselves.

By giving participants small wins each day, you make them believe that they can achieve great things with your solution. 

More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.

That’s why challenges are so effective for selling high ticket offers.  

This episode, I’ll show you how to build the perfect Challenge Funnel…

You will learn:

• How to retarget your leads so they stay engaged with you
• Why an optional ‘premium experience’ gives you the best quality leads
• How to engineer a multi-day challenge that wins your participants’ trust
• How small wins lead to BIG outcomes (for you and the participants!)

This funnel gets fantastic results if you do it right – so don’t miss out!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com