How I Became ... – Details, episodes & analysis

Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards.

Jack originates from Glasgow and is a Fellow, a board member, an examiner, an advisor, a judge, a writer and a speaker and has received the epic honour of being selected as the D&AD President for 2023/24.

Part 2 of Jack’s story dives into the pressures of perfectionism, overcoming life-threatening surgery, and invaluable career advice for young creatives.

We discuss:

-Becoming a creative director and nearly getting fired

-The differences women faces in the workplace

-Dealing with perfectionism and anxiety

-Getting a kidney transplant from your brother

-Resigning from your job and starting your own agency

-Buying a holiday park…

-The importance of teaching creative subjects at school

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Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards. In this episode, we explore the journey of growing up in Glasgow, discovering a passion for graphic design, and the crucial role determination plays in achieving success. We Discuss: - Growing up in the high-rise flats of Glasgow - Experiencing your parents' separation at 15 - Cultivating a passion for art and graphic design - Landing what seems to be your dream job - Meeting a person who will transform your life - Applying to and getting into art school - Winning a coveted D&AD Pencil ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Recorded Live At SXSW 2024 At The British Music Embassy.

We sat down with Co-Producer Adam Strawford and Skepta at SXSW to discuss his debut film Tribal Mark.

Flipping the script on James Bond, Tribal Mark is the first glimpse of a complex Black Secret Service story that Skepta, together with co-director Dwight Okechukwu, have been working on since 2021.

We discuss:

- Embracing Nigerian heritage in the UK

- Bringing Tribal Mark from vision to reality

- Tips for aspiring creatives

- Crafting a superhero for Black actors

- Advocating for diversity on set

- Transforming challenges into creative fuel

Chapters:

(00:00:00) Idris Elba and the Black Secret Service

(00:01:05) Supporting the Podcast's Growth

(00:02:31) The Creation of Tribal Mark

(00:03:51) Dissociation and Paranoia in the Character

(00:05:02) Turning Passion into Fruition

(00:06:16) The Origin Story of Tribal Mark and His Immigration Experience

(00:07:23) The Relationship with Food as an Immigrant

(00:08:31) Nigerian Restaurant Recommendations in Austin

(00:09:36) The Pain of Nigerians

(00:10:42) Tribal Mark: Creating a Superhero for Black Actors

(00:11:51) Creating Representation in the Film Industry

(00:12:54) Feeling Safe in the Nigerian Film Industry

(00:14:02) The Future of Tribal Mark

(00:15:07) Creating a New James Bond

(00:16:16) Making an Impact through Storytelling and Identity

(00:17:23) The Power of Self-Control

(00:18:26) Unscripted Projects and How to Stay Updated

(00:19:30) Filming Techniques and Animation Ideas

(00:20:45) Animated and Dramatic Nigerian Scenes

(00:21:52) Representing Africa in Film

(00:23:03) Growing Up in London and Being African

(00:24:03) Immigrant Stories

(00:25:14) Pushing Through Negativity and Struggle

(00:26:36) The Misconceptions of Money in Other Countries

(00:27:44) The Artistic Process in Filmmaking

(00:28:44) Layers of Reference in the Film City of God

(00:29:54) A Trip to Nigeria

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh

Recorded Live At SXSW 2024 At The British Music Embassy. Frank Turner kickstarted his musical journey as the frontman of post-hardcore outfit Million Dead, later transitioning to a predominantly acoustic solo career after the band's disbandment in 2005. Throughout his solo career, Frank has launched nine studio albums, with his latest release, "FTHC," hitting the number 1 spot on the UK albums chart in 2022, just a week after its debut. In the second instalment of a four-part special recorded at SXSW, we explore themes of pursuing one's dreams despite contrary opinions, resisting conformity, and confronting the challenges of addiction. We discuss: -Being sent to boarding school at 8 years old -Securing a scholarship to Eton -Picking up the guitar at 11 and forming a band -Drawing inspiration from Joe Strummer and immersing in the Punk scene -Engaging in band performances and touring -Embarking on the first tour at the young age of 16 -Going to Cambridge University or never returning home again -Navigating a journey marked by struggles with addiction -Transitioning into the realm of Acoustic/Folk music -Not being confined to one specific box

Chapters: (00:00:00) The Start of a Folk Album Journey (00:01:41) Reinventing and Sustaining Success (00:03:29) Childhood in Hampshire (00:05:14) Sent Away to Boarding School (00:06:47) Privatized Education and Elite Schools (00:08:20) Boarding School Experience and Punk Influence (00:10:02) Discovering the Punk Scene (00:11:30) The Class Stratification in the UK Music Industry (00:12:59) Following My Own Path (00:14:36) Discovering Iron Maiden (00:16:08) Discovered Punk Music (00:17:40) Hardcore Bands and Underground Shows (00:19:11) Punk and the Straight Edge Movement (00:20:38) Pursuing a Career in the Music Industry (00:22:09) Estranged relationship with father (00:23:53) Beginnings with Drugs (00:25:26) The North London Music Scene (00:26:55) Struggling with a Work-Life Balance (00:28:19) The Nihilistic Period (00:29:51) My Musical Journey (00:31:30) Transition to Folk Music (00:33:06) Following an Artistic Imperative (00:34:35) Encouraging Artistic Experimentation (00:36:10) Ambition and Success in the Music Industry (00:37:35) Frustrating Times and Handling Success (00:39:00) Doing Things My Way (00:40:27) A Poem: Finding Inspiration and Filling Empty Rooms ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh

With over 25 years of experience spanning global network and medium-sized independent advertising, integrated, and digital agencies, Mat brings a wealth of expertise in creative, and digital strategy. Beginning his career as a Senior Account Manager at Ogilvy in the early 2000s, Mat has since climbed the ranks and successfully established and sold his own companies.

Currently serving as CEO of the Amigo Partnership, an integrated creative agency, Mat leads a team dedicated to seamlessly integrating human and artificial intelligence to enhance the effectiveness and efficiency of every stage of the creative process. From commercial insight and creative ideation to emotional engagement and evaluation, their approach ensures deeper, smarter, stronger, and faster commercial impact for their clients.

In this week's discussion, Mat shares valuable insights for business owners, delves into the entrepreneurial mindset and explores the transformative potential of AI in shaping the future of businesses.

We discuss:

- Growing up in a family of entrepreneurs and engineers

- Commencing your marketing career in Australia

- Returning to London and joining Ogilvy

- Contemplating entrepreneurship and launching your own venture

- Building a thriving business, expanding its reach, and eventually selling it

- Experiencing a transformative epiphany while on vacation

- Taking a period of gardening leave for reflection

- Inception of the agency 'Amigo Partnership'

- Achieving a turnover exceeding one million pounds

- Exploring the impact and implications of AI

Chapters:

(00:00:00) Seeking Happiness and a New Beginning

(00:03:51) Influences and Inspiration

(00:07:43) A Fascination with Advertising and Marketing

(00:11:38) Starting a New Agency

(00:15:14) Setting Yourself Up for Success

(00:19:10) Starting a Company: Dreams and Passions

(00:22:59) Taking Calculated Risks and Managing Costs

(00:26:27) Increasing Your Pipeline through Networking

(00:30:35) Building a Boutique Network

(00:34:34) The Calculation for Selling Your Company

(00:38:30) The Moment of Realisation

(00:42:30) Taking a Risk and Exiting the Business

(00:46:25) Reflections on Leaving a Company and Starting a New Venture

(00:50:19) Differentiation and Collaboration in Business

(00:54:14) Highlights from Recent Projects

(00:58:11) Breaking Through Revenue Growth Barriers

(01:02:18) Filling Talent Gaps, Empowering Diversity in the Workplace

(01:06:15) The Goldman Sachs 10ks SB course

(01:10:26) Augmented Creativity and Intelligent Progress

(01:14:29) Understanding your audience and AI integration in business

(01:18:21) Adding Value through AI in the Service Industry

(01:22:32) Advantages and Concerns of AI in Business

(01:26:40) The Machine's Lack of Empathy and Potential Bias

(01:30:51) The Potential Danger of AI-generated Content

(01:34:43) Supporting Children to Live Their Best Life

(01:38:34) The Superpower of Dyslexia

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh

Paul Wright, as Head of Uber Advertising for Uber UK&I, spearheads a dedicated team focused on driving business success. His career journey began at Sky, transitioning from TV sales to the burgeoning commercial web arena. Along the way, he co-founded a sports-focused ad network and held pivotal digital roles at Bauer and AOL.

Venturing into Apple's inaugural ad business, iAd, Paul assumed leadership across international markets. He's also played integral roles in various Adtech ventures, notably contributing to Sizmek's acquisition by Amazon in 2019. A fervent advocate for the potency of digital advertising in bridging brands with consumers, Paul champions diversity and inclusion in the workplace.

In this week's episode, we delve into strategies for scaling businesses, addressing workplace bullying, and offering valuable advice for aspiring entrepreneurs.

We discuss:

- Childhood spent in a boarding school environment

- Commencing career journey at Lloyds Bank

- Securing a position at the then-unknown TV company, Sky

- Witnessing the emergence of the internet era

- Going bust on the first day of the 2002 World Cup

- Establishing and expanding the first business venture

- Extracting valuable lessons from roles at Apple and Amazon

- Confronting workplace bullying challenges

- Managing dyslexia while navigating career challenges

- Embracing a new career path with Uber 

Chapters:

(00:00:00) Overcoming Challenges: Dyslexia to Entrepreneurship

(00:04:18) Uber Ads and Brand Targeting

(00:08:11) Creating an Ecosystem within Uber

(00:12:09) Unusual Upbringing and Starting in Advertising

(00:16:080) The Revolution of Sky TV

(00:20:02) The Rise and Fall of Sports.com

(00:23:56) Starting a New Business

(00:27:41) Starting a Business and Seeking Funding

(00:31:32) The Sales Process and Validation

(00:35:38) Finding Opportunities After Unemployment

(00:39:34) From Omnicom to Apple: A Journey in Digital Advertising

(00:43:28) Working with Eddie Cue at Apple

(00:47:39) The Second Bounce of the Ball

(00:51:45) Dyslexia and Entrepreneurship Challenges

(00:55:38) Embracing Neurodiversity in the Workplace

(00:59:29) Managing a Team During Uncertainty

(01:03:14) The Importance of Values in Business

(01:07:14) Dealing with Workplace Bullying

(01:11:14) Strain on Relationships and Confidence Issues due to Bullying at Work

(01:15:34) The Importance of Listening to Teams and Preventing Bullying

(01:19:43) Culture and Leadership Training

(01:23:32) Joining Uber and Building a Team

(01:27:19) Building Trust and Providing Value

(01:31:10) Collaboration and Feedback in Leadership

(01:35:12) Learning from Pirates and the Hype Cycle of AI

(01:39:01) The Business Model of AI and its Impact

(01:43:04) Leading a Team in an Uncharted Direction

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh

Recorded Live On Stage At SXSW 2024 At The British Music Embassy

During the early '90s, Simon Williams pioneered the renowned indie label Fierce Panda, which became synonymous with launching singles by iconic bands such as Coldplay, Supergrass, Death Cab For Cutie, Ash, Keane, The Maccabees, and numerous others. Serving as a cornerstone of London's independent music scene, Fierce Panda bridged the gap between the UK's vibrant musical underground and mainstream charts.

In one of four special episodes filmed at SXSW, we delve into the Britpop era of the '90s, addressing topics ranging from coping with suicide and mental health struggles to emphasising the importance of vocalising one's experiences.

We discuss:

- Childhood in Clapton

- Coping with the loss of your father at the tender age of 5

- Emergence of Britpop and Grunge movements

- Transitioning from NME to establishing your own record label, Fierce Panda

- Collaborating with renowned artists such as Coldplay, Keane, The Bluetones, and others

- Releasing the single that transformed Coldplay's trajectory

- Navigating mental health challenges during a difficult period in 2019

- Offering advice and support for individuals grappling with their mental health

Chapters:

(00:00:00) Finding a Way Out

(00:01:00) Unscripted Journeys of Inspirational Figures

(00:02:14) Simon Williams: The Journey

(00:03:22) Celebrating Life

(00:04:29) Uncovering a Childhood Trauma

(00:05:38) The Subconscious Impact of Personal Trauma

(00:06:42) The Birth of the Camden Town Scene

(00:07:45) Starting Out with Compilation EPs

(00:08:50) Bands on Major Labels and Cold Play's Journey

(00:09:54) Changing the Music Scene in 1999

(00:10:58) Reflecting on the Journey of Fierce Panda

(00:11:58) Mental struggles and the music industry

(00:13:05) A Personal Journey through Mental Health

(00:14:07) A Close Call and a Lifeline

(00:15:13) Seeking Help for Mental Health

(00:16:14) A Mission to Keep You Alive

(00:17:18) Writing as Therapy and Reflection

(00:18:17) Embracing Life and Overcoming Mental Challenges

(00:19:21) Celebrating 30 Years

(00:20:31) Ignoring the Advice of Others

(00:21:33) Challenges in the Music Industry

(00:22:32) The Power of Being Honest with Yourself

(00:23:37) Celebrating 30 Years of Fierce Panda

(00:24:44) A Boiling Pot: The Journey of an Artist

(00:26:07) Birthday Wishes from Friends and Fans

(00:27:33) Happy 30th Anniversary to Fierce Panda Records

(00:28:38) Not actually dead yet

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh

Alison Hutchinson CBE, CEO of Pennies, an award-winning fintech charity, also serves as Senior Independent Director at DFS plc, Yorkshire Building Society, and Foresight Group Holdings Ltd. Awarded a CBE in 2016 for her contributions to the economy and charities, Alison has a diverse background, including 15 years at IBM overseeing global operations, leading e-commerce solutions in the financial services sector, and serving as CEO of a digital subsidiary joint venture with Accenture and Barclays at Barclays Bank. Her tenure at The Kensington Mortgages Group PLC as Group CEO culminated in a successful sale to Investec in 2007 just before the financial market crisis.

In this episode, we delve into the keys to business success, underscore the significance of diligent work ethic, and share invaluable career insights.

We discuss:

- Growing up in West Scotland

- Early exposure to family businesses from the age of 8

- Commencing University studies at the young age of 16

- Navigating the loss of your father

- Embarking on a career journey at IBM

- An encounter with a special individual during a skiing trip

- Ascending to the role of CEO at Barclays B2B

- Balancing decisiveness with compassion in leadership

- Guiding a company through the challenges of a financial crisis

- Transitioning to the role of CEO at Pennies, marking a significant career change

Chapters:

(00:00:00) The Importance of Career Change and Impact

(00:04:17) The Mission of Penny and Digital Giving

(00:08:18) Growing Business Independently

(00:12:23) Valuing and Supporting Employees

(00:16:09) Overcoming Challenges in Dance

(00:20:05) Advice to My Younger Self, Building Inner Strength

(00:24:17) Handling Grief and Moving Forward

(00:28:28) Starting my Journey at IBM

(00:32:31) IBM's Position in the Global Smart Card Market

(00:36:21) A Ski Trip Love Story

(00:40:24) A Tough Time in Tamworth

(00:44:19) The Importance of Asking for Help

(00:48:20) Presenting to the CEO of IBM

(00:52:25) Joining Barkley's B2B

(00:56:25) Transformations and Restructuring

(01:00:35) The Importance of Mentors and Tough Conversations

(01:04:39) Lending to the Self-Employed

(01:08:26) The CEO Offer and Decision Making

(01:12:13) Challenges and Decisions in the Financial Crisis

(01:15:57) Transitioning to a New Chapter

(01:19:49) The Birth of a Charity

(01:23:46) Running a Charity Business

(01:27:47) Finding Balance and Managing Energy in Life

(01:31:48) Living Honestly and Making Choices

(01:36:03) Giving Back to Communities

(01:39:50) Sharing Ideas and Technology in the Charity Sector

(01:44:13) Boosting Charity through Technology and Teamwork

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh

With over three decades of immersion in the Music Industry, Phil boasts extensive experience, particularly on the International stage. His career spans collaborations with major and independent record labels, wherein he has played pivotal roles in the development, marketing, and promotion of artists and catalogues across diverse musical genres, both in the UK and globally. 

He’s worked with the likes of Amy Winehouse, David Bowie, Queen, Barry White and many more 

Currently serving as a Music Industry Specialist and consultant for the UK government's Department for Business & Trade, Phil dedicates his expertise to the advancement of the industry at large.

Phil is one of the key people behind making the British Music Embassy what it is today. A key event in the SXSW festival that promotes some of the best new music talent in the UK.

It was here that Charles and Ashley hosted a live episode of How I Became with Skepta. Episode coming soon…

Through Episode 48, Phil shares invaluable insights on goal pursuit, navigating job loss, and the fundamental value of treating everyone with respect. 

We discuss:- Growing up in Newcastle upon Tyne

- Navigating the challenges of your parents' divorce during childhood

- Forming a band during your teenage years, igniting your passion for music

- Embarking on your career journey in the dynamic realm of the music industry

- Pouring your heart and soul into chasing your dreams

- Collaborating with iconic figures such as Barry White, David Bowie, Queen, Blur, Iggy Pop, and Amy Winehouse

- Experiencing a pivotal moment of realisation: "I don't want to go to work today..."

- Ascending to the role of Director at EMI International, a prominent business group and record label conglomerate

- Facing the unexpected challenge of job loss

- Transitioning to a role as a Music Specialist for the Department for International Trade

- Championing positive changes and initiatives to uplift the music industry

Chapters:

(00:00:00) A Change of Career Journey

(00:03:12 ) Working with Artists from Chrysis Records to EMI

(00:06:53) Growing Up in the North of England

(00:10:25) Surviving a Traumatic Childhood

(00:13:50) Early Gigs and Memories

(00:17:11) The Rise of Pirate Radio Stations

(00:20:28) Career Entry into the Music Industry

(00:23:59) The Birth of Commercial Radio

(00:27:28) Working with David Bowie

(00:30:56) Iggy Pop's Interview Mishap

(00:34:43) Meeting Iggy Pop at the Hotel Bar

(00:37:59) Pursuing Goals and Making Career Changes

(00:41:23) Working at Polydor Records in the 1970s

(00:45:07) The Cure and Motorhead Backstage at the Reading Festival

(00:48:37) Discovering Queen's Hit Record

(00:51:55) A Change of Career Paths

(00:55:17) Transitioning to International Marketing

(00:58:30) Doing What You Love

(01:01:47) Transition to Emi International

(01:05:29) A Change in Management Perspective

(01:08:58) Finding a New Job Opportunity

(01:12:25) Moving Forward and Embracing Opportunities

(01:15:56) Meeting influential people in the music industry

(01:19:27) Trade Missions and Showcases in the Music Industry

(01:22:48) Showcasing Amy Winehouse

(01:26:10) The Birth of the British Music Embassy

(01:29:39) Part One: Telling His Journey

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh

Natalie Campbell MBE, an acclaimed social entrepreneur and distinguished broadcaster, assumes the role of Co-CEO at Belu Water during the day—a beverage enterprise prioritising people and the environment. Belu's impactful contributions to WaterAid have surpassed £5.4 million, aiding WaterAid's mission to provide clean water, decent toilets, and improved hygiene worldwide. Recently appointed as the Chancellor of The University of Westminster, Natalie unveiled the groundbreaking 'Chancellor's Circle' initiative during her installation. This initiative seeks to forge connections between London businesses and the student community, fostering a symbiotic relationship.

In a bold move, Natalie is now running for the Mayor of London in the 2024 election. Join us as we delve into Natalie's inspiring life narrative, explore her perspectives on London's current state, and discover why Natalie believes she should be your next Mayor of London… voting is on the 2nd March.

We discuss:

- Nurtured in a Jamaican family

- Deciding to become a CEO at the tender age of 15

- Confronting discrimination challenges during university years

- Activating the entrepreneurial spirit and entering "business mode"

- Establishing a personal clothing franchise venture at the age of 21

- Overcoming the setback of franchise bankruptcy

- Transcending as a board member, impacting and transforming lives

- Assuming the role of Co-CEO at Belu Water merely three weeks before lockdown

- Embracing the ambitious goal of becoming the Mayor of London

- Compelling reasons why your vote should go to Natalie Campbell... 

Chapters:

(00:00:00) Broken National Politics

(00:03:28) Boldness and Leadership

(00:07:05) The Independent Streak

(00:11:08) Growing Up in a Nonconventional Way

(00:15:17) The Importance of Living in the Present Moment

(00:18:59) Navigating Challenges and Becoming the CEO

(00:22:56) Chasing Freedom and Overcoming Racism and Challenges

(00:26:39) Becoming a Morgan Girl

(00:30:19) Bankruptcy and Starting Over as an Entrepreneur

(00:34:00) Facing Personal and Public Failure

(00:37:28) The Hustle and Determination

(00:41:12) The Role of an Entrepreneur in Leadership Positions

(00:44:36) Joining boards and creating change

(00:48:06) Applying for Opportunities despite Fear

(00:51:51) Leading through Challenging Times

(00:55:32) Sustainability and Environmental Commitment

(00:59:02) Investing in Climate Activities and Learning and Development

(01:02:45) The System and the Desire for Power

(01:06:33) Running for Mayor of London

(01:10:09) Signature Collection Process

(01:13:59) Winning the Mayor's Election with New Voters

(01:17:35) Rebuilding trust with the Met police

(01:21:10) Embracing Fun and Joy in Life

(01:25:10) Finding Time for Myself and Exploring London

(01:28:45) Connecting with Authenticity

(01:32:53) A Journey of Trailblazing

(01:36:40) T-shirt with the poems

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh