How Do I Podcast? – Details, episodes & analysis

When everyone else is making shorter videos and putting things behind pay walls Caleb Ralston has given away the most valuable personal branding course on the internet completely for free, and he’s not stopping there.  If his name sounds familiar before he started Ralston Caleb built and led the Hormozi’s 18 person media team and grew their audience from 1.2M to over 11.5M and generated over 3 Billion organic impressions in 12 months. Before that he was part of GaryVee’s team and grew his Tiktok following from 300K to 3.5M in 3 months.  In a world that is becoming saturated with AI Caleb believes that a strong personal brand is your greatest business advantage and he is passionate about creating not just likes … but a legacy.  We chat about:  🎙️What most content creators and podcasters get wrong 🎙️The secret to retention (even when your videos are over 6hrs long!)  🎙️How do you find and attract incredible creatives  🎙️And how do you get people to go from instagram to your long form on Youtube (it’s not what you think)  You’ll hear:  0:00 - Who is Caleb Ralston  0:21 - Why most creators fail  1:34 - Creator burnout is real  3:30 - The greatest retention hack  5:02 - Do THIS to build trust with your audience  6:22 - Should you post every piece of content?  9:19 - The two types of creators in this world  13:23 - The key to getting 690K+ views and 30,000 email addresses from a video  14:59 - Ask yourself these questions before creating any long form content  17:20 - How to get people to consume your content  20:32 - Why most podcast clips underperform  22:52 - How Caleb promotes his long form content  24:15 - The new video format Caleb is testing that has ridiculous results!  29:06 - How to decide where to repurpose your longform  34:50 - Why you shouldn’t optimise to go viral  39:05 - What to do if you can’t figure out how to stand out  41:54 - How to find the best creatives in the world  49:07 - How to create a high performance culture with contractors  54:11 - The podcast Caleb keeps coming back too   Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep11-caleb-ralston Find Caleb over on Youtube - https://www.youtube.com/@CalebRalstonInstagram - https://www.instagram.com/calebralston/?hl=enLinkedIn - https://www.linkedin.com/in/calebralston/Watch the Branding Video here - https://www.youtube.com/watch?v=Ch4Sl0POBhU and How to Lead A Creative Team here - https://youtu.be/KThtvMu0bXA?si=fGsPtjLt61dqa6e5 Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

You’ve got the podcast, made the clips … but how do you actually convert someone from scrolling on social media to listening to your podcast.  Today we’re joined by Monique Forcella aka The Socialista who has grown her following to over 90,000 people, speaks across the world, has sold millions of dollars of programs using ONLY organic marketing  and today she’s teaching you how to get people to listen (and convert) from your social media content and podcast   We chat about:  🎙️What makes content perform 🎙️The exact content calendar she’d use to grow her podcast and get people coming back week after week  🎙️The messaging you need to use if you want to create demand  🎙️What most podcasters (and creators) get wrong … It’s SO simple!!  You’ll hear:  0:00 - Why we’ve got Monique Forcella on the podcast  3:03 - What your audience are craving right now  4:44 - The four types of people who will buy (and consume) your content and offerings  8:28 - Your step by step content calendar to promote your podcast  9:21 - How to get your audience excited about your episodes  10:17 - Add this on to the end of your recording session to get more listeners  18:19 - If you have guests on your podcast … do THIS to promote your episodes 22:07 - The difference between regular content and content that converts  27:30 - How to get your audience to tell you what they want!  34:05 - Stories that convert  36:00 - This ‘story’ got Mon 40 sales in one day  39:31 - Don’t give EVERYTHING away  42:32 - How to grow your following  45:06 - Should you script your content and hooks for your podcast? 50:01 - If you feel overwhelmed about where to start listen to this    Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/d9725ec95e Find Mon over at @thesocialista - https://www.instagram.com/thesocialista_ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Have you already got a podcast but you can’t grow it? Or are you still unsure if a podcast is the right next step for you?  As part of this series I wanted to introduce Q&A episodes to work through the ACTUAL problems you struggling with.  If you’ve ever wanted to know:  🎙️How to turn your followers into podcast listeners  🎙️The 3-step pitch that gets crazy guests to say YES  🎙️Which 2 metrics you need to pay attention to to grow your podcast  🎙️Whether YOU should start a podcast tune  We cover all of this and more … if you have a question you want answered send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  0:00 - Why How Do I Podcast  1:30 - Why our first podcast has a community of over 40,000 people and still gets thousands of downloads every month  4:15 - Three steps to growing your podcast downloads  5:04 - How to optimise your profile so people can find your podcast EASILY  7:20 - The messaging shift that will make MORE people listen to your podcast  8:24 - How to automate your podcast growth strategy  10:35 - Getting your dream guests to say YES  12:43 - Whatever you do DON’T do this  14:48 - The two metrics every single podcaster should pay attention to Want to actually take action from this episode? Download the Debrief here See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ and https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast 

90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that. Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios. Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact. We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.  Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast' See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_  Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

Netflix just announced they’re launching podcasts next year, Youtube had over 1 BILLION people watch a podcast last MONTH and still 9 out of 10 of the podcasts on Apple have under 10 episodes.  Why? Today I’m going to tell you why most podcasts still fail and what you need to do if you want to start or grow a podcast this year.  Tune in to hear  🎙️How to make your podcast listener feel like you’re talking directly to them 🎙️What to do if you want to start a podcast in a saturated industry  🎙️Things to do to make any guest say YES to being on your podcast  🎙️How to organise your recording so that podcasting is sustainable for the long haul  And so much more  You’ll hear:  0:00 - What it was really like starting my podcast  2:36 - The REAL reason most podcasts fail in 2026  4:00 - How to Stand Out EVEN if you’re in a saturated industry  6:34 - The biggest missed opportunity in podcasting right now  10:42 - How to choose the right guests for YOUR show  12:45 - The systems that will make podcasting EASY  16:40 - Never, ever, EVER do this  17:56 - The things I am already changing with my podcast  Get the EXACT formula we use to get our guests to say YES here  Want to actually take action from this episode? Download the Debrief here -  Listen to Nathan Chan’s episode here on YouTube  Or Apple or Spotify  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

There aren’t many high profile founders that Nathan Chan hasn't interviewed.  Nathan Chan is the CEO and Founder of Foundr - the podcast, magazine and entrepreneurial education platform trusted by over 4 million founders. He started Foundr from his bedroom with just $2,000 on a credit card and no audience, and has gone on to interview almost every founder including Richard Branson, Arianna Huffington, and Mark Cuban. What does it actually take to get these guests to say yes? How do you convert your listeners into paying members and what is he testing and trialing right now? Tune in to hear this and so much more!  We chat about:  🎙️How to get your dream guests on your podcast and 🎙️Tools that will help you prep once they say YES!  🎙️The monetisation strategy that actually works  🎙️What the best podcasters in the world are currently testing (and looking for)  You’ll hear:  0:00 - Who is Nathan and Why He started Founder  2:10 - Should you start a podcast now or is it too saturated? 5:31 - How did the podcast start? 7:50 - The new tech Nathan is testing to make his podcast go viral  9:08 - The one thing that has driven the most growth for the podcast 12:12 - How to pitch yourself onto other podcasts  14:57 - What sort of things are the Foundr team testing at the moment? 16:21 - Why it’s so important to have the right guests  18:57 - If you want to increase your downloads and your reach … do this  21:28 - One of Nathan’s favourite interviews  22:34 - Why Foundr had a huge change … and what happened once they did  25:38 - What preparation goes into getting ready for a huge guest  25:43 - The new AI tool Nathan uses to do guest research  30:31 - The guest that took the longest to get on the show  32:15 - Use this tactic if anyone EVER says no to being on your show  32:44 - How to get celebrities on your show  39:48 - Nathan started focusing on THIS and it changed everything  41:41 - How to monetise your podcast and ACTUALLY make money 48:39 - Your audience are your best customers … here’s how to get them to buy  53:01 - Nathan’s advice for anyone starting podcasting today  Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep8-nathan-chan Find Nathan over at https://www.instagram.com/nathanchan/ and https://www.instagram.com/foundr/ And you can sign up for a $1 trial of Foundr here - foundr.com/membership  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If you feel ready to start … you’ve waited too long.  Danny Kennedy is a health and mindset coach to some of the world's most successful athletes, CEOs and execs, he’s the head trainer at KIC alongside Steph Claire-Smith and Laura Henshaw. His podcast the Fitness & Lifestyle podcast has over 11 million downloads and today he’s teaching you … How to Podcast. We chat about:  🎙️The content creators top podcasters should be watching  🎙️What every single high performer he’s ever worked with or interviewed has in common  🎙️The secret to podcast consistency every single week  & We pivot into a Mindset/Coaching Session to teach you  🎙️What’s holding you back from achieving success  🎙️The reason high performers  You’ll hear:  0:00 - Why we wanted to talk to Danny Kennedy  0:54 - Listen to THIS type of content if you want to grow your podcast  6:00 - The work behind 600+ episodes  11:34 - How to keep going, when your downloads aren’t increasing  14:38 - The reality behind MOST podcasts  15:15 - What changed to get Danny’s podcast to start growing  22:35 - What to do if a guest says no to being on your podcast  24:12 - The depressing story about Alex Hormozi  26:32 - What every single high performer has in common  31:03 - If you’re worried about someone judging you … listen to this!  32:55 - Are you self sabotaging? 36:05 - The mindset shift you need to make if you want to get results  37:37 - You are ‘manifesting’ right now … whether you know it or not  42:19 - How to find ‘evidence’ that this is working … 43:58 - But none of this will work unless you change this first   Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep7-danny-kennedy  Find Danny over at  @djkfitness - https://www.instagram.com/djkfitness/?hl=en  Listen to The Fitness & Lifestyle Podcast on  Apple: https://podcasts.apple.com/co/podcast/the-fitness-and-lifestyle-podcast/id1104769476  Spotify: https://open.spotify.com/show/50wy0OVAgMdCKcFsoYgvoX  & Youtube: https://www.youtube.com/@DANNYKENNEDYFITNESS/featured  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters are sabotaging their own growth … and they don’t even know it.  Shelby Van Zwol and the team at Chain Social are behind so many of the brands that you love and trust including Mecca They’ve generated over a billion in sales and in an Australian first launched an event with  t Meta, Pinterest, TikTok and Klaviyo earlier this year.  You might be wondering why on earth we have one of the Top 3 Women in eCommerce on the show (yep she earnt that title) and it’s because not only is one of the most incredible marketing brains BUT we’ve seen too many people waste money when they dabble with paid media spend so we’re here to teach you how to do it the right way.  We chat about:  🎙️How to get people talking about your podcast EVEN in a saturated market  🎙️When you should start running paid ads  🎙️The huge mistake most podcasters make before they even hit record  🎙️Her number one hack to generate attention (and it’s FREE!)  0:00 - Who Is Shelby Van Zwol  2:47 - Why Shelby thinks DOAC is such a popular podcast  4:31 - What to do if you’re struggling to get any new listeners to your podcast  7:28 - Where should you be marketing your podcast? 9:10 - How to get people talking about your podcast (or product)  11:15 - Does your podcast have a strong enough niche? 13:56 - The most UNDERRATED tactic to grow your podcast and community16:10 - What content should you post on your podcast page? 17:41 - Marketers Bias is sabotaging your content  19:43 - You won’t believe what Chain Social are about to do ….  23:19 - How you can apply this to your podcast  27:52 - These types of content will get people to listen to your podcast  33:33 - With the rise of AI, you need to do this MORE (and all the big brands have already started)  36:59 - If you want to put paid spend behind your podcast LISTEN TO THIS FIRST  40:17 - Your very own mini ads masterclass  52:38 - The key to standing out in the podcasting world today  Want to actually take action from this episode? Download the Debrief here - project-c-2.kit.com/ep6-shelby Find Shelby over at @shelbyvanzwol and @chainsocial  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

How do you build a podcast that people want to binge?  Erika Cramer (aka The Queen of Confidence) has built a podcast with millions of downloads with listeners who can’t wait to tune in every single week, she’s sold out book tours, speaks across the world and every single day she helps people to become more confident and finally do the thing.  We chat about:  🎙️How to secure celebrity guests on your podcast  🎙️The really simple shift that builds connection with your audience  🎙️The secret to building a brand identity that people never forget 🎙️How to overcome imposter syndrome and actually start your podcast  0:00 - Who Is The Queen of Confidence?  1:30 - Why she loves DOAC and what you can learn from it  2:28 - The one thing Erika does that builds an incredibly engaged community (it’s SO simple!)  5:25 - Do THIS when someone comments on or shares your podcast 6:30 - The power of podcasting  10:44 - Three things to do to build community  13:23 - The key to leaving a lasting impression  18:10 - How Erika got Gary Vee to say yes to being on her podcast  20:32 - And the secret insider tip that worked for Chris Do  24:20 - How to calm your nerves before a huge interview 27:51 - How to get your guests out of PR mode  31:12 - The prep Erika does before a big interview  38:37 - If you’re scared to start (or grow) your podcast … this is the pep talk you need  42:42 - What about if you have imposter syndrome? 47:25 - The advice Erika would give herself starting out    Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep5-erika-cramer Listen to Erika’s episode with Gary Vee here on YouTube - https://www.youtube.com/watch?v=4p8IC-ooHNQ  and here on Spotify - https://open.spotify.com/episode/5R6ewBAs75YeIPrrmyGzcl  Find Erika over at @thequeenofconfidence - https://www.instagram.com/thequeenofconfidence andThe Confidence Chronicles Podcast - https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Dreaming of quitting your day job?  Today we’re joined by D’arcy and Clutz from Bloody Brilliant Beers.  They started off as two mates reviewing craft beers and have now quit their full time jobs, grown an audience of over 500,000, built an audience so loyal some of them even have the podcast logo tattooed on them (yes really) and worked with Dominos, Red Bull and Betr.  We chat about:  🎙️How to build a community that can’t wait to listen to your podcast every week  🎙️What makes a successful co-host partnership 🎙️How to monetise your podcast and secure brand deals  🎙️The REAL behind the scenes of building a successful podcast  0:00 - Who are the Bloody Brilliant Beers Boys? 2:15 - How did they go from drinking beers to quitting their full time jobs  6:45 - What they’ve changed over the years to grow the podcast  8:19 - The segment that kick started their growth (that you can do too!)  9:07 - What to add in if you want to build trust and engagement with your community  11:38 - What they’ve changed recently & noticed a huge difference with  12:36 - The key to having a good show  18:10 - The BEST thing that’s come out of having the podcast  19:07 - How to create a two way conversation with your audience  22:06 - Do you need to have a specific set?  25:02 - The craziest things one of their listeners have done  27:03 - Come up with THIS for your audience from day one (and tell us if you have one for HDIP)  27:50 - Advice for anyone starting with a co-host 34:23 - When did they know it was going to be more than just a hobby 39:36 - Where did their first brand deal come from? 41:06 - Where most podcasters go wrong when they monetise  41:36 - How to make enough money to quit your full time job  47:02 - Where is podcasting heading in 2026 and beyond? 50:32 - Advice for anyone starting out right now  Want to actually take action from this episode? Download the Debrief & read about the different types of monetisation here http://project-c-2.kit.com/ep-4-bbb Find Bloody Brilliant Beers over at @bloodybrilliantbeers and  https://linktr.ee/bloodybrilliantbeers  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast