Hey {First Name}, An Insider's Guide to Outbound Sales – Details, episodes & analysis

The most important part of your outreach campaign is your list. If your targeting is off, it doesn’t matter how great your offer, copy, or execution is - your campaign is toast. But, if you can find the right audience, it makes everything else so much easier.

My guest in this episode is a serial founder who’s developed a technology that uses AI and automation to build lists of prospects who are most likely to buy what you have to offer. If you’re familiar with Facebook lookalike targeting, it’s similar to that. Upload a list of your best fit prospects or past customers and the AI will find companies that best match your list.

In the first half of the episode we discuss his background, how he discovered the core problem his product solves, and what he did to find his initial customers.

In the second half we talk about how he uses his own technology to find customers for his business, his results, and current trends in software sales.

Join the community - 4,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

If you’ve been running cold email campaigns over the past few years you’ve noticed that the number of emails being sent is at an all time high, open rates and reply rates are declining, and it’s never been harder to book meetings with email.

Prospects are getting pounded with more and more email daily and at large Enterprises it’s even worse. When a company is highly visible and has deep pockets, it’s guaranteed that decision makers and influencers are constantly getting constantly hit up for “30 minutes of their time”.

If you’re someone who has a product or service that you know can add value, how do you break through the noise?

My guest in this episode has developed a system for consistently breaking into Tier 1 accounts and getting in front of senior decision makers using ABM style outreach that’s relevant to every prospect.

In the first half of the episode we discuss how he cracked the code for getting into enterprise accounts after working as an employee for a leading Martech company.

In the second half we talk about how he turned his discovery into a repeatable system and started his own lead generation agency to help SMEs solve the same problem.

Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

Tell me if you can relate to this...No matter what you try you just can’t seem to get this outbound thing to work. Maybe you feel that you’re not a good writer and your email copy isn’t good. Maybe you’re getting responses, but they're mostly no’s. Or, maybe  some people show interest but you can’t seem to book them on a call. It doesn’t have to be this way. By the end of this episode you’ll understand exactly what it takes to predictably fill your calendar with sales meetings.

Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tops but, head on over to morgandwilliams.com/newsletter and put in your best email.

My next guest is using a cultural phenomenon to bring back prospects who have ghosted him and close 7-figure deals. When I saw what he was doing on Facebook I immediately reached out to him to bring him on the show. I’ve seen people use this particular strategy and tactic before but I haven’t seen someone executing at this level You’re going to want to stick around to the very end because my guest is going to provide actionable, tactical information that you can start using today, immediately...right now.

Drewbie Wilson is the Vice President of Break Free Academy and an action taker with his finger on the pulse, who focuses on service, above all else, leading him to produce more than seven figures in revenues no matter what industry he worked.

A servant first, operating with utmost integrity and humility, but not afraid to tell it like it is.

Confidence and empathy are his superpowers. By going all-in on every area of life, he strives to inspire success-driven winners to become the most elite version of themselves.

How does he do it? Living by the motto

"Crush The Day Before It Crushes You!"

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

I really enjoyed interviewing my next guest and I bet you’ll like the interview too. The reason is my guest isn’t a lead generation professional. He owns a service business and created a simple process for generating leads with email. Everything from the sales process, to the targeting, to the setup, to the copy is extremely simple.

See, I really love sharing what’s new and exciting in the world of cold outreach with you all but not everyone is an outbound sales nerd like me. If you’re a listener of my podcast, you may be someone who just wants to get in, learn just enough to be dangerous, implement immediately, and get results.

If so, you’re really going to like this episode. Stick around until the end so you can understand the entire process and then give it a try for yourself. I’ll see you on the other side.

Marc Bromhall is the Co-Founder of Contentellect, a content marketing agency that creates Blog content for SaaS & SME's. Through excellently researched and written content, they’ll take your blog from basic to brilliant. Improve your search rankings, become a thought leader, and nurture prospects down the funnel with great content.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Marc's company: https://www.contentellect.com

My guest in today’s episode is using personalized video on LinkedIn to find new customers for his LinkedIn lead generation agency. Video prospecting isn’t what you probably think it is. You don’t have to use cameras with special lenses, perfect three point lighting, or a green screen. In fact, my guest is using his cell phone to make a quick video in one take. The best part is he isn’t spending hours shooting videos. He’s been able to find the perfect balance between personalization and automation to send the same video to hundreds of prospects but have it be perceived as one-to-one contact. Prospecting on LinkedIn isn’t spamming if you do it the right way. In this episode you are going to learn the right way.

Braden Wallake is the CEO of HyperSocial an agency that creates engaging, personable marketing campaigns that result in real, targeted leads and sales. Through social media, HyperSocial brings businesses and their ideal customers together for a return on investment that has their clients coming back to them every month with higher revenues and better close rates.

BTW - during this episode my guest was traveling cross country so you may hear some ambient noise in the background. My editor has done his best to remove the noise so please excuse any background noise and listen to the very end to hear all the gems that my guest has to offer.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Imagine being brand new in a sales role - it’s your first day on the job. You sit at your desk and all you have is your phone, your computer, and a list of prospects to contact. How would you bring in new business? Where would you start?

My guest in this episode will reveal how to do this and more - She’s a tech sales rep here in Chicago and she’s made a name for herself in the industry by being an extremely diligent, skilled, and fearless prospector. She’s not afraid to pick up the phone and reach out to prospects day after day to set new meetings and drive in new business.

If you’re looking to drive in new business from scratch using the phone. Pay attention to this entire episode until the very end as my guest brings tons of value all throughout our conversation. Stay tuned.

Alexine Mudawar is a Major Account Executive at Displayr. Displayr is an all-in-one statistical analysis and reporting tool designed for survey data. Analyze, visualize and share beautiful dashboards & interactive reports.

Carrying 7+ years of SaaS sales experience, Alexine is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. Outside of her day-to-day sales role, she's an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. Alexine is also a champion for diversity and inclusion in the workplace and has founded two women-focused Employee Resource Groups.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

One of the biggest factors of success in your cold outreach campaigns has nothing to do with what you write in your emails. It doesn’t even involve who’s on your prospect list. You see when you send someone a cold email, there are steps that the recipient goes through before they respond to you. These things can involve visiting your website, your LinkedIn, or even Googling your name or your company.

When someone checks you out you want to make sure that they’re compelled to respond to you. You want the the thought in their head to be “this is exactly who or what I am looking for.” How do you set yourself up for success in the best possible way?

My guest in this episode is going to tell us how to do that. By the end of this episode you’ll discover how to create email campaigns that generate 6 - 7 meetings a week. I’ll see you on the other side.

Liam Redmond is the Founder of Optimize Outbound, a self-professed group of geeks who are obsessive over optimizing outbound sales processes with data-driven decision making. He’s also the Growth Manager at Clearbanc, the largest e-commerce investor in the world.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

If you want to know where the future of B2B lead generation is headed and what metrics are becoming most important, start paying attention to conversations.

Getting prospects engaged in a conversation is becoming increasingly important. Your ability to use the different tools at your disposal to generate conversations with prospects will determine the number of opportunities you’re able to generate.

You have to figure out not only what to say to prospects but how to find prospects who are more likely to respond to your outreach. Then, after that, you have to figure out how to elegantly turn your discussion in a sales conversation.

So what’s the best way to do this?

My guest in this episode is doing some incredibly cool things using LinkedIn and automation to generate conversations at scale. He’s developed a method for finding prospects who are more likely to be interested in what you have to offer and messaging principles for how to engage people in a non-spammy way.

During this interview we go over a few different examples and this will be more of a free flowing conversation. Of course, we’ll go under the hood and check out real numbers and results. By the end of this episode you’ll know how to find great prospects and get their attention using LinkedIn. I’ll see you on the other side.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Do you know the fastest way to generate leads? There’s no shortage of software, templates, tools, personalization, hyper-personalization and hacks for cold outreach - but once you strip everything down to it’s core do you know the most efficient way to quickly generate leads. Getting bogged down in the tech can leave you stuck in analysis paralysis. So where do you start? What do you do? And most importantly how do you keep it simple?

My guest today is Alex Gray - the co-founder of an agency that specializes in sales development for manufacturing tech companies. In this episode, you’ll learn how Alex creates outbound sales campaigns that don’t fail and how he got a meeting with SpaceX for his client. If you’re looking for a simple process to start generating B2B leads immediately for your business or day job, you’ll definitely want to tune in. By the end of this episode, you’ll know exactly how to quickly generate sales conversations and optimize underperforming campaigns. Make sure you listen to the entire episode. I’ll see you on the other side.

By the end of this episode, you’ll know exactly how to do prospect research that makes your outreach stand out from the crowd, get noticed, and start generating sales conversations. You’re not going to want to miss this one. Stay tuned.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.