Heavy Business – Details, episodes & analysis

In this episode, Sofia, Justin and Curtis speak more about the hybrid marketing/PR model that C Squared is currently working on with clients!

In today's episode we talk about the do's and don'ts of press releases with publicist Curran Reynolds and journalist Ian Chainey.

Ian Chainey joins Curtis and Justin on this week's episode to discuss relevancy!

Katy from Season of Mist and Suspiria PR gave us some details on her background and journey in the music industry, how to get your act together, and some insider secrets for all of us. 

Nick from Frontiers North America shares some history on Frontiers SRL and their expansion. He talks about regional genre preferences, what he looks for in emerging artists, and how important it is to foster the next generation of great bands. We dove into how independent labels can really help bands cut through the water hose of modern advertising, and what bands still need to do regardless of being on a label or independent. 

We sat down with the purveyor of purgatorial potions himself, Crucifix of Pitch Black North, also known as Satanic Tea Co, to talk about how he got started in the beverage business, the keys to his success, his music and more!

Get some tea:
https://www.pitchblacknorth.com/

With his experience in the bands KATAKLYSM, EX DEO, and INVICTUS, as well as his industry businesses Hard Impact Artist Management, Continental Touring, and Distortion Music Group, Maurizio Iacono has an incredible level of knowledge of the music industry and wears many hats. A brief summary in the arduous journey to "success" , we talk about how oversaturated the music scene is, and how to stand out. Today's episode is a deep insider look into artist management, touring, metrics to measure your journey by, and more. Get your notebooks out for this one! 

KATAKLYSM https://open.spotify.com/artist/7kozeGeawfP7IEEL6dddrM?si=4YoQM6e-RMusLXZEIUw7GA

EX DEO https://open.spotify.com/artist/7jBfzxUkrHRmy6EezZuegA?si=Gn6Zbf9gROOEnIicxrUG5A

INVICTUS https://open.spotify.com/artist/0rmIY1s1Z00SmzwqI2pJLM?si=dxvkABWCRmiUj8_vWm-Thg

CONTINENTAL TOURING
https://www.continentaltouring.us/

HARD IMPACT ARTIST MANAGEMENT
https://www.hardimpact.net/

DISTORTION MUSIC GROUP
https://www.distortionmusicgroup.com/

We were stoked to have Ryan Williams of Metal Blade back on the podcast, for an update on what labels like Metal Blade are looking for in artists. Learn where to start when looking for a label, what metrics they look at, what actions they like to see from bands, and more.  

Join us in chatting with our friend Bariann, who runs Fiadh Productions! In today's episode, we talk about starting a label, what an indie label can do for you, and the reality of putting out a physical release these days. Along the way, we also got into DIY PR, things that might turn off labels, formats (vinyl, cassette, and cd), and artwork. 

Check out Bariann's label
https://linktr.ee/fiadhproductions

We sat down once again with the unmatched Justin Roth to talk about touring! Whether planning your own or trying to get on a package that suits your band, we talk about the red flags to look out for, expectations, booking agents and how to get one. 

Listen to War Curse
https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R