The C.L.I.M.B. with Johnny Dwinell and Brent Baxter – Details, episodes & analysis

CLIMBers, AI-generated music will swallow more than one-quarter of artists' revenue by 2028, representing a lower-cost option for distribution partners. Let me put this in plain English; It's your lunch that's being taken off the table. Today we're interviewing the Co-Founder and Chief Human at Humanable, a brand new company set to launch in September, and they're doing something about it. So stick around. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer! You probably already use some great tools to write songs: guitar, piano, computer, digital audio workstations, and all that good stuff. But you might be neglecting the most important tool at your disposal. And that is the other part of your brain, your other way of thinking. Today you'll learn how to use your whole brain to maximize your creativity and results. So listen up! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning Church”), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Gord Bamford and more. He helps songwriters turn pro by helping them WRITE like a pro, DO BUSINESS like a pro and CONNECT to the pros. You can find Brent at SongwritingPro.com/Baxter and SongwritingPro.com. Johnny Dwinell owns Daredevil Production and helps artists increase their streams, blow up their video views, sell more live show tickets, and get discovered by new fans, TV and music industry pros. Daredevil has worked with artists including Collin Raye, Tracy Lawrence, Ty Herndon, Ronnie McDowell and others. You can find Johnny at TheCLIMBshow.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers! What does it mean to break an artist? Will the industry definition of "breaking" change from artists hitting grand slams to artists hitting singles and doubles? Today Johnny unpacks a Billboard article that he referenced in his previous episode. And you won't believe what the label executives are saying! Here's a link to the Billboard article: https://www.billboard.com/pro/record-labels-adjust-expectations-pop-stars/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Songwriting Pro Membership allows you to connect to the real music business- no matter where you live and even if you don't "know anybody." Get all the details at the link below... and take the next big step in your songwriting career! https://SongwritingPro.com Who is Brent Baxter? Brent is an award-winning songwriter with songs recorded by Alan Jackson (the top 5 Country hit "Monday Morning Church"), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Steve Cropper, Andy Griggs, Buddy Jewell, Lonestar, Gord Bamford (the #1 hit and CCMA Single Of The Year "When Your Lips Are So Close"), The Sound (the #1 hit and Dove-nominated Southern Gospel Song Of The Year "Can I Get A Witness"), Wilburn & Wilburn (#1 hit "Hallelujah Homecoming"), The LeFevre Quartet, Brian Free & Assurance and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers! Today we're going to break down a hit song by Maddie & Tae called "Heart They Didn't Break". We're gonna talk about lessons you can learn from this outside cut. That's right, Maddie & Tae did not write this themselves, just like you were probably not in the room with them. We'll talk about how you can possibly get your song cut by a major artist! Learn more about your ad choices. Visit megaphone.fm/adchoices

Johnny & Brent welcome hit songwriter, Tim McGraw's touring guitar player, and the guy who tracked almost every guitar for Jason Aldean's records, has played guitar on over 500 songs, and 45 #1 songs, Adam Shoenfeld to STC where they cook up 5-6 different conceptual angles for writing a song titled, "If Jesus Had A Tattoo". Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBers! For all intents and purposes, it's true, that terrestrial radio is dead. I'm about to prove it to you. Like with any crisis, there's danger and opportunity. In this case, the opportunity is for an indie artist like you. Today, we're going to unpack a recent Bob Lefsetz blog entitled The Death Of Radio? which tackles the phenomenon of Oliver Anthony and "Rich Men North of Richmond". You're gonna want to stick around and listen to this. There's so much going on in this article! Here's a link to the Lefsetz blog article: https://lefsetz.com/wordpress/2023/08/30/the-death-of-radio/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Songwriting Pro Membership allows you to connect to the real music business- no matter where you live and even if you don't "know anybody." Get all the details at the link below... and take the next big step in your songwriting career! https://SongwritingPro.com Who is Brent Baxter? Brent is an award-winning songwriter with songs recorded by Alan Jackson (the top 5 Country hit "Monday Morning Church"), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Steve Cropper, Andy Griggs, Buddy Jewell, Lonestar, Gord Bamford (the #1 hit and CCMA Single Of The Year "When Your Lips Are So Close"), The Sound (the #1 hit and Dove-nominated Southern Gospel Song Of The Year "Can I Get A Witness"), Wilburn & Wilburn (#1 hit "Hallelujah Homecoming"), The LeFevre Quartet, Brian Free & Assurance and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

CLIMBer, if you want to turn pro you will fail if you don't have enough of these 2 key ingredients. What are they? We're going to reveal that today on The CLIMB! Learn more about your ad choices. Visit megaphone.fm/adchoices