Health Nonprofit Digital Marketing – Details, episodes & analysis

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Health Nonprofit Digital Marketing

Spencer Brooks

Business

Health & Fitness

Technology

Frequency: 1 episode/55d. Total Eps: 86

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

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Data updated on 04/07/2026

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https://www.linkedin.com/in/betseyobrien/
4 shares
https://www.linkedin.com/in/bethstrachan/
4 shares
https://www.linkedin.com/in/davidwachs/
2 shares

https://www.instagram.com/theinclusionist
2 shares
https://www.instagram.com/surgeforwater
2 shares
https://www.instagram.com/2slgbtq
2 shares

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RSS feed quality

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Score global : 68%

Publication history

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The Power of Monthly Giving with Dana Snyder

Season 5 · Episode 4

Friday, October 17, 2025 • Duration 39:32

In this episode of Health Nonprofit Digital Marketing, Spencer sits down with Dana Snyder, a renowned monthly giving strategist, to explore the transformative power of recurring donations for nonprofits. Discover how monthly giving programs can provide consistent cash flow, foster long-term donor relationships, and empower organizations to achieve their strategic goals. Dana shares insights from her experience, including practical tips for optimizing donation pages and nurturing donor communities. Whether you're a nonprofit leader or a digital marketer, this episode offers valuable strategies to enhance your organization's impact. Tune in to learn how to turn donors into lifelong partners.

About the guest

You can often find Dana Snyder in her favorite sweatshirt and comfy pants reading books with her daughter, or drinking a glass of cabernet to wind down after the week with her husband and labradoodle on the couch bingeing Suits!

Dana grew up in Sarasota, FL, and graduated from The University of Central Florida in 2010 with a Bachelors in Advertising and Public Relations. Her love for philanthropy started as a college student, working on the exec board for Knight-Thon, our largest student-run philanthropy supporting our local Children's Miracle Network Hospitals.

Ever since, she has traveled coast-to-coast working in the Big Apple and Los Angeles working with American Idol, Movember, Dress for Success, The Television Academy, and many more.

Resources

Podcast: https://positiveequation.com/podcast/
Non Profit Pro: https://www.nonprofitpro.com/
Fortune: Nonprofits: You’ll miss them when they’re gone: https://fortune.com/2025/09/07/nonprofits-youll-miss-them-when-theyre-gone/
Her book Monthly Giving Mastermind: https://positiveequation.com/book
The Picnic Project: https://www.picnicproject.org/overview
Unreasonable Hospitality: https://www.unreasonablehospitality.com/#TheBook
Join her Monthly Giving Slack Community: https://positiveequation.com/monthly-giving

Contact Dana

Website: https://www.monthlygivingsummit.com/
LinkedIn: linkedin.com/in/danarsnyder/

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Cutting Through the Jargon with a Simple Messaging Framework

Season 5 · Episode 3

Friday, October 3, 2025 • Duration 29:51

"If I can’t understand what 90% of these nonprofits are doing when I visit their website, what does that say about the average audience member?" - Spencer Brooks

Confusing messaging is one of the biggest barriers standing between your nonprofit and the audiences you want to reach. In this solo episode, Spencer shares a practical three-part framework (Problem, Solution, Impact) that helps organizations clearly communicate what they do and why it matters. Drawing on examples like the Fistula Foundation, he breaks down why most nonprofits skip over the problem, how to simplify complex solutions without dumbing them down, and the best ways to show impact with both stories and stats.

Spencer also answers the top five questions nonprofit leaders have about applying this framework, from adapting it across different channels to knowing whether your messaging is working. If you’ve ever worried that your website or communications don’t make sense to outsiders, this episode is for you.

👉 Ready for an outside perspective on your messaging? Book a call with Spencer to explore how to sharpen your communications.

Resources

Problem, Solution, Impact: The Essential Nonprofit Messaging Framework: https://brooks.digital/articles/nonprofit-messaging-framework-problem-solution-impact/
Website Messaging with Pam Lowney of Fistula Foundation: https://brooks.digital/health-nonprofit-digital-marketing/website-messaging/
Fistula Foundation: https://fistulafoundation.org/

Contact Spencer

Email: spencer@brooks.digital

Leading with Belonging and Bold Vision at the YMCA of Columbia Willamette

Season 5 · Episode 2

Friday, September 19, 2025 • Duration 44:44

Nonprofit leaders know that creating meaningful change in legacy organizations requires both bold vision and deep empathy. In this episode, Spencer is joined by Bess Goggins, President and CEO of the YMCA of Columbia-Willamette, to discuss leading transformative change, building a culture of belonging, and the role of communications in advancing equity. This episode is ideal for health nonprofit leaders navigating complex systems, team culture, and digital engagement strategies.

About the guest

Bess Goggins is the President and CEO of the YMCA of Columbia-Willamette and the first woman to lead the organization in its 157-year history. She began the role in May 2025, bringing nearly 20 years of nonprofit leadership to advance the Y’s mission of community well-being, belonging, and opportunity across the Portland metro and Southwest Washington region.

She previously served as CEO of Boys & Girls Clubs of Bend, where she led strategic growth and secured a $1.7 million Early Literacy grant from the Oregon Department of Education to expand K–3 tutoring. Bess holds dual bachelor’s degrees in English and Communications and dual master’s degrees in English with concentrations in Technical Writing and Rhetoric. Now based in Portland, she is inspired by the YMCA’s commitment to holistic health, inclusion, and thriving communities.

Resources

The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering
Radical Candor: https://www.radicalcandor.com/
The Oregonian: https://www.oregonlive.com/
The Columbian: https://www.columbian.com/
The Reflector: https://www.thereflector.com/
The Bee: https://thebeenews.com/

Should You Change How You Talk About Equity and Inclusion?

Season 5 · Episode 1

Friday, September 5, 2025 • Duration 14:41

The policy landscape for nonprofits has shifted dramatically in 2025, with new executive orders restricting DEI language in grants and contracts. Many health organizations are asking: should we change how we communicate or stand firm in our current messaging?

In this solo episode, Spencer explores four common responses he’s seen from nonprofits navigating these changes—compliance first, quiet continuers, resistors, and strategic shifters— and unpacks the deeper leadership questions beneath each choice.

He also shares guiding principles to help leaders chart their path forward, including integrity to mission, accountability to community, awareness of organizational risk tolerance, and consistency between words and actions. At its core, this moment is a test of mission integrity and how nonprofits will be remembered in the years ahead.

Contact Spencer

Email: spencer@brooks.digital

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Financial Sustainability for Health Nonprofits: Rethinking Earned Revenue

Season 4 · Episode 26

Friday, August 22, 2025 • Duration 38:32

Many nonprofits feel stuck in a cycle of short-term funding and unpredictable grants. In this episode, Spencer Brooks talks with Stephanie Jacobs of Scale Collaborative about how nonprofits, especially those in the health space, can shift their mindset around money, explore earned revenue strategies, and use storytelling to strengthen financial sustainability. Learn how rethinking your funding model can unlock greater impact and long-term resilience for your organization.

About the guest

Stephanie has a diverse background in the social purpose sector, having served as an Executive Director, and held previous roles in communications and community engagement. Coupled with her experience as a Board Director, she brings valuable insights into the sector’s challenges and opportunities. Stephanie is dedicated to strengthening non-profits, helping to build capacity, and amplify their impact. She is also an advocate for environmental sustainability and local food systems, and previously ran her own business teaching home gardening and resiliency building skills. She’s often found working in her garden, or stocking up at the local farmers market.

Resources

Thriving Non-Profits Cohort applications are now open for our Fall 2025 cohort.
Scale Collaborative Resources: https://scalecollaborative.ca/resources/
Charity Village newsletter: https://resources.charityvillage.com/subscribe/

Contact Stephanie

Website: https://www.thrivingnonprofits.ca/
Email: sjacobs@scalecollaborative.ca

Navigating the New Normal: Decline in Nonprofit Web Traffic

Season 4 · Episode 25

Friday, August 8, 2025 • Duration 19:15

AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits.

In this solo episode, Spencer unpacks what it means when platforms like ChatGPT and Google’s AI Overviews start answering questions without sending users to your website. He explores how this change challenges traditional metrics like clicks and traffic, and introduces a new way to think about digital impact: visibility and influence in AI-generated content.

This episode offers a timely perspective on how to stay relevant in an evolving digital ecosystem and why being part of the conversation early could make all the difference.

Resources

Contact Spencer

Email: spencer@brooks.digital

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Beyond “Making It Pretty”: Helping Non-Marcomm Leaders Work Smarter With Your Team

Season 4 · Episode 24

Friday, July 25, 2025 • Duration 41:29

Nonprofit marcomm teams are often seen as the group that just "makes things look nice," but that perception seriously undervalues their strategic contributions. In this episode, Spencer Brooks is joined by marketing consultant Teri Wade to explore how marcomm leaders can educate and collaborate more effectively with non-marcomm colleagues. We talk about clarifying the marcomm process, advocating for early involvement, and positioning communications as both a strategic and service function. If you're a nonprofit communicator looking to build better cross-functional partnerships and increase the strategic value of your team, this episode is for you.

About the guest

Teri Wade’s New York-based consulting practice, Mission & Message, specializes in providing communications strategies and services that help nonprofits and social sector organizations raise their visibility and advance their organizational goals. They provide strategic communications planning and implementation, marketing and branding services, and editorial services and content development, including video production.

Teri has more than 25 years of experience working for and with small- to medium-sized nonprofit and social sector organizations in a range of fields, including education, philanthropy, social research, both as a consultant and leading in-house teams. For the last 15 years she has primarily worked with health and human services organizations. She also provides interim communications leadership and support to organizations while they are conducting searches for permanent communications executive and staff positions.

Resources

Public Relations Society of America: https://www.prsa.org/
American Marketing Association: https://www.ama.org/
The Communications Network: https://www.comnetwork.org/

Contact Teri

Website:

Does the European Accessibility Act Apply to Your Nonprofit’s Website?

Season 4 · Episode 23

Friday, July 11, 2025 • Duration 17:48

The European Accessibility Act (EAA) officially took effect on June 28, 2025. While it’s EU legislation, it may have serious implications for health-focused nonprofits here in the U.S. and Canada. If your organization offers digital services or content online, especially if it’s accessible to EU users, this law might apply to you.

In this episode, Spencer breaks down what the EAA is, how to tell if your nonprofit is affected, and what to do if you're on the hook. You'll hear real-world examples, a plain-language checklist, and practical steps to reduce risk while improving digital inclusion.

Resources

The European Accessibility Act: What North American Health Nonprofits Need to Know

Contact Spencer

Email: spencer@brooks.digital

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From Passion to Programs: Scaling Founder-Led Nonprofits for Sustainable Growth

Season 4 · Episode 22

Friday, June 27, 2025 • Duration 40:02

Many health-focused nonprofits start with a passionate founder but struggle to scale beyond a one-person operation. In this episode, host Spencer Brooks speaks with Dr. Kirk Adams, consultant and former CEO of the American Foundation for the Blind, about a proven model for turning founder-led organizations into sustainable, multi-staffed nonprofits. Communications leaders, nonprofit executives, and funders will benefit from this conversation about crowdfunding, strategic staffing, and digital maturity, especially those working in disability inclusion and healthcare.

About the guest

Dr. Kirk Adams is a Professional Speaker and the founder of Innovative Impact LLC., focusing on groundbreaking, high-impact projects that accelerate the inclusion of people with disabilities in the workforce and supercharges a company’s bottom line.

Dr. Adams earned his PhD in leadership and change. He is known as a master connector of key decision-makers in government, corporate America, the nonprofit sector, and disability advocates guiding them to create collaborative solutions that have a real impact in increasing the employment of people with disabilities.

Resources

Institute for Sustainable Diversity & Inclusion: https://i4sdi.org/
Antioch University newsletter: https://www.antioch.edu/category/newsletter/
Seattle University newsletter: https://www.seattleu.edu/newsroom/
Aleria newsletter: https://www.aleria.tech/newsletter
Association of Fundraising Professionals: https://afpglobal.org/
BoardSource: https://boardsource.org/

Contact Bill

The Real Reason Your Website Isn’t Working (And What to Do Instead)

Season 4 · Episode 21

Friday, June 13, 2025 • Duration 19:43

If your nonprofit’s website feels out of sync or like it’s constantly lagging behind your mission, this episode is for you.

In this solo episode, Spencer unpacks the real reason most nonprofit websites fall into disrepair (hint: it’s not your website backend or design), and paints a picture of what strong internal ownership actually looks like. You’ll hear a practical, story-driven example of how a well-managed website functions day-to-day and how your organization can start building toward that vision.

Plus, Spencer introduces the five dimensions of digital maturity that shape long-term success online, and offers a few questions to help you assess where you are today.

You’ll learn:

Why most websites drift out of alignment and how to fix it
What internal ownership really means (and doesn’t)
How to spot gaps in your digital maturity
What steps you can take today to turn your site into a strategic asset

Resources

Contact Spencer

spencer@brooks.digital

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Health Nonprofit Digital Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

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Health Nonprofit Digital Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn52

Instagram14

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn52

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