You love your work and you know you're good at what you do. So why is talking about it - and promoting yourself - so hard?
Happily Visible is the marketing podcast for women entrepreneurs who want to communicate their value, attract the right clients and feel more confident talking about their work - without being pushy or pretending to be someone they're not.
Through founder conversations and practical strategies, I help you:
1. Find your words: Explain what you do, who you help and why that matters
2. Find your courage: Move past the fear of self-promotion and get comfortable talking about your work.
3. Find your joy: Tell better stories, communicate with more passion and make (founder) marketing feel more natural.
Because being good at what you do isn't enough, if the people who need you, can't see the value you bring.
I'm Mel, a premium brand strategist with a career spanning global brands like Breitling, Davidoff and Shiseido. Yet when it came to promoting my own work, I often held back. The microphone that once terrified!! me became a way to find my voice again midlife - and slowly discover that being visible could actually feel good.
Now, through Happily Visible and founder marketing agency SunnyChapter, I help women articulate their expertise and turn their own words into authentic marketing content.
My belief is: Your best marketing isn't created. It's uncovered.
Ready to become Happily Visible?
🎙️ Follow for founder interviews and practical self-marketing tips
Want help finding the words to talk about your work? Find out about my 1:1 practical self-marketing session – book a free consultation with me https://sunnychapter.com/consultation
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Details about Happily Visible | Marketing Yourself, Personal Branding & Self-Promotion for Women Entrepreneurs, a podcast by Mel Elsbeth │ Visibility Strategist & Personal Branding Coach
Building a Personal Brand Is Like Training for a Marathon (and how to be your own Hype Girl)
Episode 109
Monday, October 19, 2026 • Duration 10:20
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In this solo episode:
Today I want to tell you a quick story because I realized building a personal brand is like training for a marathon. And no matter if you want to build a personal brand or you want to build a founder brand or a human brand, like I always say.
Topics:
Relaxed enjoyable run vs competition running
Social media is not your friend here.
When you are just starting out, you shouldn’t compare yourself to someone that’s been in training for 10 years.
There’s no overnight success.
My friend Fady Kassab has reinvented himself close to ten years ago going from Creative Director to Comedian building his personal brand over 40
How to be your own marathon hype girl.
Mentioned in this episode
Fady Kassab: “one of my very, very early interviews over two years ago.” Listen here
Sunrise content method episode: “how I turn your conversations, your perspectives, your work, and your expertise and story into something that builds your personal brand and your authority online.” Listen here
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If You're Terrified About Showing up Online, these 4 Tools Voice Coach Helen recommends
Episode 108
Wednesday, October 14, 2026 • Duration 35:26
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Your voice is part of your marketing. Every pause, every story and every conversation gives people a feel for your work - and a reason to remember you. If you are building a service-based business, this episode will help you grow your online visibility, create founder content that sounds like you, and build authority through conversations people remember.
I talk with communication and vocal coach Helen von Dadelszen about business visibility, camera confidence and the way your voice helps people connect with you.
We explore her four Ps - pitch, pace, power and pause -and how small changes can help your message land. Helen shares practical ways to feel more natural on camera, introduce your work and grow a supportive network through real conversations.
For women entrepreneur / founders, coaches and women building a wellbeing business or healing practice, this conversation brings a human perspective to authentic marketing: letting people hear your knowledge, feel your energy and understand your approach.
In this episode
How your voice supports your brand positioning.
The power of a pause: space to breathe, think and let your message land.
Simple ways to practise camera confidence.
Using founder content to communicate your personality and expertise.
Growing authority through conversations, connections and a book.
Connect with my guest:
-
Women over 40 stop Hiding Your Opinion: How Quiet Founders Can Deliver Clear Messages - Helen von Dadelszen
Episode 107
Thursday, October 8, 2026 • Duration 31:25
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Do you want more business visibility but freeze when it is time to speak about your work? In this episode, communication and vocal coach Helen von Dadelszen explains why the fear of being seen can make your voice shake, your mind go blank, and self-promotion feel overwhelming. You will learn practical ways to regulate your nervous system, speak with more confidence, and become visible without pretending to be someone you are not.
Why public speaking fear is normal
Confidence isn't the absence of fear
Practical tools to calm your nervous system
Finding your voice (both message and vocal tone)
The "courageous action" framework
Why "done is better than perfect"
Topics Covered
overcome fear of being seen, business visibility, authentic visibility, be visible, women over 40, leaving corporate, introverted entrepreneurs, marketing yourself, self-promotion, speaking with confidence, nervous system regulation, solopreneur visibility, solopreneur marketing,
Ready to grow visibility with ease and flow rather than performance and pressure? Book a free consultation
In this episode, we chat about
Ingrid Bayer's story is a masterclass in what midlife reinvention actually requires - and why women don't have to wait for a crisis to start asking who they still get to become.
She built her first business escaping workplace bullying in 2008 when virtual assisting wasn't even a thing yet. She built her second business (VA Institute in 2017) helping 2,000 women do the same. She grew through quiet marketing, relationship-based, permission-giving growth—not loud tactics.
She sold the business, went to Bali, wrote a book, and started asking a completely different question: Who do I still get to become?
Now at 63, she's building her third act.
Topics: midlife reinvention, building business after 40, business over 40, women entrepreneurs over 40, quiet marketing, quiet leadership, career transition, virtual assistant business, VA business, toxic workplace, burnout at work, women in business over 40, business advice for women
What You'll Learn
How workplace bullying became her greatest catalyst
The three-month exit strategy - how she tested her VA business on weekends and after hours before leaving her toxic job safely
Why helping 2,000 women build income streams wasn't the end of her story - what forced her to let go of the identity she'd built everything around
Women Over 40 Leaving Corporate: Why Your Content Sounds Like Everyone Else (And How I Found My Voice Again)
Episode 105
Sunday, September 20, 2026 • Duration 09:27
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Ready to grow visibility with ease and flow rather than performance and pressure? Book a free consultation
In this solo episode:
You are taking your first steps, building your business, growing your business visibility and learning to be seen by others. Solo episodes are a difficult process for so many of us at this stage. I find it so much easier to interview people, and solo episodes are still a process for me as well.
I bring you along in my process: journaling, recording on audio, then using the transcript to build a content waterfall from one high-value long form asset and one key opinion.
I also share how your exact words, tone and voice are kept when she produces content for clients, so nothing feels artificial or like something ChatGPT has reproduced.
When SunnyChapter produces content for you
When Melanie works with clients to produce content, she follows this exact same format, starting with the interview conversation. Your tone of voice, the way you speak, your opinions and your words are kept exactly as you share them in the interview. Your exact words, tone and voice are turned into different content assets that help grow your visibility and promote your work.
Who this episode is for
You, if you are taking first steps in building your business, growing your visibility and learning to be seen by others.
solo podcast episodes, content waterfall strategy, multiplier framework, repurposing content workflow, journaling for content, audio to content, podcast repurposing, thought leadership, carousel posts, lead magnet, visibility, find your voice
Vier Jahre Angst aufzufliegen: Christin über Selbstvermarktung, Impostor-Syndrom als erfolgreiche Gründerin, und wie sie mit ihrem Foodlab sichtbar wurde
Episode 104
Thursday, September 10, 2026 • Duration 01:09:15
Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen!
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Ready to grow visibility with ease and flow rather than performance and pressure? Book a free consultation
In this episode, we chat about
Vier Jahre lang hat Christin Siegemund gedacht: Wann fliege ich eigentlich auf. Wann merken alle, dass ich das gar nicht kann.
Dabei hat sie mitten in der Pandemie, mit sechsjährigen Zwillingstöchtern und ohne einen einzigen Investor, ein 1.200 Quadratmeter großes Innovations-Ökosystem in der Hamburger HafenCity aus dem Boden gestampft. Vom Foodblog „Hamburger Deern" zum foodlab Hamburg, mit Coworking, Mietküchen, einem Café direkt an der Elbe, einer großen Eventfläche und einem eigenen Accelerator-Programm für Food-Startups.
In dieser Folge spreche ich mit Christin über genau diesen Widerspruch. Wie man ein Riesenprojekt aufbaut und trotzdem jahrelang das Gefühl hat, nicht dazuzugehören.
Wir sprechen darüber:
Wie aus einem Foodblog, den sie 2012 aus Frust über einen langweiligen Marketingjob gegründet hat, über die Jahre ein ganzes Ökosystem entstanden ist
Warum sie ihre Idee anderthalb Jahre lang jedem erzählt hat, bevor überhaupt ein Vertrag existierte, und wie daraus ihr Netzwerk entstanden ist
Wie sie den Mietvertrag für die HafenCity elf Monate lang verhandelt und die Finanzierung komplett über Bankkredit und Eigenkapital gestemmt hat, ohne Investor
Ihren Aufruf an Frauen sich zu trauen, sichtbar zu werden, sich auch mit 50 Prozent der Qualifikation auf ihre offene Küchenchefin-Stelle zu bewerben, weil sich Männer schon bei 50 Prozent bewerben und Frauen erst bei 90
Women over 40: Why Men Are Stealing Women's Expertise in Business (And How to Stop Hiding)
Episode 103
Friday, August 21, 2026 • Duration 11:23
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This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at hey@sunnychapter.com
Men Don't Ask If They're Qualified. They Ask If It's Profitable. And so it happens that a market that we know much more about than men, understand better than men, is being taken over by men. It's time we get over ourselves and start talking about how we can help and make the impact in areas that belong to us.
I talk about the confidence gap holding women over 40 back from starting a business -especially in alternative health, wellness, and hormone-focused fields. Inspired by watching men promote hormone and perimenopause coaching businesses without hesitation (or lived experience) I need to give you a little pep talk and unpack why women wait for permission, credentials, and certainty before they start -and why men rarely do. Not in business and not in corporate when they go after a job.
If you're a woman in corporate considering a career change into entrepreneurship, coaching, or wellness, this episode is your permission slip to stop waiting to feel ready and start being visible now, find your voice, share your story. Building trust takes time, so you best start today :)
Keywords worked in naturally: women over 40, starting a business, alternative health, wellness, hormone coaching, perimenopause, confidence gap, corporate career change, entrepreneurship, visibility, permission slip
Authentic Visibility Marketing for Somatic and Transformational Practitioners: The Translation Gap Keeping You Invisible
Episode 102
Monday, August 10, 2026 • Duration 25:14
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This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at hey@sunnychapter.com
I have watched the same thing happen over and over with the women I follow and interview in the somatic and holistic health space. They live in this particular world every day. Somatic inner work, breath work, energy work, healing, it's so normal for them, so understandable. But when they try to talk about it publicly, the people listening have no access to the type of terminology they use, or to how exactly this work transforms a life.
So they get stuck right there. They know they need to be visible online. At the same time, it doesn't come naturally to them. Most of them build their client base through referrals, through friends recommending friends, because this work is trust-based. People don't buy coaching or therapy because they can judge the quality beforehand. They buy because they trust the person. Yet most marketing teaches people to perform instead of connect.
This is exactly why I renamed this podcast from Mama What's Next to Happily Visible.
I've spent 20-plus years in marketing, working with brands like Davidoff, Rimmel, and Shiseido. I bring that same background now to the women I love working with most: those who left corporate due to burnout, pay gaps, and structures that don't support motherhood, and who redirected into alternative health, holistic practices, wellness, coaching, and somatic work. They arrive with deep expertise and zero marketing infrastructure. Many of them are also women over 40, rebuilding on their own terms, in a body and a life stage that asks for something more honest than hustle-driven content.
Wie Sabrina von Corporate HR über Side Hustle zum eigenen Business als Karriere Coach kam: LinkedIn, Lead Magnets und Sichtbarkeit als introvertierte Gründerin
Episode 101
Friday, July 31, 2026 • Duration 45:41
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In this solo episode:
Mein heutiger Gast: Sabrina Rest.
Über 20 Jahre Personalbereich. Recruiting, Führung, Head of HR. Sie saß auf der anderen Seite des Tisches. Sie hat Menschen eingestellt. Sie hat Gehälter verhandelt. Sie hat Karrieren mitgestaltet.
Und heute macht sie etwas, das ich unglaublich wichtig finde: Sie hilft Frauen, sich sichtbar zu machen. Strategisch. Klar. Ohne sich dabei zu verbiegen.
Darum geht es heute: Sichtbarkeit. Career Visibility. Die Frage, wie Selbstmarketing im Job wirklich funktioniert, ohne sich dabei falsch oder aufgesetzt zu fühlen.
In dieser Folge sprechen wir darüber, wie werde ich sichtbar, ohne meine Persönlichkeit zu verbiegen. Wir sprechen über den Moment, in dem eine Kundin achtzehn Jahre lang zu Polo und Golf Events gegangen ist, obwohl sie diese Events gar nicht mochte, nur um in Kontakt mit den richtigen Menschen zu bleiben. Und wir sprechen darüber, warum so viele von uns denken, die Führungskraft sieht das schon von allein, und was passiert, wenn wir aufhören, darauf zu warten.
Heute zu Gast:
Sabrina Rest ist Karrierestrategin, Speakerin und HR Expertin mit über 20 Jahren Erfahrung im Personalbereich, von Recruiting über Führung bis hin zur Head of HR. Sie kennt die Arbeitswelt nicht nur aus der Bewerber:innen Sicht, sondern von der Seite der Entscheider:innen. Sie hat selbst eingestellt, Gehälter verhandelt und Karrieren mitgestaltet.
The Quiet Courage of Being Seen: Why I Renamed My Podcast After the Thing I Was Most Afraid to Say
Episode 100
Sunday, July 19, 2026 • Duration 21:45
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This episode is all about embracing authenticity and transformation - in true scorpio ways. A journey to Happily Visible.
In this episode, I share my personal evolution overcoming my fear and shyness to embracing more of my true self through my new podcast title "Happily Visible."
I talk about the importance of vulnerability in this space, the power of storytelling, and how women in alternative health and healing fields can craft authentic visibility to create meaningful impact.
Topics:
My journey from fear of speaking into a microphone to stepping into my authentic self
The significance of vulnerability and storytelling in building visibility
Transitioning from career stress to purpose-driven entrepreneurship
Overcoming self-criticism about multi-passionate pursuits
The role of spiritual and healing modalities in personal transformation
Navigating the fear of public exposure with new branding and identity
Supporting women in creating aligned, impactful businesses
00:00 - Introduction to my personal and podcast journey
00:43 - Why I decided to rebrand my podcast as "Happily Visible"
01:12 - The importance of authenticity, vulnerability, and storytelling
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
Warum sie heute kein Fan mehr von Teilzeit für Mütter ist und das offen als eine Form von Ausbeutung bezeichnet
Wie ein früherer Job, in dem sie 90 Prozent ihres Teams entlassen musste, ihre Vorstellung von Personalführung fürs Foodlab geprägt hat
Warum sie ein eigenes Manifest für ihr Unternehmen geschrieben hat, mit klaren Werten, die nicht eins zu eins ihre persönlichen sind
Mein persönlicher Key Takeway: Christin hat nie gebraucht, dass andere ihre Entscheidungen gut finden. Nur, dass es für sie und ihre Familie passt. (kann ich noch was von lernen ;-)
Wenn du gerade selbst mit einer Idee schwanger gehst, die dir zu groß erscheint, dann nimm dir diese Folge als deinen Anstoß. The sky is the limit, wie Christin sagt.
Über Christin: Nach 15 Jahren auf Agenturseite und in der Industrie, von der Werbeagentur zur Marketingleitung, kennt Christin Siegemund beide Welten: die kreative Freiheit und die harte Skalierung im Markt. 2020 hat sie diese Erfahrung im foodlab Hamburg gebündelt. Heute ist es mehr als ein Space, es ist die Plattform, auf der Food-Innovationen marktreif werden, ob Shared Production, Accelerator-Programme oder strategische Vernetzung mit Branchenriesen.
Wenn dir diese Folge etwas gegeben hat, freue ich mich riesig über eine Bewertung bei Apple Podcasts oder Spotify. Und wenn du noch nicht abonniert hast, mach das gern gleich jetzt. Das hilft mir, mehr Frauen wie dich zu erreichen.
Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen.
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
In this episode, I talk about:
Why I renamed the show Happily Visible, and what founder storytelling, visibility marketing, and visibility healing mean as the three pillars behind it
Why the somatic therapy market is growing at 17.5% annually, and what that means for emerging roles like nervous system coach, trauma-informed wellness coach, breath work facilitator, and craniosacral therapist
How I used founder story, not trend-chasing, to build a global campaign for Davidoff around Zino Davidoff as an explorer, an adventurer, and a connoisseur
Why the best marketing is not created, it's uncovered, and what that actually means in practice
My new offer: a 60 to 90 minute story, brand, visibility session built around your story, your expertise, your methods, your social proof, so you can sell your work and promote yourself in a way that feels natural, not performative
from the episode:
"People don't buy coaching or therapy because they can judge the quality beforehand. They buy because they trust the person. Yet most marketing teaches people to perform instead of connect." Mel Elsbeth
"The best marketing is not created. It's uncovered." Mel Elsbeth
Work with me:
A 60-minute story experience built entirely around you, your story, and the people you're meant to serve, delivering 30 days of content done for you. Find it at sunnychapter.com/edit.
Coming up next: An interview in German with Christine, founder of The Food Lab in Hamburg, a platform built to bring food startups together to collaborate and grow.
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
Heute begleitet sie vor allem Frauen dabei, sich strategisch zu positionieren, sichtbar zu werden und sich beruflich oder unternehmerisch nicht länger unter Wert zu verkaufen. Dabei verbindet sie HR Insiderwissen mit klarer Kommunikation, strategischem Denken und einem ehrlichen Blick darauf, wie Entscheidungen in Unternehmen und im Business wirklich getroffen werden.
In ihren Vorträgen, Workshops und Podcasts spricht sie über Karriere, Positionierung, Sichtbarkeit, Preisbewusstsein, Female Empowerment und die Mechanismen hinter Erfolg und Wirkung.
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
Mentioned in this episode:
Subscribe to MWN + Sunny Chapter Edit
01:35 - Supporting women in building impactful, purpose-driven businesses
02:08 - My experiences with explaining my work’s impact
02:38 - Conversation as a tool to uncover unique stories and strengths
03:08 - How to become more visible while staying authentic
03:36 - The importance of sharing your story in a genuine way
04:00 - Embracing vulnerability as a growth and healing process
04:26 - The new podcast name as a reflection of personal evolution
05:24 - The power of being real and transparent in my journey
05:53 - Finding peace and calm in vulnerability and truth
06:23 - Challenging masks and shedding societal expectations
06:43 - Connecting with the deep calling inside to share my story
07:17 - Gratitude for listeners and upcoming impactful interviews
07:42 - Encouragement to amplify your voice and embrace boldness
08:11 - Supporting each other to speak truth with calm and confidence
08:48 - Closing thoughts and gratitude for the community
Stay tuned for more of these types of stories and interviews with women who are embracing their authentic self and creating impactful visibility!
Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.
This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
Mentioned in this episode:
Subscribe to MWN + Sunny Chapter Edit
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