Explore every episode of the podcast Hanson & Hunt

After 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we’ll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do. Thank you! Arik and Kevin Please note: Our website - HansonandHunt.com - and previous episodes will be available through December 2024. MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Facebook woos Gen Z Woke brands Spotlight: Quaker Oats photo project Social media warning label AI's impact on Google search Closing: Advice for your to-do list Closing: A drastic social media diet ARTICLES AND LINKS Facebook renews focus on young users Your favorite brand no longer cares about being woke Consumers are less interested in brands taking stances on sociopolitical issues Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond Quaker illustrates the power of mornings with interactive photo series Why I’m calling for a warning label on social media platforms Why publishers fear traffic, ad declines from Google’s AI-generated search results The state of publisher traffic: Framing the evolution and impact of search and referral in 2024 Gartner predicts search engine volume will drop 25% by 2026 Google Zero is here, now what? Ann Handley's latest email newsletter Kara Hardin post What it's like to be off social media FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Gartner’s 2024 CMO Spend Survey The social media news anchor Spotlight: "Bring ya ass" Why social media is the most misunderstood job The Death of the follower Closing: Over-optimization ARTICLES AND LINKS Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024 How the social media news anchor is redefining journalism Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment Why social media is the most misunderstood job in corporate America Social media marketing: The death of the follower The plague of over-optimization Help Every Reporter Out FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY A refreshed PESO Model Infinite Dial report Spotlight: An AI image fail NISM Social Media Job Study Followers vs. engagement Closing: Coach Mulkey’s PR misstep ARTICLES AND LINKS The newly refreshed PESO Model framework and process The Infinite Dial 2024 Queensland Symphony Orchestra’s Facebook ad fail 2024 NISM Social Media Job Study Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study Instagram chief says follower counts are not a good indicator of account value Kim Mulkey's media relations strategy backfires There's no place for a reptile brain in PR FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY The social media productivity report Who sends traffic on the web? Spotlight: Auntie Anne's The 2024 state of internal communications B2B thought leadership impact report Closing: Reasons why employees are distracted ARTICLES AND LINKS The Social Media Productivity Report Who sends traffic on the web and how much? The art of making pretzels part of every conversation The 2024 state of internal communications Is your thought leadership stuck in ‘mutually assured irrelevance’? Reasons why employees are distracted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Maximizing LinkedIn performance New Pew info on social media use Spotlight: Special Bisquick box How to use the art of commenting for PR 2024 Global Comms Report Closing: LinkedIn collaborative articles ARTICLES AND LINKS Key tips on maximizing LinkedIn performance Americans’ social media use ‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket How to use the art of commenting for PR Cision and PRWeek 2024 Global Comms Report LinkedIn shares new insights into engagement with collaborative articles Arik's webinar/10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY 2023 Edelman Trust Barometer Gartner social media predictions Spotlight: Solo Stove New media measurement course 2024 trend roundup Closing: Career contentment Closing: Free webinar on social media trends ARTICLES AND LINKS 2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025 Solo Stove’s viral Snoop Dogg partnership fails to spark up sales The Fundamentals of Media Measurement online course Arik's 10 social media marketing trends for 2024 10 non-obvious social media trends you need to consider right now 11 2024 PR trends you need to start preparing for now Three PR trends agencies can’t afford to miss in 2024 Amber Naslund - It's okay to be content where you are Mark Schaefer - From paycheck to purpose: Why I stopped growing my business Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Is AI content better and trusted? The employee influencer trend in internal comms Spotlight: The North Face gets "to the choppa" Priorities for comms execs in 2024 Crappy photos on your channels Closing: The mess at X Closing: McDonald’s social job posting ARTICLES AND LINKS AI content Is preferred over human content Readers don't trust AI-generated news The top internal communication trends for 2024 I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next. 8 key priorities for execs and comms leaders 4 bad communications habits to leave in 2023 Elon Musk claims advertisers are trying to ‘blackmail’ him McDonald's job posting for a Director, Social Media and Influencer Marketing FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Creator Connections report Social media subscriptions Spotlight: Oatly's creative director State of Content Marketing Report Is social media even worth it? Closing: Should you help your kid be an influencer? Closing: What Adidas knew about Kanye ARTICLES AND LINKS Creator Connections report Why social media subscriptions can become the new normal I was axed as Oatly's creative director - here are 5 arguably useful lessons Superpath's State of Content Marketing Report Ann Handley: "Is social media even worth it?"  Your kid won't be an astronaut. Don't fight them about being an influencer Podcast: What Adidas knew about Kanye SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The lessons from NPR's departure from X The stories leaders need to tell Spotlight: The Tank Museum The weirdness of LinkedIn Edelman’s 2023 Future of Corporate Communications study Closing: Phone etiquette Closing: Social media writing best practices webinar ARTICLES AND LINKS Six months ago NPR left Twitter. The effects have been negligible 5 types of stories leaders need to tell This museum has 300 tanks and over 100 million YouTube views It's not just you. LinkedIn has gotten really weird Edelman’s 2023 Future of Corporate Communications study Text first and never leave a voice mail Social media writing best practices webinar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Edelman's Trust at Work report Hootsuite's Social Media Career Report Spotlight: 7-Eleven crushes Instagram with cars Chobani's "ghostwriter" job goes viral Big investments in influencer marketing Closing: Fake podcast video clips ARTICLES AND LINKS 2023 Edelman Trust Barometer Special Report: Trust at Work 2023 Social Media Career Report What’s it really like to work in social media? Hootsuite unveils the unfiltered realities of the modern social media manager How 7-Eleven's Instagram grew 600k from... cars? Hundreds of people applied to be a ghostwriter for a yogurt company CEO. The kicker — the job pays up to $278,400 a year The Hollywood strikes are a wake-up call that creators are bigger than social media New report finds that investment in influencer marketing is rising faster than traditional ads The weird rise of fake podcasts People are filming viral fake podcast clips to make whatever they’re saying or selling seem more credible FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The splintering of social media How to evaluate your marketing channels Spotlight: YouTube thumbnail designers Duolingo salutes its social media team Crisis comms report Closing: Calibration meetings ARTICLES AND LINKS Social media is dead. Welcome to the swipe era How the pandemic changed marketing channels The CMO Survey AI comes for YouTube’s thumbnail industry Duolingo's Q2 earnings It's time to end unhinged social media The state of crisis comms according to the pros There's a secret reason you're not getting promoted FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Tracking dark social Do a deep dive in your social media data Spotlight: Brand lessons from Barbie The FTC's updated Endorsement Guides Threads takes on Twitter Closing: Are side gigs ok? ARTICLES AND LINKS Dark Social in 2023: Here’s why (and how) you should track it How to be effective on social media - 5 things we learned from a data deep dive Your brand is Barbie Federal Trade Commission announces updated advertising guides to combat deceptive reviews and endorsements FTC publishes updated Endorsement Guides and proposed rule banning fake reviews Threads 101: A strategy guide for brands A comparative analysis: Twitter vs. Threads in terms of interactions How do you feel about your team members or colleagues having "side gigs"? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY The 2023 State of Social Media Reuters examines social media news habits Spotlight: Saucony sponsors nurses How much content is too much? UGC vs. influencers Closing: The "jobless employed" Closing: Twitter suspended Arik! ARTICLES AND LINKS The 2023 State of Social Media: AI & data take center stage New report looks at social media posting and news consumption trends in 2023 Why Saucony is sponsoring healthcare workers How much content is too much? Agencies are starting to ask that question New report suggests that consumers are far more swayed by UGC than influencers How some people get away with doing nothing at work Arik was booted from Twitter! FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY New data on PR pitches to journalists  The metaverse is dead Spotlight: Bud Light gets a beatdown 2023 Global Communication Report The content potential of comments Closing: Preferred skills and mindset of new PR hires ARTICLES AND LINKS Propel Q2 Media Barometer reveals journalist responses overall are still under 3% RIP Metaverse Hold the postmortem: The metaverse was never alive in the first place 'Not a formal campaign': Anheuser-Busch distanced itself from the Bud Light controversy — says it was one camp, one post, one influencer. But is it enough to win back drinkers? Bud Light’s ad backlash shows the complexity of mass marketing 2023 Global Communication Report from the USC Center for Public Relations Six ways to ensure brand reputation Why comments are the new creative brief What PR managers want in an employee FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Long-form video Spotlight: 'Shrimp Week' Quick News & Quick Takes: Twitter melts down again Quick News & Quick Takes: Creating multidisciplinary marketing teams Quick News & Quick Takes: PwC’s 2023 Trust Survey Q&A: Commonly held assumptions in our work that are complete BS Closing: Lemon8 Closing: Social Media Breakfast MSP ARTICLES AND LINKS How video consumption is changing in 2023 The art of video storytelling and why it matters for your marketing Documentary shorts: The medium for communicating brand values today The 9 best examples of video storytelling Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football Lynn Melling/515 Productions Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal Twitter failed to scare legacy verified accounts into paying for Twitter Blue Should your business buy Twitter's $1,000 gold checkmark? Modern marketing: Six capabilities for multidisciplinary teams PwC’s 2023 Trust Survey What’s a commonly held assumption in your industry that is complete BS, but no one ever says it?  TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps  Social Media Breakfast - Minneapolis/St. Paul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Social media fragmentation Brandpoint report: The Future of the PR Industry Spotlight: Nissan uses TikTok’s BeReal lookalike Quick News & Quick Takes: 'Invisible' CEOs on LinkedIn Quick News & Quick Takes: Update your social media policy Quick News & Quick Takes: A key year for internal communications Q&A: Do you apply to a job even if you don't meet every skill requirement? Closing: Have we forgotten how to be in work relationships? Closing: SMBMSP is back   Closing: Join Arik at the MN IABC Convergence Summit ARTICLES AND LINKS Digiday series: Social Media Fragmentation Arik's webinar: 10 pragmatic social media marketing trends to pay attention to in 2023 The Future of the PR Industry: 2023 Research Report Nissan brings TikTok’s BeReal lookalike to March Madness The Digital Reputation Report: Tracking CEOs on LinkedIn BBC to review social media rules for all staff in bid to resolve Gary Lineker row Employers plan to hit reset on internal communication strategies in 2023 Do you apply to a job even if you don't meet every skill requirement? Have we forgotten how to be in work relationships? Register for SMBMSP: 10 social media trends you should be tracking in 2023 Register for the MN IABC Convergence Summit FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: Generative AI and ChatGPT Spotlight: Red Wing Shoes partners with youth artists Quick News & Quick Takes: Going dark on social media Quick News & Quick Takes: The 2023 Edelman Trust Barometer Quick News & Quick Takes: De-influencing on TikTok Q&A: When do you need an agency and when do you need a consultant? Closing: Insight on Duolingo's social media strategy Arik's workshop: Discover social media trends for 2023 ARTICLES AND LINKS ChatGPT Beyond the basics: 20 non-obvious uses of ChatGPT for marketing AI writer and AI design tools for marketers AI, our new creative collaborator How to use AI writing tools in content marketing The real reason so many creators worry about ChatGPT and generative AI Red Wing Heritage’s latest student-led capsule collection honors the arts and local community Red Wing Shoes and Juxtaposition Arts When should your brand go dark on social media? The 2023 Edelman Trust Barometer De-influencing is TikTok’s response to overconsumption and inauthenticity Zaria Parvez of Duolingo shares insights on their social media strategy Wanted: Interns who can make TikTok hits Hot new job: Chief TikTok officer (LinkedIn thread) Signup for Arik's workshop (2/22/23): Discover social media trends for 2023 Social media is constantly changing, and the way your company uses it also must shift FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Top story: In-house creators Spotlight: A ChatGPT commercial with Ryan Reynolds Quick News & Quick Takes: CCO outlook for 2023 Quick News & Quick Takes: The decline of humorous brand messaging Quick News & Quick Takes: 'Shitposting' on LinkedIn Q&A: Do you need to be active on social media personally to get a social media job? Closing: Shopify's “calendar purge” ARTICLES AND LINKS How Gen Z social media managers became the new CMOs Social media managers are becoming the main character What happens when a brand’s TikTok personality leaves? Kwik Trip's TikTok Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’ The CCO’s Distinct Outlook on 2023 What types of brand messaging appeal to Americans? People are shitposting on LinkedIn now Shopify is conducting a “calendar purge” Shopify combats the meeting madness FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Talking Point: Does influencer marketing really pay off? Spotlight: Looking back at Lush's decision to quit some social channels Quick News & Quick Takes: Why it's time to get serious about data Quick News & Quick Takes: Aligning internal and external comms Quick News & Quick Takes: Content marketing trends for 2023 Q&A: Salaries of social media jobs Closing: What annoys PR pros and journalists about each other? ARTICLES AND LINKS Does influencer marketing really pay off? Lush has no regrets about quitting Instagram and Facebook The hard skills gap we continue to ignore (essay in the 2023 Relevance Report) 2023 is the year when internal and external communications align 80+ content marketing trends for success in 2023 We’re simply not paying our social talent nearly enough 18 ways PR people piss off journalists 12 ways journalists piss off PR people FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro Talking Point: Time to leave Twitter?  Spotlight: Popeyes trolls the Timberwolves Quick News & Quick Takes: 2022 Spoken Word Audio Report Quick News & Quick Takes: TikTok's new resource for marketers Quick News & Quick Takes: Morning Consult report on consumer expectations of CEOs Q&A: How to choose a podcast host Closing: Apologies on social media ARTICLES AND LINKS Musk buying Twitter perfect chance for brands to abandon platform once and for all What marketers want from a Twitter reimagined by Musk Why Elon Musk might be the best thing that ever happened to Twitter Brandpoint: In the know on the top PR trends for 2023 Tweet from Popeyes referencing Karl-Anthony Towns The spoken word audio report 2022 from NPR and Edison Research New resource for businesses from TikTok What consumers expect from CEOs The case against the Twitter apology FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more. ***MINNEAPOLIS LISTENER MEET-UP*** Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22 WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro: Minneapolis Hanson & Hunt listener meet-up Talking Point: Short-form social video  Spotlight: A 9-person Instagram team at The Washington Post Quick News & Quick Takes: Content marketing careers Quick News & Quick Takes: Blogger survey Quick News & Quick Takes: The state of digital marketing budgets Q&A: How to end the 'social media intern' joke Closing: Should we give up on grammar? ARTICLES AND LINKS The 9 most important social media trends for 2022 Brands are driving higher reach and engagement by posting Instagram Reels How the Washington Post grew its Instagram following from 600K to 6M Content marketers share salaries, career paths, and more in 2023 New blogging statistics: What content strategies work in 2022? CMOs’ digital spend skews to paid over owned or earned media Give up on grammar FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Earning and keeping the seat at the table  Spotlight: A one word tweet trend Quick News & Quick Takes: The power of attention Quick News & Quick Takes: Red flags from influencers Quick News & Quick Takes: Top digital skills Q&A: Job candidates who dress down for interviews Closing: Boomerang employees are making big bucks Arik's upcoming webinar: Executives on LinkedIn ARTICLES AND LINKS Latest findings from PwC’s Pulse Survey of CMOs and marketing leaders Understanding the value of PR: Is it time to look for those MBAs? PR measurement: Metrics to use for success Amtrak tweeted “Trains” and it makes sense cause social media managers are ready for a holiday weekend Marketers should pay more attention to attention The five tells that mean you should pass on hiring an influencer Digital most in-demand skill amid ‘techification’ of marketing, study finds Boomerang employees making more $ Bolstering your executive’s LinkedIn presence in 5 simple steps FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Comms challenges, DE&I, outsourcing  Spotlight: The crying CEO Quick News & Quick Takes: Gen Z's social media shift Quick News & Quick Takes: Content helps B2B buyers Quick News & Quick Takes: Zero-click content Q&A: Best practices for execs sharing company news on LinkedIn ARTICLES AND LINKS The volume and variety of communications work is shifting, finds 5th annual survey of comms pros LinkedIn/Elizabeth Laukka CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral Gen Z shapes new social media era Teens, Social Media and Technology 2022 Vast majority of B2B buyers say vendor content impacts purchase decision Zero-click content: The counterintuitive way to succeed in a platform-native world FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Building a real reputation online Spotlight: Radio Shack's shocking Twitter strategy Quick News & Quick Takes: Content creator survey Quick News & Quick Takes: Twitter Notes Quick News & Quick Takes: Why brands need to show up in their social comments Q&A: Advice for the college grad heading into the comms workplace Closing: Taking care of yourself during trying times ARTICLES AND LINKS There's only one thing no one can copy: you Meet the guy behind RadioShack’s horny Twitter account 2022 Creator Economy Benchmark Research Future Social newsletter Twitter Notes Half of consumers say they read social media comments to learn about brands Twitter thread from Michael Smart The pressure cooker we’re all sitting in FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Readying your comms for a recession Spotlight: Novel about the influencer life Quick News & Quick Takes: PR pros survey Quick News & Quick Takes: The social listening struggle Quick News & Quick Takes: Are email newsletters going to die? Q&A: Getting leaders to use LinkedIn more often ARTICLES AND LINKS ‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession It's time to 'double down,' advises P&G's Marc Pritchard around economic slowdown A recession-proof content playbook for marketing leaders What's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attached New Muck Rack survey: The State of PR 2022 The State of Social Listening in 2022 The collapse of the email newsletter is coming, long live the newsletter 5 creative tactics to get your executives posting more consistently on LinkedIn Workshop (June 29): Unlock strategies to bolster your LinkedIn presence FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: How do you decide which channels to add? Spotlight: Goop's 'Luxury Diaper' Quick News & Quick Takes: Changes to the LinkedIn feed Quick News & Quick Takes: Avoiding 'Link rot' Quick News & Quick Takes: Show how your content program has evolved Q&A: Kevin has an update on his new job Closing: Arik's idea for companies to showcase new hires on LinkedIn ARTICLES AND LINKS Choosing the right social media channels for your business Goop 'Luxury Diaper' is, of course, a poorly-timed PR stunt Keeping your LinkedIn feed relevant and productive At least 66.5% of links to sites in the last 9 years are dead This is what a 15-year old content strategy looks like Employer branding idea for new hires FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Attention-grabbing social media posts Spotlight: Bud Light newsjacks the NBA Quick News & Quick Takes: How journalists use social Quick News & Quick Takes: Tips for maximizing your owned media Quick News & Quick Takes: The rise of commentary on TikTok Q&A: How to tell would-be clients 'no' ARTICLES AND LINKS Beer brand Pabst Blue Ribbon apologizes for NSFW tweet Southwest tweet about interns Patrick Beverley has hilarious sponsor opportunity with Bud Light New Muck Rack survey: The State of Journalism 2022 The nine things you need to do for owned media success The hottest trend on TikTok? In-depth analysis FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Employee advocacy programs  Spotlight: March Madness and NILs Quick News & Quick Takes: CCOs and comms turnover Quick News & Quick Takes: Top PR insights of 2021 Quick News & Quick Takes: Does local TV news need an overhaul? Q&A: Managing a reluctant return to the office ARTICLES AND LINKS Are employee social media advocacy programs really working? From employee to advocate: Mobilize your team to share your brand content What is employee advocacy and how do marketers win with it? Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness Gartner survey finds 83% of Chief Communications Officers report growing influence among the C-Suite The top 17 public relations insights of 2021 CBS’s McMahon: Local news needs an overhaul FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: The best reason for an organization to use Twitter  Spotlight: Granfluencers Quick News & Quick Takes: Process and passion Quick News & Quick Takes: What roles and skills are in high demand? Quick News & Quick Takes: The path to purchase on TikTok Q&A: Should you let someone 'pick your brain'? Closing: Coinbase's Super Bowl ad ARTICLES AND LINKS Social media trends for 2022 Twitter users tire of 'sea of same' from brands Senior influencers, or "granfluencers," are smashing stereotypes and making big bucks as social media sensations Is your team run by marketers or bureaucrats? A third of brands hit by data and analytics skills gap TikTok shares new insights into the impact of TikTok clips in the purchase journey LinkedIn/Amber Naslund: Should you let people 'pick your brain'? FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices. Learn more about your ad choices. Visit megaphone.fm/adchoices

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career? WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: User-generated content  Spotlight: Starbucks teams up with Netflix Quick News & Quick Takes: Is cancel culture affecting brands? Quick News & Quick Takes: A mandate for internal comms Quick News & Quick Takes: The cost of content production Listener question: Should you 'fake it until you make it'? Closing ARTICLES AND LINKS User-generated content represents 39% of time spent with media New report finds social media video now sees as much consumption time as traditional TV Starbucks and Netflix team up on new social content series Cancel culture: Confusing, complex and contentious Five firefights: Where Internal Communication leaders need to shake things up in 2022 The average cost of a B2B content asset is $2,791 Half of companies outsource content, but quality is a persistent challenge Can we all just stop faking it? Arik's Jan. 26 webinar: Discover social media trends for 2022 FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify Google Podcasts RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content performs on the most popular channels. Plus, Pinterest's 2022 trends, Kevin's lessons for communicators from the Disney+ doc "Get Back," and a listener question about wanting to leave a new job soon after starting it.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:15 - Talking Point: Former journalists in communications  31:00 - Spotlight: Lessons from "Get Back" 35:35 - Quick News & Quick Takes: How long does content really perform? 37:10 - Quick News & Quick Takes: Pinterest's 2022 trends 38:20 - Quick News & Quick Takes: Pandemic challenges for marketers 40:00 - Listener question: Advice for someone who just started a PR job they hate Closing ARTICLES AND LINKSU.S. newsroom employment has fallen 26% since 2008How to adapt your skills when switching from journalism to the dark sideHow to transition from journalism to marketingCommon misconceptions about switching from journalism to PRWhat journalists should know before switching to PRHow long does your content last?Pinterest Predicts: The 2022 trends your audience will loveLevel up your digital marketing in 2022FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

You can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what's working right now on Instagram? Also, the importance of analytics and PR, and a listener question about getting off to a good start as a first-time manager.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:00 - Talking Point: Questions to ask your social media manager  18:40 - Spotlight: Deluxe takes its purpose to TV 20:20 - Quick News & Quick Takes: Cision/PRWeek 2021 Global Comms Report 22:40 - Quick News & Quick Takes: Analytics and PR 26:20  - Quick News & Quick Takes: What works on Instagram? 29:45 - Listener question: Advice for a new manager Closing ARTICLES AND LINKS10 questions you should ask your social media managerSmall Business Revolution Season 6: Minneapolis and St. Paul, MinnesotaDeluxe to launch sixth and final season of Small Business Revolution seriesCision/PRWeek 2021 Global Comms ReportThe intersection of analytics and PR is too critical to ignoreCarousel posts becoming more popular for brands on InstagramFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   :55 - Talking Point: How to improve thought leadership content 9:30 - Spotlight: Arby's rewards RBs 11:05 - Quick News & Quick Takes: Is Facebook still viable for brands? 13:45 - Quick News & Quick Takes: Future of Corporate Communications Study 17:05 - Quick News & Quick Takes: Orbit Media's annual blogging survey 20:55 - Listener question: Will remote and hybrid work lead to more ageism? Closing ARTICLES AND LINKS2021 LinkedIn-Edelman B2B Thought Leadership Impact ReportMarket oversaturated with 'poor-quality' thought leadershipArby's will pay college running backs to declare 'Tonight, I'm getting Arby's!'Is Facebook becoming a liability for brands?2021 Future of Corporate Communications StudySurvey of 1067 bloggers shows which content strategies are working in 2021What’s Next for Content Marketing?FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a listener question about the job titles you see in communications job postings.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:05 - Talking Point: Content publishing challenges 15:35 - Spotlight: A monster of an anniversary 17:55 - Quick News & Quick Takes: What many marketers get wrong 21:25 - Quick News & Quick Takes: The “State of Marketing” report 23:45 - Quick News & Quick Takes: Respecting content's role in the organization 27:55 - Listener question: How do you make sense of job titles in job postings? Closing ARTICLES AND LINKSThe incentives to publish no longer reward the web’s creatorsThe remaking of The Mash: A Monster MiracleYour obsession with demand gen is going to suffocate your B2B marketing“State of Marketing” report from SalesforceContent’s defining problem (and how to solve it)FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:15 - Talking Point: Planning for a hybrid workforce 19:20 - Spotlight: Mayo Clinic's social media legacy 21:20 - Quick News & Quick Takes: Challenges of thought leadership 27:20 - Quick News & Quick Takes: YouTube for brands 31:40 - Listener question: How should you respond to customer complaints on Twitter? Closing ARTICLES AND LINKSBig disconnect at the office? Most managers say remote workers are ‘more easily replaceable’What employees are saying about the future of remote workThe Mayo Clinic Center for Social Media and Social Media Health NetworkWhat thought leaders have in common8 reasons why a YouTube channel is a requirement for your brandThe Car MomWhy you shouldn’t engage with customer complaints on TwitterFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:45 - Talking Point: Measurement challenges and advice 21:50 - Spotlight: How Pfizer won the vaccine PR game 25:45 - Quick News & Quick Takes: NCAA athletes are making influencer deals 29:20 - Quick News & Quick Takes: What makes a brand best-in-class in social? 32:10 - Listener question: What business email alternative will emerge? Closing ARTICLES AND LINKSLook at analytics to know what your audience really thinks about your contentBusinesses value the role of PR and communications more than everPfizer's vaccine branding victory delivers lessons for marketers everywhereLet's make a deal: NCAA athletes cashing in on name, image and likenessNew research shows social media has created a more competitive landscape for brandsCould Gen Z free the world from email?Digital Summit MinneapolisFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Our June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard's Authenticity Gap study (34:40)Brand films (39:40)Listener question: How should I network post-pandemic? (45:05)LINKSTALKING POINTFocus more on Facebook, customer service efforts on social in 2021Why you need a content mission statementJen Hartmann, John Deere (LinkedIn / Twitter)Jen Hartmann's tweet about how "we're all just getting started"SPOTLIGHTCarolina Panthers/Social engagement on FacebookQUICK NEWS & QUICK TAKESFleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of themThe 2021 Authenticity Gap (PDF)Why big companies like DoorDash, 3M and HP are making filmsLISTENER QUESTIONPost-pandemic networkingCLOSINGThese common grammar mistakes make you’re* company look dumbHow grammar mistakes influence people’s perceptions of companiesMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailContact Hanson & HuntSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

Our May 2021 episode includes:State of Writing in 2021 (1:00)Guest: Sarah Mitchell, Typeset (4:40)Spotlight: Alaska Air's boomer hype house (21:00)Ragan’s Communications Benchmark Report (24:30)Altimeter's 2021 State of Digital Content (27:30)Listener question: Should I start a business blog? (32:15)LINKSTALKING POINTState of Writing in 2021: Writing is hardHave content marketers thrown in the towel?Sarah Mitchell, TypesetSPOTLIGHTHow Alaska Air came to focus on a boomer hype house for its latest marketing flairQUICK NEWS & QUICK TAKESThe role of communications pros expands dramatically amid relentless global crisesAltimeter: The 2021 State of Digital ContentMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

Our April 2021 episode includes:Executive use of LinkedIn (:50)Guest: Lee Odden, TopRank Marketing (6:15)Spotlight: Dove leads on diversity (27:45)The State of Journalism 2021 (29:10)Corporate email study (33:50)Listener question: Brands and Clubhouse (38:50)LINKSTALKING POINTLearn why and how executives should become active on social mediaWebinar: The Business of Executive Thought LeadershipBrandfluence – Why growing executive influence is essential for B2B marketingHow to become a LinkedIn thought leader in 9 easy stepsGeorgia voting law: Business reactsLinkedIn publishes new guide to key content trends amid COVID-19Lee Odden, TopRank MarketingSPOTLIGHTDove offers to pay other brands to diversify their adsQUICK NEWS & QUICK TAKESNew Muck Rack survey: The State of Journalism 2021Corporate email: Too much of too muchMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

Our March 2021 episode includes:The 2021 Infinite Dial Report (:50)Guest: Tom Webster, Edison Research (8:00)Spotlight: Viral drone video (24:50)Gallagher's State of the Sector 2021 (28:50)NFTs and marketing (33:05)Listener question: Getting your audience to your blog (37:25)LINKSTALKING POINTThe Infinite Dial 2021The state of podcast listening for 2021/Podcasting finds a wayThe future of social audio: Startups, roadmap, business models and a forecastTom Webster, Edison ResearchSPOTLIGHTThe viral Bryant Lake Bowl drone videoMotorcycle ride inside Rosedale CenterQUICK NEWS & QUICK TAKESState of the Sector 2021The brands are at it again, Taco Bell is hopping on the NFT trainWhat's an NFT? And why are people paying millions to buy them?Why the NFT craze is a bubble waiting to popMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

Our February 2021 episode includes:The state of influencer marketing (1:05)Guest: Jason Falls, "Winfluence" (9:10)Spotlight: New Zealand tells tourists to stop copying other people's photos (30:15)What marketers need to know about Clubhouse (33:00)Pandemic changes for B2C content marketers (37:20)Listener question: Social media and executives (40:10)LINKSTALKING POINT10 influencer marketing stats for 2021What marketers need to know about influencer marketing in 2021Jason Falls, "Winfluence"Does "Fake Famous" miss the boat on influencers?SPOTLIGHTNew Zealand tells tourists to stop copying other people's travel photosQUICK NEWS & QUICK TAKESClubhouse app for business, what marketers need to knowB2C content marketers, get ready for more responsibility in 2021MORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)Listener question: How should brands approach social media during breaking/developing news? (26:40)LINKSTALKING POINTWhy communicators must (finally) embrace the PESO Model12 Days of Christmas: Eight communications podcastsSpin SucksSPONSOR EVENTS"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"PR North - Winter EditionSPOTLIGHTAncaster teen gains TikTok fame with viral Dairy Queen videosQUICK NEWS & QUICK TAKESWhy change fatigue from 2020 threatens the business changes needed to survive 20217 digital marketing trends of focus for 2021CLOSINGDo older PR pros ignore influencer marketing?9 social media trends every marketer must know for 2021: A conversation with Arik HansonMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

In our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC's sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek and Cision's Comms Report (30:05)The interview questions job candidates hate (39:50)INTRO SEGMENT12 Days of Christmas: Eight communications podcasts QUICK NEWS & QUICK TAKESPinterest predicts: The soon-to-be trending report for 2021Consumers are obsessed with feel-good short-form content right now9 comms predictions for 2021SPOTLIGHTWhy KFC is pushing a sexy Colonel Sanders movieFull movieTALKING POINTSWhy and how companies are turning to brand journalismPRWeek and Cision's fourth annual Comms ReportFacebook is dead (It just doesn’t know it yet)These are the interview questions candidates hate the most5 new questions hiring managers are asking in interviews nowMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.LINKSBlois Olson (LinkedIn and Twitter)fluence mediafluence media email newslettersUPCOMING EVENTSocial Media Trends to Watch in 2021: A Conversation with Arik HansonMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our November 2020 episode, we discuss:The 2021 Relevance Report from the USC Center for Public Relations (4:00)The latest IGTV research (7:50)How brands are using sports Twitter to connect with fans (9:50)Spotlight: The Cheetos holiday cookbook (13:55)Social Media Trends 2021 Global Report (16:20)The career path of social media managers (22:10)Generational differences about the return to the office (33:10)QUICK NEWS & QUICK TAKES2021 Relevance Report from the USC Center for Public RelationsThe latest research into 2020 IGTV statsHow brands are using sports Twitter to connect with NFL, NBA and MLB fansSPONSOR NEWSMarsha Pitts-Phillips receives national diversity and inclusion honor from PRSASPOTLIGHTCheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus waveTALKING POINTSSocial Media Trends 2021 Global ReportSocial media managers lack clear path to senior leadership rolesOffice life in 2020 sparks debate across generationsMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our October 2020 episode, we discuss:Social media marketing on Reddit, Twitch and Quora (2:20)New blogging statistics (4:05)LinkedIn Stories (5:20)Spotlight: Ocean Spray and TikTok (8:40)Spotlight: Monster Cereal Sweepstakes (10:45)Social media hot takes (13:45)Refining your approach to employee comms (24:45)Advice if you're in-between jobs (31:25)QUICK NEWS & QUICK TAKESSocial media marketing on Reddit, Twitch and QuoraBlogging still works, especially for the 10% of bloggers who do things very differently8 initial reactions to LinkedIn Stories for users (and brands, eventually)SPONSOR EVENTOktoberfest with IABC, PRSA & MIMASPOTLIGHTOcean Spray finally reacts to viral skateboarding TikTokOcean Spray surprises Tik Tok star with a new cranberry-colored truck after his Fleetwood Mac video went viralInstagram/Monster Cereal SweepstakesA Monster of a sweepstakesTALKING POINTSWhat's your biggest social hot take that will cause a stir with other social media pros? Four digital strategies for “Always-On” employee communicationsWhat they don’t tell you about life in-betweenMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

Arik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers'​ Community. She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more.LINKSLaura KingCorTalentMarketers'​ CommunityMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our September 2020 episode, we discuss:Email makes a comeback in internal comms (3:20)Facebook sets limits on ads (5:20)Microsoft's deepfake detector (6:30)Spotlight: Red Wing Shoes and #LaborDayOn (9:00)Communications planning advice (11:45)PR ethics (24:35)Networking in a pandemic (33:00  )QUICK NEWS & QUICK TAKESEmail is the most-used channel for employee messaging in pandemicFacebook to impose limits on number of adsMicrosoft launches a deepfake detector tool ahead of US electionSPONSOR EVENT"The Intersection of Ethics and Diversity and Inclusion"SPOTLIGHTRed Wing Shoes is doing something cool for Labor DayTALKING POINTSSome emerging themes to guide 2021 digital marketing plansCode of PR ethics? The gray area of communicating a point of viewMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices