Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.
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After 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we’ll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do.
Thank you!
Arik and Kevin
Please note: Our website - HansonandHunt.com - and previous episodes will be available through December 2024.
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190: AI's impact on search, woke brands, Facebook woos Gen Z
Friday, June 21, 2024 • Duration 41:20
Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
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Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Facebook woos Gen Z
Woke brands
Spotlight: Quaker Oats photo project
Social media warning label
AI's impact on Google search
Closing: Advice for your to-do list
Closing: A drastic social media diet
ARTICLES AND LINKS
Facebook renews focus on young users
Your favorite brand no longer cares about being woke
Consumers are less interested in brands taking stances on sociopolitical issues
Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond
Quaker illustrates the power of mornings with interactive photo series
Why I’m calling for a warning label on social media platforms
Why publishers fear traffic, ad declines from Google’s AI-generated search results
The state of publisher traffic: Framing the evolution and impact of search and referral in 2024
Gartner predicts search engine volume will drop 25% by 2026
Google Zero is here, now what?
Ann Handley's latest email newsletter
Kara Hardin post
What it's like to be off social media
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189: "Bring ya a**", marketing spend study, death of the follower
Friday, May 24, 2024 • Duration 36:21
What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
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Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Gartner’s 2024 CMO Spend Survey
The social media news anchor
Spotlight: "Bring ya ass"
Why social media is the most misunderstood job
The Death of the follower
Closing: Over-optimization
ARTICLES AND LINKS
Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024
How the social media news anchor is redefining journalism
Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment
Why social media is the most misunderstood job in corporate America
Social media marketing: The death of the follower
The plague of over-optimization
Help Every Reporter Out
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188: Refreshed PESO Model, AI Facebook ad fail, social media job study
Friday, April 26, 2024 • Duration 37:57
Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
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Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
A refreshed PESO Model
Infinite Dial report
Spotlight: An AI image fail
NISM Social Media Job Study
Followers vs. engagement
Closing: Coach Mulkey’s PR misstep
ARTICLES AND LINKS
The newly refreshed PESO Model framework and process
The Infinite Dial 2024
Queensland Symphony Orchestra’s Facebook ad fail
2024 NISM Social Media Job Study
Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
Instagram chief says follower counts are not a good indicator of account value
Kim Mulkey's media relations strategy backfires
There's no place for a reptile brain in PR
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Learn more about your ad choices. Visit megaphone.fm/adchoices
187: Web traffic from links, thought leadership, internal comms report
Friday, March 22, 2024 • Duration 31:07
There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
The social media productivity report
Who sends traffic on the web?
Spotlight: Auntie Anne's
The 2024 state of internal communications
B2B thought leadership impact report
Closing: Reasons why employees are distracted
ARTICLES AND LINKS
The Social Media Productivity Report
Who sends traffic on the web and how much?
The art of making pretzels part of every conversation
The 2024 state of internal communications
Is your thought leadership stuck in ‘mutually assured irrelevance’?
Reasons why employees are distracted
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
186: Maximizing LinkedIn, new Pew data, collaborative articles
Friday, February 23, 2024 • Duration 34:45
What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Maximizing LinkedIn performance
New Pew info on social media use
Spotlight: Special Bisquick box
How to use the art of commenting for PR
2024 Global Comms Report
Closing: LinkedIn collaborative articles
ARTICLES AND LINKS
Key tips on maximizing LinkedIn performance
Americans’ social media use
‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket
How to use the art of commenting for PR
Cision and PRWeek 2024 Global Comms Report
LinkedIn shares new insights into engagement with collaborative articles
Arik's webinar/10 social media trends for 2024
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
185: 2024 trends, Solo Stove, career contentment
Monday, January 29, 2024 • Duration 34:20
From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
2023 Edelman Trust Barometer
Gartner social media predictions
Spotlight: Solo Stove
New media measurement course
2024 trend roundup
Closing: Career contentment
Closing: Free webinar on social media trends
ARTICLES AND LINKS
2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent
Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
The Fundamentals of Media Measurement online course
Arik's 10 social media marketing trends for 2024
10 non-obvious social media trends you need to consider right now
11 2024 PR trends you need to start preparing for now
Three PR trends agencies can’t afford to miss in 2024
Amber Naslund - It's okay to be content where you are
Mark Schaefer - From paycheck to purpose: Why I stopped growing my business
Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
184: AI content, crappy photos, comms priorities
Wednesday, December 20, 2023 • Duration 32:24
The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Is AI content better and trusted?
The employee influencer trend in internal comms
Spotlight: The North Face gets "to the choppa"
Priorities for comms execs in 2024
Crappy photos on your channels
Closing: The mess at X
Closing: McDonald’s social job posting
ARTICLES AND LINKS
AI content Is preferred over human content
Readers don't trust AI-generated news
The top internal communication trends for 2024
I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.
8 key priorities for execs and comms leaders
4 bad communications habits to leave in 2023
Elon Musk claims advertisers are trying to ‘blackmail’ him
McDonald's job posting for a Director, Social Media and Influencer Marketing
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
183: Creator report, social subscriptions, kids and influencer careers
Wednesday, November 22, 2023 • Duration 36:30
There's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Creator Connections report
Social media subscriptions
Spotlight: Oatly's creative director
State of Content Marketing Report
Is social media even worth it?
Closing: Should you help your kid be an influencer?
Closing: What Adidas knew about Kanye
ARTICLES AND LINKS
Creator Connections report
Why social media subscriptions can become the new normal
I was axed as Oatly's creative director - here are 5 arguably useful lessons
Superpath's State of Content Marketing Report
Ann Handley: "Is social media even worth it?"
Your kid won't be an astronaut. Don't fight them about being an influencer
Podcast: What Adidas knew about Kanye
SMBMSP event on Dec. 15 - Behind the Screens: Insights from social media leaders
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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Thursday, October 19, 2023 • Duration 40:57
Was it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
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EPISODE SUMMARY
The lessons from NPR's departure from X
The stories leaders need to tell
Spotlight: The Tank Museum
The weirdness of LinkedIn
Edelman’s 2023 Future of Corporate Communications study
Closing: Phone etiquette
Closing: Social media writing best practices webinar
ARTICLES AND LINKS
Six months ago NPR left Twitter. The effects have been negligible
5 types of stories leaders need to tell
This museum has 300 tanks and over 100 million YouTube views
It's not just you. LinkedIn has gotten really weird
Edelman’s 2023 Future of Corporate Communications study
Text first and never leave a voice mail
Social media writing best practices webinar
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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
