Gym World Worldwide – Details, episodes & analysis

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Brendan Kalijundic from Kalsamrit Martial Arts (https://www.instagram.com/kalsamritgym/?hl=en) to discuss how he built a martial arts gym with 700 members and earns $200k a year from fight nights.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Kalsamrit Martial Arts (Website) - https://kalsamrit.com/martialarts/

Durham Fight Series - https://www.instagram.com/durhamfightseries/ Brendan's Charity - https://heartsformartialarts.com/

🔥 Show Notes:

(00:00) Introducing Brendan

(1:27) Transitioning from professional fighter to gym owner

(3:52) Opening the gym and making mistakes

(10:35) Economics, packaging and pricing

(13:49) Staffing and scheduling

(18:27) How to make a gym more profitable

(19:57) Marketing and sales strategies for a martial arts gym

(28:46) They key to a successful kids program

(30:19) Run a successful gym with Kilo (visit https://usekilo.com/)

(30:52) Hiring staff, quality control, and retention

(35:41) Expanding the gym

(37:14) How to run successful martial arts events

(49:17) Hearts for Martial Arts Foundation

(51:19) Where to go if you want to find Brendan

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Mike Doehla to discuss how he built an 8-figure online nutrition coaching empire and how he found meaning beyond work.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Mike - https://www.instagram.com/mikedoehla/?hl=en

Mike's website - https://mikedoehla.com/

🔥 Show Notes:

(00:00) Introducing Mike and being a subreddit moderator

(8:03) Finding identity after selling a business

(12:39) What is Stronger U Nutrition?

(13:33) Spending habits and starting a pasta shop

(17:33) Building an 8-figure online nutrition business

(23:42) Run a successful gym with Kilo (visit https://usekilo.com/)

(24:15) Importance of referrals

(29:35) Challenges of adding nutrition services and standing out

(38:40) Leveraging online teams and communities

(40:53) What are coaches doing wrong?

(46:32) What Mike would do differently today

(48:54) Thoughts on branding and marketing

(53:27) Where to go if you want to find Mike

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Jon

(6:31) Building and scaling a coaching business

(16:26) Finding the right niche

(23:11) Leveraging podcasts for networking and referrals

(32:11) Content marketing for gym owners

(40:36) Generating word of mouth marketing

(45:06) Growing a gym with a podcast

(52:52) Getting more gym clients

(58:03) Using social media to grow a business

(1:04:29) The importance of talking to prospects

(1:11:04) Where to go if you want to find Jon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Mike Baker (https://www.instagram.com/coachmikebaker/) to discuss the business model of BOLT Fitness & Performance Training (https://boltfitnessperformance.com/), generating $900k annually from semi-private and small group training.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Mike

(2:22) What is BOLT Fitness & Performance Training?

(8:13) Getting started in fitness

(13:14) Evolving the business model

(20:21) Adding and managing a sports performance program

(31:51) Revenue breakdown

(34:47) The sales process

(38:09) Marketing strategy and reducing churn rates

(43:36) What's next for Mike and the gym?

(53:05) Where to go if you want to find Mike

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Kieran Williams (https://www.instagram.com/kieran.garage/) from The Garage Gym (https://thegaragegym.co/) about his journey to growing a unique open access facility, despite having no prior background in gym operations.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Kieran

(4:16) What is The Garage Gym?

(12:56) Intentionally limiting gym capacity

(16:13) Services offered and community events

(21:20) Social media and content marketing strategy

(28:04) Gym expenses and maintaining a clean gym space

(35:44) Member autonomy and enhancing member experience

(40:58) Plans for growth

(45:11) Going from member to owner at The Garage Gym

(53:18) Where to go if you want to find Kieran

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Brandon

(2:07) What is MADabolic?

(6:50) Branding and marketing for a fitness franchise

(14:01) Handling negative Google reviews

(16:23) Targeting a specific client avatar

(25:25) Designing a functional fitness space

(29:34) Pricing strategy

(35:37) Finding the right franchisee

(41:56) Next steps for MADabolic

(49:06) Interesting fitness concepts

(57:28) Where to go if you want to find Brandon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Evan Lindsay (https://www.instagram.com/evanclindsay/) to discuss how he acquires MADabolic (https://madabolic.com/) franchises for free and makes them profitable - all from his home in the Cayman Islands.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Evan

(5:00) Acquiring franchises for free

(7:09) What is MADabolic?

(14:03) The economics

(18:15) Making a gym profitable

(23:38) Finding the right operator

(28:43) Managing and retaining a remote team

(36:54) Paying staff

(38:28) Evaluating gym purchases

(41:10) Costs and timelines for opening a MADabolic

(46:22) What's next for Evan?

(50:35) Promising franchise concepts

(52:05) Where to go if you want to find Evan

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Mick

(00:57) What is Annex Sports Performance?

(6:34) Space utilization

(8:47) Staff and compensation

(13:17) Packaging and pricing

(14:29) Evolving the business

(15:47) Marketing and selling a sports performance gym

(18:45) Retaining athletes

(23:02) Attracting and on-ramping athletes

(26:27) Starting from scratch

(29:24) Challenges of scaling a fitness business

(35:16) Finding and developing talent

(44:02) How to avoid shiny object syndrome

(49:07) Where to go if you want to find Mick

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Pete

(7:12) Pete's background in the industry

(15:33) What is Cressey Sports Performance?

(20:22) Breaking down the business

(28:18) Entrepreneurship, business partnership, and work-life balance

(39:15) Challenges in marketing a sports performance gym

(46:31) Positioning and niching down

(55:20) The quick & dirty positioning exercise

(1:09:45) Advice for gym owners

(1:13:36) Where to go if you want to find Pete

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Daniel

(2:14) Starting and growing a chain of CrossFit gyms

(14:27) Built-on gym acquisitions

(21:26) Valuating gyms

(24:28) Economics of CF Main Line

(30:54) Managing the gyms and marketing

(37:31) Buying a building

(49:09) What is CF Collective?

(1:06:24) What's next for CF Main Line?

(1:09:45) Where to go if you want to find Daniel