Growth In Reverse: Newsletter & Email Growth – Details, episodes & analysis
Podcast details
Technical and general information from the podcast's RSS feed.
Growth In Reverse: Newsletter & Email Growth
Chenell Basilio and Dylan Redekop
Frequency: 1 episode/7d. Total Eps: 75
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Apple Podcasts
🇺🇸 USA - marketing
19/05/2026#87🇺🇸 USA - marketing
18/05/2026#98🇩🇪 Germany - marketing
17/05/2026#93🇩🇪 Germany - marketing
16/05/2026#66🇬🇧 Great Britain - marketing
11/05/2026#32🇬🇧 Great Britain - marketing
08/05/2026#94🇬🇧 Great Britain - marketing
01/05/2026#79🇬🇧 Great Britain - marketing
30/04/2026#36🇬🇧 Great Britain - marketing
29/04/2026#75🇺🇸 USA - marketing
24/04/2026#97
Spotify
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Shared links between episodes and podcasts
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150 shares
RSS feed quality and score
Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 79%
Publication history
Monthly episode publishing history over the past years.
Coming soon... the Growth In Reverse podcast!
vendredi 22 novembre 2024 • Duration 00:50
Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →
The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (#001)
Episode 1
mercredi 4 décembre 2024 • Duration 27:03
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
#001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over 3,000 hours of research into creators.
Get the full list and 75+ newsletter growth tactics here: https://growthinreverse.com/wild
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja
KEY TAKEAWAYS
- Codie Sanchez’s Playbook: How buying and growing newsletters helped her build a massive audience.
- Yossi Levi (Car Dealership Guy): Building a powerful brand—100% anonymously.
- Ali from First 1000: Breaking down intentional, daily growth strategies.
- Tom Alder’s Prelaunch Strategy: Using social media to validate your newsletter idea to the tune of 5k subscribers.
- Justin Welsh’s Content OS: A behind-the-scenes look at the system that powers Justin’s consistent content creation—and how it's earned him over 7 figures.
- Cross-Promotion Tactics: How creators like Alex Garcia used newsletter-video swaps to grow their lists by thousands.
LINKS MENTIONED
- Codie Sanchez Grew Her Newsletter to 250k+ Subscribers in Just 3 Years (deep dive)
- Yossi Levi Built The Car Dealership Guy to 550k+ Followers (deep dive)
- First1000.co Grew to 60k Subscribers in 32 Months (deep dive)
- How Justin Welsh turned his sawdust into $2 million (deep dive)
- "Car Dealership Guy" Yossi Levi's "Who the f*** is Car Dealership Guy" video
- Justin Welsh's Content System: https://youtu.be/0tjGORsL2QI?si=LRUt9hOqRAJHNdaW&t=1012
- Justin's ContentOS course https://growthinreverse.com/contentos (aff link)
- Check out all these growth levers here: https://growthinreverse.com/wild
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OUR NEWSLETTERS
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Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)
Episode 3
mercredi 18 décembre 2024 • Duration 55:38
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
#003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy.
Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garnering the attention of over 70,000 subscribers and leading brands.
Get Chenell's FULL deep dive on Eddie Shleyner here: https://growthinreverse.com/eddie-shleyner
Start collecting testimonials like Eddie did —for free— with Senja: https://growthinreverse.com/senja
KEY TAKEAWAYS
- The Journey to Growth: How Eddie transitioned from a personal writing project to intentional audience-building starting in 2018.
- From HubSpot to Solo Success: The pivotal moments that skyrocketed Eddie’s subscriber base and how a single article led to his first 2,000 subscribers.
- The Well of Ideas: Eddie’s system for capturing fleeting creative sparks and turning them into compelling content.
- Growth Loops and Marketing Strategies: The powerful LinkedIn growth loop Eddie used to amplify his reach and grow his newsletter audience.
- Sabbaticals and Balance: Why Eddie takes months-long breaks from content creation and how it fuels his biggest projects, like his book and courses.
- Repurposing Content: How Eddie leverages his content library to stay consistent without burning out.
LINKS MENTIONED
- VeryGoodCopy.com
- Senja
- Growth In Reverse PRO Community
- Check out Chenell's full deep dive on Eddie here: https://growthinreverse.com/eddie-shleyner/
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
The Biggest Mistakes We See Newsletters Making (#002)
Episode 2
mercredi 11 décembre 2024 • Duration 32:48
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
#002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them.
Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakes
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja
KEY TAKEAWAYS
- Mistake #1: Poor Format & Content
- Mistake #2: Hiding your subscribe form
- Mistake #3: Too many other links
- Mistake #4: Unclear value
- BONUS Mistake: Not collecting social proof
- Mistake #5: Not sending a welcome email
- Mistake #6: Using the same welcome sequence for everyone
- Mistake #7: Ignoring social media
- Mistake #8: Not partnering with other creators
- Mistake #9: Not using lead magnets
- Mistake #10: Not thinking about revenue soon enough
- Mistake #11: Too many revenue streams (at first)
- Mistake #12: Promoting with sponsors & affiliates you don’t believe in
LINKS MENTIONED
- Alex Garcia's Optimized Onboarding Process
- Katelyn Bourgoin's Reverse Lead Magnet Strategy
- How Olly Richards earned $175,461 from a Google Doc
- Growth In Reverse PRO Community
- Check out all these mistakes here: https://growthinreverse.com/mistakes
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
What I’d Change If I Started Over (#004)
Episode 4
lundi 23 décembre 2024 • Duration 44:48
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch.
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja
KEY TAKEAWAYS
- Starting Strong: Why beginning with curiosity and passion set the foundation for success.
- Content vs. Marketing: Striking the right balance between creating high-quality content and promoting it effectively.
- Social Media Insights: How engaging strategically on platforms like Twitter helped Chenell build early momentum.
- Avoiding Burnout: Lessons learned about pacing, sustainability, and avoiding overcommitment.
- Monetization Reflections: Why Chenell decided against turning GIR into a paid newsletter (and if she regrets not doing it).
- Sponsorship Beginnings: The story behind her first sponsor and the lessons she’d apply moving forward.
- The Power of Relationships: How building and maintaining meaningful connections contributed to long-term growth.
- Scaling Smarter: Why bringing in help earlier would have improved workflow and scalability.
LINKS MENTIONED
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
Grow Your Newsletter WITHOUT Social Media (#005)
Episode 5
lundi 30 décembre 2024 • Duration 45:46
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same.
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja
LINKS MENTIONED
- Start collecting testimonials for free with Senja: https://growthinreverse.com/senja
- Ben Collins - Google Sheets Newsletter (GIR Deep Dive)
- Thomas Shields - The Dink Newsletter (GIR Deep Dive)
- Lettergrowth.com
- Codie Sanchez - Contrarian Thinking (GIR Deep Dive)
- Morning Brew Newsletter
- Payload Newsletter
- Lenny’s Newsletter (GIR Deep Dive)
- SEOFOMO (Aleyda Solis)
- Justin Moore - Creator Wizard (GIR Deep Dive)
- Pat Walls - Starter Story (GIR Deep Dive)
- Ness Labs (GIR Deep Dive)
- Tom Alder - Strategy Breakdowns (GIR Deep Dive)
- The Gist Newsletter (GIR Deep Dive)
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
Spicy Newsletter Takes: Should You Really Do This? (#006)
Episode 6
mercredi 8 janvier 2025 • Duration 53:31
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes.
Take your newsletter to the next level with GIR Pro >>
Get free access to 75+ newsletter Growth Levers here >>
KEY TAKEAWAYS
- Lead Magnets: Yes or No? How to make them work for you.
- Double Opt-In Debate: Does it help engagement or kill your subscriber growth?
- Cleaning Your Email List: 100% necessary—or more harm than good?
- Referral Programs: Once a growth hack—do they still work today?
- Paid Growth Strategies: Why you shouldn’t spend a dime on ads until you’ve nailed this one thing.
- Newsletter Giveaways: Smart tactic or open-rate killer?
- ...and more!
LINKS MENTIONED
- Lenny’s Newsletter (GIR Deep Dive)
- Justin Moore (GIR Deep Dive)
- David Perell (GIR Deep Dive)
- Eric Partaker (GIR Deep Dive)
- Ben Thompson's Stratechery newsletter
- Growth In Reverse PRO Community
- Matt McGarry on Twitter
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
7 of the Best Newsletter Growth Strategies of 2024 (#007)
Episode 7
mercredi 15 janvier 2025 • Duration 37:59
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024.
→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>
KEY TAKEAWAYS
- How Khe Hy used lead magnets "in disguise"
- Aakash Gupta discovered a massive growth hack
- Kyla Scanlon drives over 69k subscribers with short-form content
- Yossi Levi creates irresistible content with "exclusives"
- How Julie Gurner extracts value, then pivots
- Ben Tossell replied to *everyone*
- How Tom Alder systematized LinkedIn engagement
LINKS MENTIONED
- Khe Hy (GIR Deep Dive)
- Aakash Gupta (GIR Deep Dive)
- Kyla Scanlon (GIR Deep Dive)
- Yossi Levi (GIR Deep Dive)
- Gergely Orosz (GIR Deep Dive)
- Dr. Julie Gurner (GIR Deep Dive)
- Ben Tossell (GIR Deep Dive)
- Tom Alder (GIR Deep Dive)
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)
Episode 8
mercredi 22 janvier 2025 • Duration 53:14
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
"I made $2,000 with a newsletter list of only 3,000 subscribers."
In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn more with their brand deals. He has also written and pre-launched his book on the same topic called Sponsor Magnet.
→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>
KEY TAKEAWAYS
- Justin's journey: From YouTube husband to sponsorship expert.
- A lesson in newsletter nurturing: How Justin lost 97% of his email list.
- Unscalable tactics that worked: Personalized outreach with a twist.
- The power of niching down: Why Justin pivoted to sponsorships exclusively.
- How to send more emails but limit unsubscribes: advice for Justin's newsletter churn issue.
- Justin's secret to long-term newsletter growth.
- How Justin landed a $2,000 newsletter sponsorship—with only 3k subscribers.
- Justin's A.R.C. framework for building creative sponsorship packages that sell.
LINKS MENTIONED
- Justin Moore GIR Deep Dive
- CreatorWizard.com
- SponsorMagnet.com
- Sponsor Audit Tool
- 10K Book Presale Challenge
- Sponsor Games (Live Event)
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)
Episode 10
mercredi 29 janvier 2025 • Duration 49:19
We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free.
Get 30 ways to grow and optimize your email list, from creators who have successfully done it.
Get 30 proven strategies to grow and optimize your email list FREE >>
"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth
Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.
When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing.
→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>
KEY TAKEAWAYS
- Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haul
- The surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)
- How Aakash is "optimizing for the internal share" and why he's doubling down on the strategy
- Growth experiments: How sending more content affects paid subscriber growth
- Launching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.
- Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).
- The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.
- What Aakash has planned for growth and product in 2025.
LINKS MENTIONED
- Aakash's Product Growth newsletter
- Aakash's website
- Aakash's Book (Amazon.com)
- Aakash Gupta GIR Deep Dive: Article || Video
- Growth In Reverse PRO Community
- Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive
FOLLOW ON SOCIAL
OUR NEWSLETTERS
Subscribe & Leave a Review:
Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
Thanks to Tim Forkin for editing these episodes.
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