Growing Steady | Intentional Creative Business Podcast – Details, episodes & analysis

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Growing Steady | Intentional Creative Business Podcast

Growing Steady | Intentional Creative Business Podcast

Wandering Aimfully

Business
Business

Frequency: 1 episode/10d. Total Eps: 257

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We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
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  • 🇬🇧 Great Britain - entrepreneurship

    10/06/2025
    #79

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Score global : 42%


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249 - How we're learning AI tools without overwhelm

jeudi 5 juin 2025Duration 33:49

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


If you’ve ever felt like you’re already behind in the world of AI (or like you need to try every new tool just to keep up) you’re not alone! 


In this episode, we introduce the idea of slow-learning AI: a calm, intentional approach to staying curious without getting overwhelmed. We share specific strategies we’re using to create boundaries, focus our energy, and integrate tools that actually serve our business goals (instead of just distracting us with new shiny objects).


Don’t bury your head in the sand if you are curious about AI. Take a few of our practical tips from this episode to create constraints and put YOU in the driver’s seat of educating yourself on your own timeline.


***


😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 


💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

248 - What’s changed with launches?

jeudi 29 mai 2025Duration 39:55

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


Are digital product launches dead? Not at all! But in 8 years, we’ve noticed a few changes and we wanted to share what we’ve seen firsthand. 


How many sales emails matter? Do you actually need launch bonuses? Is there value in using AI to write sales page copy or does it sound too… AI?


Here’s what we cover in this ep:


  • Why pre-marketing matters more than ever (and how to start sooner)
  • The power of “carrots” and launch events to drive urgency
  • Why inboxes are cluttered and what to do about it
  • How specificity and social proof are becoming non-negotiable
  • Why it's easier than ever to execute a launch (doesn’t mean sales are easy)


Whether you’re prepping for a big product launch or rethinking how you sell altogether, this episode will help you show up with more intention, strategy, and confidence.


***


😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 


💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

240 - Why we’re ending WAIM Unlimited (part 1)

jeudi 27 mars 2025Duration 53:47

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this sizable change. 


Retiring WAIM Unlimited didn’t come from burnout or panic… but from clarity, alignment, and a desire to move into our next chapter with intention. We’ve been business coaches for 72 months and we’re excited to take things in a new direction!


Here’s what we cover in this ep:

  • What a final enrollment will look like (May/June 2025)
  • The real (and nuanced) reasons we’re making this shift—from changing buyer behavior to our own creative evolution
  • What this means for current WAIM members (spoiler: NOT MUCH!)
  • What the next 12 months will look like for us, including our final launch and plans for parental leave
  • A glimpse at what we’re pivoting toward in 2026—and why we’re genuinely excited to build from the ground up again

This episode is for anyone who’s questioning a long-standing offer or wondering if it’s time to let go of something that no longer fits. Your business can grow with you… if you let it.


💬 If you have questions you want to ask us about this decision to retire WAIM Unlimited, send them through our contact page.


***


😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 


💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

151 - Our 2022 full-time travel RECAP (part 1!)

dimanche 4 décembre 2022Duration 01:39:39

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


This episode will serve as a Part 1 of 2 recap of our year of travel! We visited 10 different countries in Europe (30 total cities) and we wanted to go over the UPs, the DOWNs, what we would do differently, what advice we would give, how it affected our relationship, how we changed as people, and some business advice tossed in the mix!

There is soooo much good stuff to get through in this episode and we hope you enjoy everything we shared. Watch your podcast feed for the second episode of our travel recap where we share our top 5 memories, top 5 restaurants, and our top Airbnbs/hotels we stayed in.

Besides just having a good time hearing us chat about full-time travel life, we hope you get some value out of this episode and maybe it helps you create a plan for a dream you have in your future!

SCHEDULING NOTE: We will share our part 2 travel recap episode on Dec 8 and then we will be taking a break from the podcast until Jan 26. Thanks for listening and we’ll be back before you know it.

**

More goodies from us: 

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

150 - The gratitude check-in ("bring 5")

jeudi 24 novembre 2022Duration 55:34

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


Want to know some of our favorite things from our first two weeks living in our new home in Portugal? In this episode, we share 10 things we have gratitude for in a format that we hope is fun to listen to.

At the time of recording and sharing this ep, it’s Thanksgiving for our listeners who celebrate in the U.S. which means it’s the perfect time to express your own gratitude! However, you may not celebrate OR don’t live in the U.S., so how about using the week you listen to this to sit down and share your own gratitude list?

Feel free to “Bring 5” in a journal, with a friend, partner, or pull the family together and make some sort of game out of it!

Keep your ears peeled (ew, weird) for episodes very soon that feature this “Bring 5” format related to our year of full-time travel.

**

More goodies from us: 

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

149 - We're in our NEW home in Portugal!

jeudi 17 novembre 2022Duration 01:00:30

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


If you love podcast episodes breaking down a big moment in life, well friends, this one is for you! We share all our thoughts, feelings, and logistics of getting from the U.S. back to Portugal and accepting the keys to our new house.

We’ll take you through the first morning after 3 days of travel, our initial emotions, what we’ve been experiencing right away, and then we’ll share some fun stories from our first shopping adventures and a funny/low moment trying to find a lunch restaurant in a new area.

We are so excited to be in our new place, but we’re also wrestling with so many conflicting thoughts as our brains still think we’re traveling and going to be on the move. Hope you enjoy us sharing everything from our first week in the Silver Coast of Portugal.

As always, thank you for listening and if you have any questions about moving to Portugal you want us to answer shoot us an email at hello@wanderingaimfully.com.

Timeshifter App: https://www.timeshifter.com

Some photos from our first week: https://www.getdrip.com/broadcasts/754382869/7c788e916f7f48ac036b4

**

More goodies from us: 

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

148 - The Portugal visa process... explained!

jeudi 10 novembre 2022Duration 01:00:01

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


In this week’s ep, we break down the entire visa process we’re going through to eventually end up with a residency permit (which lasts two years, renewable for another 3 years) and then hopefully becoming dual citizens in the U.S. and the EU [after 5 years]!

Whether you’re planning to move to Portugal or anywhere else in the world, maybe hearing us break down this entire process can help you with a big change in your life?? Or, it’ll just be entertaining to hear us go through all the silly steps.

Here are some helpful links we mentioned if you’re interested in learning more about the Portugal D7 Visa process:

NIF + Bank account setup: https://www.bordr.io/

VFS Global website: https://visa.vfsglobal.com/usa/en/prt

Printscan for FBI Fingerprints: https://www.printscan.com/services/fbi-fingerprinting/

Expats Everywhere YouTube channel (we bought their D7 Visa course too): https://www.youtube.com/c/ExpatsEverywhere

Portuguese lawyer we chatted with: https://eimigrante.pt/en/

**

More goodies from us: 

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

147 - What we're looking forward to in our move to Portugal

jeudi 3 novembre 2022Duration 56:46

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


This week, we wanted to share some thoughts and feelings about our upcoming move into our new home. If you somehow missed the announcement, we are moving to Portugal and living in the Silver Coast starting in November (2022).

We chat about the slower pace of European life, the Portuguese culture we’re excited to explore, the new community we hope to build (friends!), as well as getting back into routines and having all the same STUFF every day of our lives.

Hope you enjoy this ep and maybe it’ll inspire you to make a big move in your life too??

✈️ Our pramvel takes you through our FINAL country we visited on our (almost) year of full-time travel: Switzerland! And wow, what a country to end our trip with. We spent two weeks in one of the most beautiful countries in the world and we navigated a flu as well as Caroline’s Mom having a dream trip with us!

🏠 Here’s the magical Switzerland Airbnb: https://www.airbnb.com/rooms/13402661

🪵 Here’s the Swiss restaurant that had amazing ambience: https://g.page/grottino1313

**

More goodies from us: 

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

146 - The 20-hour rule (by Josh Kaufman)

jeudi 20 octobre 2022Duration 38:48

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


We want to be 100% transparent with you: The 20-hour rule is NOT something we came up with. We watched Josh Kaufman’s TEDx talk and realized this concept was very applicable to how we’ve learned or adapted to new things, especially one thing this year: Caroline’s flight anxiety.

🎥 Watch Josh Kaufman’s TEDx talk: https://youtu.be/5MgBikgcWnY

While the super-popular 10,000-hour rule has merit, we think the 20-hour rule makes a lot more sense and is a lot more realistic for the majority of us who just want to learn a new skill or educate ourselves in some way. But, it’s not just about doing something for 20 hours, it’s about deliberate, intentional practice. You may not become an “expert” in 20 hours (or 45 minutes per day for 30 days), but who actually needs to become an expert at anything these days? Becoming “good enough” at most things can get you REALLY far! Trust us, we know!

Hope you enjoy this convo and if you have ONE skill you’re trying to learn right now and going to put the 20-hour rule to the test, email us and let us know about it.

✈️ Our pramvel takes you through our second trip to one of our favorite places this year, Ballybunion, Ireland. We had a ton of fun staying in the modern beach house again in this tiny Irish town. Hope you enjoy our chat about it!

**

More goodies from us: 

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

145 - The simplest 4-part marketing plan

jeudi 13 octobre 2022Duration 38:02

🎉🎉 The WAIM Unlimited: Past, Present, & Future doors are OPEN! Let us help you grow your calm business and navigate the changing online business landscape. Get all the details and join before the doors close FOREVER on June 24: https://wanderingaimfully.com/join

**


We came up with this marketing bridge concept back in 2018 and it’s really just another way of explaining the customer’s journey. Lately, we’ve been trying to simplify that marketing bridge concept even further so that anyone who feels stuck or like their product isn’t selling or their business isn’t thriving can just look at this simple 4-part marketing structure and diagnose where the journey is breaking down for their customers.

We’ve used this framework time and time again to sell our various products and services during our entrepreneurial journey. Early on, we had no idea we were consciously doing it! But these days, especially with our Wandering Aimfully Unlimited program, it’s been super helpful to think through this 4-part process and see the areas we can improve and experiment with.


These are the 4 parts of this plan we cover in this episode:

  • Awareness (Exposure)
  • Interest (Mini-Solution)
  • Consideration (Trust)
  • Purchase (Value)

Give this episode a listen and let us know if you have some ah-ha moments about YOUR customer marketing journey and what “gates” you might need to start working on today!

🔮 Check out our interview/feature with the quiz software Interact to learn more about our quiz: https://www.tryinteract.com/blog/how-wandering-aimfullys-quiz-helped-generate-nearly-300k-in-revenue/


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