GROWIN – Details, episodes & analysis

TRAILER + MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Scott Cohen, WMG’s Chief Innovation Officer

In these moments, we ask Scott Cohen to define  Innovation. His answer is brilliantly smart and simple. Before joining Warner Music Group as the first ever Chief Innovation Officer, Scott co-founded the first ever digital music distribution company generating revenues from $0 to $billion+ (acquired by Sony). Scott is a gifted storyteller. When he talks, people listen!

Watch these MOMENTS on Youtube: https://youtu.be/a2Z8aiPQJRI

Listen to the full EPISODE on YouTube:https://youtu.be/Y-2a6_IQ_Mc

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

SCOTT COHEN: https://www.linkedin.com/in/scottcohen3/

ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Scott Cohen, WMG’s Chief Innovation Officer

Before joining Warner Music Group as their first Chief Innovation Officer, Scott co-founded the first ever digital music distribution company generating revenues from $0 to $billion+ (acquired by Sony) so when he talks about innovation, people listen!

In these moments, we ask Scott what’s happening in the music industry now and what he thinks will be the next wave of innovation revolutions. Scott reveals today’s innovation revolutions are in gaming, fitness and social media. Scott says tomorrow’s innovations will come from  Blockchain, Augmented Reality  and Virtual Reality. 

Watch these MOMENTS on Youtube: https://youtu.be/XgjHX-pTTVA

Listen to the full EPISODE on YouTube:https://youtu.be/Y-2a6_IQ_Mc

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

SCOTT COHEN: https://www.linkedin.com/in/scottcohen3/

ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer.

Coming from global iconic and disruptive fashion/media brands such as Vogue and Net-a-Porter, Jenny Cossons joined Lyst - the world’s biggest fashion search engine, funded by LVMH - where, as Lyst’s first Chief Partnerships Officer,  she boosted the product pipeline with global strategic partnerships and became Lyst’s first female board member. 

In these moments, we ask Jenny to tell you her definition of innovation. Jenny talks about Lyst’s innovation driven purpose - to be a trusted go to, one-stop online marketplace of desire; connecting millions of customers with millions of products which is frictionless, fast and fun!. “We are creating something that's never been done before” says Jenny and reveals how she and the  Lyst senior leadership team make decisions differently by looking outside their sector to innovate and bring something ‘new’ to the fashion tech industry. Jenny ends with 2 of the MOST  innovative luxury brands cited in the Lyst Index at the time of this recording.

Watch these MOMENTS on Youtube:  https://youtu.be/d99yAsrTX-4

Listen to the full EPISODE on YouTube: https://youtu.be/lvoyRLeqkec

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

JENNY COSSONS: https://www.linkedin.com/in/jenny-cossons-363b398/

ACCENTURE (SPONSOR):https://www.accenture.com

GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer

Jenny is growing global partnerships and teams at the world’s largest fashion search platform, Lyst (funded by LVMH. Jenny was invited to join Lyst in 2014 by the CEO, Chris Morton, bringing 20 years of experience in the fashion and digital media industries having held roles with businesses including Net-A-Porter and Vogue Since joining, Jenny has doubled the number of partners on the platform, boosted the product pipeline and became Lyst’s first female board member. 

Home & Family

- Jenny lives in London, United Kingdom

- Wife to husband, Malcolm

- Mother to son, Harland and daughter, Ariadne

- Owner of pet dog, Gus

Professional

- 2017 - Present: Chief Partnerships Officer @ Lyst

- 2014-2017: Head of Partnerships @ Lyst

- 2012-2014: Group Head of Brand Relations @ Net-a-Porter

- 2010-2012: Publisher @ Net-a-Porter

- 2008-2009: Head of Client Sales @ Condé Nast

- 2005-2007: Director of Fashion & Beauty Advertising @ Condé  Nast

- 2004-2005: Advertising Manager @ Condé  Nast

- 2003-2004: Senior Account Manager @ Condé  Nast

- 2002-2003: Account Manager @ Condé  Nast

- 1997-1999: Associate Director @ Harvard College Fund

Education

- Parsons School of Design: Masters, Decorative Arts History

- Kenyon College: BA English & Art History

Languages

- Italian- ish 

Nationality

- British (born in the USA)

Honours & Awards

- Luxury Daily Women to Watch 2022

- Fash Mash Young Pioneer Mentor 2020

- Glossy 50 2017

CONTENT…

Jenny

- Intro

- Early background 

- Intrapreneur

- People & culture 

- Growth mindset

- Equitable leadership 

- Motherhood

Lucy

- Intro

- Psychological safety

- Sustainability

- Innovative  e-commerce 

- HERos!

Jenny

- Definition of innovation

- Partnerships 

- Data 

- Learnings

- Trends

- Pandemic

- Sustainability

- Equitable leadership 

CONNECTION…

- Jenny Cossons: https://www.linkedin.com/in/jenny-cossons-363b398/

- Lucy Cooper: https://www.linkedin.com/in/lucy-cooper-7a4b0a10/

- Sandy Khan: https://www.linkedin.com/in/sandykhan/

COMMUNITY…

- Lyst https://www.lyst.co.uk

- Accenture: https://www.accenture.co

- IN-CO. : http://www.in-co.co/

— https://www.youtube.com/user/mbaarena/videos

— https://www.linkedin.com/company/in-co./

— https://twitter.com/INCOwith/

PRODUCTION: 

- Creative Director, Jason Edwards https://www.linkedin.com/in/jedwards1/

- Sound Producer, Kerem Isnik https://www.linkedin.com/in/kerem-isik-a9376b23/

- Art Director, Saira Macleod https://www.linkedin.com/in/sairamacleod/

LISTEN across the web: https://linktr.ee/growinpodcast

LISTEN to this episode on YouTube: https://youtu.be/L6nn4alcPXs

WATCH MOMENTS from this episode on YouTube: 

- Serving 1000 Partners In 70+ Countries: https://youtu.be/1f8oapjpK04

- World’s Biggest Fashion Data: https://youtu.be/21Mk9k8tS4U

- Fashion Trends & Tech: https://youtu.be/UNHN29lb26E

- Highest Highs, Lowest Lows: https://youtu.be/aa82eL3FpOM

- Innovation Is Problem Solving In New Ways: https://youtu.be/d99yAsrTX-4

WATCH GROWIN PODCAST & GROWIN LIVE episodes on YouTube: https://www.youtube.com/user/mbaarena/videos

Got a question or recommend a future guest:

CONTACT SANDY KHAN ► sandy@in-co.co

♡ SUBSCRIBE NOW - subscribers are invited to join a ‘LIVE RECORDING in London or virtually

TRAILER + MOMENTS are picked for you from the full GROWIN podcast episode. GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally 

In these moments, we ask Benni to tell you how he has structured innovation in a big complex matrix organisation like Diageo. Benni differentiates between inside-the-bottle and out-of-the-bottle innovation and reveals how he has structured his function like a start-up- a little Diageo within the big Diageo -  to get the buy-in and funding from Diageo’s senior leadership to solve their business problems. 

Watch these MOMENTS on Youtube: https://youtu.be/kBrKNrkXf34

Listen to the full EPISODE on YouTube: https://youtu.be/u0yYF456uDU

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/

ACCENTURE (SPONSOR): https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally 

In these moments, we ask Benni to tell you how his previous entrepreneurial and consulting experience helped him at Diageo. Benni spells out the key traits and skills that he gained and that recruiters and hiring managers love! These are moments that you need to hear before a job interview or a business pitch. 

Watch these MOMENTS on Youtube: https://youtu.be/lvoyRLeqkec

Listen to the full EPISODE on YouTube: https://youtu.be/u0yYF456uDU

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/

ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally 

In these moments, we ask Benni to tell you his insights on tech trends and digital shifts. Working in the intersection of innovation and digital technology every single day, Benni shares what he’s seeing and talks about use cases with augmented reality, voice-based interfaces and ‘digital twins’ (a convergence of technologies that can mirror the physical world through digital which can help brands to test and validate a product before it even exists in the real world in the Product, Production and Performance phases).

Watch these MOMENTS on Youtube:https://youtu.be/uEqk0ACh3GY

Listen to the full EPISODE on YouTube:  https://youtu.be/u0yYF456uDU

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/

ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally 

In these moments, we ask Benni to tell you his definition of innovation. Benni talks about the difference between incremental and transformational innovation and which of the two is his focus at Diageo. 

Watch these MOMENTS on Youtube: https://youtu.be/MboMUJ2aq6M

Listen to the full EPISODE on YouTube:  https://youtu.be/u0yYF456uDU

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/

ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode. GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @ Diageo.

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally 

In these moments, we invite Benni to talk about failure because innovation does not occur until we fail. Like smart investors, acute innovators know how to manage risk to ultimately come out on top and succeed. Benni reveals how de-risking happens at Diageo from the agile process to soft leadership skills to set up his team and the business to innovate.

Watch these MOMENTS on Youtube: https://youtu.be/2POBz9t7RJY

Listen to the full EPISODE on YouTube:  https://youtu.be/u0yYF456uDU

Watch GROWIN PODCAST & GROWIN LIVE episodes:

YouTube: https://www.youtube.com/user/mbaarena/videos 

Across the web: https://linktr.ee/growinpodcast 

BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/

ACCENTURE (SPONSOR):https://www.accenture.com

GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.

Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead digital innovation, globally, at one of the world’s biggest and coolest drinks companies, Diageo.

Home & Family

- Benni lives in London, United Kingdom

- Husband to Emily

- Father to sons, Tristan and August and daughter, Louisa

Professional

- 2020-Present: Global Head of Digital Innovation @ Diageo

- 2020-Present: Board Member & Advisor @ Good In Bread

- 2010-Present: Board Member & Co-Founder @ Allergy Cosmos

- 2017-2020: Head of Technology & Innovation Europe @ Diageo

- 2016-2017: Marketing Technology Lead @ Diageo

- 2013-2016: CMO & Co-Founder @ Kriticalmass

- 2012-2014: Brand & Innovation Strategy Consultant @ Dragon Rouge

- 2007-2010: Senior Associate @ Prophet

- 2004-2007: Head of Marketing & Founding Member @ Compricer

Education

- IE Business School: MBA, Strategy & Marketing

- Tufts University: BS International Relations

Languages

- German

- Swedish-ish

- Spanish-ish

- French-ish

Nationality

- German & Swedish

Passions / Hobbies /Causes

- Mentor @ Wayra

- Mentor @ Masschallenge

CONTENT…

Benni

- Trailer

- Intro

- Early background

- Entrepreneurship

- Intrapreneurship

- Diversity

- Learning 

- Innovation roles

- Leadership traits

- Recruiters love strategy consultants

- Innovations

- Get out

Lucy

- Intro

- Business transformation 

- Future innovation 

- Partnerships

- Innovation for good

- Scary innovations

- Productivity secrets

Benni

- Definition of innovation 

- Innovations

- Structuring innovation  

- Failure

- Leadership innovation

CONNECTION...

- Benjamin Lickfett LinkedIn: https://www.linkedin.com/in/bennilickfett/

- Lucy Cooper LinkedIn: https://www.linkedin.com/in/lucy-cooper-7a4b0a10/

- Sandy Khan LinkedIn: https://www.linkedin.com/in/sandykhan/

COMMUNITY...

- Diageo: https://www.diageo.com/

- Accenture: https://www.accenture.co

- IN-CO. : http://www.in-co.co/

--- https://www.youtube.com/user/mbaarena/videos

--- https://www.linkedin.com/company/in-co./

--- https://twitter.com/INCOwith/

PRODUCTION: 

- Creative Director, Jason Edwards https://www.linkedin.com/in/jedwards1/

- Sound Producer, Kerem Isnik https://www.linkedin.com/in/kerem-isik-a9376b23/

- Art Director, Saira Macleod https://www.linkedin.com/in/sairamacleod/

LISTEN across the web: https://linktr.ee/growinpodcast

LISTEN to this episode on YouTube: https://youtu.be/L6nn4alcPXs

WATCH MOMENTS from this episode on YouTube:

- Recruiter’s Love Strategy Consultants: https://youtu.be/lvoyRLeqkec

- Predicting Tomorrow’s Technology Trends: https://youtu.be/uEqk0ACh3GY

- Incremental VS Transformational Innovation: https://youtu.be/MboMUJ2aq6M

- Secrets Of Out Of The Bottle Innovation: https://youtu.be/kBrKNrkXf34

- Win by de-risking: https://youtu.be/2POBz9t7RJY

WATCH GROWIN PODCAST & GROWIN LIVE episodes on YouTube: https://www.youtube.com/user/mbaarena/videos

Got a question or recommend a future guest:

CONTACT SANDY KHAN ► sandy@in-co.co

♡ SUBSCRIBE NOW - subscribers are invited to join a ‘LIVE RECORDING in London or virtually ♡