Grow The Show - Kev Michael

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https://www.podcastboutique.com
31 shares
https://growthe.show/squadcast
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http://podcastboutique.com
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262 | He started a podcast. Now he gets *paid* to market his business

Tuesday, March 17, 2026 • Duration 27:45

Editing and post-production by Podcast Boutique He scaled Deal Machine to $12M/year… then growth stalled. In this episode, David Leko (CEO of Deal Machine) reveals how he broke through a revenue ceiling by doing something most CEOs overlook — starting a podcast. After 500 episodes, the results speak for themselves: 5 inbound DMs every day, a $4,500 product he didn't know his customers needed, and getting paid every month to market his business. You won't believe the ROI, and how repeatable his strategy actually is. Topics Discussed: Introduction (00:00) Why he started a podcast for his business (00:56) Getting paid to market his business (03:11) How he got over being shy on camera (04:57) The business owner’s secret source for podcast guests (06:32) How podcasting revealed a hidden problem in his business (07:58) Why structured episodes always outperform (10:00) How podcasting unlocked a hidden revenue stream (11:46) The *true* ROI of podcasting (13:40) How he fits podcasting into his busy schedule (15:24) Why your show format matters for growth (19:03) What you're doing wrong with short-form clips (21:47) Hiring for social media content (24:58) Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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261 | One Question That Reveals If You Really Know Your Audience

Tuesday, March 10, 2026 • Duration 09:42

Editing and post-production by Podcast Boutique You may think you know who your podcast is for... but there's one question that reveals if you truly know your audience — or if you're relying on a surface-level definition that's letting your ideal listeners slip right through the cracks. In this episode, Kev breaks down how to define your audience the right way so your show is easier to grow, easier to describe, and easier to drive sales. Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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252 | Why AI Will Make Podcasts MORE Valuable

Tuesday, January 6, 2026 • Duration 13:11

Editing and post-production by Podcast Boutique Your most asked question of 2025? “What is AI going to do to podcasting?” AI anxiety is everywhere right now, and it’s got a lot of podcasters wondering what this means for their show. This episode breaks down how AI is changing the podcasting landscape, what it could mean for your show going forward, and the unique advantage podcasters still have in the age of AI. Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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163 | A Hack to Come Up with Endless Ideas for Solo Episodes

Tuesday, March 5, 2024 • Duration 18:03

Editing and post-production by Podcast Boutique -- Summary Many podcasters shy away from solo episodes because of the time it takes to come up with engaging content, but not tapping into the potential solo episodes offer is a missed opportunity to nurture relationships and convert listeners into customers. In this episode, host Kevin Schmidlin outlines the many benefits of solo episodes and shares a simple hack for podcasters to grow their list of solo podcast ideas — the calendar review method. He addresses the two challenges podcasters face when creating solo episodes, and gives advice on how to solve them. Tune in now to revolutionize your approach to solo episodes! Topics Discussed Why podcasters shy away from solo episodes Advantages of solo episodes A weekly exercise for endless solo episode topics Listen to Episode 128 of Grow the Show: Boost Downloads and Sales: The Power of Solo Episodes! Connect with Kevin on Twitter, Instagram, or LinkedIn

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162 | Monetizing Your Podcast with Digital Products, with Steph Taylor

Tuesday, February 27, 2024 • Duration 46:57

Editing and post-production by Podcast Boutique -- Summary Looking for new ways to monetize your podcast? Digital products may be your path to profit. Joining host Kevin Chemidlin in this episode to discuss everything podcasters need to know about digital products is Steph Taylor, a digital product strategist who grew a lucrative digital product business after not finding success through more traditional methods. She guides podcasters through the process for developing and launching digital products, diving into effective strategies, common mistakes, and actionable steps for unlocking this new revenue stream. Steph also shares tips on creating content your audience will buy, executing an effective digital product launch, leveraging your podcast to increase sales, and more. Tune in now to learn how digital products can help you turn your podcast into profit! Topics Discussed Podcast membership mistakes Lessons from launching digital products Challenges of scaling a business Designing and launching a digital product Evergreen model versus launch model Pre- and post-launch growth strategies Listen to the Imperfect Action Podcast to hear more tips on growing your business! Connect with Steph Taylor on Instagram! Connect with Kevin on Twitter, Instagram, or LinkedIn

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161 | How To Diagnose When Your Podcasts Downloads Drop

Tuesday, February 20, 2024 • Duration 27:13

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- Summary Have your podcast downloads dropped? In this episode, host Kevin Chemidlin walks podcasters through his process for understanding the causes behind a recent drop in podcast downloads. Step by step, he covers various factors that can impact downloads: from podcast branding changes to episode completion rates, marketing and more. Plus, Kevin explains a significant change to Apple Podcasts that’s affecting the entire podcasting industry. Dive into this episode to address changes in your download numbers! Topics Discussed Factors that can impact podcast downloads The importance of marketing for continued podcast success The effect of Apple’s iOS 17 update on podcast metrics Valuing self-worth beyond download numbers MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

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160 | Amplifying the Reach of Your Podcast Using the EARS Framework, with Jeremy Enns

Tuesday, February 13, 2024 • Duration 55:14

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!⁠ -- Summary Growing your podcast audience takes more than just a good idea and compelling content. In this episode, Kevin Chemidlin teams up with Jeremy Enns from Podcast Marketing Academy to share how you can expand your reach and monetize your podcast. They discuss podcast growth strategies and highlight Jeremy's EARS framework, focusing on attracting new listeners, keeping them hooked and making sales. Jeremy goes over each step of his approach, from how to make your podcast unique to ways to improve the listening experience and find new listeners on social media. Plus, he shares a special tip that might just transform your show. Listen now to hear all these insights and more! Topics Discussed The evolution of Jeremy’s career and the podcast industry Jeremy’s EARS framework Creating a unique podcast that stands out The role of engagement in listener retention Exploring the peak-end rule Strategies for podcast growth Challenges and strategies for better sales conversions Visit Podcast Marketing Academy to take Jeremy’s FREE Podcasting Marketing Assessment! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

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159 | How Podcasters Can Hit a Million Views on Instagram Reels, with Travis Brown

Tuesday, February 6, 2024 • Duration 47:26

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- Summary In this episode, Travis Brown, a seasoned coach at Social Boom, shares his insights on how podcasters can achieve virality, specifically through Instagram Reels. Travis, who has seen his follower base explode from 9,000 to over 102,000 in less than six months, discusses the power of predictability over creativity, the importance of understanding your audience, and the potential of Instagram Reels. If you're a podcaster or content creator aiming to expand your reach, this conversation is packed with actionable strategies and tips that can help you leverage short-form content to your advantage. Topics Discussed The importance of providing value in content creation: The need to focus on educating and providing actionable insights to the audience rather than chasing trends. The role of calls to action in content: How to effectively prompt your audience to engage with your content and the difference between growth and sales calls to action. The difference between growth and sales mindset: Understanding when to focus on expanding your audience and when to concentrate on monetizing your content. The importance of engagement in social media growth: The role of active participation in the community, including commenting on other's posts and responding to comments on your own. The process of researching high-performing content: How to use platforms like TikTok to identify successful content in your niche and draw inspiration from it. The significance of predictability in content creation: The idea that consistency and predictability in content can lead to greater audience retention and growth. The impact of content on follower growth and sales: How focusing on specific content areas can lead to significant growth in followers and sales. The importance of understanding your audience: The need to reflect on your own journey and create content that answers the questions you once had. The role of current events in content creation: How to leverage current events and trends in your content to attract a wider audience. The importance of a well-structured profile in social media presence: How your profile picture and bio can influence first impressions and follower growth. Follow Travis Brown on Instagram ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

158 | How to Monetize with a Membership, with Jay Clouse

Tuesday, January 30, 2024 • Duration 39:04

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- Jay Clouse is The Creator's Creator. To date, his creator business has achieved $50,000 a month in revenue, 30,000 email subscribers, and 1.5 million downloads of his podcast, Creator Science. Today, he’s sharing how he achieved a creator’s dream: building a profitable online membership product around his podcast. In this episode, he details his approach to creating the membership, called The Lab, and making it successful. Expect to learn how to define your purpose, create value for members, determine pricing, keep members engaged, and MORE. Tune in for his tips on conceptualizing, launching and growing a profitable membership product! TOPICS DISCUSSED: Jay’s experience in building membership Using Discord to launch his first paid membership product What defines a membership Free versus paid communities How to figure out what to offer in a membership The Lab’s community and engagement Obstacles in creating The Lab Defining purpose, pricing, and platform The stages of launching a membership How The Lab rewards their most engaged members Why Jay limits the number of members in The Lab MORE FROM JAY CLOUSE: Jay’s Build a Beloved Membership Course offers step-by-step guidance in conceptualizing, launching, marketing and growing your own membership! Use this link to score a 10% discount. Connect with Jay Clouse on Twitter Listen to his podcast, Creator Science MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

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157 | The 1 to $1,000,000 Rule

Tuesday, January 23, 2024 • Duration 13:18

Work with me (done-for-you growth): Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! In this episode, Kevin discusses the critical '1 to $1,000,000 Rule' for podcasting success, particularly for solopreneurs. He shares his personal journey and challenges in growing his business, emphasizing the importance of focusing on a single offer and mastering its marketing and sales until reaching $1 million in revenue. Kevin highlights common pitfalls like diversifying offers too early and the consequences of not adhering to this rule. The episode serves as a powerful reminder for podcasters and entrepreneurs to streamline their focus, enhance their product's value, and target the right audience to achieve significant milestones in their business journey. MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

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