Grow Law Podcast – Details, episodes & analysis

Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.

📰 About Ron Latz:

Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.

👉 Sasha and Ron explore:

— Why today’s client journey is more complex than ever

— How to avoid “shiny object syndrome” in your marketing

— The comeback of newsletters (and why they beat algorithms)

— How small firms can beat big-budget “Goliaths” locally

— What GEO and AI search mean for the future of leads

👉 Main Takeaways from the Episode:

— Audit your marketing spend: cut one channel that isn’t producing ROI.

— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.

— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.

— Test your AI visibility: see if ChatGPT or Gemini recommends your firm

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Ron Latz:

• Website: https://legalfenix.com/

• LinkedIn: https://www.linkedin.com/in/ronlatz

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.

📰 About Tim Semelroth:

Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.

👉 Sasha and Tim explore:

— The three “lucky strikes” that shaped Tim’s career and firm growth

— How hiring a full-time marketing director became a major turning point 

— The acquisitions and systems that helped RSH Legal scale past $10M

— How trial lawyers can balance case work with building a business

👉 Main Takeaways from the Episode:

— Stop doing all your own marketing. Identify one task that you can delegate this week.

— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.

— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Tim Semelroth:

• Website: https://www.fightingforfairness.com/

• LinkedIn: linkedin.com/in/timsemelroth

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.

📰 About Dana Brooks:

Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.

👉 Sasha and Dana explore:

– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.

– What caused her firm to double four times since 2008.

– The biggest mistakes lawyers make when trying to scale, and how to avoid them.

– How she spots the right firms to acquire and turn around.

– Why consistency in client experience is critical if you want to build a real brand.

– The power of women in plaintiff law, and why she’s betting big on them.

👉 Main Takeaways from the Episode:

– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.

– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.

– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.

– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.

– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

📞 Connect with Dana Brooks:

• Website: https://fasigbrooks.com/ 

• LinkedIn: https://www.linkedin.com/in/dana-brooks-a8616817/  

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Join Sasha Berson as he speaks with Hunter Garnett, Managing Partner at Garnett Patterson Injury Lawyers

👉Sasha and Hunter explore:

— Acknowledge the rewards of sustained commitment to effective branding and fostering a sense of community on social media

— Appreciate the long-term benefits of consistently building your brand and social media community

— Gain knowledge of methods to establish connections and rapport within your community

— Learn strategies for forming meaningful connections within your local community

“I think one of the keys to success is boiling down to the smallest niche that you can.”

— Hunter Garnett 

— Identify specific target markets and tailor content accordingly, such as sponsoring a Men's Rec soccer league for a Hispanic community

— Stay top of mind with former clients by checking in with them at least six times a year to increase referral potential

— Acquire expertise on harnessing Google My Business to enhance your local SEO presence

— Comprehend the vital importance of choosing a niche and staying on course for business growth

“Number one, you do not need a very large market to be successful. And the other thing is you need to stay focused.”

— Sasha Berson

📞Connect with Hunter Garnett:

• Website: https://huntsvilleinjurylawyers.com/

• LinkedIn:  https://www.linkedin.com/in/hunter-garnett-56895876/

• Facebook: https://www.facebook.com/GarnettPattersonLaw/

• YouTube: https://www.youtube.com/@GarnettPattersonInjuryLawyers

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with David Ackert, Founder and CEO of PipelinePlus

👉Sasha and David explore:

— Why most lawyers are reluctant to consistently do business development

— The impact of business development on growth and success in the legal profession

— Prioritizing personal connections for relationship-building among lawyers

— Strategies for building strong business relationships as a lawyer

— Organizing and simplifying business development with PipelinePlus and other tools for lawyers

— Easily creating a referral network by using a resource like PipelinePlus

— Overcoming risk-averse tendencies in lawyers for effective business development using PipelinePlus videos

— Developing business skills and relationships as the pathway to becoming a successful rainmaker in the legal industry

— The importance of confronting challenges and discomfort for achieving personal growth and goals.

📞Connect with David Ackert:

• LinkedIn:  https://www.linkedin.com/in/davidackert/ 

• Twitter: https://twitter.com/DavidAckert 

• Instagram: https://www.instagram.com/pipelineplus_com/ 

• Facebook: https://www.facebook.com/pipelinepluspoweredbyackert 

• Website: https://pipelineplus.com/ 

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Deb Knupp, Managing Director at Growth Play

👉Sasha and Deb explore:

— To see growth and success, law firms can center on using methods that work for those who are responsible for both selling and providing services.

— To help a law firm increase its revenue, there are six building blocks it needs to develop, including mindset, strategy, targeting, and communication with priority relationships to achieve predictable sales growth by understanding the essential ingredients required for business development.

— It's crucial to be intentional with messaging, focus on specific services and specialties, and ignite fresh conversations with compelling "what's new" messages to activate networks and avoid missing business opportunities.

— Fostering genuine connections with current clients can accelerate and enhance business growth, compared to prioritizing new prospects and personal gain.

— Good consultants are always free, and the ROI usually keeps compounding over the years after you have worked with them, so it's super important to get the right people in the right places without necessarily blowing up your payroll.

— Investing in business development can result in profitable growth by building a strong sales engine within your firm.

— Viewing sales as a helpful service rather than a self-centered pursuit fosters long-term loyalty and encourages you to approach interactions with others in a different way.

— Successful sales require the ability to determine if you can be of assistance and if the customer would like you to help them, which can be achieved by asking better questions, telling engaging stories, and using vocal inflection effectively, all of which can be learned.

📞Connect with Deb Knupp:

• Email: dknupp@growthplay.com

• LinkedIn:  https://www.linkedin.com/in/deb-knupp-2694a21/

• Website: https://www.growthplay.com/

• YouTube: https://www.youtube.com/channel/UCAJcAGfLq_F51-3ACKPxgIQ

• Twitter: https://twitter.com/growthplay

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Sam Mollaei, Founder of My Legal Academy

👉Sasha and Sam explore:

— A virtual law firm offers lawyers control over their work, role selection, and location, addressing common complaints of overwork, stress, and lack of control in the legal industry.

— Getting advice from an advisor, coach, or trainer is vital for success, particularly for experts who may find it challenging to accept not knowing everything. Collaborating with someone can help clarify goals and save time and money in the long run.

— Learning through books and even YouTube, filtering through information, and being strategic in implementing what's learned can give you a competitive edge in standing out and achieving success.

— Most people who attend conferences and hire high-end consultants only implement 2% of the advice they receive, so it's crucial to have a sense of urgency, take actionable notes specific to your firm, and delegate tasks quickly to increase implementation rates.

— A successful virtual law firm needs experienced directors and virtual assistants managing daily tasks, with clear goals and performance managers for accountability, and should consider hiring overseas for expanded talent.

— My Legal Academy is a revamped program that offers lawyers comprehensive training on law firm mastery, covering traffic, automation, team building, and financial management, along with virtual classes and resources on various topics like health and fitness, mental health, and taxes.

— Through programs like Sam's, enhancing your business skills can lead to compounding growth, enabling you to transition from case management to CEO, resulting in a more fulfilling and sustainable lifestyle.

— Developing business skills and assembling a competent team are crucial for building a reliable marketing and sales system, and even though it's challenging to devote several hours daily to learning, there's value in self-improvement without comparing yourself to others.

📞Connect with Sam Mollaei:

• LinkedIn -  https://www.linkedin.com/in/sammollaei/

• Twitter - https://twitter.com/mollaeilaw?lang=en

• Instagram - https://www.instagram.com/sammollaei/?hl=en

• YouTube - https://www.youtube.com/@mylegalacademy

• Facebook - https://www.facebook.com/MollaeiLaw

• Website - https://mollaeilaw.com/

• My Legal Academy’s website - https://mylegalacademy.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Ali Katz, Founder of The New Law Business Model

👉Sasha and Ali explore:

— Create a law practice that you enjoy by utilizing appropriate metrics, prioritizing high-value offerings, attracting the correct number of clients at the appropriate fee, and acknowledging the finite nature of your time, energy, and attention.

— Estate planning lawyers can create a fulfilling business by serving a select number of clients each month, charging an average fee of $4,000 to $6,000, and engaging with 80% or more of their clients, resulting in a practice they love and clients they enjoy working with.

— Ali's approach to life and legacy planning helps lawyers connect with clients on a personal level to determine what's important to them, resulting in a transformative experience for both parties, and it's applicable beyond just estate planning.

— Ali's team offers a unique approach called relational law that uses legal services to build connections and relationships with clients, helping them become the best versions of themselves, with plans to expand beyond estate planning lawyers.

— In order to succeed in the estate planning industry, it's essential to not only have knowledge in the field but also possess business acumen and implement effective systems to offer a valuable service and differentiate oneself in a crowded marketplace.

— Ali's program, which teaches lawyers how to build a successful practice by engaging clients with a unique heart-centered counseling-based methodology, has transformed the lives of over 460 licensed lawyers who now have access to its resources for their own professional success.

— Effective client interaction and retention systems, coupled with internal operations for goal setting, metric management, and team building, are vital for a successful business with diverse operational models and varying sizes. 

— To build a successful law business, set your goals and metrics in alignment with your capacity and operational model, whether you are a solo practitioner or an empire builder with a team and systems in place.

👉References:

The New Law Business Model: Build a Lucrative Law Practice That You (and Your Clients) Love by Ali Katz

📞Connect with Ali Katz:

• LinkedIn: https://www.linkedin.com/in/thealikatz/

• Instagram: https://www.instagram.com/thealikatz/?hl=en

• YouTube: https://www.youtube.com/channel/UCZpEm5Hmtdh-U12jcifXBNA

• Facebook: https://www.facebook.com/TheAliKatz/

• Website: https://www.thealikatz.com/

• New Law Business Model’s website: https://newlawbusinessmodel.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Blake Harris, Founder at Blake Harris Law

👉Sasha and Blake explore:

— To market themselves successfully, attorneys need to take charge of social media and showcase their real, nonchalant, and authentic selves, and connect with potential clients, even if it means taking some risks.

— To be successful on TikTok, it's important to have fun, create a lot of content, and enjoy the process, even if the return on investment is only sometimes significant. Once you taste that first bit of success, it will motivate you to work even harder.

— When marketing for a specialized business, it's essential to have diverse skills like speaking, writing, and personal connections, while being adaptable to new approaches and prioritizing client satisfaction.

— Focusing on one area simplifies marketing, sales, operations, and management, but it's also possible to achieve success by finding the right mix of practice areas and revenue sources.

— To create social media content, be the social media content, and utilize cross-platform strategies while balancing work, family, and friends and taking time off from phone addiction.

— For successful TikTok content, it's important to create drafts and post them on different days to ensure a regular flow of content. While repeating the same message is fine, it should be presented in a fresh and distinct manner without being too frequent.

— A new law firm can expand by prioritizing exceptional client service, social media engagement, public speaking, and establishing a trustworthy network of attorneys to maintain a modern online presence and foster a positive reputation.

— Blake is passionate about his entrepreneurial venture and prioritizes guiding younger family members, cultivating a positive work environment, and achieving growth and sustainability in his business.

📞Connect with Blake Harris:

• Email:  Info@BlakeHarrisLaw.com

• Website: https://blakeharrislaw.com/

• LinkedIn: https://www.linkedin.com/in/blake-harris-08a106b/

• Twitter: https://twitter.com/blakeharrislaw

• Instagram: https://www.instagram.com/blakeharrislaw/?hl=en

• YouTube: https://www.youtube.com/channel/UCk4AgsyoBEZPkUKTq1a86mQ

• Facebook: https://www.facebook.com/blakeharrislaw/

• TikTok: https://www.tiktok.com/@blakeharrislaw

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Alay Yajnik, Founding Partner at Law Firm Success Group

👉Sasha and Alay explore:

— When a young attorney sets clear financial goals for their law firm, it's essential to dig deeper and understand their motivations to propel their marketing efforts forward and achieve success much faster.

— Achieving financial success for a law firm depends on finding the right practice area, as well as personal motivation and skill development.

— Discovering the passion behind why lawyers choose their specific practice area can be the key to unlocking marketing success, as it allows for more personalized and impactful marketing strategies that connect with clients on a deeper level.

— Successful lawyers focus on developing business acumen in marketing, sales, and people management. At the same time, top earners are motivated by more than just money, such as a sense of obligation to clients and people.

— Lawyers often reach a breaking point of exhaustion, burnout, and feeling overwhelmed due to staffing, marketing, strategy, systems, or culture problems, and turning to legal consulting firms like Alay's can help solve those issues and maximize success.

— Hiring an advisor early on in your business can save you time and make you money, and it's often a return on investment rather than an expense, but many people hold off due to inertia and only realize the benefits in retrospect.

— Alay's group measures success by ensuring clients get more income than they would have without the coaching program, positioning it as a return on investment rather than an expense, and considering both tangible and intangible benefits.

👉References:

Staffing Up: The Attorney's Guide to Hiring Top Talent Paperback by Alay Yajnik

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy

📞Connect with Alay Yajnik:

• Email: alay@yajnikgroup.com

• LinkedIn: https://www.linkedin.com/in/alayyajnik/

• Twitter: https://twitter.com/alayyajnik

• Law Firm Success Group’s website: https://www.lawfirmsuccessgroup.com/

• Podcast: https://podcasts.apple.com/us/podcast/lawyer-business-advantage/id1500525201

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/