Groundswell Origins Podcast – Details, episodes & analysis

🎙️In this episode, we have Rob Bell 🚀
Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing "where'd you park your spaceship" and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience transitioning from pastor to a diverse range of creative pursuits.

 The significance of presence in relationships and uncover the power of storytelling, art, and novel writing as vehicles for creativity. Discover the themes of unity, processing grief, and embracing risk for growth and innovation. Gain valuable insights into life's deeper questions and the human experience.

🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. '

🌺 Subscribe to the podcast on your favorite platform 👇
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🌺 Follow Scott Martin👇
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🌺 Follow Rob Bell👇
https://robbell.com/
https://www.facebook.com/realrobbell
https://twitter.com/realrobbell
https://instagram.com/realrobbell

Rob Bells Book!
https://www.amazon.ca/Whered-Park-Your-Spaceship-Interplanetary/dp/B0CC4GK65Z

🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world.

 🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversation, providing a deeper understanding of strategic considerations for navigating the digital marketing landscape.

🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

 🌺 Subscribe to the podcast on your favorite platform 👇

https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

🌺 Follow Scott Martin👇
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter

🌺 Follow Rand Fishkin👇
https://www.linkedin.com/in/randfishkin/
https://snackbarstudio.com/
https://twitter.com/randfish
https://www.facebook.com/rand.fishkin/

Stop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org

NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it's inhabitants, while uncovering deeper truths.

So grateful for her help with describing waves in my book and her book blurb on my back cover. Thanks Susan for the support and amazing podcast episode!

 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

 Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter

Follow Susan Casey
https://SaveTheHighSeas.org 
https://susancasey.com/
https://www.facebook.com/SusanCaseyAuthor
https://www.instagram.com/susanlcasey/
https://www.amazon.ca/Books-Susan-Casey/s?rh=n%3A916520%2Cp_27%3ASusan+Casey

Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle
https://gswl.fm/innercircle

This weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise.

 His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype.

Robert's philosophy of starting the measurement process from day one of an investment. Explore the journey of assessing key metrics and, perhaps even more crucially, establishing a baseline for comparison before implementing a new approach. Can the needle be moved? What are the tangible outcomes, and how do they align with the initial benchmarks?

Robert and his team are dedicated to achieving massive results. If you're ready for a results-driven journey and a fresh perspective on success Robert is the guide for you.

Let's paddle in. Hit the subscribe button to stay up to date on the podcast!

🌐Connect with Robert Lee

 
Website: https://robertleecfo.com/
LinkedIn: https://www.linkedin.com/in/robert-lee-/

📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Scott explores the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀

 https://gswl.fm/kindlebook

The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

Join other impact creators in the Inner Circle
https://gswl.fm/innercircle

🎙️ About This Week's Episode

Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs." 

Katrina shares her incredible story of brand transformation and growth, shedding light on the unexpected and exciting outcomes that resulted from implementing strategies outlined in the book "Groundswell: The Unseen Wave of Business Growth," working closely with industry expert Scott.

Tune in to discover the secrets behind Vertica's rapid growth and the powerful impact of building a community that encourages pushing boundaries. Katrina's narrative is a compelling testament to the idea that creating a groundswell for good isn't just beneficial for your brand; it's the key to extraordinary growth. 

As an OG (original member) of the Groundswell Innercircle community and an impact creator, Katrina has laid the foundation for Vertica to become a massive brand. Whether you're a fitness enthusiast, an entrepreneur, or someone seeking inspiration, Katrina's journey is a must-listen — a story of courage, community, and the incredible possibilities that unfold when you create a groundswell for good. 

🌐 Connect with Katrina Wyckoff and Vertica:
Website: www.verticapolefitness.com
Instagram: @vertica_pole_fitness
Facebook: Vertica Pole Fitness

 📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Don't miss this episode as we explore the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀 https://gswl.fm/kindlebook

The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

Join other impact creators in the Inner Circle https://gswl.fm/innercircle

This week's guest is Mark Rushmore! He is the co-founder of SURI, a sustainable toothbrush company that is determined to make an impact in creating a cleaner world one brush at a time. SURI is combating the 4 billion toothbrushes found in landfills with a toothbrush that is reusable, repairable and recyclable. SURI toothbrushes are super sustainable, with a modern slick design that everyone can appreciate.

The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter

Follow Mark Rushmore 
https://www.instagram.com/markrushmore/?hl=en
https://www.linkedin.com/in/mark-rushmore-b1240a19/
Get a SURI toothbrush: https://www.trysuri.com/en-ca

Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle 
https://gswl.fm/innercircle

In this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in!

The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter

Follow Robert Rose
https://robertrose.net/
https://www.linkedin.com/in/robrose
https://www.amazon.com/stores/author/B005UF0IJS https://www.youtube.com/channel/UCsmqoUbLSGHd3JZQA1LnyuA

Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle 
https://gswl.fm/innercircle

NY Times best-selling author and ocean advocate @susanlcasey in episode #78 Season 4 of @groundswell.podcast We go deep into the abyss talking about lessons from the ocean!  Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it's inhabitants, while uncovering deeper truths.  So grateful for her help with describing waves in my book and her book blurb on my back cover. Thanks Susan for the support and amazing podcast episode!

The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform 
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter

Follow Susan Casey
https://susancasey.com/
https://www.facebook.com/SusanCaseyAuthor
https://www.instagram.com/susanlcasey/
https://www.amazon.ca/Books-Susan-Casey/s?rh=n%3A916520%2Cp_27%3ASusan+Casey

Buy the Book, Groundswell: The Unseen Wave of Business Growth h
ttps://gswl.fm/kindlebook

 Join other impact creators in the Inner Circle
https://gswl.fm/innercircle

On this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay between work and life for a fulfilling existence.

Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today." 

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 

Subscribe to the podcast on your favorite platform
 https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

Follow Scott Martin 
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter

Follow Bruce Kasanoff
https://kasanoff.com/
https://www.linkedin.com/in/kasanoff/
https://www.instagram.com/bruce_kasan...
https://www.facebook.com/brucekasanoff/
https://www.forbes.com/sites/brucekas...

Buy the Book, Groundswell: The Unseen Wave of Business Growth
 https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle  
https://gswl.fm/innercircle

Gina Bianchini is CEO and founder of Mighty Networks. She is dedicated to creators building their own communities outside of other social media networks that make it so difficult. She is the author of the best-selling book, "Purpose: Design a Community & Change Your Life." She has been on the cover of Fortune, Vanity Fair, and many more.  

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform

https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube

 Follow Scott Martin

https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter

Follow Gina Bianchini

https://www.MightyNetworks.com
https://www.linkedin.com/in/ginabianchini/
https://newcreatormanifesto.com/

Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle
https://gswl.fm/innercircle