Explore every episode of the podcast Got Marketing?
| Title | Pub. Date | Duration | |
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| A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online | 29 Jan 2025 | 00:19:23 | |
Do you feel like you’re drowning in daily content creation? You’re not alone. In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out.
What you’ll learn in this episode: ✨ The difference between 'always on' content and campaigns—and why you need both ✨ How to plan a content strategy that aligns with your energy and capacity ✨ Why sharing your individual perspective matters more than free tips ✨ The importance of leading by example to inspire your audience ✨ How to make more interesting content (because that's the only content that works) Tune in for Mia’s approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity. Strong opinions are sexy: you do not need to post about every crisis. Low-hanging fruit: LinkedIn is leaning into short-form videos. Making waves: Apple Cider Vinegar series on Netflix.
Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
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Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| Got Marketing? Trailer 2025 | 29 Jan 2025 | 00:01:35 | |
Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better? If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and even podcasts. Here’s what’s new: ✨ We’re moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn’t just about marketing. We’ll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I’ll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing’s Hall of Shame. The Big Swing: We’ll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I’ll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We’ll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing.
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| What entrepreneurs can learn from athletes with Kathryn Deiulio | 06 Nov 2024 | 00:42:07 | |
In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports. You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business! ––––––––––––––––––––––––––––––––––––––––––––––––––
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Kathryn Deiulio:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. | |||
| Rebel brands with Michelle Newell | 09 Oct 2024 | 00:49:58 | |
In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach.
Brands/books/founders discussed in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Michelle Newell:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. | |||
| Pay me like an unqualified life coach | 25 Sep 2024 | 00:59:45 | |
In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences. –––––––––––––––––––––––––––––––––––––––––––––––––– Social media posts/books/programs discussed in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Jocelyn Brewer:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| Meta ads done differently with Tenai Seymour | 11 Sep 2024 | 00:48:51 | |
In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results. We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns.
Campaigns/concepts discussed in this episode:
Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Tenai Seymour:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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| Welcome to the Next Episode feat. Snoop | 21 Aug 2024 | 01:01:35 | |
In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales. However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing. –––––––––––––––––––––––––––––––––––––––––––––––––– Campaigns discussed in this episode: Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Lillie Brown:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| Marketing Moment #2: Burnt by Incy Interiors | 07 Aug 2024 | 00:11:53 | |
In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava. Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors. Join us to hear the whole story. ––– Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Do you have a brand or campaign you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Nell Casey:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| Gen Z doesn't want to be your friend with Lauren Meisner | 24 Jul 2024 | 00:44:31 | |
How the f*ck are you supposed market to a generation who tune out from most advertising? Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent. They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or not, you should listen up. To have this conversation with me, today's guest is Lauren Meisner. Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-host’s and produces Centennial World’s weekly internet culture podcast.
Brands discussed in this episode: Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Lauren Meisner: Instagram: Lauren Meisner TikTok: Centennial World
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| Is the traditional agency model broken? With Pat Langton | 10 Jul 2024 | 00:44:49 | |
Creativity doesn't come in hours. So why are agencies still selling time? We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence. So the big question is, is the traditional agency model broken? To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency. Campaigns and brands discussed in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Connect with Pat Langton + Hook Creative Agency:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| Marketing Moment #1: True Classic | 26 Jun 2024 | 00:05:34 | |
In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic. True Classic have become internet famous from their Facebook ad strategy and their clever messaging. Let's unpack it.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| Duolingo's marketing genius with Nell Casey | 19 Jun 2024 | 00:42:41 | |
We've all seen that unhinged big green owl kidnapping people on TikTok. It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns. This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing strategy, from socials, collaborations, gamification and of course, campaigns. Nell Casey is the founder of Fete Creative, a brand-building copywriting agency helping product-based businesses become industry icons. As a brand strategist and copywriter, she helps brands and their founders grow their visibility, influence and sales.
Learn High Valyrian with Duolingo | HBO collaboration Love Language | Peacock collaboration Don't be *that* kind of Emily in Paris
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Connect with Nell Casey:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands. | |||
| A new odyssey and Mia's no-BS approach to marketing | 22 Jan 2025 | 00:19:49 | |
It’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way. Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactful. Here’s what's in this episode:
Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
Mentioned in this episode:
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| Unpacking Fayt The Label with Emily Lambourne | 05 Jun 2024 | 00:45:48 | |
Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day. Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it. Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands can intersect. Brittney cleverly leveraged her existing audience when building her clothing brand from the ground up, and it played a major part in getting her to where she is today. It just so happens that Fayt is Campaign Del Mar's Digital Strategist, Emily, favourite brand at the moment. As an honorary Gen Z herself raised by beauty YouTubers and vloggers, it was love at first sight for her with the brand, and of course, it helps that they are absolutely killing their marketing, too. Em joins me in the episode to unpack the marketing strategy behind the brand, and what our listeners can learn from Brittney and Fayt.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Emily Lambourne: https://www.linkedin.com/in/emily-lambourne-581a311b4/
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.
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| Brand versus performance marketing with Erin Stafford | 22 May 2024 | 00:46:14 | |
What's more important: brand marketing or performance marketing? This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets. Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies’ brands. Unlike brand marketing, performance marketing delivers tangible, reportable results. But, both impact current revenue and long-term value. Perhaps we're missing the bigger picture where brand and performance marketing can work together? So, let's talk about it. Today's guest is Erin Stafford, a Digital Account Director at Compass Studio. Erin’s been in agency land for the past 7 years and has spent her time with Compass Studio creating campaigns that amplify the impact of world bettering brands. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Erin Stafford: https://www.linkedin.com/in/erin-stafford-98062b100/?originalSubdomain=au https://www.compass-studio.com/
Free resources Download Campaign Del Mar's Focus Framework for both product- and service-based brands. | |||
| Healthy marketing with Claire Hewitt | 02 May 2024 | 00:48:33 | |
Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals. My love of ethical marketing and campaigns, though, is shared with today's guest. Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related businesses, Australia wide. Claire has been a member of the For the Love of Marketing Facebook group for almost as long as it has existed. While we sometimes share the same view, we don't on all things, and that is sure to make for a fantastic conversation on the Got Marketing? Show today.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Claire Hewitt: https://www.instagram.com/well.comms/ https://www.wellcommunications.com.au/
Free resources Download Campaign Del Mar's Free Marketing Calendar | |||
| Rebranding, campaigns & creative strategy with Renee Wallace | 10 Apr 2024 | 01:10:03 | |
When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles. That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results. Businesses that don't evolve their brand, or mismanage it as they grow, aren't solving their problems. Building a weather-proof brand is one of the biggest missed opportunities we see in small to medium sized businesses, and that's where today's guest comes in. Renee Wallace is a fervent advocate for all things design, brand, female founders, service-based industries. She embodies a no-nonsense, powerhouse approach to fuelling brand success through her design services offered at Cultivate. In today's episode I'm talking all things brand-building and creativity with Renee.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Renee Wallace: https://www.instagram.com/cultivateassembly/ https://www.cultivateassembly.com/
Free resources Download Renee's How do you know when the rebrand? Resource Download Campaign Del Mar's Free Marketing Calendar | |||
| Social media strategies with Jarrah Brailey | 07 Mar 2024 | 00:47:37 | |
There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands. In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn. I have a love-hate relationship with social media, so to have this conversation with me, I've invited Jarrah Brailey, who is a social media marketing diehard and founder of Jampacked, a full service digital marketing agency.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Jarrah Brailey: https://www.instagram.com/jarrah_brailey/ https://www.tiktok.com/@jarrah_brailey https://www.instagram.com/jampacked.agency/ https://jampackedagency.com.au/
Free resources | |||
| How to do strategy with Mark Pollard | 14 Feb 2024 | 00:45:52 | |
I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw. Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple. A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is “an informed opinion about how to win”. He is Mark Pollard, and he joins me on the show today. Mark is a strategic trainer and author of “Strategy is Your Words”. We're going to break down one of my new favourite strategy frameworks, the Four Points, which was created by Mark, and talk about where people tend to get stuck. We're also talk about strategy versus creativity, and what it means to be a creative strategist.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Mark Pollard: https://www.instagram.com/markpollard/
Free resources Free Marketing Calendar and Planning Session | |||
| Cult coaches with Penny Locaso | 31 Jan 2024 | 00:40:52 | |
Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging. They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes. If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire. That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today. Penny is the founder of HackingHappy.co and a recent graduate of Campaign Classroom. In this episode, we talk about the coaching industry, where it's going wrong, and Penny's checklist for choosing a coach that is right for you. We're also talking about how Penny uses customer avatars to build deep and meaningful connections with her clients, and of course, we talk about the gurus. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Penny Locaso: https://www.instagram.com/hackinghappyco/ https://www.linkedin.com/in/pennylocaso/
Free resources: How to find the right coach for you: Penny's checklist Free Marketing Calendar and Planning Session
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| Marketing Mixtape: the most downloaded episodes of 2023 | 26 Jan 2024 | 00:36:30 | |
Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023. Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform. Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need. To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to data versus your intuition. It's the top hits of 2023 in one remix. Enjoy!
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with today's guests: Kate Merryweather: https://www.linkedin.com/in/katemerryweather/ Ashley Dreager: https://www.instagram.com/ashleydreager/ Laetitia Andrac: https://www.linkedin.com/in/laetitiaandrac/ https://www.instagram.com/essential.shift/
Free resources: Free Marketing Calendar and Planning Session
Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.
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| How to get ranging in major retailers with Tanya Boots | 29 Nov 2023 | 00:40:11 | |
There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start. The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast. That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later venturing into buying industrial goods for a major B2B retailer, and then heading back to the supplier side as Head of Category and Shopper Marketing.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Tanya Boots: https://www.instagram.com/findthegrowth https://www.linkedin.com/in/tanyaboots
Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.
Free resources: Download Tanya's free e-book here Take our quiz to find the campaign that is right for your business. | |||
| Working with a production team with Tiffany Manzie | 16 Nov 2023 | 00:38:50 | |
If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really goes into creating fabulous video content. As a lot of our listeners are planning campaigns, Today are going to discuss all things pre-production, production, and post production, and bust some myths about video production. The person to have this chat out with me is none other than Tiffany Manzie, the Chief Executive and Producer at Global Headquarters here in the Northern Territory.
This podcast episode is a very special one as it was recorded live in the Global Headquarters studio. If you would like to see the live video, check out our YouTube channel. While you're there, make sure you subscribe.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Global Headquarters: https://www.globalheadquarters.com.au/ https://www.instagram.com/global_hq/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| The Psychology of Social Proof - A Creative Plus Business Webinar with Lillie Brown | 01 Nov 2023 | 00:59:55 | |
Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the psychological phenomenon influences our purchasing decisions. If we're weighing out whether to buy a product or service, we naturally want to hear about other people's experiences. Did it meet and exceed their needs? Was it worth the investment? Do they recommend it? We could harp on until we're blue in the face about how wonderful our product or service is. But this only gets us so far. This is where social proof comes in. Today's episode of the Got Marketing? podcast is a very special one, because it is a live webinar I recorded with Lillie Brown, the Marketing Manager of Creative Plus Business. In the session, we discussed how you can harness the power of social proof in your own business, and it was such an exciting conversation. Let's dive in!
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Creative Plus Business and Lillie Brown: https://creativeplusbusiness.com/ https://www.instagram.com/creativeplusbusiness/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| Visual storytelling with Sandra Chau | 18 Oct 2023 | 00:41:02 | |
As a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise. Whether it is images, graphics, or videos, all of the pieces play into our visual storytelling, and that is why today I've invited Sandra Chau on to this episode. Sandra is a creative director and a stylist. Sandra has directed and styled campaigns for luxury brands all over the world, ranging from jewellery, loungewear, bedding, beauty, artisan products, service based brands and more. She founded the School of Visual Branding in 2018 and specialises in teaching entrepreneurs how to grow and use their online visual brands to increase their profit. In this episode, we chat about planning campaign photo and video shoots, the role of stock images, and whether or not an aesthetically pleasing instagram feed is important in 2023.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Sandra Chau: https://www.instagram.com/sandrachaudesign/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two | 04 Oct 2023 | 00:33:36 | |
This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| Fast Moving Consumer Goods Marketing with Melissa Packham - Part One | 27 Sep 2023 | 00:22:49 | |
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic. Recently, I have noticed that a lot of brand managers of these FMCG are joining our online programs, so it was probably about time to do an episode about it. I have invited my fellow FMCG-escapee Melissa Packham on the show to talk about this, and my weird love of super markets. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies. Mel is a repeat offender, this is her third episode on the Got Marketing? Podcast!
This episode is part one of two on FMCG with Melissa Packham. Come back next week for part two. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ Free resources: Take our quiz to find the campaign that is right for your business.
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| Your marketing is only as effective as your systems with Nicole Smith | 30 Aug 2023 | 00:38:57 | |
Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable systems in place. Your marketing is only as effective as your systems. That is why I invited Nicole Smith, a lover of everything system design, to the Got Marketing? podcast for a chat. Nicole is the COO, Business Operations Specialist and Systems Designer from The Artisans Business Solutions. She works with businesses to bridge the gap between how they are currently working and how they want (need!) to be working so they can grow. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Nicole Smith: https://www.instagram.com/theartisanssolutions/ https://www.linkedin.com/in/smithnicoled/details/experience/
Take our Campaign Quiz to find out which type of campaign is right for your brand. | |||
| Data vs Intuition with Laetitia Andrac | 17 Aug 2023 | 00:39:42 | |
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd. How do we know when to listen to our intuition, and when to listen to the data? Today, I am tackling this question with Laetitia Andrac, a former senior executive strategist and founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a business doula who is there for you during the birth of the next version of your business. Let's dive in.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Laetitia Andrac: https://www.linkedin.com/in/laetitiaandrac/ https://www.instagram.com/essential.shift/ Laetitia's book mentor, Kelly Irving: https://www.kellyirving.com/
Pre-order Laetitia's book, Light It, here: https://www.essentialshift.co/lightit
Take our Campaign Quiz to find out which type of campaign is right for your brand. | |||
| Campaigns, personal brands and succession planning with CDM's Emily Lambourne | 04 Aug 2023 | 00:33:55 | |
Behind every successful business woman is a right hand wing-woman. Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily. On today's episode I am joined by Emily Lambourne, Campaign Del Mar's Digital Strategist, who has been a part of the business for the last two years. Emily is the personification of the modern marketer; she writes, she designs, she loves marketing funnels and she has a get-it-done attitude. We're going to chat all things campaigns, personal brands and what is in store for Mia, Emily & Campaign Del Mar in 2024 and beyond. And yes, these show notes were written by Emily.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Emily Lambourne: https://www.linkedin.com/in/emily-lambourne-581a311b4/
Take our Campaign Quiz to find out which type of campaign is right for your brand.
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| How many strategies do you need? With Ashley Dreager | 20 Jul 2023 | 00:47:58 | |
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need? Ashley is a certified Director of Marketing and Strategy, who helps women-owned businesses thrive with strategic marketing. She is also a graduate of the most recent intake of Campaign Classroom. Let's dive in and tackle this juicy question.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Ashley Dreager: https://www.instagram.com/ashleydreager/
Free resources: Download Ashley's free Scaling to Success freebie: https://subscribepage.io/scalingtosuccessbundle 3-day Campaign Idea workshop: https://www.campaigndelmar.com/creative-lab
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| Is LinkedIn the new Instagram? with Kate Merryweather | 22 Jun 2023 | 00:37:16 | |
A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used. However, since the pandemic, LinkedIn has quite the resurgence and reinvention. Today, we are discussing marketing your business with LinkedIn, and who better to have this conversation with than LinkedIn Coach Kate Merryweather. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kate Merryweather: https://www.linkedin.com/in/katemerryweather/ https://katemerryweather.com.au/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| From idea to execution with zero alcohol brand founder Frances Chnaider | 08 Jun 2023 | 00:38:01 | |
Seeing ideas come to life is the most rewarding part of my job. But, you’ve think you’ve got a good idea, then you have no idea what to do next. Today I've invited Frances Chnaider onto the podcast to chat about making the intangible, tangible, and taking a seed of an idea and bringing it to life. Frances is the founder of Awesome Source, a non-alcoholic G&T brand. The zero per cent category is still in its infancy, but non-alcoholic is growing faster than low-alcohol in most markets. With increased demand comes increased opportunity. Let’s dive into the chat with Frances about how she took Awesome Source from idea to execution.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Frances Chnaider and Awesome Source: https://www.linkedin.com/in/frances-chnaider-10941979/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert | 15 Jan 2025 | 00:37:39 | |
Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies. Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback. Julia’s expert critique is filled with actionable insights you can apply to your business to make your customer conversations more purposeful, collaborative, and effective. From setting clear agendas to asking the right questions, this episode is packed with practical advice to nail your approach to discovery calls: ✨ The four-step agenda that transforms your client conversations ✨ How to ask great questions that uncover actual client needs (and avoid common pitfalls) ✨ The shopping list framework: addressing all objections upfront ✨ Why preparation and handwritten notes make all the difference Get ready for a masterclass in handling objections, building trust, and structuring purposeful conversations, leading to better client relationships and improved sales outcomes. Whether you’re a seasoned pro or just starting to refine your sales process, this episode is your ultimate guide to more effective, collaborative conversations. Tune in, take notes, discover how to lead confidently, and create impactful discovery calls that turn conversations into customers. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - LinkedIn Connect with Julia:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji | 24 May 2023 | 00:29:11 | |
Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays. Oyelola is a copywriter who creates empathy-powered copy for purpose-driven financial services businesses. During this chat, we talk about crafting marketing messaging that's ethical, strategic and human-centred.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Oyelola Oyetunji: https://www.instagram.com/phrasedwithpurpose/ https://phrasedwithpurpose.com.au/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| Marketing the FIFA Women's World Cup with Kim Anderson | 10 May 2023 | 00:40:24 | |
Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament. Winning the bid was no easy feat, and that was only the first step. So, to take us through what actually goes into marketing a global event, I chat with Kim Anderson, Head of Marketing for the FIFA Women's World Cup AU/NZ, as my guest today. Kim is a global marketer, having worked in New York, London, Auckland and Sydney, with 20 years of experience in a variety of marketing roles. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kim Anderson and the 2023 FIFA Women's World Cup: https://www.linkedin.com/in/kimanderson4/ https://www.instagram.com/fifawomensworldcup
Free resources: Panel discussion: Campaigns for Social Impact | |||
| Starting and Growing a Podcast in 2023 with Beck Rayner | 28 Apr 2023 | 00:50:34 | |
Almost anyone can start a podcast in 2023, but should they? It may seem easy enough from the outside, but podcasts are a gut load of work. Is launching a podcast worth it, or are they just a vanity project? On this episode, I chat with Beck Rayner, the founder of Military Life, an online community for defence partners and the host of the Military Life podcast. The Military Life podcast is coming up on its 150th episode, and with 85,000 downloads, Beck is in the top 5% of podcasters globally. She is now paid to podcast full-time and generously shares her advice about growing, starting and monetizing a podcast during this episode.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Beck Rayner: https://www.instagram.com/militarylife_au/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| Marketing and AI with Remi Audette | 13 Apr 2023 | 00:27:54 | |
I have no problem with change, I embrace it. But, I have been burying my head in the sand and hoping that this whole AI/ChatGPT thing will go away. My issue runs deep and is layered, and definitely could not be boiled down to a social media post. So, on this episode, I have invited Remi Audette onto the show to have this conversation through with me. Remi is the founder and director of Sunday Best Digital Agency. Prior to launching SBDA, Remi worked in the SEO and customer experience teams of Australia’s biggest brands, including Officeworks, Kmart and Telstra. She combines the cutting-edge SEO tactics learned from big businesses with more personalised approaches that elevate and educate small to medium-sized businesses. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Remi Audette: https://www.linkedin.com/in/remi-audette/ https://www.instagram.com/sundaybestdigital/
Free resources: Panel discussion: Campaigns for Social Impact
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| Not your average business model with Fiona Johnston - Part Two | 05 Apr 2023 | 00:27:09 | |
There are some business models that are inspiring, some that are dodgy AF, and some that are what I like to call "throwing on the pile" models. This episode is the second half of my chat with Business Strategist Fiona Johnston, where we will deep dive into a few more business models that we both like and dislike. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Fiona Johnson: https://www.linkedin.com/in/fiona-johnston-36194117/ https://www.instagram.com/peach.business/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| Not your average business model with Fiona Johnston - Part One | 31 Mar 2023 | 00:39:14 | |
I’m fascinated by non-traditional business models. There are so many different ways to do business differently, create new revenue streams and find new ways to deliver value. Joining me back today is one of your fave guests, Fiona Johnston from Peach Business, a business strategist working with female founders. In this episode, we are going to talk through a lot of examples, the pros and cons, and what to be mindful of when looking at business models. This episode is part one of two of this discussion with Fi. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Fiona Johnston: https://www.linkedin.com/in/fiona-johnston-36194117/
https://www.instagram.com/peach.business/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| Campaigns for Social Impact featuring Christina Hobbs, Ruth Haffenden, Tim Snape and Patricia Kaziro | 17 Mar 2023 | 01:22:05 | |
Campaigns are where marketing and advocacy meet. They are not only for selling products, launching courses and promoting services; they have a proven track record for creating impact. For example: RUOK?, Movember and Slip, Slop, Slap are all powerful, impactful campaigns. This episode is our recent expert panel event where we explored the power of campaigns to grow your brand and create impact. Joining me in this event was Christina Hobbs, CEO of Verve Super, Ruth Haffenden, Global Head of Brand and Marketing at Boody, Tim Snape, Marketing Director of Heaps Normal, and Patricia Kaziro, CEO of Impact Business School. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with the panellists: Christina Hobbs: https://www.linkedin.com/in/christinahobbs/ Ruth Haffenden: https://www.linkedin.com/in/ruth-haffenden-ab783064/ Tim Snape: https://www.linkedin.com/in/timothy-snape-512a8a84/ Patricia Kaziro: https://www.linkedin.com/in/patriciakaziro/ Free resources: | |||
| Leading an Outsourced Team with Hareta McMullin | 08 Mar 2023 | 00:41:49 | |
There comes a point in business where you can’t grow until you resource, whether that’s growing an in-house team or outsourcing. This is a tough decision to make because managing a team is the hardest thing about running a business. In today's episode, I chat with leadership mentor and employee experience strategist Hareta McMullin about leading an outsourced team and workplace culture. Hareta is a recent Campaign Classroom graduate and thought leader in this space, so I knew she could handle the tough questions. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Hareta McMullin: https://www.instagram.com/third_space/ https://www.linkedin.com/in/hareta-mcmullin/
Free resources: Panel discussion: Campaigns for Social Impact
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| CMO to Entrepreneur with Kiarne Treacy | 02 Mar 2023 | 00:42:53 | |
Many in-house marketers who are Millennial women are working 50+ hours a week in a corporate job, with a big commute and expensive childcare. Understandably, many of these women are considering taking the plunge from an in-house corporate role to starting a business. So, in today’s episode, we are going to tackle the big question: Is the grass greener? To nut out this discussion, my guest today is Kiarne Treacy, a new business friend who moved from CMO to startup founder herself. We chat about her transition to consulting and then to founding a marketing technology startup in the sustainability space.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kiarne Treacy: https://www.sustainablechoice.com/ https://www.linkedin.com/company/sustainablechoice/ https://www.instagram.com/sustainablechoice_/
Free resources: Panel discussion: Campaigns for Social Impact | |||
| Behavioural Science Meets Campaigns with Dan Monheit | 22 Feb 2023 | 00:48:19 | |
Understanding humans and our flaws is at the heart of effective marketing. Science plays a key role in marketing, especially the science of psychology. Many platforms, tools and trends promise to “revolutionise” marketing, but the reality is humans and how our brains tick remains largely the same. In this episode, we chat about human behaviour. We explore three fascinating behavioural biases and unpack recognisable campaigns that tap into these biases in order to influence customers. To tackle this topic, there was only one choice of guest, Dan Monheit, the CEO of Hardhat. The intersection of marketing and behavioural science is Dan’s zone of genius.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Dan Monheit: https://www.instagram.com/hardhatagency/ https://www.linkedin.com/in/danielmonheit/
Free resources: Take our quiz to find the campaign that is right for your business.
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| What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris | 08 Jan 2025 | 00:49:24 | |
The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. It’s a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn’t cut it as a content strategy —and what to focus on instead ✨ How to align every piece of content with your business goals (hello, conversions!) ✨ The key to understanding your audience’s journey and tailoring content and effective messaging that meets them where they are ✨ The hidden dangers of copying “guru” tactics—and how to avoid falling into the comparison trap Kryshla opens up about her journey from events manager to content coach, including how a cease-and-desist letter forced her to rethink her brand identity. Mia and Kryshla also dive into the real challenges of navigating algorithm changes, building trust with a silent audience (shoutout to the lurkers!), and creating content that cuts through the noise. If your content strategy feels stuck in the past, this episode will inspire you to ditch the fluff, work smarter, and make your marketing truly matter.
Hit play and start rethinking your content approach today.
––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode:
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Connect with Kryshla Salaris:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. | |||
| Cutting Through the Marketing Fluff with LNDR | 01 Dec 2022 | 00:31:57 | |
If there is a market that’s practically locked out to new entrants, it’s active wear. Right? Nike, Adidas, Under Armour, Puma: those are not small fish. So how on earth did an unknown, bootstrapped new player not only break into the market, but seize precious market share? With the power of marketing campaigns of course. In this episode, I am joined by the cofounders of one of my favourite activewear brands, LNDR, to unpack their marketing. Their launch campaign, “We are LNDR”, is one of my all-time favourite campaigns, but as well as nailing their campaigns, there is one heck of a David vs Goliath story here too. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ LNDR are currently running the Xmas is for Lovers campaign, where you can get 50% your second item with the code LOVERS. It is valid until Dec 24, 2022. How good?
Follow LNDR: https://www.instagram.com/lndr/
Free resources: Take our quiz to find the campaign that is right for your business.
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| Time is Running Out on Lazy Marketing with Erin Morris | 16 Nov 2022 | 00:30:27 | |
For too long, marketers (and brands) have relied on Meta and Google platforms. They have been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with the beginning of the fall of the big players, they are being left without a choice. But what is behind the demise of the duopoly? To have this chat, I’ve brought back one of the first guests I had on this podcast, Erin Morris. Erin is the founder of Young Folks – an independent marketing agency using business as a force for good. They're proudly a certified B Corp with carbon neutral credentials verified by Climate Active and they give back to 1% For The Planet. Erin believes in using marketing as a vehicle to get radically better results.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Erin Morris: https://www.instagram.com/youngfolksdigital/
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| How do you measure success? With Kristy Dinuzzo | 02 Nov 2022 | 00:39:48 | |
What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and running at 110% all of the time, is it really worth it? In this episode of the Got Marketing? Podcast, my biz pal Kristy Dinuzzo and I dive deep into this question, and why the riches are in the niches, the importance of balancing life and work, and what success really looks like for us. Kristy helps new product based brands ditch the social media grind and go from fumbling around to mastering their marketing and growing their online stores. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Kristy Dinuzzo: https://www.instagram.com/thestartupsisterhood/ https://www.thestartupsisterhood.com.au
Free resources: Take our quiz to find the campaign that is right for your business. | |||
| Creative strategy with Katie Emslie | 19 Oct 2022 | 00:37:55 | |
When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas. Creativity is how you stand out. But, it needs to be done strategically. On this episode of the Got Marketing? Podcast I have my dear friend Katie Emslie with me to talk about what creative strategy is, why it is so important and what exactly a Creative Strategist does. Katie has worked in the creative industry for over a decade as an Art Director, Designer, and Marketing Manager. Katie's superpower is to bring ideas to life and solve problems through visual design and creative strategy. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Katie is not currently taking on projects, but you can connect with her here: https://www.instagram.com/youbykatie/ Free resources: Take our quiz to find the campaign that is right for your business. | |||
| Greenwashing with Melissa Packham | 05 Oct 2022 | 00:38:24 | |
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok. In this episode, I’ve brought back the first ever guest I had on this podcast, Melissa Packham, to dive into what greenwashing is, and unpack the good, the bad, and the dirty of the brands playing in the green space. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ Free resources: Take our quiz to find the campaign that is right for your business. | |||