Google Ads Strategy with Kyle Sulerud – Details, episodes & analysis

In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses.   Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with <1h/day.    His most recent business, Delesign, was a flat-rate graphic design subscription service.   https://delesign.com/ https://schumacher.jp/

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. 

Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! 

https://www.alfanomarketingsolutions.com/ 

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale?

http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/

Kyle answers the questions:

 

• What are negative keywords?
• Is it important to add negative keywords?
• How do you find negative keywords?
• How do negative keywords affect Google's artificial intelligence?
• Are "negative keywords” and “keywords” interrelated?
• Can the Google Keyword Planner help in finding negative keywords?
• Is there a software that can come up with a better list of negative keywords?
• Can the search term report help you in determining negative keywords?
• What is the best way to add keywords in the negative keyword list?

 

Episode resources and transcript: https://googleadsstrategy.com/what-are-negative-keywords-and-how-do-i-find-them/

Kyle answers the questions:

 

• How can you find good keywords to target?
• What mindset should you have when coming up with a good keyword list?
• What is Google Keywords Planner?
• Is Google Keywords Planner beneficial when finding good keywords?
• Is there a better software than Google Keywords Planner that you can use for finding good keywords?
• Can you find good keywords to target in the search term report?

 

Episode resources and transcript: https://googleadsstrategy.com/how-do-i-find-good-keywords-to-target/

Kyle answers the questions:

 

• What is the Search Term Report?
• Where can you find the Search Term Report?
• Is the Search Term Report a significant component of your Google Ads account?
• Are search terms and keywords the same?
• What are the things that you can see in the Search Term Report?
• Is it possible to get traffic from keywords that you didn’t target? 
• What can you do with the data shown in the Search Term Report?
• Is it possible to segment the search term report by device or by network?
• Can negative keywords have positive effects on your ad campaign?
• Will shortening the search terms be beneficial to your campaign?
• What are the benefits of adding an exact match keyword in your campaign?

 

Episode resources and transcript: https://googleadsstrategy.com/what-is-the-search-term-report/

Kyle answers the questions:

 

• What is the most common question that potential clients and beginners ask when it comes to Google Ads?
• Is there a set amount that everyone spends when starting to run Google Ads?
• Does higher ad spend automatically mean higher profit?
• Will the first few ads always be a waste of money?
• Is there a test phase on Google Ads?
• How long is the test phase when it comes to running your campaigns?
• Are you going to get more web traffic if you spend more on Google Ads?
• Which is more important: profit margin or overall profit?
• Will your profit margin go up or down when you’re spending money on Google Ads?
• Should you continue to increase your Google Ads budget?
• Is there a set amount that you can consider a  “sweet spot” for your Google Ads budget?

 

Episode resources and transcript: https://googleadsstrategy.com/how-much-should-i-spend-on-google-ads/

Kyle answers the questions:

 

• How does automated bidding work?
• Are most of the bidding options in Google automated?
• What are the different types of automated bid settings?
• With automated ads, are you bidding “per click”?
• What is Maximize Clicks?
• What is Enhanced Cost Per Click?
• Is Enhanced CPC giving Google the freedom to increase your bid? 
• What is Target Cost per Acquisition (CPA)?
• What is the best automated bidding system for eCommerce type of campaigns?
• In Target CPA, are you bidding per conversion?
• What is Maximize Conversions?
• What is Target Return on Ad Spend?
• What is Target Search Page Location?
• What is Target Outranking Share?
• What are the beneficial types of ad strategies?

 

Episode resources and transcript: https://googleadsstrategy.com/how-does-automated-bidding-work/

Kyle answers the questions:

 

• How does bidding work in Google ads?
• Why do advertisers need to bid for ad placements?
• Is the top spot of Google search results only available to the highest bidder? 
• Will Google still award the top spot to the highest bidder with irrelevant ads?
• When is the only time that Google makes money from ads?
• If people don’t click on the ads, does Google still make money?
• How does bidding work in Search Networks?
• How does bidding work in Display Networks?
• How much should you initially bid for ads?
• How much more should you bid in order to outbid the last highest bidder?

 

Episode resources and transcript: https://googleadsstrategy.com/how-does-bidding-work-in-google-ads/

Kyle answers the questions:

 

• What is an impression when it comes to Google Ads?
• What is click-through rate?
• What are the different metrics that show up in the interactions column of Google Ads?
• What is average cost per interaction?
• What is a conversion?
• What are the things that you would want to track as a conversion?
• What is Conversion Rate?
• What is Conversion Value?
• Are Conversion Values the same for all types of businesses?
• What is Return on Ad Spend (ROAS)?

 

Episode resources and transcript:

https://googleadsstrategy.com/what-are-impressions-clicks-and-conversions/