The Paid Search Podcast | A Weekly…

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https://opteo.com/psp
380 shares
https://paidsearchpodcast.com/archive/
264 shares
https://paidsearchpodcast.com/contact-us/
254 shares

https://www.youtube.com/c/ThePaidSearchPodcast
70 shares
https://youtu.be/8BXNwnxaVQE
64 shares

https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
33 shares
https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
33 shares
https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
32 shares

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PPC Basics - How to Pick The Best Keywords (Episode 488)

Episode 488

Monday, November 17, 2025 • Duration 32:13

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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PPC Basics - Building Your First Campaign (Episode 487)

Episode 487

Monday, November 10, 2025 • Duration 32:25

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

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How to Stop Spam and Bot Traffic & Leads (Episode 478)

Episode 478

Monday, September 1, 2025 • Duration 31:09

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also dive into shady search terms like competitor names, phone numbers, and support queries that often signal spam. We explain why chasing cheap clicks under $1 CPC can be dangerous, especially with broad match keywords. You’ll hear why click fraud tools are not a real solution, and how data exclusion can help when spam waves or tracking issues pop up. Finally, we put all the red flags together to show how Google’s recommendations often push you toward clicks, while the smarter move is optimizing for real conversions.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/_kJty78-Dhg

Submit a Question - https://www.paidsearchpodcast.com

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Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)

Episode 388

Monday, November 27, 2023 • Duration 37:18

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/xs3r3Zthqhk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi

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Pay Per Value - The Principles of Google Ads #3 (Episode #387)

Episode 387

Monday, November 20, 2023 • Duration 34:49

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/yhPw8dBu8vs

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR

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Phases of Success - The Principles of Google Ads #2 (Episode #386)

Episode 386

Monday, November 13, 2023 • Duration 34:16

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/cppiMJ5n2LA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://t.co/mA2u7R9oYr

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Strategic Relevance - The Principles of Google Ads #1 (Episode #385)

Episode 385

Monday, November 6, 2023 • Duration 30:51

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/jkfuN8i3eEs

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

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My 5 Most Controversial Opinions (Episode #384)

Episode 384

Monday, October 30, 2023 • Duration 36:00

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

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Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)

Episode 383

Monday, October 23, 2023 • Duration 45:43

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

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Below First Page Bid? (Episode #382)

Episode 382

Monday, October 16, 2023 • Duration 39:18

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/hydG6_69-H8

Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other99+

Youtube99+

Spotify10

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Youtube99+

Spotify10