Go-to-Millions – Details, episodes & analysis

Join Ari and Shray Joshi to talk about all things DTC brands and what it means to grow your brand and keep your customers forever.Nomadica. Kaged. Chomped. Original Grain. Gigantic Candy. And sooo many more DTC brands have one thing in common: my friend Shray Joshi is literally helping them attract, acquire, and keep customers. Good Peeps is a DTC agency focusing specifically on the brands filling your fridge and pantry. Join Shray and me to chat about scaling DTC brands online and in-store. You don't want to miss his tips & tricks! Want to make a huge impact on your bottom line? I know you do! Tapcart creates a seamless mobile experience for your customers, turning your Shopify store into a fantastic app and creating a ton of value from your top customers. Visit Tapcart.com/millions to get started with one month free. Follow Shray: LinkedIn: https://www.linkedin.com/in/jazfenton/ Keep up to date with the latest news from Go-to-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

I know you’re going to be blown away by Jaz. She’s the indie founder of my favorite skincare product AND she happens to be my co-worker at Sharma Brands. She’s crazy talented and I know you’re going to love hearing how she founded Yellow Beauty. Want to make a huge impact on your bottom line? I know you do! Tapcart creates a seamless mobile experience for your customers, turning your Shopify store into a fantastic app and creating a ton of value from your top customers. Visit Tapcart.com/millions to get started with one month free. Follow Jaz: LinkedIn: https://www.linkedin.com/in/jazfenton/ Keep up to date with the latest news from Go-to-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Meet Jess - Head of CX at Feastables by MrBeast. Yes, THAT MrBeast. Jess walks us through her million dollar ideas that create epic experiences for millions of raving fans. Jess and Ari go way back and they talk through not only the experience of working on a brand at such scale, but also the launch pressures and war stories from the time they spent together in the months (and months) leading up to the big stealth launch! Have a listen! Xoxo. Go-to-Millions is brought to you by Tapcart: Mobile Apps for Shopify. If you care about retention, you need Tapcart. Creating a mobile app for your brand makes your retention strategy way stronger, and makes customers stickier. Tapcart makes this insanely easy, and my millionaires get their first month free at tapcart.com/millions. Follow Jess: LinkedIn: https://www.linkedin.com/in/jess-cervellon/ Twitter: https://twitter.com/JessCervellon Chit chat with Ari on Twitter: https://twitter.com/arihappywick Hang with Ari on LinkedIn: https://www.linkedin.com/in/arimurray Sign up for Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce epic podcasts. To find out more, please visit: www.workweek.com Timestamps: 00:00 Intro 03:22 Feastables X Sharma Brands 04:22 Delivering On Emotions 08:35 Scaling The Website Experience 12:21 When Your Robot Staff Hit Gold 13:58 CX Versus CS 16:10 Every Step Of The Journey 18:42 Incentivizing UGC 23:57 Building From A LTV Perspective 28:53 Engagement At Every Level

Ari kicks off the first season with a VERY special guest - her friend Elfried Samba. Elfried focuses on how to build deep community at scale (to drive demand) via organic social. He helped build iconic brand Gymshark for 7 years. Now, he’s Chief Community Officer at Ioconic, the full-service partnership business for brand owners and licensors offering exposure to the NFT and digital assets industry. Please join Ari and Elfried at this virtual event unpacking everything you need to know about social at scale.  Go-to-Millions is brought to you by Tapcart: Mobile Apps for Shopify. If you care about retention, you need Tapcart. Creating a mobile app for your brand makes your retention strategy way stronger, and makes customers stickier. Tapcart makes this insanely easy, and my millionaires get their first month free at tapcart.com/millions. Follow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba Twitter: https://twitter.com/elfriedsamba Chit chat with Ari on Twitter: https://twitter.com/arihappywick Hang with Ari on LinkedIn: https://www.linkedin.com/in/arimurray Sign up for Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce epic podcasts. To find out more, please visit: www.workweek.com

Marketing is supposed to be fun! If this podcast is a snoozefest, I have failed you. I hate to fail, so will try really hard to make sure you have fun and learn a thing or 7. This is Go-to-Market strategy for the big dogs. WOOF. Allow me to introduce myself? Hi! I’m Ari Murray, and this is Go-to-Millions. I’m VP of Growth @ Sharma Brands, an NYC-based DTC consultancy. You might not “know me” yet, but you may already know some of my work: Pressed Juicery, GXVE Beauty by Gwen Stefani, Everlane, Feastables by MrBeast, Chamberlain Coffee by Emma Chamberlain, and about-face beauty by Halsey (to name a few!) On this podcast, expect to hear some really good ideas. From, really smart DTC and marketing founders or operators who are out there doing the damn thing. They’ll walk us through their million dollar ideas, we’ll talk Go-to-Market strategy, and hopefully, we’ll have a grand ole time. And, if you’d like to be a part of the Go-to-Millions community, we would LOVE to have you! Join 23,432 readers of the Go-to-Millions newsletter: LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://twitter.com/arihappywick

I’d love for you to meet my great friend and co-worker Amber Warren, Founder of the AMAZING Propmaster and Senior Designer at Sharma Brands. Amber also happens to be world class at UX UI design and she joins me to talk about scaling design and solving problems creatively, plus, of course, her love of props. Want to make a huge impact on your bottom line? I know you do! Tapcart creates a seamless mobile experience for your customers, turning your Shopify store into a fantastic app and creating a ton of value from your top customers. Visit Tapcart.com/millions to get started with one month free. Follow Amber: LinkedIn: https://www.linkedin.com/in/amber-warren/ Keep up to date with the latest news from Go-to-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

I’m excited for you to meet my very good friend Emily Fergason. Want the 101 on content? This woman lives and breathes it. I know you’re going to get so much from hearing her depth of knowledge as Senior Content Manager at Bob’s Watches, the luxury brand that is on fire right now. Want to make a huge impact on your bottom line? I know you do! Tapcart creates a seamless mobile experience for your customers, turning your Shopify store into a fantastic app and creating a ton of value from your top customers. Visit Tapcart.com/millions to get started with one month free. Follow Emily: LinkedIn: https://www.linkedin.com/in/emilyfergason/ Twitter: https://twitter.com/EmiFerg Keep up to date with the latest news from Go-to-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Kendall is the digital strategist who runs social and influencer campaigns for HUGE DTC brands like Canopy and Graza. She’s also the founder at Flexible Creative, helping brands understand that likes don't equal dollars, but how creating connection is the key to acquisition. Want to make a huge impact on your bottom line? I know you do! Tapcart creates a seamless mobile experience for your customers, turning your Shopify store into a fantastic app and creating a ton of value from your top customers. Visit Tapcart.com/millions to get started with one month free. Follow Kendall: LinkedIn: https://www.linkedin.com/in/kendalldickieson/ Keep up to date with the latest news from Go-to-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-to-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Please meet my friend, Matt (he’s co-founder and CEO of our beloved Huron). There’s no better men’s body wash on the market, just ask my husband. Hear the WHY behind Huron, million-dollar ideas from Matt, and the power of conveying scent - DIGITALLY. Worth a listen. Terrible mobile apps suck. And if you think so, then so do your customers. Want to know how to create a seamless app and premium mobile experience?  Visit Tapcart. Turn your Shopify store into the perfect mobile app inside 2 weeks by visiting  tapcart.com/millions  today and get one month free. Follow Matt: LinkedIn: https://www.linkedin.com/in/matt-mullenax-4b4b086/ Keep up to date with the latest news from Go-To-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Digital Experience is everything. Full stop. I’m thrilled for you to meet Chandler Gregor, LOVE WELLNESS’ VERY OWN DIGITAL GENIUS. Everything Chandler touches turns to gold, and you’re going to learn so much from her (as I have). Here’s the thing. Do you want to see huge success in 2023? I know you do and here’s how you’re going to do it - with Tapcart.  When you add Tapcart to your tech stack, you’re giving your customers THE BEST mobile experience. Turn browsers into returning customers and generate impressive revenue streams. Launch your mobile app in 2 weeks by visiting  tapcart.com/millions   today and get one month free Follow  Chandler: LinkedIn: https://www.linkedin.com/in/chandler-gregor-742a6610b/ Keep up to date with the latest news from Go-To-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/ Ari is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com