Glowlab with Susan Yara – Details, episodes & analysis

I’m Susan Yara and welcome to My Life Online – a podcast where we talk about the digital landscape from my perspective as a news reporter, producer, talent manager, content creator, brand founder, and also just an avid social media consumer. We’re going to have a lot of fun and learn a lot together.

Make sure to subscribe so you don’t miss an episode!

People are are always surprised to hear that my brand NATURIUM was acquired by E.l.f. beauty after just four years, but there's a beauty brand that grew even faster: K18 Hair. That's why I'm so excited for today's guest on My Life Online. Michelle Miller is the chief marketing officer (CMO) at K18 Hair and in this episode, she shares her beauty routine, her career background, and some insights behind the success of K18. Thank you to Spotify for hosting the interview portion of this podcast!

CHAPTERS: 00:00 Intro 01:05 Beauty Favorites 02:58 Career Background 11:13 Joining K18 Hair 20:16 Working with Celebrities & Influencers 21:06 K18 Products 23:08 Building Brand Awareness 24:13 Working with Simone Biles 25:54 Working with Alix Earle 28:29 Working with Sofia Richie 29:26 Working with Dylan Mulvaney 32:38 Subscribe!

In this episode, we dive into the evolving landscape of social media growth and the often-overlooked importance of collaboration. While the algorithm, may allow creators to go viral on their own, having a supportive community of fellow content creators is still essential for sustainable success. My guests today are James and Robert Welsh, also known as the Welsh Twins, who know from experience the importance of collaboration. We’ll discuss how building meaningful connections with other content creators and influencers can help you thrive in the ever-changing world of social media. Tune in to hear how James and Robert Welsh have grown together as a dynamic duo and why content creator friendships are still one of the most valuable tools for long-term growth!

Follow James Welsh:

- Instagram

- TikTok

- YouTube

Follow Robert Welsh

- Instagram

- TikTok

- YouTube

Follow The Welsh Twins:

- Instagram

- YouTube

CHAPTERS: 00:00 Intro 01:13 Career Journey 07:20 The Welsh Twins 08:59 Content Creator Collabs 10:50 Skincare Community Drama 18:44 Influencer Networking 22:06 Getting Cancelled 24:59 Content Creator Advice 29:42 Follow & Subscribe!

Thanks for watching & listening!

Just a few years ago, no one talked about cosmetic procedures online. But now, experts like Vanessa Lee, RN, a renowned Medical Aesthetic Provider and founder of The Things We Do MedSpa, share valuable insights on social media. Vanessa, who works with top Hollywood celebrities, credits social media as a key factor in her business’s growth and expansion. Whether you're starting a beauty business or any small business, I hope you find her insights helpful!

VANESSA LEE, RN: - Instagram

- TikTok

THE THINGS WE DO:

- Website

- Instagram

Thank you to Spotify for hosting the interview portion of this podcast!
CHAPTERS: 00:00 Intro 01:12 About The Things We Do 05:20 Growing Business on Social Media 10:37 Measuring Growth 16:39 How to Find a Cosmetic Provider 23:54 Cosmetic Treatment Trends 31:04 Follow & Subscribe!

Michael Kremer is the Chief Marketing Officer (CMO) of my brand NATURIUM and a driving force behind our brand. In this episode of My Life Online with Susan Yara, Michael shares his career journey that led to him becomming CMO of NATURIUM and shares some of his marketing strategies behind NATURIUM's success.

CHAPTERS:

00:00 Intro

01:12 Michael's Skincare Favorites

04:22 What is a CMO?

10:29 Michael's Career Journey

19:02 Joining NATURIUM

21:57 Marketing Flywheel

30:27 Influencer Partnerships

40:02 The Future of NATURIUM

43:15 Marketing Advice

47:17 Follow & Subscribe!

Thank you to Spotify for hosting the interview portion of this podcast!

I can't talk about "My Life Online" without discussing one of the biggest things to happen to me online: I was cancelled. In June 2020, I faced a lot of backlash after announcing I became a co-owner of my skincare brand Naturium. And rather than trying to explain everything, I decided to just focus on building my brand and have never publicly talked about what happened. So today, for the first time ever, I'm sharing some much needed context surrounding the "Susan Yara Naturium drama." Because I felt like I needed a little support to share the story, I brought in Kirbie Johnson for this episode. She's a beauty reporter, co-host of the Gloss Angeles podcast, and a longtime friend of mine.

Follow Kirbie Johnson:

Instagram

TikTok

Gloss Angeles Podcast

In this episode of My Life Online With Susan Yara, we dive into the role of talent managers and why they’re essential for influencer and content creator success. And to break it all down, I have Ali Grant who is the co-CEO and CMO of The Digital Department, an influencer marketing and talent management agency. Follow Ali Grant: Instagram TikTok The Digital Department

CHAPTERS:

00:00 Intro

01:22 Career Journey

06:33 Then & Now

09:14 Working with Brands

16:07 How Much Money Do Influencers Make?

21:29 Choosing a Talent Manager

27:50 Brand Trips

31:50 Breaking Up With Talent

33:10 Talent to Watch

34:20 Subscribe!

What cosmetic beauty treatments are celebrities doing to look SO good? For this episode of "My Life Online with Susan Yara," I brought in Iani Silveira, FNP-BC, to share her beauty industry insight into celebrity beauty treatments. We discuss "microdosing" Ozempic (or similar semaglutides and tirzepatides), non-surgical instant BBL, and so much more. 💕 Follow Iani Silveira, FNP-BC: Instagram Website

CHAPTERS: 00:00 Intro 01:03 Meet Iani 04:37 Instant BBL 12:56 Microdosing Ozempic 18:22 Mini Facelifts 19:05 "Tox Pass" 22:49 Body Treatments with Radiesse 24:22 More Cosmetic Treatment Trends 25:03 Skin Tightening 28:48 Subscribe!

Curious about the latest K-Beauty must-haves and Korean skincare products that trending lately? In this episode of "My Life Online with Susan Yara," Soko Glam and Then I Met You founder Charlotte Cho shares the top Korean skincare products and trends that everyone’s talking about right now.
💕 Follow Charlotte Cho: Instagram: https://www.instagram.com/charlottejcho/ TikTok: https://www.tiktok.com/@charlottejcho Soko Glam: https://sokoglam.com/

💕 Shop the products mentioned on Soko Glam here: https://sokoglam.com/SUSANYARA

💕 Shop Then I Met You at Sephora: https://bit.ly/ThenIMetYou-Sephora-Susan

Curious to know what it takes to get your brand on Sephora’s shelves? In this video, Charlotte Cho, founder of the skincare brand Then I Met You, shares her journey and expert tips on how to successfully launch your brand at Sephora.

Shop Then I Met You at Sephora: https://bit.ly/ThenIMetYou-Sephora-Susan

Follow Charlotte Cho: Instagram: https://www.instagram.com/charlottejcho/ TikTok: https://www.tiktok.com/@charlottejcho Soko Glam: https://sokoglam.com/

CHAPTERS: 00:00 Intro 01:29 About Charlotte Cho 03:45 Working with Sephora 13:24 About Then I Met You 17:15 Choosing a Retailer 19:16 Hero Products 22:11 Being Successful 27:42 Subscribe & Comment!

Thanks for watching/listening! Make sure to follow so we can continue to make fun videos for you. 💕