Giraffes Don't Eat Steak - for curious marketers who zig when others zag! – Details, episodes & analysis

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Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

Erica Mackay and Alex Bilney

Business

Frequency: 1 episode/7d. Total Eps: 109

This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.

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https://www.linkedin.com/in/erica-mackay/
224 shares
https://www.linkedin.com/in/alex-bilney/
224 shares
https://www.linkedin.com/in/mguruuk/
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Score global : 48%

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Stay on the Bus: Why Persistence Matters in Business and Storytelling - Ep.108

Wednesday, November 12, 2025 • Duration 53:33

Stay on the Bus: Why Persistence Matters in Business and Storytelling - Ep.108.

Join Erica Mackay and Alex Bilney as they welcome Chris Grimes to the Giraffes Don't Eat Steak podcast. Chris is a facilitator, coach, podcaster and self-described "motivational comedian" who has mastered the art of drawing powerful stories from people through his unique storytelling framework. In this episode, Chris shares his journey from acting to becoming a professional story curator, and reveals how his Legacy Life Reflections project helps people preserve their most precious stories and voices for future generations.

Whether you're a marketer looking to harness the power of authentic storytelling, a business owner seeking to differentiate yourself, or someone interested in preserving family histories, this episode delivers profound insights on the value of personal narratives and how to uncover them.

Chapters
00:00 - Introduction to Chris Grimes and his background
03:05 - The importance of storytelling in business and marketing
06:42 - How to draw authentic stories from reluctant storytellers
13:10 - The legacy life reflections concept: recording stories for posterity
19:03 - The Helsinki Bus Garage allegory: staying on your path
24:30 - The power of finding your "operator word" in marketing
33:15 - Be more hummingbird: standing out in a noisy marketing world
38:22 - Personal brand differentiation through authentic storytelling
43:05 - How storytelling helps businesses connect with the right audience
47:15 - Closing thoughts and where to find Chris online

This episode is packed with marketing gold for business owners who want to leverage the power of storytelling to connect with their ideal clients. Chris reveals how finding your unique "operator word" can dramatically transform how people perceive your business, and why "staying on the bus" is essential for long-term success.

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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Mastering Zoom: Expert Tips on Virtual Backgrounds, Breakout Rooms, and Hidden Features Ep. 107

Wednesday, November 5, 2025 • Duration 52:46

Mastering Zoom: Expert Tips on Virtual Backgrounds, Breakout Rooms, and Hidden Features Ep. 107

Join hosts Erica Mackay and Alex Bilney as they interview John Drinkwater, aka "Lord Zoom," to uncover game-changing Zoom features and techniques that most users don't know about. From mastering breakout rooms to creating professional-looking presentations, this episode is packed with practical tips for anyone who regularly uses Zoom for meetings, presentations or networking.

John shares his journey of becoming "Lord Zoom" during the pandemic, explains the most underutilised Zoom features, and provides expert guidance on everything from proper lighting techniques to branding your Zoom presence. Whether you're a casual user or rely on Zoom daily for your business, this episode will transform how you approach virtual meetings.

Chapters
00:00:00 Introduction and Welcome
00:05:05 How John Became "Lord Zoom" During COVID
00:12:05 Zoom's Organisation and New Features
00:14:30 John's Favourite Zoom Features Revealed
00:20:42 The Power of Unmuting Participants
00:25:20 Different Ways to Share Your Screen
00:29:05 The Rise of Breakout Rooms
00:36:20 How to Structure Effective Breakout Rooms
00:43:20 Virtual Backgrounds: John's Expert Opinion
00:45:15 Lighting Tips for Professional Appearances
00:49:15 How to Brand Your Zoom Presence
00:54:00 Where to Find John "Lord Zoom" Online

#marketing #entrepreneurship #business #businessadvice #businesssuccess #howtobesuccessful #marketingstrategy #businessdevelopment #entrepreneurmindset #howtostartabusiness #socialmedia #onlinemarketing #digitalmarketing #marketingagency #businesstips

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Why Collaboration Marketing Works: Building Relationships Over Transactions with Gill Tiney Ep. 98

Wednesday, September 3, 2025 • Duration 51:51

Why Collaboration Marketing Works: Building Relationships Over Transactions with Gill Tiney Ep. 98

In this week's episode, Erica and Alex welcome Gill Tiney from Collaboration Global to discuss why most businesses waste resources marketing to audiences who will never buy from them. Discover how you can achieve better results by building relationships rather than chasing numbers.

Gill shares powerful insights on:
- Why you probably only need a smaller number of clients per month than you think (not thousands of leads)
- How to identify win-win collaboration opportunities others miss
- Building genuine relationships that lead to long-term business success
- Finding partnerships that can replace expensive advertising
- Getting into your client's journey at the right moment

Gill's community, Collaboration Global, brings entrepreneurs together to support each other and create meaningful connections that lead to business opportunities. Her approach emphasises relationship-building over transactional marketing.

Chapters

00:00 Marketing to the right audience
03:00 Introduction to Collaboration Global
06:15 Success stories from the community
12:08 Building relationships not numbers
14:22 Questioning marketing metrics
19:18 Finding your unique selling point
24:10 Understanding client capacity needs
30:20 Finding the right partnerships
35:15 The White Company & British Airways
40:15 Getting in early in the customer journey
46:24 Knowing your audience deeply
51:00 Closing thoughts on collaboration

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Ep 8. What 'Growing On Me' by The Darkness can teach us about marketing!

Wednesday, November 29, 2023 • Duration 13:22

Ep 8. What 'Growing On Me' by The Darkness can teach us about marketing!

Welcome to Giraffes Don't Eat Steak, the podcast that dives into the world of marketing and shares stories, tips, and insights to help you succeed in business.

It is time for another music episode. This time it is The Darkness providing our inspiration. Find out what 'Growing on Me' can teach us about marketing.

In this episode, hosts we discuss the customer journey and the importance of brand awareness, consideration, purchase, retention, and advocacy.

We tie it all together with a song by The Darkness, emphasising the need to grow on your customers' minds.

Tune in as we explore different stages of the customer journey and highlight the significance of retention and advocacy. Get ready to uncover valuable marketing strategies and discover why Giraffes Don't Eat Steak!

00:00 Marketing: Growing on customers, stages of awareness.

04:58 Leaky bucket: retain and keep customers.

06:58 Profitable retained business: Maintain, keep customers happy.

12:52 Thank you for joining us, goodbye!

Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, success in business, marketers, The Darkness, customers, stages of customer journey, brand awareness, consideration, purchase, retention, advocacy, business owners, customers, awareness

Ep. 7 Defining Your Ideal Client: The Key to Marketing Success

Wednesday, November 22, 2023 • Duration 26:08

Defining Your Ideal Client: The Key to Marketing Success

On this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the number one issue that can cause trouble when working with new clients.

They discuss the importance of understanding and acknowledging the target audience in marketing, and share personal experiences and insights. From the challenges of taking oneself out of the product mindset to the significance of empathy and curiosity, they explore practical strategies for defining your ideal client.

Join Alex and Erica as they unravel the complexities of audience targeting and provide valuable tips for marketers and business owners. Get ready for another insightful and engaging episode of Giraffes Don't Eat Steak!

03:06 "Not selling to you, focus on product value."
06:24 Hard for developers to see from outside perspective.
08:50 Using questions to challenge product articulation decisions.
12:27 Choosing people you enjoy working with.
14:53 Culture impacts messaging for effective marketing.
19:08 Simplify audience targeting and personas for writing.
23:22 Asking about target audience is crucial.
24:54 Visualize ideal customer, write for them.

Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, marketers, new clients, target audience, marketing knowledge, breathing, living, marketing, funnel, research, marketing avenues, Facebook ads, website, events, webinars, book, networking, starting a business, focus, message, pain points, product, solution, value, needs, emotions, empathy, curiosity, why, so what, user speak, technical product, technical product, marketing plan, marketing strategy, branding, affordability, payment plans, pricing strategy, culture, language, geography, economic classes.

#marketingtips #targetaudience #podcast #businesssuccess #marketingstrategy

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Ep. 6 Owner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business Environments

Wednesday, November 15, 2023 • Duration 21:09

Owner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business Environments.

Welcome back to another episode of Giraffes Don't Eat Steak!

In today's episode, we delve into the fascinating topic of working with different types of businesses. We explore the differences between larger organisations, where you may be working with an MD or CEO, and smaller owner-run businesses.

Our hosts, Alex and Erica, share their insights on the challenges faced and the unique dynamics involved in each scenario. From decision-making speed to navigating the influence of silent partners, they offer valuable advice for those considering a jump to a smaller business or vice versa. So sit back, relax, and get ready for a thought-provoking discussion on this intriguing subject. Let's get started!

00:13 Differences between big and small business owners.
03:08 Quick decision-making on budget; support with good presentation.
06:52 Marketing spin shines light but can be excessive.
11:12 Consider personal influence when making decisions.
13:24 Adapt work to different personality types, same for big and small businesses.
15:46 Be prepared for diverse tasks in small businesses.
20:40 Thanks for joining us on Giraffes!

Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, marketers, larger organization, working with direct owners, MD, CEO, smaller business, challenges, jumping ship, insights, owner run business, red tape, decision making, marketing, time sensitive, missed the bus, rebrand, strategic direction, target market, dynamics, silent partner, influences, confidence, imposter syndrome, autonomy, resource, IT department, camaraderie, teamwork, business trips.

#PodcastAlert #BusinessInsights #EntrepreneurLife #MarketingTips #GiraffesDontEatSteak

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/

Get in touch with us at The Marketing Detective Agency - #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional Content

Wednesday, November 8, 2023 • Duration 22:16

Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional Content

Welcome back to another episode of Giraffes Don't Eat Steak, the podcast that dives deep into the world of marketing and business success.

In today's episode, we tackle the ever-important topic of LinkedIn. Join us as we explore an engaging conversation about the power of LinkedIn in B2B marketing, the strategies that work, and the ones that may surprise you.

Erica and Alex discuss the significance of personalisation on the platform, the ideal posting frequency, and the impact it can have on your visibility - and your bottom line..

So whether you're a marketing pro or simply looking to gain insights on how to navigate LinkedIn effectively, this episode is for you.

So sit back, relax, and get ready to discover the secrets to making LinkedIn work for you on Giraffes Don't Eat Steak. Let's dive in!

[00:01:12] LinkedIn: Influence, frequency, and audience matter.

[00:03:33] LinkedIn, so that's great.

[00:08:22] Businesses filter posts for specific audiences.

[00:11:39] Weekends bring better traction for B2B clients.

[00:14:02] LinkedIn posts catch my attention on weekends.

[00:17:41] People buy from people; business posts are sales pitches.

[00:21:46] End of episode, new ideas for business.

Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, marketers, Eduten, niche business, B2B business, LinkedIn heavy, influences, techniques, tactics, audience, information, frequency, posts, likes, comments, network, events, industry publications, thought leaders, LinkedIn gurus, personalized posts, CV, business stat based, real side, LinkedIn post, b2b place, b2c, personalized, buy my stuff, personality, clients, frequency, algorithm, testing, gurus, traction, domino effect, viewers, mindset.

Connect with the hosts:
Erica: Alex: Get in touch with us at The Marketing Detective Agency - #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Ep.4 - Say My Name: The Importance of Correct Personalisation in Marketing

Season 1 · Episode 2

Wednesday, November 1, 2023 • Duration 08:30

Ep.4 - Say My Name: The Importance of Correct Personalisation in Marketing

Welcome back to another episode of Giraffes Don't Eat Steak!

In this episode, titled "Say My Name," Alex and Erica dive into the importance of personalization in marketing. They discuss how using someone's name correctly can make all the difference in establishing a connection and building trust. From emails to karaoke bars, they explore the power of personalization and the impact it has on engagement.

But where is the line between personalization and being a creepy stalker? The hosts explore this delicate balance and share insights on testing, learning, and refining personalization strategies.

Tune in for some catchy tunes, marketing anecdotes, and valuable tips that will take your marketing game to the next level.

Don't miss out, hit that follow button and join us for another exciting episode of Giraffes Don't Eat Steak!

[00:01:54] Recognition, whether in jiu jitsu or email, matters immensely.

[00:06:23] Research is important, but too much can be stalker-like. Marketing is about finding the right level of personalisation to keep people engaged and wanting to share.

[00:08:00] Conclusion of giraffes don't eat steak podcast episode.

Ep. 3 The Impact of Twitter's Rebrand to X: A Failed Experiment or Brilliant Disruption?

Wednesday, October 25, 2023 • Duration 16:34

The Impact of Twitter's Rebrand to X: A Failed Experiment or Brilliant Disruption?

Welcome back to Giraffes Don't Eat Steak! In today's episode, we dive into an intriguing topic: the state of X.

We explore the rebranding of Twitter and the impact it has had on users and marketers alike. Is the new name working or is it a failure?

Our hosts discuss their own experiences with the rebrand, from struggling to say the new name to the confusion it caused in the office. They question the rationale behind the change and explore the importance of effective implementation when it comes to consumer-facing rebrands.

Join us as we dissect the phonetics, verbiage, and overall marketing strategy behind this puzzling rebranding decision.

Stay tuned for an interesting discussion on the disruptive marketing tactics of Elon Musk and the potential future directions of X and its competitors.

00:00:14 Has Twitter's rebrand as X been successful or a failure? Hard to say, still think of it as Twitter.
00:05:52 He is a disruptive marketer who creates conversations around the brand using product marketing.
00:08:30 The writer wants less nudity, values quality, and thinks paying improves perception.
00:10:18 I get random people adding me on Instagram, but I delete them if I don't know them.
00:13:04 There was awareness and usage, with lots of PR and press conferences about it, making people well aware of the upcoming launch.

This is an episode you won't want to miss! So grab your headphones, sit back, and get ready for Giraffes Don't Eat Steak

Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, marketers, Twitter rebranding, X, failure, rule of thumb, rules of branding, campaign, platform, Monday.com, DaPulse, confusion, office, landscape, change, Elon, tantrum, rationale, implementation, consumer-facing, XCE, communication, collaboration, disruptive marketer, product marketing, brand marketing, noise, exodus, threads, popular, competing, functions, paywall, usage, business angle, niche, paywall.

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/Alex: Get in touch with us at The Marketing Detective Agency - #MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Ep. 2 The Creative Struggles of Insurance Marketing: A Deep Dive with Giraffes Don't Eat Steak

Season 1 · Episode 2

Wednesday, October 18, 2023 • Duration 14:22

Welcome to Giraffes Don't Eat Steak, the podcast that brings you marketing stories, tips, hints, and much more.

In today's episode, we dive into the world of insurance marketing. Join us as we discuss the unique challenges, regulations, and creative solutions that come with marketing in the insurance industry. From navigating legal compliance to building relationships with legal and compliance teams, we explore the strategies and tactics that marketers in this field must employ. Hear firsthand experiences and learn valuable insights that will help you succeed in the world of insurance marketing. Get ready, because Giraffes Don't Eat Steak is about to start!

00:01:42 Insurance marketing requires strict legal compliance and revisions.
00:05:11 Building relationships, fairness, and testing direct mail.
00:07:00 Insurance sales trigger widespread panic, frequent crises.
00:10:47 Insurance messaging - challenge of selling intangibles.

Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, learn, insurance client, insurance marketing, legal compliance, marketing elements, convince a consumer, marketing message, legal and compliance teams, insurance industry, legal framework, running a campaign, legal teams, different interpretation, building relationships, fairness, direct mail campaign, A/B test, data, risks, insurance sales kit, ordinary man, offense, crisis meeting, marketing messaging, training, legally signed off, consumer opinion, personal preference.

Giraffes Don't Eat Steak - for curious marketers who zig when others zag! – Details, episodes & analysis

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Giraffes Don't Eat Steak - for curious marketers who zig when others zag! – Details, episodes & analysis

Podcast details

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Other10

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