FutureStrategies - Sustainability in Marketing 🌍 – Details, episodes & analysis

Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master’s in public communication, it all seems to have prepared her for the company she’s working at. However, she’s sometimes still surprised that she ended up in the construction business.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and challenges of change. Jonas has worked as a journalist, strategy consultant and researcher in Germany and abroad.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

This recording is based on one of the top 5 most read newsletters of the last year on The Sustainable Brand Magic of Patagonia.

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

This recording is based on one of the top 5 most read newsletters of the last year on The No. 1 Marketing Mistake and how you can avoid it.

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

And this posting about changing behaviour with all links is right here.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Julius Palm is the Deputy Managing Director and Head of Strategy & Brand at the sustainable food brand followfood. He is largely responsible for the brand development and restructuring of the last five years.

During his studies at Zeppelin University, he was already researching the question of the good life and the sustainability of modern societies. Today, he is putting this into practice and working with followfood to solve socio-ecological problems through a business model. The goal: regenerative entrepreneurship.

Julius was also recently honored with the title Green CMO of the Year by a German magazine.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Alexandra Kleemann is a seasoned marketer with nearly a decade of expertise in the circular economy. In her role as Head of Markets & Brands at refurbed, she makes it easy for consumers to “Rethink New”. Before that she was the CMO of Shpock, another circular economy start-up, where she raised aided and unaided awareness by 30%.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986.

Before joining Erdal he was s Director of Marketing and Sales and led a traditional and artisan tableware manufacturer in Gmunden, Austria into a new area of digitalization, global expansion and unrivaled consumer experience.

He also expanded and developed a new disruptive business model with FRIYA - healthy snacking by bringing together a vibrant lifestyle brand with truly functional products.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Matt Johnson is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. His work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains.

He is a contributor to major news outlets including Psychology Today, Forbes, and BBC on a range of topics related to the human side of business. He also consults brands like Nike and is an instructor at Harvard University’s Division of Continuing Education. 

When it comes to sustainability here are two articles he recently wrote:

• To Sell Sustainable Products, Go Beyond Sustainability Marketing
• Morality has a Branding Problem: The Tragedy of Vegan Meat Brands

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Verena Kitowski is leading the customer journey and channel marketing teams at Fairphone, a social enterprise that is leading the market for sustainable and ethical electronics. In her role she is responsible for strategies that aim to support customers in using their products longer. Before joining Fairphone in Amsterdam, she was part of the founding team of an electric car company in Sweden and has experience with early stage impact startups.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.