Funnel Building Strategies for Online Business Owners – Details, episodes & analysis

This week, we’re focusing on order bumps—what they are, where they fit in your funnel, and how they can add value to both you and your audience.

In this episode, I’ll share:

• The role order bumps play in lead magnet and sales funnels.
• Ideas for your pricing.
• Insights from recent data collected.

You’ll also learn about:

• Tools that can make adding order bumps easy.
• The importance of creating a smooth checkout process.
• How to experiment and use data to refine your funnels over time.

If you’ve been considering adding an order bump or refining your funnel strategy, this episode provides practical advice and examples to help you get started.

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Funnel Flow Discovery Call

Let's chat about your business, explore how I can help, determine if we are the right fit.

If you found this episode valuable, be sure to subscribe or follow and leave a review.

In this episode, you get a behind-the-scenes look as I join four amazing entrepreneurs to debrief a unique collaboration we wrapped up at the end of 2024.

Together, we each offered a low-ticket product for just $1 and sent six strategic emails to our lists.

The results? They speak for themselves:

✅ 27–63 new subscribers each (all paid!)
✅ Over $500 in total sales through strategic order bumps.

The star of the show? The Order Bump!

For me, it converted at over 33%, and anyone who offered an order bump priced at $9 or less saw crazy conversion rates during this collaboration.

Tune in because we’re pulling back the curtain to share:

✨ What worked well
✨ What didn’t go as planned
✨ What we’re excited to try in the future

You’ll leave with actionable insights, fresh ideas, and plenty of inspiration to optimize your own funnel strategies.

Kelly Sinclair (Visibility Coach) - Get Visible without Social Media

Quayjo (Meta Ads Expert) - Ad Testing Cheat Code

Allison Hardy (Email Strategist) - Subject Line Magic

Samantha Burmeister (Sales Conversion Copywriter) - Clickable AF CTAs

​⑴ Visibility & Ads: Attract the right people to your business and funnel. Thanks to Kelly and Quayjo!)

⑵ Emails: Maximize the value of the emails in your funnel by getting them:

• Opened (thanks to Subject Line Magic).
• Clicked through (with Clickable AF CTAs)

​

Grab my Lead Magnet Funnel Masterclass for just $1—exclusively for podcast listeners!

👉 Use code: PODCAST Click here to claim your offer.

Need help building or refining your funnel, or adding an order bump?

Check out my DFY Tech Sprints, which can also double as Done-With-You sessions.

If you found this episode valuable, be sure to subscribe or follow and leave a review.

In this episode, I’m diving into how to increase your landing page conversion rate so you can turn visitors into subscribers!

Whether your current page is converting at 20% or you’re aiming for over 70%, these strategies will help you craft a page that speaks to your ideal audience and gets them to take action.

✨ Why having a high-converting landing page is essential for your funnel’s success
✨ Copywriting tips to optimize your "above the fold" content
✨ How to design elements that stand out and guide visitors to take action
✨ A fun trick to capture the attention of those quick scrollers
✨ And more!

Copywriters I love to refer when you need copy help or reviews:

• Samantha Burmeister with Nomad Copy Agency (Copy on Demand)
  • get a free above the fold copy audit from Sam here
    
    
• Kim Kiel (Private Copy Coach, Joy of Copy Club, No-BS Copy Audit)

Need help building or refining your funnel?

Check out my DFY Tech Sprints, which can also double as Done-With-You sessions.

1. Audit Your Current Page: Check your landing page on both desktop and mobile. Does it include the tips shared in this episode?
   
   
2. Make Updates: Focus on sections that need improvement. If you’re stuck, my DFY Tech Sprints are here to help. Learn more here.
   
   
3. Drive Consistent Traffic: Keep the flow of visitors steady to measure improvements.
   
   
4. Monitor and Evaluate: If conversion rates don’t improve, reassess your offer, your traffic sources, and your audience alignment.

If you found this episode valuable, be sure to subscribe or follow and leave a review.

From my kids, sharing is caring—send this episode to someone who’s ready to level up their landing pages. Because let’s face it: great funnels start with high-converting pages!

Disclosure: Some of the links in these show notes may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!

Welcome back to Funnel Building Strategies for Online Business Owners!

In this episode, we’re tackling a topic that’s essential for anyone building an online business: email authentication. Once you’ve worked hard to get people on your email list, the next critical step is ensuring they actually receive your emails—without landing in their spam folder.

If email deliverability has been a mystery to you, this episode will simplify the process. I’ll walk you through the three key DNS records—SPF, DKIM, and DMARC—that you need to set up for your email domain to improve deliverability and protect your business’s reputation.

✨ Why email authentication is needed.

✨ What SPF, DKIM, and DMARC records are and why they’re essential for email deliverability.

✨ How to set up these records inside your DNS provider (e.g., Squarespace Domains, Namecheap, or GoDaddy).

✨ A simple way to test if your emails are properly authenticated.

✨ What to avoid when configuring your DNS records.

• Tool to Create Your DMARC Record
• Instructions for Setting Up DKIM with Google Workspace

Identify all tools sending emails on your behalf (e.g., Google Workspace, Kit (previously known as ConvertKit), Calendly).

Add SPF, DKIM, and DMARC records to your DNS settings based on your platforms.

Send test emails to a Gmail account and check authentication under “Show Original.”

If this feels overwhelming, don’t hesitate to reach out!

I offer tech sprints that can help you get this set up quickly and painlessly.

Welcome to Funnel Building Strategies for Online Business Owners!

Are you ready to build a simple, profitable online business?

In this first episode, I’m diving into what you can expect from the show, who it’s for, and why I created it. Don’t forget to hit follow or subscribe!

If you’re offering (or want to offer) 1-on-1 services, group programs, or digital products—but feel stuck or overwhelmed by the strategy, tech, and marketing side of things—this podcast is for you.

You might call yourself an entrepreneur, coach, consultant, creator, service provider, online expert, or something else entirely. Whatever your title, if you’re building a business online or planning to, this show is designed to help you attract leads, build relationships, and confidently launch your offers.

Here’s what you’ll find in this episode:

✨ The 4 stages of a funnel: Attracting leads, building relationships, converting clients, and exceeding expectations.

✨ Why I focus on simple, strategic systems tailored to your business—not tied to any specific software. (I’m not here to make my revenue off selling you on a specific system or software. I focus on strategies that work for YOU! #NoCookieCutterStuff)

✨ How this show will help you grow your email list, launch offers, and build a sustainable online business.

You’ll also learn a little about me, my background in corporate leadership and strategy, and why I’m passionate about helping entrepreneurs like you succeed.

Ready to get started?

Hit follow or subscribe, and check out the first three episodes—they’re ready for you to binge!

Additional Resources:

Visit my website

Looking for fresh, creative lead magnet examples and ideas for your first or next lead magnet funnel?

In this episode, I’m sharing over 15 unique lead magnet examples you can use in pretty much any industry or niche.

These are from my High-Converting Lead Magnet Funnel course.

These aren’t your basic PDFs. We’re talking about high-value, strategic lead magnet examples designed to turn followers and visitors into high-quality leads for your business. 

You'll learn:

✨ Considerations for your lead magnet to make it high-converting
✨ 15 creative lead magnet examples that stand out (and that I personally love!)
✨ Tips to align your lead magnet with your business & offers
✨ Why lead magnet funnels are critical to the success of your online business

Bonus:

Want to see some lead magnets in action?

I’ve created several different types over the past few years.

Grab one (or all!) for inspiration:

✨  A guide on launching your online business  -> 4 step guide 
✨ A curated resource list -> Tech Guide for Entrepreneurs 
✨ A short masterclass on lead magnet funnels -> Grow your Email List (use code PODCAST for a discount!)
✨ A micro video training on pricing your offers -> Pricing for Profit Blueprint
✨ The full step-by-step course on buidling a Lead Magnet Funnel: Get it Here (use code PODCAST50 for 50% off)
✨ A mini course on creating an irresistible offer with the help of ChatGPT -> ChatGPT Offer Course

Need help building your lead magnet funnel?

I’ve got two options for you:

Expert Tech Sprints – Let me handle the tech + setup for you!

DIY Lead Magnet Funnel Course – Step-by-step training to set up your high-converting lead magnet funnel. Get it for 50% off using code PODCAST50.

Not sure which is right for you? Book a free funnel flow discovery call!

Subscribe, rate, and leave a review!

Your support helps this show reach more online business owners like you.

Check out my full podcast page on my website!

In this episode of Funnel Building Strategies for online business owners, Lacey breaks down everything you need to know about setting up and running paid webinars.

Whether you're a tech wizard or completely new to the concept, you'll gain insights into tools, strategies, and best practices to help you confidently launch your first or next webinar.

Key Takeaways:

• Why or when to consider paid webinars versus free.

• Live or prerecorded: How to decide what works best for you and your audience. Hint: one does not have to come before the other!

• Tools and tips to set up registration, reminders, and replays.

• Proven strategies to increase attendance rates and engagement.

• The importance of follow-ups.

Tune in and learn how to create impactful webinars without getting bogged down by the tech!

Tools I mention in the episode:

You do not need all of these tools! Listen to the episode to learn what works best for your needs:

• ThriveCart: For embedding a checkout on your registration page, managing coupon codes, and segmenting your audience in your email marketing tool.

• Showit: For building registration, thank-you, replay, and sales pages.

• TidyCal: An option for event registration with or without payment and sending event reminders.

• Kit (Previously ConvertKit): For email marketing, audience segmentation, and scheduling emails like confirmations, reminders, follow-ups, and sales emails.

• AddEvent: For creating calendar invites attendees can easily add.

• Zapier: For automating Google Calendar invites to event registrants directly from your email list.

• Zoom: For presenting your live or prerecorded events.

• YouTube or Vimeo: For hosting recordings (set as unlisted) and embedding them on your replay or webinar pages.

Feeling not so tech-savvy?

Explore Lacey’s Expert Tech Sprints, where she takes care of the logistics so you can focus on delivering your content. 

Check out my podcast page on my website