Explore every episode of the podcast Full Funnel Marketing by Keywordio
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli | 23 Jul 2025 | 00:39:55 | |
In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli. You'll learn:
Whether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways. In the links you have access to all extra content discussed in the episod.
Forbes - Warren Buffett on Pricing Power Connect with us: Email us: | |||
| Ep16 - The End to Advantage Shopping Campaigns? | 21 Feb 2025 | 00:26:42 | |
Show Notes Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising. Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy! Show Links Connect with us: Email us: | |||
| Ep 7 - Lesson Learned from 2023 on Meta | 23 Jan 2024 | 00:22:44 | |
Listen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024.
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| Ep 6 - From Awareness to Action - Tuss CMO Frank Dandy | 10 Jan 2024 | 00:25:27 | |
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy. Tuss Odin Ekman has an impressive career in marketing working for big brands in London and Stockholm. Hear more about how Frank Dandy succeeded on TikTok. Tuss also shares how it is to work at Procter & Gamble with very large campaigns and how she thinks about full-funnel marketing strategy, and much more! Show Links Take our online courses: Connect with us: Email us: | |||
| Ep 5 - From Awareness to Action - Angelica Global Head of DTC Houdini Sportswear | 22 Dec 2023 | 00:28:55 | |
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear. Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry. Learn more about how Houdini Sportswear uses a full-funnel marketing strategy and much more! Show Links Great campaigns from Houdini: Visit the Houdini Circle Store Connect with us: Email us: | |||
| Ep 4 - Google Ads Deep Dive: Measurement, Feed Management and PMax | 01 Dec 2023 | 00:31:14 | |
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies. In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube
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| Ep 3 - TikTok Ads Do’s & Don'ts | 10 Nov 2023 | 00:20:25 | |
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies. In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features. Show Links Take our online courses: Take your TikTok Ads to the next level Why you should get started with TikTok Connect with us: Email us: | |||
| Ep 2 - Why use Ads on Pinterest? | 03 Nov 2023 | 00:19:32 | |
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies. In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more! Show Links Download the slide deck Take Keywordio’s free online course Get started with Pinterest Ads
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| Ep 1 - Meta - Maximise holiday performance with best practices | 03 Oct 2023 | 00:26:49 | |
The holiday season is upon us, and in the digital realm, it's all about maximizing performance and standing out. Join Johan & Jonas from Keywordio as they delve deep into the strategies that can make or break your holiday campaigns on Meta. From the art of account simplification to the magic of automation, discover the tools at your disposal. Learn why data quality isn't just a buzzword, but a cornerstone of success, and how creative diversification can set your brand apart in a sea of festive ads. And as video becomes the medium of choice for many advertisers, get insights into crafting compelling video ads that resonate. But that's not all - Johan & Jonas will also guide you through the full funnel approach, ensuring you capture your audience at every stage of their journey. Don't let the holiday rush overwhelm you; tune in and equip yourself with the knowledge to shine! Download the slide deck Connect with us: Email us: | |||
| Ep15 - Wrapping up 2024 with Jorge Montoya | 20 Dec 2024 | 00:30:11 | |
Show Notes Join digital marketing experts Johan Lidner ,Jonas Hagströmer Theodorsson and our special guest Jorge Montoya from Filippa K as they share their learning of 2024, with a little bit more focus on the creative part. Want to know the secret behind 2024's most successful marketing campaigns? In this episode, we dive into how creative and marketing teams work together, the biggest lessons we learned this year, and the strategies that made our top campaigns stand out. Stay tuned for insights that can transform your own projects—plus, a surprising takeaway you won’t want to miss! Show Links Connect with us: Email us: | |||
| Ep14 - AI Makes Your Team More Efficient | 21 Nov 2024 | 00:26:35 | |
Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season. In this episode, you'll learn how to Gain an understanding of how AI technologies are reshaping the business landscape and how you can implement them in your teams by using Gemini 1.5 Open Ai o1, & Llama 3.1, and much more
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| Ep13 - Be Ready for Peak Season | 23 Sep 2024 | 00:19:50 | |
Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season. In this episode, you'll learn how to effectively use platforms like Google, Meta, TikTok, Pinterest, and Snapchat to boost your performance. Johan and Jonas will walk you through the latest best practices and common mistakes to avoid when planning your campaigns for the busiest time of the year. We'll dive into:
Get the insights you need to succeed this peak season!
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| Ep12 - How to build a full-funnel marketing strategy on TikTok | 27 Mar 2024 | 00:35:22 | |
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Simon Gadelii from TikTok. Simon has an impressive background in digital marketing. In this episode we will go deeper into how the TikTok users mindset has changed, how much budget do you need to run TikTok Ads and what's needed to create a successful VSA Campaign.
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| Ep11 - Why we started Keywordio | 20 Mar 2024 | 00:32:02 | |
In this episode, you will learn more about the history of Keywordio, and also get to know one of our Co-Founders better! Today’s hosts are: Morten Barkfeld, Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio
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| EP10 - Attribution modelling for a complex marketing mix, with Sofia from Stronger | 13 Mar 2024 | 00:23:04 | |
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger. Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger. In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more! Show Links Visit Stronger's Website Get 25% off with Sofia's discount code: Sofia_25 Connect with us: Email us: | |||
| Ep 9 - Custom AI assistant, why you need to start building your own versions of GPT | 23 Feb 2024 | 00:24:42 | |
In this episode, we will go deeper into how to build custom Chat GPT marketing teams, a few examples of custom cases, what prompts to use, and how to be more efficient with the help of Ai Today’s hosts are: Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio
Try Keywordio’s own GPT Full Funnel marketing, you need to have a Open AI pro license Gustav Söderström Spotify, GenAI explained Connect with us: Email us: | |||
| Ep 8 - From CMO to CPO, and learn how to code with AI. | 07 Feb 2024 | 00:22:07 | |
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Henrik Enström who is CPO at Bangerhead, and also a speaker at D-Congress. Henrik has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Henrik has been a fast learner all throughout his career. This has also lead to his latest move from marketing over to product and his new role as CPO at Bangerhead. In this episode we will go deeper into how to automate your pricing strategies with the help of AI. Why you need to build custom AI assistants for your team.. Show Links Connect with us: Email us: | |||