Full Funnel Marketing by Keywordio – Details, episodes &amp; analysis

Slides from the podcast

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Ep16 - The End to Advantage Shopping Campaigns?

Season 1 · Episode 16

Friday, February 21, 2025 • Duration 26:42

Show Notes

Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising.

Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy!

Show Links

Connect with us:

Jonas Linkedin

Email us:

Jonas@keywordio.com

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Ep 7 - Lesson Learned from 2023 on Meta

Season 1 · Episode 7

Tuesday, January 23, 2024 • Duration 22:44

Listen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta

In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024.

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Connect with us:

johanlidner@keywordio.com

Justas’s Linkedin

Email us:

justas@keywordio.com

#EndPeriodPoverty campaign

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Ep 6 - From Awareness to Action - Tuss CMO Frank Dandy

Season 1 · Episode 6

Wednesday, January 10, 2024 • Duration 25:27

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy.

Tuss Odin Ekman has an impressive career in marketing working for big brands in London and Stockholm.

Hear more about how Frank Dandy succeeded on TikTok.

Tuss also shares how it is to work at Procter & Gamble with very large campaigns and how she thinks about full-funnel marketing strategy, and much more!

Show Links

Frank Dandy

Take our online courses:

Connect with us:

Email us:

johanlidner@keywordio.com

Live Large with Less Campaign

Ep 5 - From Awareness to Action - Angelica Global Head of DTC Houdini Sportswear

Season 1 · Episode 5

Friday, December 22, 2023 • Duration 28:55

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear.

Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry.

Learn more about how Houdini Sportswear uses a full-funnel marketing strategy and much more!

Show Links

Great campaigns from Houdini:

The Storyteller Campaign

Watch The Storyteller Video

Visit the Houdini Circle Store

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Ep 4 - Google Ads Deep Dive: Measurement, Feed Management and PMax

Season 1 · Episode 4

Friday, December 1, 2023 • Duration 31:14

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies.

In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube

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Free Feedscore

Oscar’s Notes

Take our online courses:

Google Ads & GA4 Course

From Awareness to Action

Connect with us:

Email us:

Take your TikTok Ads to the next level

Oscar@keywordio.com

Ep 3 - TikTok Ads Do’s & Don'ts

Season 1 · Episode 3

Friday, November 10, 2023 • Duration 20:25

Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies.

In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features.

Show Links

Take our online courses:

Why you should get started with TikTok

Connect with us:

Jonas Linkedin

Email us:

Jonas@keywordio.com

Get a quote from Keywordio

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Ep 2 - Why use Ads on Pinterest?

Season 1 · Episode 2

Friday, November 3, 2023 • Duration 19:32

Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies.

In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more!

Show Links

Download the slide deck

Pinterest VIP Slide deck

Take Keywordio’s free online course Get started with Pinterest Ads

Connect with us:

Jonas Linkedin

Email us:

Jonas@keywordio.com

Get a Quote from Keywordio

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Ep15 - Wrapping up 2024 with Jorge Montoya

Season 1 · Episode 15

Friday, December 20, 2024 • Duration 30:11

Show Notes

Join digital marketing experts Johan Lidner ,Jonas Hagströmer Theodorsson and our special guest Jorge Montoya from Filippa K as they share their learning of 2024, with a little bit more focus on the creative part.

Want to know the secret behind 2024's most successful marketing campaigns? In this episode, we dive into how creative and marketing teams work together, the biggest lessons we learned this year, and the strategies that made our top campaigns stand out. Stay tuned for insights that can transform your own projects—plus, a surprising takeaway you won’t want to miss!

Show Links

FIlippa K’s Meta Ads Library

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