Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry – Details, episodes & analysis

Are discounts actually hurting your sales? If you’ve been relying on them to drive more course enrollments or product sales, you might be attracting the wrong buyers—and leaving money on the table.

In today’s episode, I’m breaking down why we’re ditching discounts in 2025 and the best ethical urgency strategies we’ve discovered to drive sales.

Because the real reason people buy has nothing to do with a deadline and everything to do with what’s already happening in their lives. You’ll learn how to tap into urgency that feels relevant and compelling to your audience, plus two powerful tools we use inside Freedom Found Collective to increase conversions without cheapening the offer.

If you want to stop relying on discounts and start selling in a way that attracts the right buyers, this episode is for you.

Tune in To Learn:

• Why discounts didn’t notably increase our conversions—and what actually did
• How to create Urgency Themes that make your audience feel compelled to buy now
• The Quick-Win Timeline Promise and how it makes your offer feel instantly valuable
• How to replace ineffective launch tactics with strategies that attract higher-quality buyers

🚀 Next step: If you loved this deeper episode, you’re going to love The Copywriter MBA—our 5-day live training event starting February 10, 2025.

We’ll be covering how to sell more of your copywriting course, product, or program—without discounts or gimmicks.

➡️ Join us now at krystlechurch.com/copywritermba for free

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Ever wanted to sit down with Copywriter Legend, Amy Posner, and hear firsthand about the top few factors that influenced her successful career? Well now’s your chance to pull up a seat and dig into Amy’s background, how she got started in business, copywriting, and then climbed to the top.

Along the way Amy is sharing her thoughts on pricing, positioning yourself as a strategist, not an order taker, and what she thinks copywriters need to do to stand out in the world of AI today.

Hit ‘Play’ now and listen to this special What Made The Difference episode of the Freedom Found Podcast.

Tune in To Learn:

• How Amy accidentally became a serial business owner
• The key ingredients copywriters need to be seen as a strategist by their clients
• Why some copywriters charge $3k and others $30k for the “same” work
• Amy’s top success influencers and the importance mentorship played in her career

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

→ Connect with Amy Posner at: http://www.amyposner.com

→ Follow Amy Posner on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

Ever wondered how trading endless work hours for more freedom, while making six figures, is even possible? Meet Sheena, a brilliant content writer who redefined her work-life balance, reducing her weekly workload from a staggering 60 hours to a lean 10-20, all without sacrificing her income. 

Pull up a seat with Sheena and I as we explore the pivotal decisions and customized coaching processes we use in Freedom Found Collective that turned Sheena’s overwhelming client demands into a streamlined, profitable business model that’s helping her scale. 

She is such an ideal client for us because Sheena was ready ot roll up her sleeves and build momentum for her growth from day one inside of the program! Let's break down how, in just a handful of months, she’s achieved what many aspire to — maintaining her income while working less.

Tap ‘Play’ to listen now!

Tune in To Learn:

• The magic of reducing work hours effectively
• How personalized coaching transformed Sheena’s business
• Key strategies for managing junior writers
• Maintaining six-figure income with a lighter workload
• Emotional neutrality in business ownership

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

🎙️ 100th EPISODE ALERT! 🎉 Join me as we reflect on the journey, the impacts, and the top moments that have shaped this incredible audio community for entrepreneurs. From overcoming fear to building relationships, we’re covering it all.✨ Discover the top 3 impacts this podcast has had as a long-term strategy for the KC Brand and takeaway the most helpful insights to apply to your own business. 

Plus, we’re about to uplevel again with new topics, collaborations, and improved production quality in the next phase! Thank you for your support – let's keep building our dream lives together! 

Tune in To Learn:

• The thread to all business success
• The top 3 impacts the podcast has had on the business
• How to win the $500 100th Anniversary KC Gift Card!

The KC Copy Studio: http://www.krystlechurch.com 

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Join the Newsletter + Get 3 Free Sales Email Templates: https://krystlechurch.com/free-templates

Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church

It’s never too late to create new, on-the-horizon, possibilities and success for yourself. Yet somehow, it’s easy for us to get trapped in the norm of the day to day. Well my Friend, not anymore! Today we are exploring exactly what it takes to break out of our normal routines and create new possibilities for ourselves and our businesses. I’m sharing my journey towards success in both my personal and business life, including investing in mentorship, challenging limiting beliefs, and expanding my network. Join me as we delve into the power of believing in yourself and pushing past limitations to unlock your full potential.

Tune in To Learn:

• What realities are waiting for you on the other side of this season
• How to rewire your thoughts to cultivate more success
• The key to unlocking new growth
• The 3 helpful factors in creating new possibilities for yourself + business

The KC Copy Studio: http://www.krystlechurch.com

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Take the Copywriter Quiz to get your Business Roadmap: https://quiz.tryinteract.com/#/6454d55ac572f70014e27eae

Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church

The truth is, there’s just so much ChatGPT can’t do (for a while yet). If you want messaging that really works you have to look at Copywriting as both an art and science. 

And there’s a LOT more that goes into creating copy that converts than most business owners realize at first glance - so Jessica Frigon, host of the Love Unplugged Podcast and I sat down to dig into the depths for you and pull out the most helpful information to inform your sales copy for your next launch, newsletter, or website refresh.

Tune in To Learn:

• The fundamentals of Conversion Copy
• How much personality is ‘just right’ in your copy
• My best advice for creating an impactful email marketing strategy
• The biggest missed pieces of off sales pages (that make all the difference)

The KC Copy Studio: http://www.krystlechurch.com

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Take the Copywriter Quiz to get your Business Roadmap: https://quiz.tryinteract.com/#/6454d55ac572f70014e27eaeSay ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church

We all have days when we feel overwhelmed by a never-ending to-do list, the endless notifications on our phones, and the distractions around us. But what if I told you that you could start your day with a clear, focused mind, ready to tackle your most important tasks and achieve your goals? 

In the last 2 years, I’ve tried various ways to set myself up for success and productivity and have found a system that helps me stay focused and grounded through my weeks. Tune in for a breakdown of how I do this and swipe the strategies you love the most, to improve your own daily productivity and peace of mind.

Tune in To Learn:

1. How to create boundaries with yourself and projects
2. How to set your day up for success the night before
3. How to stop procrastinating + get the hard things done
4. The best tool to keep yourself happy during the week

Learn with Krystle:

The KC Copy Studio: http://www.krystlechurch.com

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Take the Copywriter Quiz to get your Business Roadmap: https://quiz.tryinteract.com/#/6454d55ac572f70014e27eae

Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church

When it comes to structuring your business, the CEO role and Entrepreneur role will require something completely different of you. 

Something Jordan and I have learned through multiple iterations of growing a business and are pulling back the curtain on in this episode of the Freedom Found Podcast. 

Jordan Schanda King is the founder and Ceo of Easy Scaling, a consultancy agency that helps female owned Businesses scale with effective strategy and done for you execution. 

From trusting your gut to firing clients, Jordan walks us through the lessons she’s learned at each step of her business. Lessons every entrepreneur (and CEO) needs in their toolbox. 

Tune in To Learn:

1. Jordan’s red flags when vetting clients 
2. Why your business boundaries won’t look like anyone else's (and why they shouldn't) 
3. How to trust your gut over fear 
4. How to burn it all down (and start again) when well laid plans aren’t working 

Learn with Krystle:

Get 3 Free Sales Email Templates: https://krystlechurch.com/free-templates 

The KC Copy Studio: http://www.krystlechurch.com 

Say ‘Hi’ in my IG DMs:http://www.instagram.com/krystle.church 

Hang with Jordan:

Instagram: https://www.instagram.com/jordanschandaking/?hl=en

Visit her website: https://www.easyscaling.com/

If you're looking to build an impactful online business while having more time for other things you enjoy, then you're in the right place. In this episode of the Freedom Found Podcast, we explore the idea that the best version of ourselves is on the other side of discomfort!

It’s time to discuss the importance of embracing change, getting uncomfortable, and striving to learn new skills. I share my own journey of getting out of my comfort zone, confronting fear, and achieving success in different areas that I previously thought weren’t possible for me. 

Tune into this episode for the important reminder that in this case, often the biggest thing holding you back from growth is yourself. But if you can lean into discomfort, embrace change, and create new habits, patterns, and beliefs, you'll be amazed at the transformation that can happen. 

Tune in To Learn:

• When it’s time to change (and how to harness it for the better)
• The biggest mindset shift needed for growth
• Why your comfort zone might be holding you back
• The tools you need to reach new goals

The KC Copy Studio: http://www.krystlechurch.com 

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Take the Copywriter Quiz to get your Business Roadmap: https://quiz.tryinteract.com/#/6454d55ac572f70014e27eae

Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church

Ready for the exact strategies that’ll help you get unstuck as the bottleneck and start to truly scale your copywriting business while working less on 1:1 projects?

Hit ‘Play’ and be a fly on the wall alongside hundreds of other copywriters that joined me inside the 6+ Figure Copywriter Retreat - where every day we’re tackling the next biggest priority to free up your time and unlock the steps to more revenue via your scalable business.

Across 3 Days You’ll Learn:

DAY 1: ​​How to identify the ONE irresistible, scalable offer that’ll be your ticket to true financial + time freedom

DAY 2: The “simple yet game-changing” system behind multi-6 Figure years (With LIVE hot-seat revenue planning with Krystle)

DAY 3: The single, most powerful mechanism your business needs to secure more premium leads

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If you are ready to get out from being the bottleneck, and scale your business + revenue so you can live your ideal lifestyle then…

Apply now to join Freedom Found Collective: A high-level mastermind for the experienced copywriter ready to build a multiple six figure brand, secure their Big Vision, and scale-up.

The KC Copy Studio: http://www.krystlechurch.com 

Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective

Join the Newsletter + Take the Copywriter Quiz: https://quiz.tryinteract.com/#/6454d55ac572f70014e27eae

Say ‘Hi’ in Krystle’s DMs: http://www.instagram.com/krystle.church