Explore every episode of the podcast Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine

Dive into the complete episode list for Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	How DTC Ecommerce Founders Should Monitor Google Ads Campaigns	16 Oct 2026	00:17:11
Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of monitoring Google Ads for D2C e-commerce founders. He emphasizes the importance of visibility, understanding customer readiness, analyzing campaign performance, leveraging search term reports, and implementing effective bid strategies. The conversation also highlights the need for a holistic view of conversions and revenue tracking to ensure profitability and reduce customer acquisition costs. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	How I Turned A DTC Ecommerce Founders Growth Marketing Audit Into £250k Per Month in Profit	10 Oct 2026	00:22:41
Send us Fan Mail In this conversation, Femi Olajiga discusses a successful growth marketing audit that led to an additional £250,000 in monthly profits for a D2C e-commerce client. He emphasizes the importance of accessibility to marketing tools, understanding customer behavior, and conducting thorough audits. The conversation covers the steps taken from initial access to implementation of findings, highlighting the significance of stakeholder engagement and competitor analysis. Femi shares insights on optimizing paid channels and the role of A/B testing in enhancing conversion rates, ultimately showcasing a structured approach to achieving substantial profitability in e-commerce. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	I Ran a Growth Marketing Audit for a DTC Founder. Here’s What Was Holding Them Back.	07 Oct 2026	00:25:34
Send us Fan Mail In this conversation, Femi Olajiga discusses the findings from a growth marketing audit conducted for a D2C founder, highlighting common issues that hinder growth in e-commerce. He emphasizes the importance of understanding customer behavior, the need for a cohesive marketing strategy, and the significance of branding and team capabilities. The discussion also covers the limitations of websites and platforms, and the necessity for a unified workflow within marketing teams to enhance performance and profitability. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	The In-House Marketing Headcount Budget Your CFO Will Approve	06 Oct 2026	00:24:37
Send us Fan Mail In this conversation, Femi Olajiga discusses the advantages of in-house marketing teams over agencies, emphasizing cost efficiency and quality. He outlines the process of building an in-house marketing team, the importance of understanding key functions such as acquisition, conversion, and retention, and the necessity of setting clear KPIs. Femi also highlights the role of AI in optimizing marketing efforts and offers alternative strategies for those hesitant to fully in-house their marketing. He concludes with an invitation for a consultation to help businesses improve their marketing strategies. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	Which Marketing Spend Should You Cut, Keep, or Scale? The DTC Ecommerce Founder’s Playbook	05 Oct 2026	00:26:10
Send us Fan Mail In this episode, Femi Olajiga discusses critical marketing decisions for D2C founders, focusing on how to allocate marketing spend effectively. He emphasizes the importance of understanding customer acquisition, conversion, and retention strategies while also highlighting the need for proper tools and content production. The conversation provides actionable insights for optimizing marketing investments to enhance profitability and growth. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	Marketing Is A Cost Centre. DTC Ecommerce Founders Is Your Marketing Team Too Big, Too Junior, or Both?	02 Oct 2026	00:35:41
Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of marketing for D2C founders, emphasizing the importance of understanding marketing as a cost center, the significance of effective reporting, and strategies to prevent marketing from becoming a financial burden. He highlights the need for a well-structured marketing team that focuses on commercial metrics and customer acquisition, rather than just marketing activities. Olajiga also stresses the importance of hiring experienced marketers who can execute effectively and adapt to the evolving landscape of marketing, especially with the advent of AI. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	How I Helped a DTC Ecommerce Founder Cut £156,800 in Wasted Ad Spend and What DTC Founders Can Learn	29 Sep 2026	00:08:04
Send us Fan Mail One of my former clients, Luke Bream, recently spoke on a podcast about the work I did for his DTC Ecommerce fragrance brand. I started by switching off poor performing paid ads campaigns that were inflating customer acquisition cost which resulted in £10,000 a week savings on Ad spend which positively impacted profit margins. I also switched off a few Bings Ads which reduced CAC by another £400 a day dues to wasted spend. The savings added up to: £120,000 from Google Ads £36,800 from Microsoft Ads £156,800 in total Email was already one of the strongest traffic and conversion channels. I worked with the email marketing/CRM team to run three A/B test which increased conversion across high-traffic pages, then applied the winning insights across the pre-click, post-click and post-purchase customer journeys. This happened while Luke was increasing product prices. The business subsequently achieved top sales in July, August, and September, which were far higher than during the previous year’s Black Friday and Christmas periods. Three Lessons For DTC Ecommerce Founders Understand what each channel contributes: A channel that captures existing demand can look impressive in a report. You still need to establish how much additional business that spend creates from a new and returning customer perspective. Connect acquisition to the whole customer journey: Your ads, emails, landing pages, and retention activity all influence profitability: review them holistically. Use customer understanding to guide your A/B tests: Knowing the emotions behind why people buy helps. Make sure you apply test insights across the entire website. If you like what you hear, I can do the same for your growth marketing strategy. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	Why DTC Founders Are Bringing Growth Marketing In-House	24 Sep 2026	00:25:48
Send us Fan Mail In this conversation, Femi Olajiga discusses the critical aspects of customer acquisition costs, emphasizing the need for founders to focus on commercial metrics rather than just marketing metrics. He outlines the importance of understanding both pre-click and post-click factors that influence customer acquisition costs and highlights strategies for improving retention and optimizing marketing efforts. Femi advocates for bringing growth marketing in-house to reduce costs and improve efficiency, while also stressing the significance of post-purchase strategies to enhance customer loyalty and lifetime value.
	How Founder Leadership Style Impacts Customer Acquisition Cost and Profit Margins	21 Sep 2026	00:22:21
Send us Fan Mail This episode explores how a founder's leadership style impacts customer acquisition costs and overall business growth. Femi Olajiga shares practical insights on toxic versus non-toxic leadership and their effects on team performance and profitability. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	The Real Cost Of Customer Acquisition For Founders	16 Sep 2026	00:22:52
Send us Fan Mail Summary Femi Olajiga discusses the true cost of customer acquisition, emphasizing the importance of understanding customer movement, awareness stages, and post-click experience to optimize marketing spend and reduce costs. Book a 30-minutes Growth Marketing call with me: https://calendly.com/femi-olajiga/new-meeting
	How to Bring Google Ads In-House	18 Jul 2026	00:24:05
Send us Fan Mail In this episode, Femi Olajiga discusses the advantages of bringing Google Ads management in-house for small businesses. He highlights the common fears associated with Google Ads, the cost implications of outsourcing, and the importance of hiring individuals with commercial experience. Femi emphasizes the need for businesses to understand their customer base and integrate Google Ads with other marketing channels to maximize efficiency and effectiveness. He also provides insights into the current trend of companies shifting towards in-house management of Google Ads and the benefits that come with it.
	Pause Your Google Ads and Fix Your Website UX	17 Jun 2026	00:22:19
Send us Fan Mail In this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content quality, and mobile experience, and how optimizing these can lead to better conversion rates. Through a case study of a dermatology clinic, he illustrates the importance of aligning website elements with user expectations and the need for continuous updates to maintain engagement. Ultimately, he advocates for pausing Google Ads to focus on improving website UX and conversion rate optimization (CRO) to ensure that marketing investments yield better returns. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Why Your Google Ads Are Getting Clicks But No Leads (Case Study)	11 Jun 2026	00:21:28
Send us Fan Mail In this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues including campaign structure, compliance problems, keyword strategy, website UX, and conversion rate optimization. He emphasizes the importance of aligning Google Ads with SEO and improving the overall digital marketing strategy to enhance lead generation and conversion rates. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	SEO KPIs That Move the P&L	08 Jun 2026	00:22:57
Send us Fan Mail In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the role of AI search in SEO metrics and provides actionable questions for business owners to ask their SEO agencies to ensure they are focusing on the right metrics that drive profitability. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Google Ads Management for Small Business Owners	02 Jun 2026	00:16:26
Send us Fan Mail In this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that 61% of Google Ads budgets are wasted on ineffective keywords and outlines the essential steps for setting up and managing Google Ads effectively. The conversation covers the importance of ongoing management, regular audits, and strategic keyword targeting to optimize ad performance and reduce wasted spending. Femi also offers a free Google Ads audit to help businesses improve their advertising strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Google Ads Performance Metrics	28 May 2026	00:15:07
Send us Fan Mail In this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various stages of the purchasing process. The conversation delves into key performance metrics such as impressions, click-through rates, quality scores, and conversion rates, providing insights on how to effectively measure and optimize Google Ads campaigns. Femi also stresses the importance of integrating Google Ads with other marketing strategies to enhance overall performance and drive revenue growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Marketing KPIs Your Finance Team Should Be Asking About	27 May 2026	00:17:43
Send us Fan Mail Femi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and the three critical numbers that drive business growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	How to Measure Marketing ROI When You're Not a Marketer	22 May 2026	00:23:39
Send us Fan Mail In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finance teams, such as customer acquisition costs and payback periods, and stresses the importance of brand investment. He also addresses common miscalculations in marketing and the need for clear communication between marketing and finance to ensure effective marketing strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	The 10-Step Google Ads Audit I Used to Get a Lead Gen Website 90% More Leads	20 May 2026	00:22:20
Send us Fan Mail In this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effectively manage their Google Ads and increase lead generation by up to 90%. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	How a Website Redesign Drove a 90% Increase in Appointment for a Private Clinic.	06 May 2026	00:19:41
Send us Fan Mail In this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user experience, optimize navigation, and improve the homepage for better conversions. Femi emphasizes the importance of understanding customer journeys, effective email marketing, and removing friction points in the booking process. The episode concludes with key takeaways and an invitation for listeners to connect for further assistance. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Website Redesign Process Most Business Owners Skip	04 May 2026	00:11:31
Send us Fan Mail Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found)	04 May 2026	00:13:15
Send us Fan Mail Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Website Design Process Most Business owners Get Wrong	03 May 2026	00:27:08
Send us Fan Mail Summary In this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user psychology for conversions, and outlines a structured approach to creating a high-converting website. Femi emphasizes the need for a comprehensive strategy that includes SEO, UX, and content considerations, and provides actionable insights for optimizing existing websites. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Marketing Audit Case Study: I Audited a Small Business (The Issues I Found)	30 Apr 2026	00:12:58
Send us Fan Mail Summary Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Google Business Profile for Small Business Owners: How to Rank on Google Maps	28 Apr 2026	00:12:15
Send us Fan Mail Summary In this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibility on Google Maps, the importance of customer reviews, and strategies for engaging with customers effectively. The conversation highlights the cost-effectiveness of using Google Business Profile compared to traditional advertising methods. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Growth Marketing Strategy for Small Business Owners: The Template You Need to Get Started	27 Apr 2026	00:23:59
Send us Fan Mail Summary Femi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacity. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	The 7-Step Marketing Audit Every Business Owner Should Run	24 Apr 2026	00:38:54
Send us Fan Mail Summary Femi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content marketing, analytics, website CRO, and team structure, empowering owners to identify waste and optimize for growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	The Wrong Person Is Setting Your Google Ads Budget	17 Apr 2026	00:14:28
Send us Fan Mail Summary Femi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of proper delegation, regular review meetings, and understanding the commercial impact of ad campaigns. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	You are Wasting Money on Google Ads Because of Your Landing Page	16 Apr 2026	00:21:18
Send us Fan Mail Summary Femi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for business leaders to enhance their digital marketing efforts. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	The Real Reason Your Marketing Isn't Working (And Why Hiring Someone Won't Fix It)	14 Apr 2026	00:19:05
Send us Fan Mail Summary Femi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marketing strategy, the role of leadership and accountability, and how to hire the right marketing talent. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Business Owners: How to Know If a Paid Social Budget Is Worth Approving	09 Apr 2026	00:09:51
Send us Fan Mail Summary In this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps optimize social media advertising strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Questions Every Business Owner Should Ask Before Approving an SEO Budget	08 Apr 2026	00:16:57
Send us Fan Mail Summary In this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the commercial value of SEO investments. The conversation covers the need for transparency in SEO spending, the relevance of traditional metrics, and the integration of SEO with other marketing strategies. Femi also highlights common mistakes made in budget management and the evolving landscape of SEO in the context of AI. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Google Ads Budget sign-off: The Questions Your Marketing Team Isn’t Asking	08 Apr 2026	00:19:18
Send us Fan Mail As a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Questions Every Business Owner Should Ask Before Approving a Marketing Budget	07 Apr 2026	00:31:03
Send us Fan Mail Questions Every Business Leader Should Ask Before Approving a Marketing Budget In this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding marketing metrics, budget allocation, attribution modelling, and how to structure marketing spend for profitability and growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Hiring Your First In-House Marketing Leader: The Decision That Can Make or Break Growth	04 Apr 2026	00:24:14
Send us Fan Mail Summary Hiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget. Femi Olajiga shares expert insights on how small business CEOs can effectively hire their first marketing leader, structure the onboarding process, and leverage AI tools for marketing productivity. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	You approved Google Ads Budget. Here’s why its not delivering customers	02 Apr 2026	00:13:40
Send us Fan Mail This explode discusses the fundamentals of Google Ads budget, targeting and tracking from a business leaders perspective. Femi Olajiga shares the important questions you should be asking your team before and after you approve budget for Google Ads. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Why Your Website Is Sending Your Sales Team Bad Leads, And What to Do About It	02 Apr 2026	00:21:12
Send us Fan Mail summary In this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects. Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads are basically time waster so its important to reduce the number of bad leads entering your sales teams pipeline. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Can't Afford a Marketing Team? Here's How AI Is Levelling the Playing Field for Small Business Owners	27 Mar 2026	00:27:19
Send us Fan Mail Summary Femi Olajiga explores how small businesses can leverage AI tools to dramatically enhance their marketing efforts without the need for large budgets or hiring extensive teams. He discusses practical workflows, automation strategies, and tools that can level the playing field against bigger competitors. Key topics AI as a workflow for marketing automation Cost-effective strategies for small business marketing Using AI tools for SEO, content, and analytics Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	How to Transition Your Marketing Capabilities from Agency to In-House Marketing Team	25 Mar 2026	00:20:43
Send us Fan Mail summary In this episode, Femi Olajiga discusses the strategic decision to transition marketing functions from external agencies to in-house marketing teams. He explores the reasons behind this shift, including cost efficiency, brand alignment, and the need for dedicated marketing personnel. Femi outlines the benefits of in-housing marketing, such as improved execution speed and better alignment with company goals. He also provides a step-by-step guide on how to effectively transition to an in-house marketing team, emphasizing the importance of auditing current marketing practices and hiring the right talent. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
	Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams	16 Aug 2025	00:37:08
Send us Fan Mail In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of education and ongoing training to address unconscious biases and ensure that all team members feel valued and included. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Google Ads Audit Process: How To Make Every Dollar Count With Google Ads!	04 Jul 2025	00:42:49
Send us Fan Mail In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Erno emphasizes the need for a systematic approach to audits, including a detailed checklist and the significance of understanding the nuances of Performance Max campaigns. Common mistakes across different industries are also highlighted, underscoring the necessity of expert intervention for optimal Google Ads performance. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners	19 Jun 2025	00:41:54
Send us Fan Mail Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Troubleshooting Google Ads account to reduce budget waste	17 Jun 2025	00:41:53
Send us Fan Mail Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and the implications of bidding on competitor terms. Throughout the conversation, practical tips and insights are shared to help business owners reduce budget waste and improve their advertising effectiveness. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Keyword Mapping for SEO – Demystifying SEO for Growth	30 May 2025	00:20:06
Send us Fan Mail Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He also shares practical tools and techniques for effective keyword mapping and stresses the importance of integrating SEO with other marketing channels, including paid advertising. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility	28 May 2025	00:14:39
Send us Fan Mail Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content, and leveraging AI tools effectively while maintaining human creativity. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Google Ads for Lead generation websites: How to improve the quality of your leads	23 May 2025	00:18:59
Send us Fan Mail Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing customer behavior, and the necessity of local context in managing Google Ads. Olajiga also highlights the importance of optimizing bidding strategies and the potential pitfalls of outsourcing Google Ads management. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Google Ads for Business Owners: How to Create a Profitable Google Ads Campaign (Step-by-Step)	20 May 2025	01:04:02
Send us Fan Mail Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of quality score on ad performance, and the use of ad extensions to enhance click-through rates. The conversation also delves into bidding strategies, audience targeting, and the importance of monitoring and optimising campaigns for success. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Google Ads Tutorial for Medical Practices, Doctors, GPs and Dental Clinics!	20 May 2025	00:27:11
Send us Fan Mail Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding strategies, and the importance of optimizing settings for better performance. The conversation concludes with insights on budgeting and monitoring ads, highlighting the value of consulting services for medical practitioners. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	Ecommerce SEO Strategy: How To Reduce Customer Acquisition Costs	06 May 2025	00:29:14
Send us Fan Mail Summary In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these strategies, businesses can enhance their online presence and improve conversion rates. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
	SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!	05 May 2025	00:34:49
Send us Fan Mail In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives. Femi Olajiga also highlights the significance of understanding customer profiles and developing a comprehensive marketing strategy that includes various tactics beyond just paid advertising. He advocates for regular audits and collaboration tools to enhance visibility and effectiveness in marketing efforts. Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/ Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting

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