Founders Growth Playbook: Turning Marketing Spend Into a Profit Engine - Details, episodes & analysis

Founders Growth Playbook is the growth marketing podcast for DTC ecommerce and lead generation founders who want to grow profitably, not just grow.

Hosted by Femi Olajiga, a growth marketing consultant and fractional CMO who has run campaigns for brands including Harrods, Aviva Investors and Bacardi, this podcast breaks down how to:

• Build a brand strategy that earns trust before the first ad ever runs
• Acquire high intent traffic through SEO, Google Ads and Meta Ads without burning cash on the wrong channel
• Convert more of that traffic through conversion rate optimisation and a better user experience
• Lift customer lifetime value, revenue and margin once the customer is in

Every episode comes back to one number: your CAC:LTV & LTGP ratio. If that does not work, nothing else in your marketing matters.

New episodes weekly.

See where you stand. Get the free 3 minute marketing audit and check whether your marketing is producing the right commercial result: https://www.cxconversion.com/marketing-audit-checklist-template/