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Founders

Founders

David Senra

Business
History
Technology

Frequency: 1 episode/8d. Total Eps: 413

Simplecast
Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen
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  • 🇨🇦 Canada - entrepreneurship

    28/07/2025
    #4
  • 🇨🇦 Canada - business

    28/07/2025
    #17
  • 🇬🇧 Great Britain - entrepreneurship

    28/07/2025
    #5
  • 🇬🇧 Great Britain - business

    28/07/2025
    #15
  • 🇩🇪 Germany - entrepreneurship

    28/07/2025
    #7
  • 🇩🇪 Germany - business

    28/07/2025
    #92
  • 🇺🇸 USA - entrepreneurship

    28/07/2025
    #20
  • 🇺🇸 USA - business

    28/07/2025
    #51
  • 🇫🇷 France - entrepreneurship

    28/07/2025
    #37
  • 🇨🇦 Canada - entrepreneurship

    27/07/2025
    #4
Spotify
  • 🇺🇸 USA - business

    28/07/2025
    #29
  • 🇬🇧 Great Britain - business

    28/07/2025
    #29
  • 🇬🇧 Great Britain - business

    27/07/2025
    #29
  • 🇺🇸 USA - business

    27/07/2025
    #30
  • 🇬🇧 Great Britain - business

    26/07/2025
    #29
  • 🇺🇸 USA - business

    26/07/2025
    #30
  • 🇬🇧 Great Britain - business

    25/07/2025
    #29
  • 🇺🇸 USA - business

    25/07/2025
    #30
  • 🇬🇧 Great Britain - business

    24/07/2025
    #29
  • 🇺🇸 USA - business

    24/07/2025
    #30


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#363 Li Lu and Charlie Munger and Warren Buffett

vendredi 6 septembre 2024Duration 01:24:22

I sent a friend this text: I'm working on another Li Lu episode but this one is about his remarkable investing career. Can be summarized by: 1. Studied Buffett and Munger. 2. Did that. Last episode was about how Li Lu survived one of the most horrific childhoods imaginable. This episode covers how he thinks about investing and entrepreneurship—in his own words. 

Sources: 

The forward to the Chinese edition of  Poor Charlie’s Almanack written by Li Lu 

Li Lu's Colombia Business School lecture 2006

Li Lu’s San Francisco State University lecture 2012

Graham & Doddsville interview with Li Lu 

13th Colombia Business Conference 2021 

Li Lu's Reflections On Reaching Fifty 

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Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more

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Build relationships with other founders, investors, and executives at a Founders Event

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

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Join my free email newsletter to get my top 10 highlights from every book

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Follow Founders Podcast on YouTube (Video coming soon!) 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#362 Li Lu

lundi 26 août 2024Duration 37:54

Charlie Munger said that Li Lu was the only outsider he ever trusted with his money.  Decades before Li Lu made Munger half a billion dollars, Li survived one of the most horrific childhoods imaginable:

Born into poverty, abandoned, hungry, beaten, surrounded by death. Persistent. Smart. Disciplined. Intensely curious. Obsessed with reading and learning. Determined to escape. This is a story you absolutely cannot miss. 

What I learned from reading Moving The Mountain: My life in China from the Cultural Revolution to Tiananmen Square by Li Lu.

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Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more

----

Build relationships with other founders, investors, and executives at a Founders Event

----

Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

----

Join my free email newsletter to get my top 10 highlights from every book

----

Follow Founders Podcast on YouTube (Video coming soon!) 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#353 How To Be Rich by J. Paul Getty

dimanche 23 juin 2024Duration 01:04:01

What I learned from reading How To Be Rich by J. Paul Getty. 

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Build relationships with other founders, investors, and executives at a Founders Event

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"Learning from history is a form of leverage." — Charlie Munger. 

Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. 

Get access to Founders Notes here

You can also ask SAGE (the Founders Notes AI assistant) any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

 A few questions I've asked SAGE recently: 

What are the most important leadership lessons from history's greatest entrepreneurs?

Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

How did Edwin Land find new employees to hire? Any unusual sources to find talent?

What are some strategies that Cornelius Vanderbilt used against his competitors?

Get access to Founders Notes here

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(2:00) My father was a self-made man who had known extreme poverty in his youth and had a practically limitless capacity for hard work.

(6:00) I acted as my own geologist, legal advisor, drilling superintendent, explosives expert, roughneck and roustabout.

(8:00) Michael Jordan: The Life by Roland Lazenby. (Founders #212) 

(12:00) Control as much of your business as possible. You don’t want to have to worry about what is going on in the other guy’s shop.

(20:00) Optimism is a moral duty. Pessimism aborts opportunity.

(21:00) I studied the lives of great men and women. And I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work.

(22:00) 98 percent of our attention was devoted to the task at hand. We are believers in Carlyle's Prescription, that the job a man is to do is the job at hand and not see what lies dimly in the distance. — Charlie Munger

(27:00) Entrepreneurs want to create their own security.

(34:00) Example is the best means to instruct or inspire others.

(37:00) Long orders, which require much time to prepare, to read and to understand are the enemies of speed. Napoleon could issue orders of few sentences which clearly expressed his intentions and required little time to issue and to understand.

(38:00) A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin. (Founders #202) 

(41:00) Two principles he repeats:

Be where the work is happening.

Get rid of bureaucracy.

(43:00) Years ago, businessmen automatically kept administrative overhead to an absolute minimum. The present day trend is in exactly the opposite direction. The modern business mania is to build greater and ever greater paper shuffling empires.

(44:00) Les Schwab Pride In Performance: Keep It Going!by Les Schwab (Founders #330) 

(46:00) The primary function of management is to obtain results through people.

(50:00) the truly great leader views reverses, calmly and coolly. He is fully aware that they are bound to occur occasionally and he refuses to be unnerved by them.

(51:00) There is always something wrong everywhere.

(51:00) Don't interrupt the compounding. It’s all about the long term. You should keep a fortress of cash, reinvest in your business, and use debt sparingly. Doing so will help you survive to reap the long-term benefits of your business.

(54:00) You’ll go much farther if you stop trying to look and act and think like everyone else.

(55:00) The line that divides majority opinion from mass hysteria is often so fine as to be virtually invisible.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#273 Kobe Bryant (Mamba Mentality)

mercredi 26 octobre 2022Duration 31:05

What I learned from rereading The Mamba Mentality: How I Play by Kobe Bryant. 

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

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Episode outline: 

If you really want to be great at something, you have to truly care about it. If you want to be great in a particular area, you have to obsess over it. A lot of people say they want to be great, but they're not willing to make the sacrifices necessary to achieve greatness. They have other concerns and they spread themselves out. That's totally fine. After all, greatness is not for everybody. Greatness isn't easy to achieve. It requires a lot of time.

You can't achieve greatness by walking a straight line.

Respect to those who do achieve greatness and respect to those who are chasing that elusive feeling.

May you find the power in understanding the journey of others to help create your own.

He dedicates a lot of time in this book to the importance of learning from and studying the great people that came before you.

Showboat: The Life of Kobe Bryant by Roland Lazenby (Founders #272)

His dissection of the game was at another level. In my entire career, I’ve never seen a player as dedicated to being the best. His determination is unparalleled. He unquestionably worked harder than anyone else I have ever played with.

Kobe knew that to be the best you need a different approach from everyone else.

If I wanted to implement something new into my game, I'd see it and try incorporating it immediately. I wasn't scared of looking bad or being embarrassed.

I had a constant craving, a yearning, to improve and be the best. I never needed any external forces to motivate me.

If something has worked for other greats before you, and if something is working for you, why change it up and embrace some new fad? Stick with what works, even if it's unpopular.

Kobe mentions reading: Jackie Robinson’s autobiography

Reading is forced meditation.

I never thought about my daily preparation. It wasn't a matter of whether it was an option or not. It was, if I want to play, this is what I have to do, so l'd just show up and do it.

I always found that short 15 minute cat naps gave me all the energy I would need for peak performance.

Your routine can change but your obsession can not.

You can find an edge by doing things your competitors are not doing.

I revere the players who made the game what it is, and cherish the chances I had to pick their brains. Anything that I was seeing or going to see, any type of defense or offense or player or team—they had already encountered years before. I talked with them to learn how to deal with those challenges.

I devoured Bill Russel’s autobiography. There were a lot of valuable lessons in there. 

If you wanna win championships, you have to let people focus on what they do best, while you focus on what you do best.

You train an animal. You teach a person —Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price (Founders #107)

In our first year together, he (Tex Winter) and I would rewatch every single game together. Preseason, regular season, playoffs. That's a lot of basketball.

As I learned time and again, success in business often rests on a minute reading of the regulations that  impact your business. —Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe. (Founders #188)

Coach K is really intense. He and I approach winning and losing the same way in that winning is the goal, and losing is, well, losing isn't even on the table.

Coach K in The Redeem Team documentary: Understand the responsibility. I know I’m not going to fucking lose. I am not going to fucking lose. Not when I’m wearing this (team USA jersey) and not at this time in my career. You’re going to have to fucking shoot me. That’s how I want you to play.

These greats won't hang around you if you don't display the same passion as they do. They won't share their time and memories with you if you don't display the same effort and drive for excellence that they did. I was accepted so quickly because everyone saw how hard I worked. They saw how badly I wanted to fulfill my destiny.

The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

It is to the point where if you know the basics, you have an advantage on the majority of players.

“There are two things in business that matter, and you can learn this in two minutes- you don’t have to go to business school for two years: high gross margins and cash flow. All companies that go out of business do so for the same reason – they run out of money.” —Don Valentine

I felt that my destiny was already written. I felt I knew that my future was undeniable and no one, not a person or a play, could derail it.

This is the goal. This is my goal: For almost a decade he did nothing but address weaknesses and add to his game. Now his skill set is completely fleshed out. His game has no weaknesses. He's a nightmare to go up against, and he's worked to achieve that status.

That's the money right there: That thirst and quest for information and improvement.

Driven From Within by Michael Jordan and Mark Vancil. (Founders #213)

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#272 Kobe Bryant (The Life)

mercredi 19 octobre 2022Duration 55:52

What I learned from reading Showboat: The Life of Kobe Bryant by Roland Lazenby.  

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

----

[9:15] Notes from The Redeem Team documentary:

30 seconds into the first practice Kobe is diving for loose balls. That set the tone.

Players go clubbing. Come back at 5:30am and see Kobe working out. "This motherfucker Kobe was already drenched in sweat. Yeah he’s different"— LeBron James. By the end of the week the whole team was on Kobe’s schedule.

Understand the responsibility. I know I’m not going to fucking lose. I am not going to fucking lose. Not when I’m wearing this (team USA jersey) and not at this time in my career. You’re going to have to fucking shoot me. That’s how I want you to play. — Coach K

At one point you will have a grandkid on your lap and they will ask you weren’t you in the Olympics ? What did you do? You wanna say: Well son, we lost to that fucking Greek team? —Coach K

When you’re in the Olympic village you're around people who are the best in the world at what they do. That is more special that celebrities in LA because this is athlete to athlete — I understand what they put their body through to get here. There’s so much respect and mutual admiration. —Kobe

What Kobe told team USA going into the 4th quarter: Just think about the play in front of you.

[12:07] At every turn his declarations of future greatness have been met with head shaking and raised eyebrows.

[14:33]  It's almost like Kobe's insane level of dedication was like compensation for the bad decision making of his father.

[15:15] 4 parts to Kobe’s blueprint:

Master the fundamentals

Improve your weaknesses

Study the greats

Concentrate

[15:12] Listening to Founders is like watching game tape of history's greatest entrepreneurs.

[15:40] I used to watch their moves and then I'd add them to my game. It was the beginning of a career-long focus on studying game recordings.

[15:48] He would invest long hours each day in breaking down his own performances and those of opponents— far more than what any other NBA player would ever contemplate undertaking.

[17:08] Jay Z’ autobiography: Decoded by Jay Z.  (Founders #238)

[21:22] If you’re not good, Jeff will chew you up and spit you out. And if you’re good, he will jump on your back and ride you into the ground. —The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. (Founders #179)

[21:58] If you're breaking down tape of Magic Johnson and Michael Jordan and so many other greats, you come to consider them your teachers.

[22:39] Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)

[23:00] Jordan and Knight certainly shared a competitive nature that bordered on insanity, Moore added. "If you think Jordan and Kobe are competitive, go meet Phil Knight. He's a no bullshit competitor. It's, 'You play for me or I can't stand you, I will kill you.' That's Phil Knight, full stop. And he's not shy about it.”

[29:30]  He studied the game harder than anyone else has ever studied the game.

[30:00] One day just before practice, the team was informed that it couldn't have the gym due to flooding.

“This is bullshit!” he screamed, slamming a ball off the floor. “This is bullshit! We got practice, I want to practice. This is ridiculous!" (He was in high school)

[31:10] Kobe had a closet at home filled with critical research. It held all these VHS tapes of Michael's games. 

[32:00] Kobe on Michael Jordan: What you get from me— is from him. I don't get five championships without him because he guided me so much and gave me so much great advice.

[32:22] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price. (Founders #107)

[35:22] Bryant's workout had been so impressive that for Jerry West, it had revealed his heart. It was there in the skill set alone, in some ways, just the amount of work that a player would have to have done to possess such immaculate moves, the footwork and fakes and execution, the hours that must have been put into that kind of perfection.

[37:55] Part of his strategy for keeping his disappointment at bay was to focus on others who had faced far more difficult circumstances. "I read the autobiography of Jackie Robinson," Bryant said. “I was thinking about all the hard times I'd go through this year, and that it'd never compare to what he went through. That just kind of helped put things in perspective."

[38:50] Kobe’s favorite book was Enders Game by Orson Scott Card. 

[39:00] The only way he could keep the whole dream going was to work harder and harder and harder, to spin his fantasies around and around until they wrapped him tight in a new reality.

[39:45] Estée Lauder: A Success Storyby Estée Lauder. (Founders #217)

[41:00] I think that game was vital to how good he became. That level of embarrassment to happen to somebody like him? The next year he came out like a fucking maniac.

[41:15] Leading By Design: The Ikea Story by Bertil Torekull. (Founders #104)

[46:03] Michael Jordan: The Life by Roland Lazenby. (Founders #212)

[47:00] The best book on the emotional toll entrepreneurs experience:  Against The Odds: An Autobiography by James Dyson (Founders #200)

[54:15] Highly competitive personalities like Jordan and Bryant could absolutely kill a team atmosphere with displays of ruthlessness or selfishness.

[55:22] He stands up, points around the room and says, You motherfuckers don't belong in the same court with me.You're all shit. And he walked out of the locker room.

[56:07] 4 ideas from Kobe:

Search for your limits

Extreme personal practice

Resourcefullness—find a way.

Study the greats

[57:39] He was one of the rare few who simply cared far more about the game than anyone else.

[1:02:24] The Mamba Mentality: How I Play by Kobe Bryant 

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#271 Vannevar Bush (Engineer of the American Century)

mercredi 12 octobre 2022Duration 53:24

What I learned from reading Endless Frontier: Vannevar Bush, Engineer of the American Century by G. Pascal Zachary.

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

----

[7:31] Acts of importance were the measure of his life and they are the reason that his life deserves study today.

[8:10] Suspicious of big institutions Bush objected to the pernicious effects of an increasingly bureaucratic society and the potential for mass mediocrity.

[8:20] He believed the individual was still of paramount importance.

"The individual to me is everything," he wrote  "I would restrict him just as little as possible."

He never lost his faith in the power of one.

[8:57] Pieces of the Action by Vannevar Bush (Founders #270)

[9:32] Dee Hock — founder of VISA episodes:

One from Many: VISA and the Rise of Chaordic Organization by Dee Hock (Founders #260)

Autobiography of a Restless Mind: Reflections on the Human Condition Volume 1and Autobiography of a Restless Mind: Reflections on the Human Condition Volume 2 by Dee Hock. (Founders #261)

[9:55] Edwin Land episodes:

Instant: The Story of Polaroid by Christopher Bonanos. (Founders #264)

Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)

A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)

Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)

The Instant Image: Edwin Land and the Polaroid Experienceby Mark Olshaker (Founders #132)

Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)

[10:00] Vannevar Bush and Edwin Land both had a profound belief in the individual capacity for greatness.

[12:15] Bush came from an American line of can do engineers and tinkerers, a line beginning with Franklin, and including Eli Whitney, Alexander, Graham Bell, Thomas Edison, and the Wright Brothers

The Autobiography of Benjamin Franklin by Benjamin Franklin. (Founders #62)

Benjamin Franklin: An American Life by Walter Isaacson. (Founders #115)

Franklin & Washington: The Founding Partnership by Edward Larson. (Founders #251)

Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bellby Charlotte Gray. (Founders #138)

Edison: A Biography by Matthew Josephson. (Founders #268)

The Wright Brothers by David McCullough. (Founders #239)

[13:35] The Essential Writings of Vannevar Bush by Vannevar Bush and G. Pascal Zachary

[16:30] My whole philosophy is very simple. If I have any doubt as to whether I am supposed to do a job or not, I do it, and if someone socks me, I lay off.

[18:00] The Richest Woman in America: Hetty Green in the Gilded Age by Janet Wallach (Founders #103)

[19:00] What Bush learned from reading old whaling logs I’m learning 120 years later reading biographies of founders.

[19:45] Books by Sebastian Mallaby:

The Power Law: Venture Capital and the Making of the New Future and More Money Than God: Hedge Funds and the Making of a New Elite

[21:20] He admired men of action, despised rules, and felt that merit meant everything.

[22:32] If something is going to take two years he wants to figure out how to do it in six months or a year. This kind of the mentality he applied to everything.

[24:45] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)

[25:45] I lose my shit when thinking about how all these ideas connnect.

[30:45] He remained susceptible to bouts of nervous tension throughout his prime years.

[31:50] Advice he gave his sons: Justify the space you occupy.

[32:30] Do not emulate the ostrich: For better or worse we are destined to live in a world devoted to modern science and engineering. If the road we are on is slippery, we cannot avoid a catastrophe by putting on the brakes, closing our eyes or taking our hands off the wheel. What is the sane attitude of a scientist or layman? Absence of wishful thinking. No emulation of the ostrich.

[35:00] He insisted that discipline must be self applied or will be externally imposed.

[33:36] He found romance in adversity and solace in hard work.

[36:00] Vannevar Bush on Leonardo da Vinci and Ben Franklin

[42:33]  It is being realized with a thud that the world is going to be ruled by those who know how, in the fullest sense, to apply science.

[44:45] We want an inventive company rather than an orderly company.

[45:38] Tolerate genius. There are very few men of genius. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.  —Confessions of an Advertising Man by David Ogilvy. (Founders #89)

[48:34] David Ogilvy episodes:

The Unpublished David Ogilvy by David Ogilvy. (Founders #189)

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertisingby Kenneth Roman. (Founders #169)

Confessions of an Advertising Man by David Ogilvy. (Founders #89)

Ogilvy on Advertising by David Ogilvy. (Founders #82)

[49:00] Bush’s personal motto: Don’t let the bastards get you down.

[51:50] The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb by James Kunetka. (Founders #215)

[55:15] The more resourceful entrepreneurs are the ones that are going to win.

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#270: Vannevar Bush (Pieces of the Action)

jeudi 6 octobre 2022Duration 01:05:15

What I learned from reading Pieces of the Action by Vannevar Bush.

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

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Outline: 

Pieces of the Action offers his hard-won lessons on how to operate and manage effectively within complex organizations and drive ambitious, unprecedented programs to fruition.

Stripe Press Books:

The Dream Machine by M. Mitchell Waldrop

The Making of Prince of Persia: Journals 1985-1993 by Jordan Mechner.] 

Endless Frontier: Vannevar Bush, Engineer of the American Century by G. Pascal Zachary

— Any exploration of the institutions that shape how we do research, generate discoveries, create inventions, and turn ideas into innovations inevitably leads back to Vannevar Bush.

— No American has had greater influence in the growth of science and technology than Vannevar Bush.

— That’s why I'm going to encourage you to order this book —because when you pick it up and you read it —you're reading the words of an 80 year old genius. One of the most formidable and accomplished people that has ever lived— laying out what he learned over his six decade long career.

A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95)

Bootstrapping: Douglas Engelbart, Coevolution, and the Origins of Personal Computing by Thierry Bardini

— I don’t know what Silicon Valley will do when it runs out of Doug Engelbart’s ideas. —  The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson. (Founders #157)

Bush points out that tipping points often rest with far-seeing, energetic individuals. We can be those individuals.

— I went into this book with little more than a name and came out with the closest thing to a mentor someone you've never met can be.

We are not the first to face problems, and as we face them we can hold our heads high. In such spirit was this book written.

The essence of civilization is the transmission of the findings of each generation to the next.

This is not a call for optimism, it is a call for determination.

It is pleasant to turn to situations where conservatism or lethargy were overcome by farseeing, energetic individuals.

People are really a power law and that the best ones can change everything. —Sam Hinkie

There should never be, throughout an organization, any doubt as to where authority for making decisions resides, or any doubt that they will be promptly made.

You can drive great people by making the speed of decision making really slow. Why would great people stay in an organization where they can't get things done? They look around after a while, and they're, like, "Look, I love the mission, but I can't get my job done because our speed of decision making is too slow." — Invent and Wander: The Collected Writings of Jeff Bezos by Jeff Bezos and Walter Isaacson.(Founders #155)

Rigid lines of authority do not produce the best innovations.

Research projects flowered in pockets all around the company, many of them without Steve's blessing or even awareness.

They'd come to Steve's attention only if one of his key managers decided that the project or technology showed real potential.

In that case, Steve would check it out, and the information he'd glean would go into the learning machine that was his brain. Sometimes that's where it would sit, and nothing would happen. Sometimes, on the other hand, he'd concoct a way to combine it with something else he'd seen, or perhaps to twist it in a way to benefit an entirely different project altogether.

This was one of his great talents, the ability to synthesize separate developments and technologies into something previously unimaginable. —Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)

He was so industrious that he became a positive annoyance to others who felt less inclined to work.  —Pulitzer: A Life in Politics, Print, and Power by James McGrath Morris. (Founders #135)

Tuxedo Park: A Wall Street Tycoon and The Secret Palace of Science That Changed The Course of World War II by Jennet Conant. (Founders #143)

If a man is a good judge of men, he can go far on that skill alone.

All the past episodes mentioned by Vannevar Bush in this book:

General Leslie Groves: The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb by James Kunetka. (Founders #215)

J. Robert Oppenheimer: The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb by James Kunetka. (Founders #215)

Alfred Lee Loomis: Tuxedo Park: A Wall Street Tycoon and The Secret Palace of Science That Changed The Course of World War II by Jennet Conant. (Founders #143)

J.P. Morgan: The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow. (Founders #139)

The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism by Susan Berfield. (Founders #142)

Orville Wright: The Wright Brothers by David McCullough. (Founders #239)

Birdmen: The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies by Lawrence Goldstone. (Founders #241)

Edwin Land: Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg. (Founders #263)

Instant: The Story of Polaroid by Christopher Bonanos. (Founders #264)

Henry J. Kaiser: Builder in the Modern American West by Mark Foster. (Founders #66)

Professional Amateur: The Biography of Charles Franklin Kettering by Thomas Boyd (Founders #125)

Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bellby Charlotte Gray. (Founders #138)

Difficulties are often encountered in bringing an invention into production and use.

An invention has some of the characteristics of a poem.It is said that a poet may derive real joy out of making a poem, even if it is never published, even if he does not recite it to his friends, even if it is not a very good poem. No doubt, one has to be a poet to understand this.In the same way, an inventor can derive real satisfaction out of making an invention, even if he never expects to make a nickel out of it, even if he knows it is a bit foolish, provided he feels it involves ingenuity and insight. An inventor invents because he cannot help it, and also because he gets quiet fun out of doing so. Sometimes he even makes money at it, but not by himself. One has to be an inventor to understand this. One evening in Dayton, I dined alone with Orville Wright. During a long evening, we discussed inventions we had made that had never amounted to anything. He took me up to the attic and showed me models of various weird gadgets. I had plenty of similar efforts to tell him about, and we enjoyed ourselves thoroughly. Neither of us would have thus spilled things except to a fellow practitioner, one who had enjoyed the elation of creation and who knew that such elation is, to a true devotee, independent of practical results.So it is also, I understand, with poets.

Against The Odds: An Autobiography by James Dyson (Founders #200)

When picking an industry to enter, my favorite rule of thumb is this: Pick an industry where the founders of the industry—the founders of the important companies in the industry—are still alive and actively involved. — The Pmarca Blog Archive Ebook by Marc Andreessen. (Founders #50)

If a company operates only under patents it owns, and infringes on no others, its monopoly should not be disturbed, and the courts so hold. An excellent example is Polaroid Corporation. Founded by Edwin Land, one of the most ingenious men I ever knew (and also one of the wisest), it has grown and prospered because of his inventions and those of his team.

I came to the realization that they knew more about the subject than I did. In some ways, this was not strange. They were concentrating on it and I was getting involved in other things.

P.T. Barnum: An American Life by Robert Wilson. (Founders #137)

We make progress, lots of progress, in nearly every intellectual field, only to find that the more we probe, the faster our field of ignorance expands.

All the books from Stripe Press

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#269 Sam Zell

jeudi 29 septembre 2022Duration 01:08:09

What I learned from reading Am I Being Too Subtle?: Straight Talk From a Business Rebel by Sam Zell.

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

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[6:37] I have an embedded sense of urgency. What I can’t figure out is why so many other people don’t have it.

[6:50] I was willing to trade conformity for authenticity.

[8:26] Problems are just opportunities in work clothes.  —Henry J. Kaiser: Builder in the Modern American West by Mark Foster. (Founders #66)

[9:36] Once I have formed my opinion, I have to trust my perspective enough to act on it. That means putting my own money behind it. My level of commitment is usually high. And I stay with my decision even when everyone is telling me I’m wrong, which happens a lot.

[10:37] Long term relationships reflect the most important lesson imparted to me by my father. He taught me simply how to be. He often told me that nothing was more important than a man’s honor. A good name. Reputation is your most important asset.

[11:10] When I was younger my career competed with my role as a husband and father and my career often won.

[11:37] Childhood does not allow itself to reconquered. — Leading By Design: The Ikea Story (Founders #104)

[12:20] The personality types that stay in the game for as long as Sam has —and he's been in the game for 50 years — usually describe entrepreneurship as a calling and an obsession.

[12:35] The great thing about entreprenuership is that you get to spend your time building something you enjoy. Most people don’t get to do this. They are stuck in jobs they hate. I had the time of my life. —Sam Walton: Made In America by Sam Walton. (Founders #234)

[13:29] Business is not a battle to be waged — it’s a puzzle to be solved.

[14:33] Optimize for irreverence.

[16:54] Swimming Across by Andy S. Grove (Founders #159)

[18:11] His family narrowly escapes the Holocaust: His train arrived at 2:00 p.m. It was a ten minute walk home and when he got there he told my mother to pack what she could carry; they were boarding the 4:00 train out that afternoon.

[19:21] Every year for the rest of their lives they celebrated the date of their arrival with the toast to America. My sister and I grew up keenly aware of how fortunate we were to be in this country.

[15:58] You've got to understand that the world is a hard place.

[19:13] My tendency to go against conventional wisdom would later end up defining my career.

[26:55] Sam Zell — Strategies for Investing, Dealmaking, and Grave Dancing on The Tim Ferriss Show

[27:25] It just never occurred to me that I couldn't do it.

[28:42] Indifference to rejection is a fundamental part of being an entrepreneur.

[31:59] It was at this point in my career that I fully realized the value of tenacity. I just had to assume there was a way through any obstacle, and that I’d find it. This is perhaps my most fundamental principle of entrepreneurship, and to success in general.

[33:44] Difference for the sake of it. —James Dyson Against The Odds: An Autobiography by James Dyson (Founders #200)

[35:58] I was going to do what I love doing and I wasn't going to be encumbered by anyone else's rules.

[40:35] What I find fascinating is just how many of these ideas that he got from a older, more experienced entrepreneur, that he used for the rest of his life.

[41:36] Larry Ellison episodes:

Softwar: An Intimate Portrait of Larry Ellison and Oracle by Matthew Symonds (Founders #124)

The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the America’s Cup, Twice by Julian Guthrie (Founders #126)

The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellisonby Mike Wilson (Founders #127)

[41:59] Like most oracles, Wasserman gave an opinion that was simple and sensible (but unambiguously presented, thank goodness). “It is not prudent,” replied Wasserman, “to ask people to change their nightly viewing habits. Once they are used to tuning in a given channel, they find it hard to make the move, no matter how good an alternative is being provided elsewhere.” Was that it? All of our thinking and talking and arguing and agonizing came down to the belief that Americans won’t change the dial? Wasserman’s advice sealed our decision.

Johnny Carson by Henry Bushkin. (Founders #183)

[43:55] Zeckendorf: The autobiograpy of the man who played a real-life game of Monopoly and won the largest real estate empire in history by William Zeckendorf.

[47:27] The captain of a Ludwig ship made the extravagant mistake of mailing in a report of several pages held together by a paper clip. He received a sharp rebuke: "We do not pay to send ironmongery by air mail!" — The Invisible Billionaire: Daniel Ludwig by Jerry Shields.

[51:32] There’s no substitute for limited competition. You can be a genius, but if there’s a lot of competition, it won’t matter. I’ve spent my career trying to avoid its destructive consequences.

[52:32] Cable Cowboy: John Malone and the Rise of the Modern Cable Business by Mark Robichaux (Founders #268)

[55:20] What do you do? I'm a professional opportunist.

[59:31] A mantra that I would repeat regularly for decades to come: Liquidity equals value.

[1:07:59] I have always believed that every day you choose to hold an asset, you are also choosing to buy it. Would I buy our buildings at the price Blackstone was quoting? Nope.

[1:12:29] Fast decision making and autonomy had become like oxygen to him.

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#268 John Malone (Cable Cowboy)

mercredi 21 septembre 2022Duration 01:01:16

What I learned from reading Cable Cowboy: John Malone and the Rise of the Modern Cable Business by Mark Robichaux.

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Outline:

Thread of highlights from Cable Cowboy by @Loadlinefinance

Malone was stalwart about building long term value through leveraged cash flow. Earnings didn’t count. He wasn’t constrained by quarterly expectations.

Malone built the pipes, then bought the water that flows through them.

Malone took spartan operations to another level. Absolutely no bureaucracy. No waste. We don’t believe in staff. Staff are people who second-guess people.

Malone averaged one M&A deal every two weeks over 15 years. That’s insane. These guys were slinging billion dollar deals like bowls of breakfast cereal.

One of the best parts of the book is Robichaux’s exploration of Malone’s complex personality. It’s not just a fawning glow piece.

The beginning of industries are always filled with cowboys, pirates, and misfits.

This book— by far — has been the most requested book for me to cover on Founders for years.

Founders episodes on Andrew Carnegie:

Meet You In Hell: Andrew Carnegie Henry Clay Frick, and the Bitter Partnership That Transformed America by Les Standiford. (Founders #73)

The Autobiography of Andrew Carnegie by Andrew Carnegie. (Founders #74)

Founders episodes on JP Morgan:

The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow (Founders #139)

The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism by Susan Berfield (Founders #142)

Mavericks Lecture: John Malone

Two Rockefeller podcasts:

Titan: The Life of John D. Rockefeller by Ron Chernow (Founders #248)

John D: The Founding Father of the Rockefellers by David Freeman Hawke (Founders #254)

Bob when recruiting John: You've got a great future here. If you can create it.

Malone's top executives were rough riders.

In 1972 TCI had $19 million in annual revenue and its debt load was an obscene $132 million.

Magness learned to listen instead of talk.

Successful people listen. Those who don’t listen, don’t survive long. —Michael Jordan Driven From Within by Michael Jordan and Mark Vancil (Founders #213)

That $2,500 loan turns into hundreds of millions of dollars for his grandsons.

New employees were asked can you walk 10 miles in 10 below zero weather?

The cable companies hardly paid any taxes because of the high depreciation on the equipment.

He skimmed the company's numbers, looked up at Betsy and blurted out, I'm gonna hire the smartest son of a bitch I can find.

Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher (Founders #242)

Once you make a guy rich don’t expect him to work hard. Very unusual people do that.

You can identify an opportunity because you have deep knowledge about one industry and you see that there is an industry developing parallel to the industry that you know about. Jay Gould saw the importance of the telegraph industry in part because telegraph lines were laid next to railraod tracks.

Edison: A Biography by Matthew Josephson (Founders #267)

Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr (Founders #258)

1. You raise money so you can increase production. 

2. Use your increased production to get better rates on transportation than other refiners. 

3. Use your increased profits —because you have better transportation —to buy your competitors. 

4. You continue to find secret sources of income. — John D: The Founding Father of the Rockefellers by David Freeman Hawke (Founders #254)

Malone thinks about his industry more than anyone else.

He blundered early by suggesting in a meeting that Amazon executives who traveled frequently should be permitted to fly business-class. Jeff slammed his hand on the table and said, “That is not how an owner thinks! That’s the dumbest idea I’ve ever heard.”  — The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone (Founders #179)

Our experience has been that the manager of an already high-cost operation frequently is uncommonly resourceful in finding new ways to add to overhead, while the manager of a tightly-run operation usually continues to find additional methods to curtail costs, even when his costs are already well below those of his competitors. — Berkshire Hathaway Letters to Shareholders 1965-2018 by Warren Buffett (Founders #88)

FedEx was fearful the bank would try to seize the mortgaged planes. The bank had a young officer keeping track of the situation. Every time he showed up at the airport, we would radio the planes not to land. It was all very touchy. — Overnight Success: Federal Express and Frederick Smith, Its Renegade Creator by Vance Trimble (Founders #151)

How John described this point in his career: I'm the head of a little pipsqueak company in debt up to its ass, a couple million dollars in revenue, and not credit worthy to borrow from a bank. We're barely making it.

Malone like the mathematics of it. Tax sheltered cash flow could be leveraged to land more loans, to create more tax sheltered cash flow.

Stay in the game long enough to get lucky.

Bowerman’s response to other coaches: “As a coach, my heart is always divided between pity for the men they wreck and scorn for how easy they are to beat.” —Bowerman and the Men of Oregon: The Story of Oregon's Legendary Coach and Nike's Cofounder by Kenny Moore. (Founders #153)

"Forget about earnings. That's a priesthood of the accounting profession," he would preach, unrelentingly. "What you're really after is appreciating assets.”

If you control distribution you get equity in return.

My Life and Work by Henry Ford (Founders #266)

Call Me Ted by Ted Turner

When picking an industry to enter, my favorite rule of thumb is this: Pick an industry where the founders of the industry—the founders of the important companies in the industry—are still alive and actively involved.  — The Pmarca Blog Archive Ebook by Marc Andreessen (Founders #50)

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Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

#267 Thomas Edison

mercredi 14 septembre 2022Duration 01:10:27

What I learned from reading Edison: A Biography by Matthew Josephson.

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Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com

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Outline:  

He had known how to gather interest, faith, and hope in the success of his projects.

I think of this episode as part 5 in a 5 part series that started on episode 263:

#263 Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg.

#264 Instant: The Story of Polaroid by Christopher Bonanos. 

#265 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli

#266 My Life and Work by Henry Ford.

Follow your natural drift. —Charlie Munger

Warren Buffett: “Bill Gates Sr. posed the question to the table: What factor did people feel was the most important in getting to where they’d gotten in life? And I said, ‘Focus.’ And Bill said the same thing.” —Focus and Finding Your Favorite Problems by Frederik Gieschen

Focus! A simple thing to say and a nearly impossible thing to do over the long term.

We have a picture of the boy receiving blow after blow and learning that there was inexplicable cruelty and pain in this world.

He is working from the time the sun rises till 10 or 11 at night. He is 11 years old.

He reads the entire library. Every book. All of them.

At this point in history the telegraph is the leading edge of communication technology in the world.

My refuge was a Detroit public library. I started with the first book on the bottom shelf and went through the lot one by one. I did not read a few books. I read the library.

Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love by Bill Gurley

Blake Robbins Notes on Runnin’ Down a Dream: How to Succeed and Thrive in a Career You Love

Greatness isn't random. It is earned. If you're going to research something, this is your lucky day. Information is freely available on the internet — that's the good news. The bad news is that you now have zero excuse for not being the most knowledgeable in any subject you want because it's right there at your fingertips.

Why his work on the telegraph was so important to everything that happened later in his life: The germs of many ideas and stratagems perfected by him in later years were implanted in his mind when he worked at the telegraph. He described this phase of his life afterward, his mind was in a tumult, besieged by all sorts of ideas and schemes. All the future potentialities of electricity obsessed him night and day. It was then that he dared to hope that he would become an inventor.

Edison’s insane schedule: Though he had worked up to an early hour of the morning at the telegraph office, Edison began reading the Experimental Researches In Electricity (Faraday’s book) when he returned to his room at 4 A.M. and continued throughout the day that followed, so that he went back to his telegraph without having slept. He was filled with determination to learn all he could.

All the Thomas Edison episodes:

The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross (Founders #3)

Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes. (Founders #83)

The Vagabonds: The Story of Henry Ford and Thomas Edison's Ten-Year Road Tripby Jeff Guinn. (Founders #190)

Having one's own shop, working on projects of one’s own choosing, making enough money today so one could do the same tomorrow: These were the modest goals of Thomas Edison when he struck out on his own as full-time inventor and manufacturer. The grand goal was nothing other than enjoying the autonomy of entrepreneur and forestalling a return to the servitude of employee. —The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross

Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr. (Founders #258)

It's this idea where you can identify an opportunity because you have deep knowledge about one industry and you see that there is an industry developing  parallel to the industry that you know about. Jay Gould saw the importance of the telegraph industry in part because telegraph lines were laid next to railraod tracks.

Edison describes the fights between the robber barons as strange financial warfare.

You should build a company that you actually enjoy working in.

Don’t make this mistake:

John Ott who served under Edison for half a century, at the end of his life described the "sacrifices" some of Edison's old co-workers had made, and he commented on their reasons for so doing.

"My children grew up without knowing their father," he said. "When I did get home at night, which was seldom, they were in bed."

"Why did you do it?" he was asked.

"Because Edison made your work interesting. He made me feel that I was making something with him. I wasn't just a workman. And then in those days, we all hoped to get rich with him.”

Don’t try to sell a new technology to an exisiting monopoly. Western Union was a telegraphy monopoly: He approached Western union people with the idea of reproducing and recording the human voice, but they saw no conceivable use for it!

Against The Odds: An Autobiography by James Dyson (Founders #200)

Passion is infectious. No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet by Molly Knight Raskin. (Founders #24)

For more detail on the War of the Currents listen to episode 83 Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes.

From the book Empire of Light: And so it was that J. Pierpont, Morgan, whose house had been the first in New York to be wired for electricity by Edison but a decade earlier, now erased Edison's name out of corporate existence without even the courtesy of a telegram or a phone call to the great inventor.

Edison biographer Matthew Josephson wrote, "To Morgan it made little difference so long as it all resulted in a big trustification for which he would be the banker."

Edison had been, in the vocabulary of the times, Morganized.

One of Thomas Edison’s favorite books: Toilers of The Sea by Victor Hugo

“The trouble with other inventors is that they try a few things and quit. I never quit until I get what I want.” —Thomas Edison

“Remember, nothing that's good works by itself. You've gotta make the damn thing work.” —Thomas Edison

The Fish That Ate the Whale: The Life and Times of America's Banana Kingby Rich Cohen. (Founders #255)

He (Steve Jobs) was always easy to understand.

He would either approve a demo, or he would request to see something different next time.

Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.

He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.

Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (Bonus episode between Founders #110 and #111)

Charles Kettering is the 20th Century’s Ben Franklin. — Professional Amateur: The Biography of Charles Franklin Kettering by Thomas Boyd (Founders #125)

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Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast


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