Have you ever challenged and changed your unconscious beliefs about money? Dorie recently sat down with Heather Lahtinen to discuss the importance of talking about money and the impact of our default money philosophy on our businesses. They explore how our upbringing and past experiences shape our beliefs about money and how these beliefs can limit our success in business. They also discuss the challenges of pricing and the importance of stretching our comfort levels when it comes to charging for our services. Heather shares her course, Empowered, which helps photographers build wealth and offers a discount for listeners.

Links:

• Empowered: Flourish with Money WITH COUPON CODE 
• Flourish Academy Podcast

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

In this episode, we chat with Leeann Golish, a successful wedding photographer based in Pittsburgh. With over 16 years of experience, Leeann shares her unique approach to marketing her business and maintaining positive client relationships. From embracing unexpected advertising to adapting her business as she relocated her family, Leeann explores strategies for sustaining a profitable business during an ever-evolving marketplace. What does it take to add new genres to your business without diluting your brand? There's so much to learn from her unique journey.

Links:

Website: leeannmariephotography.com

Instagram: @leeannmariephoto

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

In this must-listen episode, Dorie dives deep into the debilitating emotions of guilt and shame. She dissects the differences between these two often misunderstood emotions, painting clear scenarios on how they can manifest in your work. Dorie shares her personal experiences and provides insightful advice on gaining the confidence to make decisions without fear or regret. You won’t want to miss this episode that is sure to inspire you if you’re looking to break free from the limits of guilt and shame.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Sometimes the idea of adding products to our product line is simply overwhelming.  Especially when we are starting out and we want to add everything all at once.  If you are feeling anxious and overwhelmed at adding products and don’t know where to start, you are in the right place.  In this episode Dorie goes through how she coaches her one on one clients how to add one statement product for their clients.

Be sure and grab your copy of Dorie’s easy to follow guide that will help you add products to your business.  Download that guide today.  

Want a 75% off discount from your first nPhoto Sample?  Grab yours here!

And be sure and follow nPhoto AND Dorie on Instagram. 

In this episode Dorie breaks down five different education options that are available to us from one on one coaching, Free webinars and everything in between.  Learn some of the behind the scenes marketing tactics that are used to get you to buy and what she looks for in a course or instructor before she hits the purchase button.

Want more help for this process?  Go to this link to download the free workbook Dorie has put together that will help you with things you need to consider before purchasing your next education choice.   

Want a 75% off discount from your first nPhoto Sample?  Grab yours here!

And be sure and follow nPhoto AND Dorie on Instagram.

Creating a clear and concise vision for your photography business is not as hard as it may seem.  But that doesn’t mean it isn’t important.  You are the visionary of your company.  Creating a vision that serves your business and your personal goals is key.  Join Dorie as she walks through, step by step on how to create a vision for your business that defines what you do, who you do it for, and what they can expect in the process.

Want more help for this process.  Go to this link to download the free workbook Dorie has put together that will help you define a great vision for your business. 

Be sure to read “Rocket Fuel” by Gino Wickman and Mark C. Winters.  Get your copy using this link

Want a 75% off discount from your first nPhoto Sample?  Grab yours here!

Running a business requires us to make a lot of decisions every single day.  Some of those decisions are easy but many of them can be rather complex and difficult.  In this episode Dorie addresses four big decisions that every studio has to make at some point in their journey and shares some tips on how to make them with ease.

Have you checked out nPhoto’s complete set yet?  If not, be sure and click this link to get a 75% sample for your studio.  This is Dorie’s favorite product and one that she offers to every client.

Be sure and grab the download for this episode.  Four big Decisions in Your Business

All business owners have to learn how to deal with fear in their business. It is the one thing that can stop us from making progress and keep us from reaching our goals.  In this episode Dorie breaks down the physical and emotional effects of fear and gives some real life examples of how she has dealt with it in her business.

Be sure and download the free guide that will help you recognize how fear is impacting your business and give you practical steps in how to deal with it.   https://www.harmonyhangout.com/podcastfear

Get 75% off your first studio sample AND discounts on client orders for the next year.  https://info.nphoto.com/en/dorie-howell

Please follow Dorie on Instagram @thedoriehowell

Running a business without the support of friends and family is difficult.  Many of our “supporters” don’t understand what it takes to start a business and many of the things we do in that process don’t make sense to them.  In this podcast Dorie goes into how attitudes and feelings can change as our businesses start to grow and how we can navigate these tricky relationships so they don’t derail what we are trying to build.

Be sure and download the free guide on how to interact with friends and family in your business.

Get that guide here.

Get 75% off your first sample and discounts on client orders for a year.  Dorie’s Gift for Podcast Listeners

Please follow Dorie on Instagram @thedoriehowell

Do you wonder why the message that you put out in your marketing materials is not attracting the clients you want?  In this episode Dorie dives into the four different types of people you need to address in all your marketing materials.  Most of us speak only to one type of person because that is what we are comfortable with.  By addressing the others, you will attract more people to your business.  

Be sure and download the free guide that will help you recognize these four different personality types.  Find that guide here.

Get 75% off your first sample and discounts on client orders for a year.  Dorie’s Gift for Podcast Listeners

Please follow Dorie on Instagram @thedoriehowell

In this very first episode of Focal Points, Dorie talks about how her view of her business and her processes changed during Covid.  How the changes she made in her studio as a result of the pandemic have created a more streamlined workflow.  The results being happier clients but more than that, an easier more efficient way of running her business.

Get 75% off your first sample and discounts on client orders for a year.  Dorie’s Gift for Podcast Listeners

Please follow Dorie on Instagram @thedoriehowell

Grab Dorie’s Free Guide on doing great Consultations in your business. 

Welcome to the Focal Points podcast! Are you a photographer who wants to create a more profitable business?  A business that compliments your life and allows you to do the things you love with the people you care about most?  If this is you, then you are in the right place.  My name is Dorie Howell and this podcast is brought to you by my good friends at nPhoto.  

Just like your camera has many different focal points that allow you to focus on different areas of a scene and create beautiful works of art. Our businesses have many different areas that we need to focus on in order to serve our clients well and reach our financial goals. This podcast is going to touch many different areas that will allow you to create a business that works for you and that your clients will love.  If you want to grow your business AND enjoy the process, you are in the right place.

In this episode, Dorie welcomes Jordan Duvall, a branding expert extraordinaire. Jordan shares her journey from designing movie posters to launching a photography business and eventually combining branding, marketing, strategy, color energetics, and NLP in her company, Ignite Your Soul Brand. She stresses the importance of creating a brand that reflects who you are and resonates with your target audience. This episode is a treasure trove of branding know-how you won't want to miss!

Links:

• igniteyoursoulbrand.com
• @igniteyoursoulbrand

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

In today’s episode, Dorie explores how understanding and clear communication form the backbone of issue resolution. It's not just about soothing a difficult situation, but turning it into a growth opportunity for both parties. With an introduction to a new program called Resolution Roadmap, this episode might just turn your client issue into your next big breakthrough.

Don’t forget to use the code PODCAST for 20% OFF!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added — when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Are you an artist first and a business person second? Struggling to reconcile these two sides of your photography career? Today Dorie walks listeners through the challenges of pricing in the photography business with insights on the three primary pricing models that can be utilized; cost plus pricing, competitive pricing, and value-based pricing. Find out if you have inadvertently slipped into the most dangerous pricing trap with competitive pricing and unlock strategies to guard against becoming an industry commodity.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

What if your weekend photography exploits could be more than just a hobby? This episode of Focal Points explores the booming trend of the creative side hustle. We talk about managing a side hustle while maintaining your full-time job, considering everything from legal implications to work-life balance. Learn from those who've been there and done that- and succeeded! Explore the common pitfalls and unique rewards of this journey, and plot out your own path from employee to entrepreneur. Turn your passion into profit!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

In this episode, Dorie is joined by Andrew “Fundy” Funderburg, the founder of Fundy Software. Fundy shares the path he took from considering himself a mediocre photographer to creating highly successful software that enables photographers to streamline their business and increase their bottom line. You won’t want to miss it as he outlines the three buckets: showcase more, design more, and present more to help photographers make at least an extra $50,000 through printed product!

Links:

• Fundy Software https://www.fundysoftware.com/ 

Discount Code: DORIE

• http://50kextra.com 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Are you a struggling professional photographer hesitant to try something outside the box because there's no guarantee of success? Do you find emerging trends intimidating? Today Dorie explores a well-known business strategy – the SWOT analysis - using the real-life example of Emma, a struggling photographer in Austin. This traditionally mundane topic could help her (and possibly you) to leverage strengths, confront weaknesses, seize opportunities, and mitigate threats in your business. "If you adopt this kind of strategy, I think that will take out a lot of hesitation when it comes to moving forward in the business." 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

When running your own photography business, it can be easy to overlook the importance of having a solid backup team. Tune in as Dorie shares how to find these professionals – the tax expert, the small business attorney, and the insurance professional – and the right questions to ask them to make sure they can support your business needs effectively. You won’t want to miss her insights into how having the right team can help you safeguard your business during any unexpected hiccups. 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Whether you're a multi-platinum recording artist or a parent hosting a party, chances are, imposter syndrome lurks in some corner of your mind, eating away at your confidence. Dorie asks the question: “How can we recognize our worth, recognize the fact that we are worthy of earning the money, getting the clients, all those different things without being limited by the negative thoughts that we have in our mind?”… What would your answer be? Dorie shares some practical strategies to combat this syndrome and reinstates self-worth in your vocabulary. 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast
•  

Join us in this special episode featuring Nicole Begley, Dorie Howell, Tavia Redburn, and Heather Lahtinen. These photography marketing experts bring an avalanche of tips and strategies so you can thrive in today's high-paced marketing environment. Get the lowdown on effective marketing campaigns, banishing fear in selling, the power of networking, and more. Tune in, grab your notepad, and prepare to ramp up your marketing game! 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Have you ever considered ditching what you're told to do and carving your own path instead? This episode talks to equine photographer Karinda Kinsler, who did just that. Unraveling how she built multiple successful photography brands, Karinda shares golden nuggets that you can learn from to avoid as she candidly discusses the traps she fell into and artistic transitions she made. If you’re ready to find more magic in your business, this episode brings forth the perfect story to hook.

Links:

365 Days of Horses Instagram: instagram.com/365daysofhorses

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

The camera market can sometimes feel like a maze, whether you’re a newbie or a seasoned photographer. Bob Merhaut from Ace Photo joins Dorie to share his insights on grappling with pricing, recognizing "Gray Market" products, and understanding the benefits of buying used gear. You won’t want to miss their discussion on making conscious decisions when upgrading equipment and strategies for those who may not have a local camera store at their disposal!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

With photography websites, is it really about you or your client? In this episode Dorie sits down with family photographer and business coach, Kate Hejde. Listen in as they discuss the value of prioritizing customer needs, ways to strategically streamline website strategy, simplify language, and create a warmer digital ‘welcome.’ Whether it's reframing your ‘about page’, using customer language or adopting smarter SEO strategies, this episode could be the game-changer your photography business needs.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Today Dorie discusses a topic seldom discussed in the photography field. Many photographers have toyed with the idea of quitting photography due to various struggles and roadblocks they face. Here, Dorie sheds light on the realities of this decision, initiating a much-needed conversation for many in the industry. She discusses why someone might decide to quit photography, factors they should consider, and how to handle the transition. If you've ever wondered whether to persist or let go, this episode is a much-needed reality check. 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

In this episode, Dorie sits down with photographer Juliet Lofaro. Juliet shares with Dorie about her unique journey into photography and her experiences working with performers and regular people. Her early work was in celebrity headshots and production stills and after a move from the city to upstate New York she focused on building connections in her new community. You won’t want to miss the part of the discussion on bringing out expressions and emotions in photography! 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

In this episode of the Focal Points Podcast, we look at the importance of having a comprehensive business plan in place for your photography studio. Listen as we dive into how to tackle the often dreaded task of crafting a solid business plan that sets your business up for success. Whether you're a new creative or an experienced photographer, this episode offers a fresh perspective on business planning that will empower you to plan to win. Don't miss the chance to mold the business you've always dreamed of! 

Download the Vision workbook that goes with this episode at this link.  https://www.harmonyhangout.com/visionworkbook

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Today Dorie Howell is joined by guest Chris Woolley, a fellow photographer with a reputation for generosity and deep knowledge of pricing within the industry. They discuss pricing strategies for photographers, addressing issues such as setting a desired salary, determining a business model, crafting a price list, and more. No fluff, just actionable advice on how to stay profitable and competitive without scaring away potential clients. Clear your calendar, grab a notepad, and dive into this inspiring chat that empowers you to charge what you're worth confidently.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

In this episode Dorie sits down with Heather Lahtinen of the Flourish Academy about the importance of decision-making in business. They discuss the ways in which overthinking can hinder progress and the significance of making well-thought-out decisions quickly to keep the business moving forward. Sometimes, you might think there's a decision to make when actually there isn't one. Heather also shares eight steps that can guide one in the decision-making process. If you're a photography entrepreneur eager to conquer your decision-making worries, this episode is a must-listen. 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

In this episode, we spoke to Joy, a talented pet photographer from PupTent Photography based in Calgary, Canada. Joy shares her experience of starting a business, reaching and engaging with clientele, and her passion for capturing pets in all four seasons outdoors. From being a zoologist and dedicated stay-at-home mom to becoming a successful pet photographer, Joy’s story is a testament to the power of pivoting and following your passion. Tune in to learn how she marries her love for animals, outdoor adventures, and photography, and be inspired by her entrepreneurial journey.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

In the last episode, Dorie talked about hiring do's and don'ts when you need help in your business. So you hired someone! As an employer, it's your responsibility to make sure every team member is a good fit for your business. What do you do when hiring an employee doesn't work out and it's crucial to let them go? Dorie shares what steps you need to take to protect both the soon-to-be former employee's dignity and your business's interests.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

This episode of Focal Points is all about growing your business through hiring. Dorie delves into hiring do's and don'ts, how to create a comprehensive job description, and why trusting your gut is vitally important when making hiring decisions. Learn how to cultivate meaningful work relationships by understanding employee feedback and support systems, and how to help your new hire integrate seamlessly into your workplace culture. The tips will definitely help you hire the right help!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

In this episode, Dorie discusses the difference between being a hobbyist and a professional photographer. She emphasizes that being a professional is not just about charging money for your services, but also about adhering to certain standards and acting in a professional manner. Is it about getting paid, or is it more about adhering to certain technical or ethical standards? Defy your preconceptions and explore with Dorie as she challenges the common definitions. Tune in for some critical self-reflection and learn how to truly level up your professionalism in your business.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Is 'wantographer' a derogatory term? Not necessarily. Join Dorie as she explores the beginners' phase of 'wantography', emphasizing it as an essential stepping stone in your photography journey. Dorie offers advice on how to move from this phase into professional photography smoothly, discussing the importance of mastering the basics, investing in good education, understanding camera settings professionally and many more. You won’t want to miss this episode!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

This episode of Focal Points dissects the sometimes unfair attitude in the photography industry towards 'Weekend Warriors.' What if you don't want to go full time? What hurdles might you face? And how could you turn them into steps towards a successful part-time photography business? We dive into these questions, sharing empowering stories and lessons for those wanting to combine photography with the rest of their lives. Do not miss out on Dorie’s insights to becoming successful at a photography business, even if it's not your only hustle. 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Today Dorie is encouraging listeners to pull out areas of their business that have been neglected and shoved in the ‘corner,’ and bring them to the center stage. She shares that these neglected aspects—website, pricing, products, and marketing—might be the catalyst your business needs to leap forward. Whether you’re a seasoned pro or a novice in photography, this episode is packed with valuable insights that will help you face your own hidden fears and dismantle the barriers to your success. 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Sometimes the idea of adding products to our product line is simply overwhelming.  Especially when we are starting out and we want to add everything all at once.  If you are feeling anxious and overwhelmed at adding products and don’t know where to start, you are in the right place.  In this episode Dorie goes through how she coaches her one on one clients how to add one statement product for their clients.

Be sure and grab your copy of Dorie’s easy to follow guide that will help you add products to your business.  Download that guide today.  

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

For the majority of us, if we were asked to tell about experiences we’ve had with the best and the worst customer services, it wouldn’t take us long to think of a story! Today Dorie is talking about the four main things she believes it takes to provide GREAT customer service. One thing Dorie is quick to point out is "Great customer service is absolutely subjective." This episode is a must-listen if you’ve been looking for ways to enhance your business and boost client satisfaction. 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Have you ever had one of those days where you feel blah and then when you try to get work done, it seems impossible? Maybe you didn’t get enough sleep last night. Maybe you overindulged. Maybe you binged the final season of that show everyone has been raving about. Whatever the case, it’s almost certain that you know how much your personal health can affect your business. In today’s episode, Dorie shares her self-realizations, the choice to take control, and that external motivation is unreliable for both her personal AND business lives.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Today Dorie is talking about how to prepare for the busy photography season. She walks through the significance of marketing, structuring your finances, preparing for emergencies, and handing over tasks that you don't enjoy doing or aren't particularly good at. Dorie also discusses how automating the business operations, finding the right help, and establishing partnerships with other photographers can be part of your preparation as well. “Being prepared is all about feeling secure and ensuring less stress and overwhelm.” 

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

In today’s episode, Dorie is sharing how networking from the heart could be the key to growing your business. Often, traditional networking settings can make people feel uncomfortable or inauthentic. By getting involved in a cause you genuinely care about, you can meet potential clients in a more natural and effective way. Grab a pen, because Dorie gives a great list of potential roles that would be a good fit for photographers looking to network this way!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Kimberly Tara is a CPA, author, mom of four adorable little ones, and all-around amazing person. She attracts the same kinds of clients that we want.  Those who want great service, excellent results, and are willing to pay more for that option. If you are struggling to keep your life and business running smoothly, then you should definitely listen in as Kimberly sits down with Dorie to talk about how she manages to do just that!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Today’s guest is Monika Jansen, CEO of Jansen Communications and former client of Dorie’s! You might be asking yourself why Dorie is speaking with a marketing guru and what does that have to do with photography. There are a lot of ways to get more eyes on your business. Dorie and Monika are focusing today’s chat on the importance of blogging and the role it can play in your marketing!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

In today's episode of Focal Points, we are joined by Jessica Wasik of Bark and Gold Photography, a pet photographer who excels in charitable marketing initiatives and calendar contests. Jessica shares how these strategies have significantly boosted her business and sales, and how it can work for you too. Jessica gives us the behind-the-scenes of how she runs her annual calendar contest, how she partners with local charities, and how these initiatives help her connect with the community while also growing her sales. Whether you're a pet photographer or not, don’t miss these insights on unique ways to elevate your business.

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

If you listened to last week’s episode, Dorie shared with us about finding that “ideal client.” You put so much work into finding them, you don’t want small mistakes to be the reason they leave. In today’s episode, Dorie shares some of the common things people overlook that could cause someone to rethink working with you. Some might seem pretty obvious to you but there are also deeper mistakes you could be making without realizing it. So turn up your volume and grab a pen and paper because you won’t want to miss any of the insights Dorie shares!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

If you’ve taken any marketing strategy classes, you may have been told you need to create your “ideal client avatar.” This is a fictional person who matches the real life person you would ideally have as your client. There’s a problem with this though… They’re fictional! In today’s episode, Dorie is sharing her experiences with finding your ideal client and what to do if you DON’T find them!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Many people are familiar with the phrase “fake it 'til you make it.” Today Dorie is talking about ways you can fake it while you take it (photos, that is!)! So much of what clients buy from you comes from your confidence. This confidence can be in your work as the product they’ve been looking for or confidence in yourself as the professional to get the job done. Tune in to hear some of the amazing pointers Dorie shares for building confidence in yourself and your work!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Some people love to bargain and barter. Some people loathe it. Whatever side of the negotiating fence you are on, Dorie has some things for you to think about. In this episode, Dorie is sharing some of her experiences with people wanting to negotiate her prices and what she learned from those. Hopefully by taking the lessons Dorie learned and applying them in your situation, you will come out with a win-win on your hands!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Aly Elliott joins Dorie again with a completely different topic today. In episode 54, Aly shared with Dorie her experiences with photography and grief. In this episode, Aly is talking about Twitch and how that has impacted her photography business! If you don’t know, Twitch is a streaming platform used by many gamers. Now, you might ask yourself, “What would a photographer do on Twitch?!” Aly talks all about that and the positive experiences she’s had within the community.

Want to follow Aly on Twitch? You can subscribe to her updates here twitch.tv/alyelliott!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Today’s episode could be pretty polarizing. Selling your raw files! Whatever your immediate reaction, Dorie is sharing her thoughts on selling them and encourages you to listen with open ears and an open mind. It’s important to understand the way that digital photography has changed the industry and those changes means that it might be time to start selling RAW files IF it works with your business objectives.. Whether it’s something you choose to do or not, this episode is a must-listen for all the things to consider before making a choice one way or the other!

Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast