In this episode of Flex That Worx, we are delighted to speak with Ashley Proctor, Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project!

Ashley has spent years helping shape community driven coworking across Canada and beyond. Ashley shares her perspective on how coworking has grown from small, creative studios into a wider movement focused on people first working environments.

We explore how collaboration, flexibility and shared ownership are becoming core expectations in modern workspaces. Ashley also reflects on her experience with community led events such as Coworking Canada Unconference, where participants guide the conversation and help shape the topics that matter most.

This episode is a grounding reminder that coworking is evolving quickly and that operators who keep the human experience at the centre will be best placed to thrive.

Key Takeaways for Operators

• Community shaped environments create stronger engagement
• Spaces grow faster when they support a wide mix of people and workstyles
• Flexible, people centred design is becoming essential in modern work
• Shared learning and collaboration help operators stay resilient in a changing landscape
• Coworking continues to influence how people expect to work, connect and grow

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with Ashley on LinkedIn! 

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces.

Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role of technology, and how relationships built on trust will shape the next phase of office evolution.

Key Takeaways for Coworking & Flex Space Operators:

• Prioritise member advocacy and transparency.
• Use technology to improve experience, not add friction.
• Design with flexibility and wellbeing in mind.
• Build relationships that outlast transactions.

Whether you manage a single coworking hub or a network of flexible spaces, Joe’s insights offer a valuable look at how people-centred design, digital adoption, and partnership thinking can help operators thrive in a changing market.

Listen now to gain practical ideas on how to align your space, your systems, and your strategy with the expectations of tomorrow’s tenants.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with Joe on LinkedIn! 

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods.

From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage.

• To listen to our full episode on Managing Peak & Quiet Seasons in your Coworking & Flex Space, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Keywords: coworking business tips, seasonal coworking strategy, coworking marketing, member engagement, coworking operations

Pricing your coworking space can make or break your business. Set it too high and you risk empty desks. Too low and you undercut your own value and the wider community.

In this Flex Rewind, we break down the hidden dangers of both ends of the pricing scale and why transparency with members matters more than ever. From unexpected add-on fees to undercutting local competitors, we explore how to build trust, protect your margins, and ensure your pricing strategy actually supports your long-term growth.

• To listen to our full episode on Pricing Strategies, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Keywords: coworking pricing strategy, coworking business model, flexible workspace management, coworking transparency, coworking fees

In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth.

Key Themes:

• Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing number of professionals seeking flexibility without knowing coworking exists. Expanding beyond the traditional customer profile can help future-proof your space.
  
  
• New Audiences with Real Potential:
  
  
  • University and Mature Students: With many studying remotely and struggling for suitable study environments, coworking spaces can offer a professional setting for focus, connection, and career exposure.
    
    
  • Young Professionals and Graduates: Many enter the workforce without ever experiencing an office. Coworking spaces can fill that gap by offering structure, social connection, and exposure to industry networks.
    
    
  • The Unaware Majority: A surprising number of people walk past coworking spaces daily without realising they’re open to the public. Raising awareness through local partnerships and visibility campaigns can transform this untapped audience.
• Practical Growth Ideas: Partner with local universities, offer flexible or student-friendly membership options, and strengthen community visibility through local events, digital marketing, and networking.
  
  

Takeaway for Operators:

Growth doesn’t always come from new locations. Sometimes it starts with a fresh look at who your space could serve. By adapting your message and access model to new customer groups, you can build a more inclusive and vibrant coworking community.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this episode offers invaluable insights tailored to each stage of your growth journey.

Key Points:

New / Greenfield: Laying the Groundwork (04:45-13:12)

• Launch with Impact: Kickstart your coworking space with a robust, user-friendly website that simplifies bookings and inquiries. Highlight key offerings like meeting rooms and hot desks to capture early interest and drive revenue.
• Community Connection: Foster a sense of belonging from day one by leveraging platforms like WhatsApp to build a vibrant community among your initial members.
• Essential Tech Setup: Equip your space with a foundational tech stack, including a seamless booking system and basic accounting tools, to ensure smooth operations from the outset.

Stabilising: Enhancing Efficiency (13:13-22:25)

• Harness Feedback: Implement regular surveys to capture member insights, enabling you to refine your offerings and enhance member satisfaction.
• Streamline Operations: Adopt integrated systems that alleviate administrative tasks, allowing you to focus on delivering an exceptional member experience.
• Strategic Marketing: Develop a targeted marketing plan that includes local partnerships and events, driving member acquisition and retention.

Scaling: Expanding with Confidence (22:26-40:45)

• Unified Brand Experience: Ensure consistency across multiple locations by standardising processes and systems, facilitating seamless staff transitions and member interactions.
• Scalable Tech Solutions: Embrace advanced software that offers real-time analytics and supports multi-location management, empowering you to scale efficiently.
• Engage and Retain: Maintain a strong community ethos by recognising long-term members and creating networking opportunities, even as your space expands.

Conclusion:

In this episode, listeners gain a comprehensive understanding of how technology can be a game-changer at every stage of their coworking journey. From launching with a strong digital presence to streamlining operations and scaling with confidence, Anne-Marie and Graham provide actionable strategies to ensure your space not only functions smoothly but also fosters a thriving community.

By implementing these insights, operators can transform their workspaces into hubs of innovation and collaboration, setting the stage for long-term success in the dynamic world of coworking.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Join Anne-Marie Murphy and Graham Clarke, as they explore the future of coworking and flexible workspaces through insights from PropTech Connect London 2025. This episode highlights the emerging trends in building productivity, efficiency, and wellbeing, and how these innovations are set to transform the coworking landscape.

Key Takeaways for Coworking/Flex Space Operators:

1. Embrace sensors, data, and AI to deliver optimal environments for both employers and landlords.
2. Prepare for the integration of these technologies into coworking, following the path of remote work and hybrid models.
3. Focus on creating flexible, adaptable spaces that can quickly respond to changing needs and preferences, ensuring long-term member satisfaction and retention.

Key Points:

The Two Sides of the Workplace Coin:

Tenants (Employers): Seek to provide an optimal environment that boosts productivity and supports collaboration. Building Owners (Landlords/Operators): Aim for efficiency and profitability, ensuring every square foot is optimised.

From Occupancy to Outcomes:

Move beyond occupancy as a metric to focus on environmental and behavioural data. Utilise air quality, light, sound, and humidity sensors to enhance staff performance. Implement motion and occupancy data for targeted cleaning and maintenance.

Data with Purpose:

Leverage AI to make sense of complex data, enabling real-time adjustments for improved staff experiences and leaner operations. Predictive cleaning, dynamic desk allocation, and energy use that adapts to occupancy levels.

The Return-to-Office Reality:

Emphasise the need to "earn the commute" by offering valuable workplace experiences. Highlight the importance for landlords to maintain occupancy and profitability.

The Next Wave: Digital Twins:

Explore the potential of digital twins to design workplaces that support collaboration and productivity. Use virtual replicas to test layouts and forecast utility, reducing wasted space and capital expenditure

Conclusion:

While these innovations are currently leading in commercial real estate, they are poised to reshape coworking spaces. Operators who embrace data-driven, human-centred design will not only satisfy members but also enhance their business resilience and efficiency.

Stay ahead by tuning into this episode and discover how these PropTech advancements can be applied to your coworking or flexible workspace.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, PropTech, AI in coworking, digital twins, workspace productivity, sustainable office design, smart building technology, tenant satisfaction, workspace efficiency.

In this episode of Flex That Worx, we delve into the art of hosting successful events in coworking and flexible workspaces without succumbing to burnout. Join Anne-Marie Murphy and Graham Clarke as they share their experiences and insights on managing events that engage members and promote your space effectively.

Key Points:

• Understanding the Event Dilemma: Discover why events, while crucial for member engagement, often become a drain on resources and energy for coworking operators.
• Strategic Event Planning: Learn how to align events with your space's core functions and member interests, ensuring they add value without overextending your team.
• Community Involvement: Explore the benefits of involving your community in event planning, allowing members to contribute ideas and take ownership, reducing the burden on operators.
• Measuring Success: Gain insights into evaluating event success through metrics like attendance, budget management, and member feedback, ensuring a positive return on investment.
• Sustainable Practices: Uncover strategies for maintaining a balanced event calendar, leveraging technology, and fostering partnerships to streamline operations and enhance member experiences.

Key Learnings:

• Events should be aligned with both the space's core functions and member interests to maximise impact.
• Involving the community in event planning can reduce operator workload and increase engagement.
• Effective use of metrics and feedback is essential for evaluating event success and improving future initiatives.
• Sustainable event practices help maintain operator well-being and ensure long-term success.

Conclusion:

By implementing these strategies, coworking and flexible workspace operators can host impactful events that foster community engagement and drive business growth, all while maintaining their well-being. Tune in to learn how to create a thriving event culture in your space without burning out.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: Coworking, Flexible Workspaces, Event Management, Community Engagement, Workspace Operators, Burnout Prevention

Join us on this episode of Flex That Worx as we delve into the inspiring journey of the RDI Hub, a pioneering co-innovation space nestled in the scenic County Kerry. 

In this episode, Megan Daly-Tyrrell, Business Development Manager at RDI Hub, shares how this unique facility is transforming rural innovation and supporting the growth of the region.

Key Points:

• Visionary Beginnings: Discover how the RDI Hub was born from the visionary efforts of Brian McCarthy, founder of Fexco, and how it has grown into a state-of-the-art facility.
• Co-Innovation Concept: Learn about the RDI Hub's unique approach as a co-innovation space, offering not just workspace but comprehensive support for research, business development, and job creation.
• Community and Support: Megan discusses the importance of community building, mentorship, and the support provided to members, fostering innovation and collaboration.
• Rural Impact: Explore the impact of the RDI Hub on the local economy, creating 100’s of high-value jobs and supporting over 100 companies in just a few years.
• Navigating Challenges: Gain insights into the common challenges faced by coworking spaces, and how they have been overcome.

Key Takeaways for Coworking/Flex Space Operators:

1. Embrace Community Building: Foster a sense of belonging and support among members to enhance retention and collaboration.
2. Offer Comprehensive Support: Provide services that go beyond workspace, such as mentorship and development resources.
3. Leverage Local Impact: Recognise the potential of rural areas to become thriving innovation hubs with the right vision and investment.
4. Adapt to Challenges: Be prepared to navigate challenges like member retention and external disruptions with resilience and adaptability.

Conclusion:

Megan Daly-Tyrrell's insights reveal the power of community and innovation in transforming rural areas into thriving hubs of activity. This episode is a must-listen for coworking and flexible workspace operators looking to harness the potential of rural innovation and community-driven growth.

• Visit RDI Hub’s Website: https://rdihub.com/
• Follow them on LinkedIn: https://www.linkedin.com/company/rdi-hub/ 

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: Co-innovation, flexible workspaces, rural innovation, coworking, community building, RDI Hub, County Kerry, workspace support, job creation, Brian McCarthy, Fexco.

Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace.

In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods into opportunities for growth, innovation, and deeper connections.

Key Points:

• Embrace the Rhythm: 

Every workspace has its unique ebb and flow. We'll guide you in understanding these natural cycles, empowering you to navigate both quiet and peak times with confidence and foresight. 

• Seize the Quiet Times:

Discover how to leverage downtime for strategic planning, refreshing your space, and strengthening community ties. This is your chance to innovate, refine, and prepare for the bustling times ahead.

• Maximise Peak Times:

Learn how to efficiently manage resources and maintain a high-quality experience for all members during busy periods.

• Smart Marketing Moves:

Get inspired with marketing strategies that align with your audience's seasonal habits, keeping your space vibrant and top-of-mind throughout the year.

• Build a Thriving Community:

Uncover the secrets to nurturing a vibrant community culture that supports and uplifts every member, turning your space into a hub of collaboration, creativity, and camaraderie.

Conclusion:

Both quiet and peak months are opportunities in disguise. By embracing the natural rhythm of your business and focusing on growth and community, you can transform these periods into powerful opportunities.

Tune in and let's make your coworking space a beacon of innovation and connection, no matter the season. Together, we'll turn challenges into triumphs and create a space where everyone thrives.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, seasonal demand, community engagement, marketing strategies, resource management

In this episode of Flex That Worx, we delve into the intricacies of pricing reviews, adjustments & bundling for coworking and flexible workspaces. As costs fluctuate, from coffee to energy, maintaining a balanced pricing model becomes crucial. 

Graham & Anne-Marie discuss the importance of regular pricing reviews and the challenges of adjusting prices in a service industry where costs are ever-changing.

Key Points

• Pricing Reviews

Regularly assess your cost base to ensure your pricing reflects current market conditions. Annual reviews are recommended to avoid alienating members with frequent changes.

• Cost Management

Implement a robust cash flow model and contingency plans to stay ahead of rising costs. This proactive approach helps in making informed pricing adjustments.

• Bundling & Flexibility

Explore tiered pricing models and bundles to cater to diverse client needs. Offering add-ons like meeting room time or equipment can enhance value without complicating pricing structures.

• Communication

Clear communication with members about pricing changes is essential to maintain trust and avoid confusion.

Conclusion:

Adapting to market changes is vital for the success of coworking spaces. By understanding your costs, implementing flexible pricing models, and maintaining open communication with members, you can ensure your space remains competitive and profitable. 

Tune in to learn how to navigate the complexities of pricing in the coworking industry and position your space for success. Don't forget to subscribe for more insights and strategies to simplify and scale your workspace operations.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, pricing, coworking operators, cowork, coworking space, flex work, flexible workspace

Welcome back to another episode of Flex That Worx, where we explore pricing strategies for coworking and flexible workspaces. We discuss how to set the right prices for desks, meeting rooms, and service bundles. The conversation draws on real-world examples from Ireland, Europe, the US, and the UK, providing practical insights for operators at every stage of their journey.

This episode is designed for coworking and flexible workspace operators who are eager to optimise their pricing strategies for better market positioning and increased customer satisfaction!

Key Points

• The Science of Pricing

Pricing is more than just numbers; it's about the value and perception it creates. We discuss how to position your space in the market effectively.

• Avoiding Pricing Pitfalls

Learn about the dangers of undercutting competitors and the importance of clear, transparent pricing to avoid hidden fees that can deter potential clients.

• Maximising Meeting Room Revenue

Meeting rooms can be a significant revenue stream. We explore how to balance member use with external bookings to maximise profitability.

• Embracing Value-Based Pricing

Shift your focus from simply filling seats to highlighting the unique value your space offers. This approach can enhance customer satisfaction and loyalty.

• The Power of Feedback

Actively seek and embrace feedback to refine your pricing strategies. Understanding customer needs and market demands is crucial for staying competitive.

Conclusion:

Pricing is a complex but crucial aspect of managing a coworking space. By focusing on transparency, value, and customer feedback, operators can effectively position their spaces in the market and ensure long-term success.

Tune in to gain actionable insights and strategies that will help you refine your pricing approach and enhance your workspace's appeal.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, pricing, coworking operators, cowork, coworking space, flex work, flexible workspace

Community is one of the most overused words in coworking, yet one of the least defined. In this short episode of Flex That Worx, Graham breaks it down to its most human, practical level, stripping away the jargon and getting to the heart of what really makes a space feel connected.

For Graham, community is not about the over-enginerring of events or perfectly curated networking moments. It is the everyday interactions that show people they belong.

It is the simple hello first thing in the morning, the wave you get from someone passing a meeting pod, the small chats that happen between tasks. Community, at its core, is people. Good people, doing their work, sharing a space, looking out for each other in small but meaningful ways.

Operators play a big part in enabling this. Not by forcing it, but by setting the tone. Creating an environment where kindness is normal. Encouraging moments of connection without over-engineering them. Being present enough that members feel welcome, yet giving people the space to work in their own rhythm.

In this episode, we explore what community actually looks like in action and how operators can nurture it in a way that feels genuine, sustainable and true to the everyday reality of coworking life.

A simple, grounded reminder that community is not a strategy, it is a feeling people leave with at the end of the day.

• To listen to our full episode on Building Community in Coworking, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

Welcome back to Flex That Worx, today we are speaking about Branding Essentials for New Operators. In this short episode, we focus on the unique challenges faced by smaller operators who are just starting out. With the market becoming increasingly competitive, it's essential to stand out and create a brand that truly resonates with your target audience.

Key Points:

• Defining Success

Success can mean different things to different operators. For some, it's about profitability, while for others, it's about making a positive impact on the community or achieving personal satisfaction. We discuss how to define what success looks like for your space and tailor your goals to align with your vision.

• Finding Your Niche

In a market dominated by large brands, it's tempting to emulate their strategies. However, the key to success lies in identifying your unique selling proposition (USP) and understanding your ideal client. We explore how to focus on what makes your space special and avoid the pitfalls of trying to mimic larger operators.

• The Power of Personal Touch

One of the greatest advantages of being a smaller operator is the ability to offer a personal touch that larger brands can't match. We delve into how building authentic relationships with your members can set your space apart and create a loyal community.

• Grassroots Marketing Strategies

Traditional marketing methods, such as local partnerships and community events, can be incredibly effective for smaller operators. We discuss how to utilise these grassroots strategies to increase visibility and attract potential members to your space.

• Balancing Resources and Amenities

Providing top-notch amenities is important, but it's equally crucial to maintain a sustainable operation. We offer insights on how to balance these aspects and engage local stakeholders for sponsorships and collaborations that can enhance your offerings.

Conclusion: 

Smaller coworking and flex space operators have a unique opportunity to create intimate, community-focused environments. By defining clear goals, understanding your market, and leveraging local resources, you can build a successful and sustainable space.

Join us in this episode as we explore these strategies and more, providing you with the tools to thrive in the coworking industry.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, branding, coworking operators, cowork, coworking space, flex work, flexible workspace

In today's rapidly evolving landscape of coworking and flexible workspaces, standing out is more crucial than ever. In this episode of Flex That Worx, we uncover the strategies that can transform your coworking space from just another option into a sought-after destination. 

Whether you're managing a single location or a network of spaces, this episode is packed with insights to help you carve out your niche and thrive in a competitive market.

Key Points:

• Defining Your Unique Brand

Learn how to articulate what sets your coworking space apart and how to leverage that uniqueness to attract and retain members. Graham shares his expertise on building a brand that resonates with your target audience and stands the test of time.

• Market Segmentation and Audience Targeting

Discover the power of identifying and focusing on niche markets. We discuss how understanding your ideal members can lead to a more vibrant and engaged community, and why this is essential for long-term success.

• Creating Community Through Events

Explore the role of events in building a sense of community and belonging. From tech meetups to creative workshops, find out how the right events can draw in like-minded individuals and foster collaboration.

• Balancing Service Levels

Delve into the art of balancing high-touch services with a self-sufficient environment. We discuss the importance of tailoring your service offerings to meet the diverse needs of your members while maintaining operational efficiency.

• Adapting to Industry Trends

Stay ahead of the curve by understanding the latest trends in coworking and flexible workspaces. From tech-focused hubs to spaces with integrated amenities like childcare, we explore how these trends can be leveraged to enhance your offering.

Conclusion

As the coworking industry continues to grow, differentiation is key to success. By focusing on your unique strengths and understanding the needs of your community, you can create a space that not only meets but exceeds expectations. 

Tune in to this episode for actionable insights and start transforming your workspace into a thriving hub of activity and innovation.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow, subscribe & rate the show where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, brand differentiation, community building, workspace management, niche markets, event strategy, service levels, industry trends, flex work, cowork

In this enlightening episode, we sit down with Andrew Whitaker, the visionary Founder and Managing Director of Culture Co-Working, to explore the evolving landscape of coworking and flexible workspaces.

With two thriving locations in Cork City, Culture Co-Working is at the forefront of promoting a balanced work-life approach. Andrew shares his insights on how flexible working hours and professional coworking spaces can enhance productivity and happiness.

Key Points

• The Shift from Traditional 9 to 5: Andrew discusses the limitations of the conventional office job and how flexible workspaces cater to the needs of independent professionals.
• Balancing Work and Home Life: Discover how Culture Co-Working supports individuals in achieving a harmonious balance between their professional and personal lives.
• Productivity and Happiness: Learn about the correlation between flexible working environments and increased productivity and satisfaction.
• The Future of Coworking: Andrew shares his vision for the future of coworking spaces and their role in the modern work culture.

Join us as we delve into the world of coworking with Andrew Whitaker, uncovering the benefits of flexible workspaces and their impact on our daily lives.

For all those flex & coworking workspace operators, this episode offers valuable insights into creating a work environment that supports your members professional and personal aspirations.

Tune in to discover how embracing flexibility & understanding your audience can transform your workspace. Don't miss this opportunity to learn from a leader in the coworking industry!

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, work-life balance, productivity, Culture Co-Working, Cork City, Andrew Whitaker, professional coworking space, flexible work, flex work

In this episode of Flex That Worx, Anne-Marie and Graham, delve into the challenges and solutions surrounding underutilised coworking spaces. They explore the reasons behind empty desks and missed revenue opportunities, offering actionable insights for operators of both new and established flexible workspaces.

Key Points:

• User Experience and Visibility

Discover how poor user experience and lack of visibility can lead to underused spaces. Learn strategies to enhance the user journey and make your space more accessible and attractive to potential clients.

• Awareness and Market Positioning

Understand the importance of building awareness in both rural and urban settings. Graham shares examples of how spaces can stand out in competitive markets by knowing their niche and clientele.

• Optimising User Flow

Explore the concept of seamless transactions in coworking, and why reducing friction in the booking process is crucial for success.

• Business Model Adaptation

Learn how to adapt your business model to meet the evolving needs of your community, whether through dedicated desks, meeting rooms, or event spaces. 

• Community and Events

Discover the power of community engagement and events in driving foot traffic and creating loyal advocates for your space.

Conclusion

Anne-Marie and Graham wrap up with a discussion on the importance of technology and process optimisation in maintaining occupancy and revenue. They emphasise the need for operators to continuously assess and adapt their offerings to meet market demands and enhance user experience.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, user experience, market positioning, business model adaptation, community engagement, event spaces, technology optimisation.

In this episode of Flex That Worx, we delve into the world of flexible workspaces with a focus on the Inishowen Innovation, located in Buncrana, County Donegal. 

Join us as we explore the hub's mission to foster innovation and support businesses across the Inishowen Peninsula. Our guest, Anne Marie McLaughlin,  who is the ii Innovation Manager, shares her unique journey from the US tech industry to leading this vibrant innovation space!

Key Points:

• Inishowen Innovation Hub's Mission

Discover how the hub serves as a catalyst for innovation, providing essential support to new companies, remote workers, and small to medium-sized enterprises in the region.

• Anne Marie's Journey

Gain insights into Anne Marie's transition from a career in software and project management in the US to managing a dynamic innovation hub in Ireland. 

• Challenges and Strategies

Learn about the challenges of attracting members to the hub and the strategies employed, including the power of word-of-mouth and local marketing efforts. 

• Community Building

Understand the importance of fostering a collaborative environment where individuals can connect, share resources, and participate in events that enhance their professional growth.

• Technology and Efficiency

Explore how the hub leverages technology to streamline operations, automate processes, and manage bookings, ensuring a seamless experience for its members.

Conclusion

Join us for an insightful conversation that highlights the pivotal role of flexible workspaces in driving innovation and community engagement. Whether you're a coworking space operator, a remote worker, or someone interested in the future of work, this episode offers valuable perspectives on creating and sustaining a thriving workspace community.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, innovation hub, remote work, community building, technology in workspaces, workspace management, Inishowen Innovation

Summary:

In this episode of Flex That Worx, powered by Baseworx, we delve into the heart of coworking spaces: Community.

We explore what community truly means in the context of flexible workspaces and how it can be effectively nurtured to enhance the coworking experience.

Key Points:

Defining Community

The episode begins by unpacking the often overused term 'community' and its significance in coworking environments. Graham shares insights from his experience and highlights the diverse needs of members, from entrepreneurs to employees of large corporations.

Design and Engagement

Discover how the physical design of a coworking space, including open communal areas and kitchens, can foster interaction and collaboration. The hosts discuss the importance of allowing members to choose their level of engagement, whether through events or casual interactions.

Balancing Diverse Needs

The conversation touches on the challenges operators face in balancing the diverse preferences of members. From those seeking solitude to those craving social interaction, understanding and catering to these needs is crucial.

Cultural Fit and Human Touch

The episode emphasises the importance of ensuring new members align with the existing community ethos. Community managers play a vital role in maintaining a positive atmosphere and facilitating connections.

Authenticity and Adaptability

Graham and Anne-Marie discuss the need for authenticity in building a thriving community and the importance of adapting to the evolving dynamics of coworking spaces.

Conclusion:

By focusing on authenticity, adaptability, and the human touch, coworking & flex spaces can cultivate vibrant communities that enhance the overall experience for all members. Tune in to discover how to create a space where individuals feel connected, valued, and inspired.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, community, cowork, remote work, technological change, growth, Baseworx.

Summary:

In this episode of Flex That Worx, hosts Graham and Anne-Marie from Baseworx delve into the intricacies of managing coworking and flexible workspaces. They explore the often-overlooked admin burdens that operators face and offer insights into streamlining operations for efficiency and growth.

Key Points:

• Understanding Admin Overload: Discover the hidden costs associated with manual processes and disparate systems in coworking spaces. Learn how these challenges can bottleneck growth and limit scalability.
• Solo Operator Challenges: Anne-Marie and Graham discuss the unique hurdles faced by solo operators, including the reliance on spreadsheets and the risk of key person dependency.
• Embracing Automation: The hosts highlight the benefits of automating tasks such as invoicing, bookings, and member management. Automation not only saves time but also enhances the member experience by allowing operators to focus on community building.
• Centralising Systems: Learn about the impact of using multiple systems and the importance of integrating operations to maintain consistency and quality across locations.
• Adapting to Technological Change: The episode emphasises the need for coworking operators to stay ahead by adopting new technologies and processes, ensuring they remain competitive in the evolving landscape of flexible workspaces.
• Practical Steps for Improvement: Graham and Anne-Marie provide actionable advice on conducting audits of current systems, identifying opportunities for automation, and engaging staff in decision-making.

Conclusion:

The episode concludes with a call to action for coworking operators to start small but take decisive steps towards reducing admin burden. By assessing their current setup and exploring new options, operators can create thriving, efficient coworking communities.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, admin burden, automation, community building, centralised systems, technological change, efficiency, growth, Baseworx.

Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.

If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.

Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works.

At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale.

Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply.

If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co 

Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful.

Flex That Worx is powered by Baseworx

Bundles can make your pricing easier to understand and easier to sell, but only if you keep them clear and flexible. In this Flex Rewind, we explore how coworking spaces can design bundles that work for both the operator and the member.

We talk about why simple structures are more effective than complicated packages and how transparency removes confusion at the point of purchase.

We also look at how bundles can help you make better use of underused assets like meeting rooms or hot desks. When members can buy a bundle that suits their workflow, they engage with your space more often, and you benefit from steadier revenue throughout the month.

This conversation offers a grounded, practical view on pricing for flexible workspaces. It focuses on clarity, ease of use and the everyday realities of managing a coworking space with limited time and resources. No jargon, just clear guidance to help you shape pricing that feels fair to members and commercially sound for your space.

• To listen to our full episode on Mastering Pricing Reviews, Adjustments & Bundling for your Coworking & Flex Space, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Events can build energy in a coworking space, but only when they are run with structure rather than hope. In this Flex Rewind, we look at how operators can make events easier to plan, manage and measure by gathering the right information from the start. Knowing who is attending, how many people to expect and how these numbers shift over time helps you plan accurately and avoid overspending.

We talk through simple ways to track attendance patterns, how to approach post event feedback and why reviewing every event, good or bad, gives you better judgement for the next one.

Operators often carry the pressure of trying to make every gathering a success. Here, we share a more realistic view. A quiet event does not mean failure, it means data. With the right process in place you can refine your calendar, protect your time and create events that actually support your members and your business.

This episode is designed to help coworking teams build event habits that are practical, repeatable and suited to the real day to day challenges in a flexible workspace.

• To listen to our full episode on How to Host Successful Events in Your Coworking/Flex Space Without Burning Out, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun.

In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office.

For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of the member experience. Make it seamless, make it self-serve, and make it easy for people to choose you.

• To listen to our full episode on Tech Foundations for Thriving Coworking Spaces, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Every coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members.

From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles shape how your space should feel, flow and function. We discuss how future generations of members will expect a more immersive experience, from seeing detailed desk layouts before they book, to expecting transparency about how spaces fit their needs.

The message is clear: no matter how you design or manage your space, it has to be the right fit for your community. This episode offers practical ideas on how to get closer to your members, understand their preferences, and build a space that works for them because when your workspace reflects the people who use it, everything else falls into place.

• To listen to our full episode on What PropTech Connect London 2025 Taught Us About the Future of Coworking, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for.

Defining Your Unique Brand
We discuss how to clarify what makes your space distinctive and use that to attract the right members. 

Market Segmentation and Audience Targeting
Not every coworking space is for everyone. We dive into how identifying and serving your niche can build stronger engagement, foster loyalty, and improve retention across your community.

Whether you’re running one space or several, this short episode offers actionable ideas for refining your positioning, strengthening your brand, and growing a community that feels right at home in your space.

• To listen to our full episode on Not Just Another Space: How to Stand Out in a Crowded Market, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

As your coworking & flex space business expands, consistency becomes the cornerstone of growth. In this Flex Rewind, we explore how technology can transform your ability to scale confidently across multiple locations while keeping your brand experience seamless.

Unified Brand Experience
Learn how to create a cohesive member journey across every site. From front-desk processes to digital systems, standardising your approach ensures that both staff and members experience the same smooth interactions wherever they go.

Scalable Tech Solutions
Discover how multi-location software and real-time analytics empower operators to make informed decisions, streamline operations, and remove the guesswork from expansion.

Engage and Retain at Scale
Growth shouldn’t come at the cost of community. We unpack practical ways to maintain your ethos, recognise loyal members, and nurture connections across your network as your footprint grows.

If you’re planning to open new sites or refine how your current ones connect, this short episode will help you evaluate what’s working, identify what’s holding you back, and scale with confidence.

• To listen to our full episode on Tech Foundations for Thriving Coworking Spaces, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

University students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect.

In this Flex Rewind, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generation of professionals. We look at the value of fresh energy and ideas in your space and why students could be an untapped source of long-term members.

• To listen to our full episode on Discovering Hidden Opportunities: Expanding Your Coworking Customer Base, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Keywords: coworking students, coworking community, flexible workspace growth, coworking audience development, university collaboration