Flex That Worx – Details, episodes & analysis

In this episode of Flex That Worx, we are delighted to speak with Ashley Proctor, Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project!

Ashley has spent years helping shape community driven coworking across Canada and beyond. Ashley shares her perspective on how coworking has grown from small, creative studios into a wider movement focused on people first working environments.

We explore how collaboration, flexibility and shared ownership are becoming core expectations in modern workspaces. Ashley also reflects on her experience with community led events such as Coworking Canada Unconference, where participants guide the conversation and help shape the topics that matter most.

This episode is a grounding reminder that coworking is evolving quickly and that operators who keep the human experience at the centre will be best placed to thrive.

Key Takeaways for Operators

• Community shaped environments create stronger engagement
• Spaces grow faster when they support a wide mix of people and workstyles
• Flexible, people centred design is becoming essential in modern work
• Shared learning and collaboration help operators stay resilient in a changing landscape
• Coworking continues to influence how people expect to work, connect and grow

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with Ashley on LinkedIn! 

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces.

Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role of technology, and how relationships built on trust will shape the next phase of office evolution.

Key Takeaways for Coworking & Flex Space Operators:

• Prioritise member advocacy and transparency.
• Use technology to improve experience, not add friction.
• Design with flexibility and wellbeing in mind.
• Build relationships that outlast transactions.

Whether you manage a single coworking hub or a network of flexible spaces, Joe’s insights offer a valuable look at how people-centred design, digital adoption, and partnership thinking can help operators thrive in a changing market.

Listen now to gain practical ideas on how to align your space, your systems, and your strategy with the expectations of tomorrow’s tenants.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with Joe on LinkedIn! 

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods.

From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage.

• To listen to our full episode on Managing Peak & Quiet Seasons in your Coworking & Flex Space, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Keywords: coworking business tips, seasonal coworking strategy, coworking marketing, member engagement, coworking operations

Pricing your coworking space can make or break your business. Set it too high and you risk empty desks. Too low and you undercut your own value and the wider community.

In this Flex Rewind, we break down the hidden dangers of both ends of the pricing scale and why transparency with members matters more than ever. From unexpected add-on fees to undercutting local competitors, we explore how to build trust, protect your margins, and ensure your pricing strategy actually supports your long-term growth.

• To listen to our full episode on Pricing Strategies, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Keywords: coworking pricing strategy, coworking business model, flexible workspace management, coworking transparency, coworking fees

In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth.

Key Themes:

• Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing number of professionals seeking flexibility without knowing coworking exists. Expanding beyond the traditional customer profile can help future-proof your space.
  
  
• New Audiences with Real Potential:
  
  
  • University and Mature Students: With many studying remotely and struggling for suitable study environments, coworking spaces can offer a professional setting for focus, connection, and career exposure.
    
    
  • Young Professionals and Graduates: Many enter the workforce without ever experiencing an office. Coworking spaces can fill that gap by offering structure, social connection, and exposure to industry networks.
    
    
  • The Unaware Majority: A surprising number of people walk past coworking spaces daily without realising they’re open to the public. Raising awareness through local partnerships and visibility campaigns can transform this untapped audience.
• Practical Growth Ideas: Partner with local universities, offer flexible or student-friendly membership options, and strengthen community visibility through local events, digital marketing, and networking.
  
  

Takeaway for Operators:

Growth doesn’t always come from new locations. Sometimes it starts with a fresh look at who your space could serve. By adapting your message and access model to new customer groups, you can build a more inclusive and vibrant coworking community.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this episode offers invaluable insights tailored to each stage of your growth journey.

Key Points:

New / Greenfield: Laying the Groundwork (04:45-13:12)

• Launch with Impact: Kickstart your coworking space with a robust, user-friendly website that simplifies bookings and inquiries. Highlight key offerings like meeting rooms and hot desks to capture early interest and drive revenue.
• Community Connection: Foster a sense of belonging from day one by leveraging platforms like WhatsApp to build a vibrant community among your initial members.
• Essential Tech Setup: Equip your space with a foundational tech stack, including a seamless booking system and basic accounting tools, to ensure smooth operations from the outset.

Stabilising: Enhancing Efficiency (13:13-22:25)

• Harness Feedback: Implement regular surveys to capture member insights, enabling you to refine your offerings and enhance member satisfaction.
• Streamline Operations: Adopt integrated systems that alleviate administrative tasks, allowing you to focus on delivering an exceptional member experience.
• Strategic Marketing: Develop a targeted marketing plan that includes local partnerships and events, driving member acquisition and retention.

Scaling: Expanding with Confidence (22:26-40:45)

• Unified Brand Experience: Ensure consistency across multiple locations by standardising processes and systems, facilitating seamless staff transitions and member interactions.
• Scalable Tech Solutions: Embrace advanced software that offers real-time analytics and supports multi-location management, empowering you to scale efficiently.
• Engage and Retain: Maintain a strong community ethos by recognising long-term members and creating networking opportunities, even as your space expands.

Conclusion:

In this episode, listeners gain a comprehensive understanding of how technology can be a game-changer at every stage of their coworking journey. From launching with a strong digital presence to streamlining operations and scaling with confidence, Anne-Marie and Graham provide actionable strategies to ensure your space not only functions smoothly but also fosters a thriving community.

By implementing these insights, operators can transform their workspaces into hubs of innovation and collaboration, setting the stage for long-term success in the dynamic world of coworking.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Join Anne-Marie Murphy and Graham Clarke, as they explore the future of coworking and flexible workspaces through insights from PropTech Connect London 2025. This episode highlights the emerging trends in building productivity, efficiency, and wellbeing, and how these innovations are set to transform the coworking landscape.

Key Takeaways for Coworking/Flex Space Operators:

1. Embrace sensors, data, and AI to deliver optimal environments for both employers and landlords.
2. Prepare for the integration of these technologies into coworking, following the path of remote work and hybrid models.
3. Focus on creating flexible, adaptable spaces that can quickly respond to changing needs and preferences, ensuring long-term member satisfaction and retention.

Key Points:

The Two Sides of the Workplace Coin:

Tenants (Employers): Seek to provide an optimal environment that boosts productivity and supports collaboration. Building Owners (Landlords/Operators): Aim for efficiency and profitability, ensuring every square foot is optimised.

From Occupancy to Outcomes:

Move beyond occupancy as a metric to focus on environmental and behavioural data. Utilise air quality, light, sound, and humidity sensors to enhance staff performance. Implement motion and occupancy data for targeted cleaning and maintenance.

Data with Purpose:

Leverage AI to make sense of complex data, enabling real-time adjustments for improved staff experiences and leaner operations. Predictive cleaning, dynamic desk allocation, and energy use that adapts to occupancy levels.

The Return-to-Office Reality:

Emphasise the need to "earn the commute" by offering valuable workplace experiences. Highlight the importance for landlords to maintain occupancy and profitability.

The Next Wave: Digital Twins:

Explore the potential of digital twins to design workplaces that support collaboration and productivity. Use virtual replicas to test layouts and forecast utility, reducing wasted space and capital expenditure

Conclusion:

While these innovations are currently leading in commercial real estate, they are poised to reshape coworking spaces. Operators who embrace data-driven, human-centred design will not only satisfy members but also enhance their business resilience and efficiency.

Stay ahead by tuning into this episode and discover how these PropTech advancements can be applied to your coworking or flexible workspace.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, PropTech, AI in coworking, digital twins, workspace productivity, sustainable office design, smart building technology, tenant satisfaction, workspace efficiency.

In this episode of Flex That Worx, we delve into the art of hosting successful events in coworking and flexible workspaces without succumbing to burnout. Join Anne-Marie Murphy and Graham Clarke as they share their experiences and insights on managing events that engage members and promote your space effectively.

Key Points:

• Understanding the Event Dilemma: Discover why events, while crucial for member engagement, often become a drain on resources and energy for coworking operators.
• Strategic Event Planning: Learn how to align events with your space's core functions and member interests, ensuring they add value without overextending your team.
• Community Involvement: Explore the benefits of involving your community in event planning, allowing members to contribute ideas and take ownership, reducing the burden on operators.
• Measuring Success: Gain insights into evaluating event success through metrics like attendance, budget management, and member feedback, ensuring a positive return on investment.
• Sustainable Practices: Uncover strategies for maintaining a balanced event calendar, leveraging technology, and fostering partnerships to streamline operations and enhance member experiences.

Key Learnings:

• Events should be aligned with both the space's core functions and member interests to maximise impact.
• Involving the community in event planning can reduce operator workload and increase engagement.
• Effective use of metrics and feedback is essential for evaluating event success and improving future initiatives.
• Sustainable event practices help maintain operator well-being and ensure long-term success.

Conclusion:

By implementing these strategies, coworking and flexible workspace operators can host impactful events that foster community engagement and drive business growth, all while maintaining their well-being. Tune in to learn how to create a thriving event culture in your space without burning out.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: Coworking, Flexible Workspaces, Event Management, Community Engagement, Workspace Operators, Burnout Prevention

Join us on this episode of Flex That Worx as we delve into the inspiring journey of the RDI Hub, a pioneering co-innovation space nestled in the scenic County Kerry. 

In this episode, Megan Daly-Tyrrell, Business Development Manager at RDI Hub, shares how this unique facility is transforming rural innovation and supporting the growth of the region.

Key Points:

• Visionary Beginnings: Discover how the RDI Hub was born from the visionary efforts of Brian McCarthy, founder of Fexco, and how it has grown into a state-of-the-art facility.
• Co-Innovation Concept: Learn about the RDI Hub's unique approach as a co-innovation space, offering not just workspace but comprehensive support for research, business development, and job creation.
• Community and Support: Megan discusses the importance of community building, mentorship, and the support provided to members, fostering innovation and collaboration.
• Rural Impact: Explore the impact of the RDI Hub on the local economy, creating 100’s of high-value jobs and supporting over 100 companies in just a few years.
• Navigating Challenges: Gain insights into the common challenges faced by coworking spaces, and how they have been overcome.

Key Takeaways for Coworking/Flex Space Operators:

1. Embrace Community Building: Foster a sense of belonging and support among members to enhance retention and collaboration.
2. Offer Comprehensive Support: Provide services that go beyond workspace, such as mentorship and development resources.
3. Leverage Local Impact: Recognise the potential of rural areas to become thriving innovation hubs with the right vision and investment.
4. Adapt to Challenges: Be prepared to navigate challenges like member retention and external disruptions with resilience and adaptability.

Conclusion:

Megan Daly-Tyrrell's insights reveal the power of community and innovation in transforming rural areas into thriving hubs of activity. This episode is a must-listen for coworking and flexible workspace operators looking to harness the potential of rural innovation and community-driven growth.

• Visit RDI Hub’s Website: https://rdihub.com/
• Follow them on LinkedIn: https://www.linkedin.com/company/rdi-hub/ 

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: Co-innovation, flexible workspaces, rural innovation, coworking, community building, RDI Hub, County Kerry, workspace support, job creation, Brian McCarthy, Fexco.

Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace.

In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods into opportunities for growth, innovation, and deeper connections.

Key Points:

• Embrace the Rhythm: 

Every workspace has its unique ebb and flow. We'll guide you in understanding these natural cycles, empowering you to navigate both quiet and peak times with confidence and foresight. 

• Seize the Quiet Times:

Discover how to leverage downtime for strategic planning, refreshing your space, and strengthening community ties. This is your chance to innovate, refine, and prepare for the bustling times ahead.

• Maximise Peak Times:

Learn how to efficiently manage resources and maintain a high-quality experience for all members during busy periods.

• Smart Marketing Moves:

Get inspired with marketing strategies that align with your audience's seasonal habits, keeping your space vibrant and top-of-mind throughout the year.

• Build a Thriving Community:

Uncover the secrets to nurturing a vibrant community culture that supports and uplifts every member, turning your space into a hub of collaboration, creativity, and camaraderie.

Conclusion:

Both quiet and peak months are opportunities in disguise. By embracing the natural rhythm of your business and focusing on growth and community, you can transform these periods into powerful opportunities.

Tune in and let's make your coworking space a beacon of innovation and connection, no matter the season. Together, we'll turn challenges into triumphs and create a space where everyone thrives.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, seasonal demand, community engagement, marketing strategies, resource management