Fitness Business Podcast: Leadership, Innovation, and Profit – Details, episodes & analysis

Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level.

Key Takeaways:
- Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability.
- Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service.
- Optimize your gym's finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth.

Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business.

Our favourite quotable moments:
"If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second." - Justin Tamsett

"To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett

"[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins

"What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff

If you're loving the podcast, please leave a review on Spotify or Apple Podcasts!

Resources:
Continue the conversation in our LinkedIn Community.
Keepme.ai - Website
Mystery Shopping for Fitness Businesses - Website
Profit First book - Amazon
Episode 24 with Mike Michalowicz
Dr Paul Bedford - LinkedIn
Mike Michalowicz - Website

Wise Words Guest:
Alan Leach - LinkedIn

Sponsor's Pitch:
Digital Revenue Systems - Website

REX Trusted Suppliers:
Wellness Spaces - Website
Solutions One - Website
Egym - Website

REX Roundtables - Website and Email

About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.

With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!

Join our email list.
Join the Fitness Business Podcast community.

Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.

Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.

Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.

Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management.

About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan.

Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content.

Summary:

Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process.

Get show notes: https://fitnessbusinesspodcast.com/519

Join host Sarah Pellegrino as she speaks with Joan Gebhart from Creative Surfaces. Joan shares details about her new favorite design trend: recovery spaces! We dive into how you can give your fitness space a refresh on a budget and impactful design changes that will get your members' attention and positively affect their mental health!

Resources shared in this show: https://creativesurfaces.com

Calling all sales teams! Chandler Walker may have a passion for making people feel good, but he has a bigger passion for sales. Join Chandler as he teaches his tips and tricks on how to sell high-priced memberships without feeling salesy. Chandler also has a 9 step sales system that you must check out!

Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real life? Because most of the programs, plans, and strategies we've been taught simply do not work in the noisy, busy, always-changing world we live in." Episode 427 is full of knowledge and research!

We talk to Jarron Aizen, the CEO of Hapana about his decision to rebrand a successful business (OneFitStop) and why the time was right to evolve its marketing to convey the deep and rich offering built by their technology and development teams.  Hapana is an innovator of essential fitness business management solutions, offering tools that allow both single-site and multi-location studios and clubs to grow, manage, engage, and create raving fans.  Visit Hapana:  https://hapana.com

Industry expert Bryce Henson brings a suitcase full of advice on how to create and sustain a successful boot camp business. Whether you teach an indoor or an outdoor boot camp fitness class Bryce states that you need to have a strong culture of referrals. In this episode, Bryce also discusses 5 factors that contribute to an awesome boot camp. Take 30 mins for yourself and your business....it's definitely worth the time!