Film Marketing Academy Podcast – Details, episodes & analysis

"Is it a crime of passion, or an act of treason?"

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards celebrate the recording of their 100th film marketing review with a classic thriller chosen by one of their guests!

We look at the marketing for this 1987 edge of the seat political thriller, from the original trailer to the official Lobby Cards and the different photography used to promote 'No Way Out' to the press and media.

We of course spent time reminiscing about the great storyline and the captivating performances from Kevin Costner, Gene Hackman, Sean Young and Will Patton whose character is essential to make the film work!

Finally, we ask how different things could have turned out had they marketed this as an erotic thriller?

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About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please 

Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan.

We study the evolution of the posters, the trailers, the interactive website, the choice of colours and calligraphy, the IMAX key message, the many featurettes and the clever countdown PR stunt in advance of the worldwide release of Oppenheimer.

This conversation was originally recorded for episode 103 of 'Two Geeks And A Marketing Podcast'.

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About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

Pascal Fintoni and Roger Edwards have a lot of fun revisiting Guy Ritchie’s second film, the darkly funny London gangster story with an ensemble cast of weird and wonderful characters: Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo!

We look back at the 2000 poster design, the press coverage, the countless blog articles, podcasts and youtube reviews and retrospectives and the 4 key marketing lessons inspired by the making and promotion of the most quotable British gangster movie ever!

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

Welcome to the Film Marketing Academy Podcast, the audio series dedicated to helping filmmakers create better film marketing campaigns faster.

You are invited to listen to any the following THREE conversations:

> Film Marketing Campaign Review – with my co-host Roger Edwards we study and react to promotional campaigns throughout the decades to give you lots of ideas for your next marketing push.

> Film Marketing Heroes with special guests working in the marketing and sales side of film production who will share their stories and practical advice for you to implement.

> Film Marketing Action Plan – a combination of solo recordings and Q&As with marketing practitioners to help you improve your social media, your PR, your websites, your SEO, your content creation and networking activities to name but a few.

So thank you for choosing the Film Marketing Academy Podcast, don’t forget to subscribe, like, comment and share with your network. And do send me your suggestions.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure...

"See You Down The Road."

This 2021 movie directed by Chloe Zhao and starring Frances McDormand with real life travellers is an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. 

Pascal Fintoni and Roger Edwards follow the marketing trail comprised of teaser trailers, vlogs, featurettes and some excellent posters we’d be happy to display on our walls.

This conversation was originally recorded for episode 43 of 'Two Geeks And A Marketing Podcast'.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

Pascal Fintoni and Roger Edwards reflect on the meaning and marketing of this masterpiece written and directed by British filmmaker Martin McDonagh and starring Frances McDormand, Woody Harrelson, Sam Rockwell, Peter Dinklage, Caleb Landry Jones and many others.

This film, with its superb dialogue, characters and cinematography, is about consequences in a small American town. And, if you think about it, is also about the power and impact of targeted communication.

'Three Billboards Outside Ebbing, Missouri' received 223 nominations, 132 wins including two Oscars. 

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

First, we had Bill and Ted’s Excellent Adventure (1989), then Bill and Ted’s Bogus Journey (1991) and now, William "Bill" S. Preston Esq. and Ted "Theodore" Logan have to face the music!

Why? Quite simply, they failed to write the one song that would unite the world.

Pascal Fintoni and Roger Edwards review the marketing of the 2020 follow up to the classic Bill and Ted films. Get ready for more great music, time travel paradoxes and outrageous comedy!

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

“To Infinity And Beyond!”

Pascal Fintoni and Roger Edwards celebrate the 25th anniversary of Toy Story and talk about its impact in the world of animation and computer-generated feature films, in this extract from ‘Two Geeks And A Marketing Podcast’ recorded in 2020 as part of our launch season.

Cartoons and animations are for kids, right? Well think again, or even better, feel again as this very first computer-generated feature film from Pixar has invited generations of film-goers to do. 

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing?

Think about it, a pop group whose songs became a juke box musical which then became a film.

This conversation was originally recorded as part of the podcast launch series.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

“In search of a killer, he finds someone who’s either the love of his life or the end of it.”

Pascal Fintoni and Roger Edwards go back to 1989 with this superb police procedural film-noir with brilliant comedic moments between Al Pacino and John Goodman and erotic chemistry between Pacino and Ellen Barkin.

'Sea of Love' paved the way for the Femme Fatale films of the 1990s such as 'Basic Instinct', 'La Femme Nikita', and 'Final Analysis'. 

We look at the brilliant posters, the lobby cards (these were the days!), the TV spots, the soundtrack, the different versions from big screens to TV and DVD releases - and reflect on how the film benefited from the return of Al Pacino after a 4-year absence.

We also consider whether the name of the film should have been different. Would adopting the literal translation of the French title have worked better? 

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version