Todayβs episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers.Β She is also one of our course instructors here at The Gardenerβs Workshop. In this Q&A Ellen fielded questions about floral design, the different flowers she uses throughout the year, and some great business questions too.
Other topics mentioned: floral design for beginners, long-lasting flowers, arranging in mason jars, what Ellen designs with during the winter months, foam-free floral mechanics, the first steps toward selling your flowers, how to get the best vase life from your flowers, how to sell to a florist for the first time, flower cart sales, flowerΒ pricing for florists, buying bulk flowers, using social media as aΒ tool to tell your story, spring focal flowers, price undercutting.
Mentions
β Ellenβs newsletter signupβ
β Ellenβs YouTube Channelβ
Instagram:Β β β Ellen Frost Flowersβ β
Instagram:Β β Local Color Flowersβ
Ellen's courses:
On-Demand Mini-Workshop:Β β β β Preparing to Sell to Floristsβ β β
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