Explore every episode of the podcast Fence & Deck Mastery Podcast

🚀 What you’ll learn:

Why paid marketing is the key to unlocking scalable growth

Which ad platforms and formats are delivering 5–10X ROI right now

Live campaign examples from fence and deck contractors crushing it with ads

How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns

The KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spend

Whether you're just starting out with paid ads or want to improve your current results, this session will give you actionable insights to take your marketing to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover:

✅ 10 critical elements that enhance your website’s conversion rate
✅ How to define your ideal customer avatar
✅ Real website examples showing what works—and what doesn't
✅ Live SEO audits of attendee websites

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad.

🔑 In this episode, you'll learn about:

• Josh’s transition from interior remodeling to focusing 75% of his work on decks and patios
• How fatherhood helped sharpen his business focus and drive
• The importance of team culture and hiring the right people for sustainable growth
• Why Josh stepped away from the tools to focus on sales, systems, and strategy
• How he uses CompanyCam and SOPs to streamline communication and quality
• A smart postcard strategy that brings in 3–6 new leads per job
• Moving away from Angi leads and investing in long-term SEO success
• How one happy client spent over $200K with EJS Deck & Home Solutions

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects.

Topics covered in this episode:

• Zach’s unique path from racehorses to deck design
• Why decks offer more creative freedom than other trades
• His process for using 3D design tools like SketchUp and RealTime Architect
• Charging for design renderings and how they help close high-end jobs
• Client collaboration and how to design around real usage needs
• The power of storytelling through professional photos and drone shots
• Running a small, tight-knit crew and staying present on the jobsite
• Tips for staging decks and keeping projects visually portfolio-ready
• Lessons in building trust and keeping creativity at the core of your brand

If you're a contractor looking to stand out through design, client experience, and visual marketing, this episode is packed with actionable insights.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team.

Tyler, his son-in-law and successor, joins the conversation to discuss his background, passion for design, and how he's bringing new energy and ideas into the business. Together, they dive into topics like:

✅ Why attitude trumps experience in hiring
 ✅ How to maintain long-term team morale
 ✅ Leveraging ground screws for faster, smarter builds
 ✅ Building the kind of business that’s both fun and profitable
 ✅ And what it means to pass the torch to the next generation

A must-listen for any contractor aiming to build more than just decks—this one’s about legacy, innovation, and craftsmanship that stands out.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importance of craftsmanship, and how tradespeople can stand out in today’s competitive market.

🔨 ICOR Building & Remodeling
 📍 Eastern Connecticut
 🏆 1st Place Open Porch | 3rd Place Railings | 3rd Place Wood Decks Over $50K
 🌐 Learn more: https://deckfencemarketers.com
📈 Need help growing your fence or deck business? Get a free audit today!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category.

We dive into:
 ✅ His background in home renovations and mortgage trading
 ✅ The shift to decking and outdoor carpentry
 ✅ How he works exclusively with subcontractors
 ✅ The process of designing and executing custom projects
 ✅ Insights on using premium materials like ipe wood
✅ The value of networking and learning at NADRA events

Whether you're a deck builder looking to elevate your craft or a homeowner interested in premium deck designs, this episode is packed with insights!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth.

Key takeaways from this episode:
 ✅ Niching down for success: Why specializing in decks helped TL Decks scale
✅ The power of hiring a VA: How delegation freed up time for high-value tasks
✅ Building systems & playbooks: Creating SOPs to ensure quality and efficiency
✅ Personal development & business growth: Why self-improvement is key to success
✅ Community involvement: How being active in local events strengthens your brand

If you're a contractor looking to streamline operations, improve work-life balance, and scale your business the right way, this episode is packed with actionable insights.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces.

They dive into topics like:
✅ How NADRA benefits deck builders
✅ Creating stunning rooftop decks with breathtaking views
✅ The rise of high-end outdoor living—pergolas, pools, and luxury decks
✅ The power of visualization and manifesting success in business

If you're a deck builder looking for inspiration, insights, and strategies to grow your business, this episode is a must-listen!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨

Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.

🔹 Inside this episode:
✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay
✅ How he balances creativity and business growth while remaining a small, high-end operation
✅ Tips for submitting award-winning projects to NADRA competitions
✅ The role of storytelling, community, and innovation in standing out as a deck builder

If you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆

Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization.

🔹 Inside this episode:
✅ The decking industry in Canada vs. the U.S.
✅ How Phil built a booked-out business as a solo contractor
✅ Why storytelling and authenticity helped him generate leads after his win
✅ The importance of professional photos, networking, and continuing education in the industry

If you’re a fence or deck contractor looking for inspiration, business insights, or marketing tips, this episode is for you!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience.

Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review!

Don't miss this opportunity to refine your website, improve your SEO, and maximize your online success! 🚀

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.

Key topics include:

• How Clark won two consecutive NADRA awards and what set his projects apart.
• His approach to project submissions, including the importance of professional photography.
• The differences between deck building trends in Alabama vs. other parts of the U.S.
• Why covered porches are more popular than open decks in the South.
• The value of NADRA networking and industry events.
• Insights on working with subcontractors instead of an in-house crew.

Clark also shares his experience with insurance restoration projects, the growing demand for high-end outdoor living spaces, and his thoughts on expanding into commercial construction.

Resources Mentioned:

• Visit Crosstek Construction to see Clark’s award-winning projects.
• Learn more about NADRA at nadra.org.
• Get marketing help from Fence & Deck Marketers.

If you’re a contractor looking to elevate your projects and compete for NADRA awards, this episode is packed with actionable advice!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business.

Topics Covered:

Alex's proven Hierarchy of Digital Marketing framework.
Step-by-step guide to creating and optimizing your Google Business Profile.
Best practices for website development tailored to the industry.
A comprehensive Website Optimization Checklist to ensure your site performs at its peak.
An honest discussion: Does SEO still matter?
Insider Google Business Profile hacks to outperform competitors.
Whether you're just starting or looking to refine your digital marketing strategy, this webinar provides actionable insights to help you stay ahead in the game.

Don't miss this opportunity to elevate your business!

Transcript

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year.

Key topics include:

• Insights into the NADRA awards process and tips for crafting compelling submissions.
• Jonathan’s unique railing project featuring a two-foot radius cable rail bend.
• The importance of professional photography for showcasing deck projects.
• How NADRA membership and networking events have helped grow his business.
• Tips for younger contractors looking to make their mark in the decking industry.

Whether you’re a seasoned deck builder or new to the industry, this episode is packed with actionable advice and inspiration for taking your projects to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfaction by making home improvement projects more accessible.

Key topics include:

• The benefits of unsecured personal loans for home improvement projects.
• How offering financing can increase contractor sales by 18-24%.
• The ease of onboarding with HFS Financial and the no-cost setup for contractors.
• Insights into how financing impacts consumer behavior and conversion rates.
• Marketing strategies, free resources, and tools HFS provides to contractors.

If you're a contractor looking to scale your business in 2025, this episode is packed with actionable insights and solutions to help you succeed.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence.

Key takeaways include:

• How to create engaging, short-form video content with minimal equipment.
• Strategies for growing your social media following and standing out in the crowded digital space.
• Turning everyday tasks and "boring" products into viral, shareable content.
• Why authenticity and storytelling are crucial for social media success.
• Practical advice for contractors to get started with video marketing.

If you're looking to build a strong social media presence or learn how to showcase your brand in a way that captivates your audience, this episode is for you!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Zach Grist, founder of Piedmont Decks, a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contractors never reach.

Zach shares insights on:

• Building a business from scratch and niching down into decks and outdoor living.
• How the Legacy Deck Experience (LDX) transformed his business and mindset.
• Creating a professional showroom to boost client confidence and elevate the customer experience.
• The importance of mentorship, hard work, and refining business processes for success.

Whether you're a contractor looking for inspiration or practical tips on scaling your business, this episode is packed with actionable insights to help you take your company to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Scot Sheffield, National Sales Director of Wholesale at Fortress Building Products, a company recognized as one of Dallas’s Mid-Market 50 Fastest Growing Companies for two years running, with revenues under $750 million.

Scott shares his journey from a construction worker and Marine Corps lineman to leading Fortress’s wholesale sales team across the US and Canada. With over 26 years in business, Fortress has become a leader in railing, fencing, and steel framing solutions, boasting a team of 150+ employees on the sales and support side.

Tune in to learn about:

• Scott’s path to leadership and insights into the industry.
• How Fortress has earned its spot among Dallas’s fastest-growing companies.
• The innovative product lineup, including steel framing and ornamental fencing.

This episode offers valuable takeaways for fencing and decking professionals looking to grow their businesses with cutting-edge solutions.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Grant Smith, owner of SimpleSide Construction, a thriving business in the Outer Banks of North Carolina. At just 34 years old, Grant has scaled his company to $2.5 million in revenue over nine years, serving one of the harshest coastal environments in the U.S.

Grant shares his journey from a civil engineering graduate to a successful entrepreneur, fueled by his initial goal of real estate investing. After flipping houses and learning the trades from the ground up, he discovered a passion for outdoor construction and tackling the unique challenges of coastal building. From remodeling to spec homes and eventually specializing in decks and siding, Grant has mastered the art of combining modern construction techniques with environmental resilience.

Join Alex and Grant as they discuss:

• The growth of SimpleSide Construction into a multimillion-dollar operation.
• Insights into building in coastal environments and closing the knowledge gap in the trades.
• Tips for young entrepreneurs balancing ambition with adaptability.

Whether you’re a contractor, builder, or aspiring entrepreneur, this episode offers valuable takeaways on scaling a business and finding purpose in your craft.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner is joined by Nicole Rivera, Director of Sales and Marketing at Jill’s Office, a premier answering service for contractors and home service businesses. Jill’s Office helps companies in the fencing and decking industries capture leads and enhance customer service by offering 24/7 call handling, improving response times, and alleviating the burden of missed calls.

Nicole shares insights into the impact of missed calls, noting that the average business owner loses around 234 potential leads each year by not answering calls promptly. She also explains how Jill’s Office customizes services to align with each client’s unique needs, whether by handling after-hours calls, scheduling appointments, or following up on leads within minutes. Nicole discusses Jill’s Office’s recent launch of AI-assisted text and call handling, which helps manage high volumes while keeping costs down.

This episode is packed with actionable insights for contractors looking to streamline customer communication, enhance their brand’s reputation, and maximize revenue by ensuring every lead is captured.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with John Lea, founder of Decksouth, a leading design-build company specializing in luxurious outdoor living spaces. Since its beginnings in 1998, Decksouth has grown into a $6 million operation, employing over 50 team members and servicing high-profile clients throughout the metro Atlanta area.

John discusses his company’s journey, from tackling single-deck projects to crafting complex, multi-trade outdoor environments that transform how clients live and enjoy their spaces. Focusing on the principles of biophilic design, John explains how Decksouth brings the outdoors into daily life, improving mental well-being through thoughtfully designed spaces. He also shares insights into current industry challenges, the importance of setting meaningful goals, and why his team is passionate about changing lives one backyard at a time.

Don’t miss this conversation packed with valuable business insights, especially for those looking to elevate their fencing and decking businesses in today’s evolving market.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Ready to rise to the top of local search results? Hosted by Alex Danner, founder and CEO of Fence & Deck Marketers, this episode will give you all the tools and strategies to claim your spot in the Google Map Pack and stand out in 2024!

🔎 What you'll learn:

1️⃣ Latest Google Map Listing updates: Stay ahead with the newest changes to how Google ranks businesses and how you can adapt your strategy.
2️⃣ 5 biggest issues holding you back: Discover the most common mistakes preventing you from ranking and how to fix them fast!
3️⃣ Proven model for ranking in the 3-pack: Alex will walk you through the exact process his clients use to land in the top 3 results, boosting visibility and traffic.
4️⃣ Best tools to automate the heavy lifting: Find out which tools can help you systematize your Google Map strategy, saving time while driving better results! ⚙️

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

 In this episode of the Fence & Deck Mastery Podcast,  Alex Danner  sits down with Laura Basili, better known as the Real Deck Diva on Instagram and co-founder of Brazilian Lumber. Laura shares her fascinating journey of how a chance project in interior remodeling led to the creation of a thriving business specializing in tropical hardwoods like Ipe, Jatoba, and Cumaru. 

Laura discusses the growth of Brazilian Lumber, from importing their first container of exotic hardwood to now being a leading supplier of premium outdoor materials for decks, docks, pergolas, and even interior wall panels. With showrooms in both Miami and Los Angeles, Brazilian Lumber has expanded rapidly, offering top-tier products to contractors and homeowners across the country. 

This episode is packed with valuable insights, especially for deck builders and contractors looking to expand their material offerings. Don’t miss out on hearing from one of the industry's most dynamic entrepreneurs! 

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this insightful episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Nick Stevens, Senior Sales Consultant at Legacy Decks—a thriving $5-6 million deck business in South Carolina. 

Nick shares his experience in sales, offering valuable tips on how contractors can improve their sales process, turn leads into conversions, and ultimately boost revenue.

Beyond sales, Alex and Nick dive into a powerful discussion about personal and professional development, focusing on the Legacy Deck Experience (LDX), a transformative program that Nick helps lead. 

Discover how this life-changing program combines personal growth in four key areas—body, being, balance, and business—to help men lead more fulfilling lives. Nick shares candid insights into the importance of community and accountability in achieving success, both in business and personal life.

Tune in to learn from Nick’s journey and gain actionable advice to elevate your sales process and personal growth.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this exciting episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Jeff Wilkins, Contractor Development Manager at TimberTech, to discuss the latest innovations and product offerings from one of the industry’s top decking brands.

They dive into everything TimberTech has to offer—not just their renowned deck boards, but their full product lineup that helps contractors elevate their builds. Whether you’re a seasoned pro or just starting out, this episode is packed with valuable insights.

Learn how TimberTech is shaping the future of outdoor living spaces and discover tips on how to maximize your projects using their innovative solutions. Don’t miss out on this must-listen episode!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome back to the Fence & Deck Mastery Podcast with your host, Alex Danner! 

In this exciting episode, Alex sits down with Michael "Pops" Beaudry, the esteemed founder of the North American Deck And Railing Association (NADRA).

Join Alex and Michael as they dive deep into the history and impact of NADRA, the leading association in the deck industry. Michael shares his journey from the early days of NADRA’s founding in 2004 to its evolution into a cornerstone of the decking world. With nearly two decades of experience, Michael offers valuable insights into the benefits NADRA provides to industry professionals and how it has shaped the standards and growth of the decking community.

Whether you're a seasoned decking professional or just getting started, this episode is packed with stories, knowledge, and practical advice that you won't want to miss. Tune in to learn more about the legacy of NADRA and gain inspiration from one of the most influential figures in the industry.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery podcast, Alex Danner sits down with Chris Berg, a seasoned territory manager for Deckorators, to explore the strategies and insights that have fueled Deckorators' impressive growth in the decking industry.

Chris shares his firsthand experiences, discusses the key factors behind the brand's success, and offers valuable advice for professionals looking to elevate their own businesses. 

Tune in to discover how Deckorators has positioned itself as a leader in the market and what it takes to stay ahead in a competitive industry 

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery podcast, host Alex Danner sits down with Eric Fortenberry, the founder and CEO of JobTread Software. Eric shares his journey from leading a general contracting company to developing JobTread, a groundbreaking construction estimating and project management software. 

Discover how Eric's passion for innovation transformed his company, driving growth from $5 to $8 million in sales and boosting gross profit by an impressive 43%. Learn the strategies and insights behind this success, and how JobTread is revolutionizing the construction industry.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, we dive into the ultimate 2024 Social Media Guide tailored specifically for fencing and decking businesses. Learn how to create engaging video content and static posts that resonate with your audience. We'll walk you through a weekly planning process to keep your posts consistent and impactful, share the perfect video framework for capturing attention, and explore content syndication strategies to maximize your reach. Plus, discover the art of repurposing content to increase the frequency of your posts without burning out. Tune in to elevate your social media game and stay ahead in 2024! 

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join host Alex Danner as he sits down with Josh Ferri, the owner of Lake Side Decking, on this episode of the Fence and Deck Mastery Podcast. 

Josh shares his incredible journey, detailing the various roles he has undertaken within his company to steer it toward success. Tune in to learn how Lakeside Decking is projected to achieve an impressive $2 million in revenue this year, and gain inspiration from Josh's dedication and adaptability in the face of business challenges.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner of Fence and Deck Marketers as he delves into the powerful world of Google Ads, specifically tailored for fencing and decking businesses. In this episode, you'll learn why pay-per-click (PPC) marketing is essential for achieving unlimited scalability and a steady flow of leads for your business.



Key Takeaways:

- Unlimited Scalability: Discover why PPC is the key to maintaining a consistent and growing lead flow.

- Campaign Setup & Structure: Learn how to set up and structure your PPC campaigns to minimize cost per lead while maximizing ROI.

- Essential Components: Understand the importance of KPIs, tracking, landing pages, and campaign structure for a successful PPC strategy.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner in this episode designed specifically for fence and deck companies. Learn how to transform your website into a powerful tool that attracts and converts more customers. In this webinar, 

Alex covers:

- 10 Critical Elements that Enhance Conversions: Discover the essential components your website needs to turn visitors into paying customers.

- Creating Your Target Customer Avatar: Learn how to define and understand your ideal customer to tailor your website’s content and design effectively.

- Website Optimization Examples: See real-world examples of optimized websites and get actionable tips to improve your own site’s performance.

Don't miss out on these insights to unlock your website's full potential and drive business growth!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Fence and Deck Mastery Podcast with Alex Danner

In this episode, Alex Danner interviews Santo Pernicano, the former president of the American Fence Association (AFA) and the current General Manager of Liberty Fence & Supply. Santo shares the remarkable journey of Liberty Fence & Supply over the years and reveals the effective strategies they employ to achieve a healthy yearly revenue. Tune in to gain valuable insights and practical tips from an industry veteran on driving success and growth in the fencing business.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Get ready for an inspiring episode of the Fence & Deck Mastery Podcast! 🎙️ Join your host, Alex Danner, the savvy owner of Fence and Deck Marketers, as he interviews Chris Breen, the visionary co-owner of Legacy Decks and the driving force behind Legacy Decks Academy. 🌟

Chris dives deep into the mission of Legacy Decks Academy, revealing how it equips deck builders with industry-specific strategies to achieve rapid and sustainable growth. 📈💼 Learn how the Academy helps businesses like yours unlock next-level success in a fraction of the time. 🚀

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join us for an exciting episode of the Fence & Deck Mastery Podcast! 🎙️

Your host, Alex Danner, the owner of Fence and Deck Marketers, sits down with Chris Breen, the dynamic owner of Legacy Decks and the mastermind behind Legacy Decks Academy. 🌟

Chris has revolutionized their business with cutting-edge sales and marketing strategies, propelling Legacy Decks toward an impressive $5 million yearly revenue! 💰 In this episode, Chris shares the secrets behind their success, offering practical tips and invaluable insights to help you scale your own fence and deck business. 📈✨

Don't miss out on this opportunity to learn from a true industry leader! Tune in and get inspired to take your business to the next level. 🚀

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Join host Alex Danner on the Fence and Deck Mastery Podcast as he sits down with Simon Davis, owner of North Coast Fencing and Business Coach for Fencers at The Profitable Fencer in Australia. In this episode, Simon shares his journey in the fencing industry, offering valuable insights and expert tips on materials, installation techniques, and the future of fencing. Tune in for an engaging discussion that celebrates craftsmanship and passion in the world of fencing.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner in this insightful podcast as he interviews Lyn Askin, a certified EOS Implementer and the head coach of 7 Figure Agency. Lyn shares valuable insights into using the Entrepreneurial Operating System (EOS) in fence and deck businesses. Discover how implementing EOS can positively impact business growth and success, leading to a highly functional and efficient business framework. Tune in to learn actionable strategies for scaling your fence and deck business effectively with EOS

Learn More Here:
https://www.eosworldwide.com/lyn-askin#

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Join host Alex Danner in a fascinating conversation with industry expert Jonathan Mast, where they delve into the transformative power of AI for fence and deck businesses. Discover how leveraging AI can skyrocket your leads and sales by tapping into existing tools like ChatGPT. Get ready to unlock the secrets to business growth in this insightful episode!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Step into the Podcast Spotlight with Alex and Rudy McAdams as they delve into Rudy's remarkable journey from plastic piping to composite decking, revealing how he propelled Outdoor Specialties' decking sales to an impressive $3 million annually.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Alex Danner sits down with Daniel Jones, the visionary CEO of Harpeth Decks, to delve into the artistry and passion behind crafting exquisite outdoor living spaces. With over five years of hands-on experience and a background in general construction, Daniel shares his journey of transitioning into specializing in deck and outdoor space construction.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Join Alex Danner in an interview with Louis Lipka, the General Manager of Cascade Fence & Deck, as they discuss the journey of scaling up the business while creating an exceptional workplace culture.

Louis shares insights into growing Cascade Fence & Deck into a place where people want to work, thrive, and contribute to its success.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex in an insightful podcast with Chad Hopple, where he unveils his journey behind scaling his decking business to over $2 million in just four years. Delve into Chad's entrepreneurial odyssey as he shares the strategic moves, hurdles overcome, and pivotal moments that fueled his rapid growth in the decking industry.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏

Steve Kirk, President of Premier Decks joins Alex Danner to talk about the world of decking mastery, revealing the secrets behind successful sales through comprehensive product knowledge.

Learn how to confidently guide your customers toward their dream deck, ensuring satisfaction every step of the way! 🌟

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏
Alex Miranda, CEO of Virtrify joins Alex Danner to talk about his Virtual Staffing Agency (Virtrify), Empowering Businesses to Cultivate Virtual Teams for Genuine Entrepreneurial Freedom🚀 Fence and Deck Marketers.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 

In this episode, Alex Danner discusses how harnessing the power of artificial intelligence can transform your marketing efforts, boost ROI, and revolutionize your online presence for your Fencing and/or Decking business. From predictive analytics to personalized content recommendations, learn how to stay ahead of the curve and achieve next-level success in the dynamic landscape of digital marketing.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to the Fence & Deck Mastery Podcast!! 👏👏
In our very first guest appearance, Wesley Tribbitt from leadingedgeaccess.com joins Alex Danner to talk about the strategies, techniques and the expertise he uses in day to day business activities for his Fence & Gate business and also talks about his journey with us! 🚀 Fence and Deck Marketers.

🌐Visit our website for more info:
      https://deckfencemarketers.com

🎙️If you would like to listen to more podcast episodes click on the link below:
     https://deckfencemarketers.com/podcast/

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Welcome to another episode of "Fence & Deck Mastery Podcast" with your host, Alex Danner, Founder, and CEO at Fence & Deck Marketers. In this episode, we take a break from industry insights to delve into a more personal territory – my own development journey. Join me as I share candid stories, challenges, and pivotal moments that have shaped both my career and life. Whether you're in the fence and deck business or seeking entrepreneurial inspiration, this episode offers valuable insights into the intersection of professional success and personal growth. Tune in for a thought-provoking exploration of the lessons learned along the way.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In today's episode, Alex Danner dives into the crucial topic of "New Year's Goals" focusing on how it specifically applies to professionals in the fencing and decking industry.

As we kick off the new year, it's essential to set clear goals for the growth and success of your business. Join me as I share practical insights, strategies, and personal experiences to help you navigate the path to achieving your objectives. We'll explore the impact of goal-setting on your business's overall performance, customer satisfaction, and employee engagement within the fencing and decking space.

Whether you're a seasoned professional or just starting in the industry, this episode will provide valuable tips on effective goal-setting techniques tailored to the unique challenges and opportunities of the fencing and decking business.

Discover the power of putting your goals in writing, breaking them down into actionable steps, and creating a roadmap for success. Learn from real-world examples and gain inspiration to propel your fencing and decking business to new heights in the coming year.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, hosted by Alex Danner, CEO and Owner at Fence & Deck Marketers, get ready for an in-depth exploration of a crucial aspect of online marketing for the fencing and decking industry – setting up Google Local Services Ads.

In this informative session, you will learn the step-by-step process to establish and optimize your Google Local Services Ads effectively. Alex Danner will guide you through the intricacies of creating compelling ad content that captures attention and drives leads to your business.

Discover insider tips on fine-tuning your profile for maximum visibility in local searches. From understanding the key components of a standout ad to implementing strategies that resonate with your target audience, this episode is your go-to guide for navigating the competitive landscape of the fencing and decking industry.

Whether you're a seasoned professional or a newcomer to the field, Alex will break down the complexities and provide actionable insights to elevate your online presence. Join us in this episode and empower your business to reach new heights through Google Local Services Ads.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.