Fence & Deck Mastery Podcast – Details, episodes & analysis

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Fence & Deck Mastery Podcast

Alex Danner

Business

Frequency: 1 episode/10d. Total Eps: 66

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.

The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.

If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals. If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

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Data updated on 04/07/2026

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http://deckfencemarketers.com
66 shares
https://deckfencemarketers.com
4 shares
https://deckfencemarketers.com/2024-digital-marketing-planning-resources/
2 shares

https://www.instagram.com/crosstekconstruction
1 share

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Score global : 48%

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Episode 66 - How to Accelerate Your Leadflow with Paid Ads & Search for Fence and Deck Contractors

Season 1 · Episode 66

Thursday, June 19, 2025 • Duration 57:46

🚀 What you’ll learn:

Why paid marketing is the key to unlocking scalable growth

Which ad platforms and formats are delivering 5–10X ROI right now

Live campaign examples from fence and deck contractors crushing it with ads

How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns

The KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spend

Whether you're just starting out with paid ads or want to improve your current results, this session will give you actionable insights to take your marketing to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 65 - SEO + GEO: New Formula for Ranking Your Fence And Deck Business

Season 1 · Episode 65

Tuesday, May 13, 2025 • Duration 01:13:56

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover:

✅ 10 critical elements that enhance your website’s conversion rate
✅ How to define your ideal customer avatar
✅ Real website examples showing what works—and what doesn't
✅ Live SEO audits of attendee websites

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey

Season 1 · Episode 64

Friday, May 9, 2025 • Duration 43:56

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad.

🔑 In this episode, you'll learn about:

Josh’s transition from interior remodeling to focusing 75% of his work on decks and patios
How fatherhood helped sharpen his business focus and drive
The importance of team culture and hiring the right people for sustainable growth
Why Josh stepped away from the tools to focus on sales, systems, and strategy
How he uses CompanyCam and SOPs to streamline communication and quality
A smart postcard strategy that brings in 3–6 new leads per job
Moving away from Angi leads and investing in long-term SEO success
How one happy client spent over $200K with EJS Deck & Home Solutions

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 63 - Designing Next-Level Outdoor Spaces with Zachary Leamer of Sasquatch Decks & Patios

Thursday, May 1, 2025 • Duration 39:46

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects.

Topics covered in this episode:

Zach’s unique path from racehorses to deck design
Why decks offer more creative freedom than other trades
His process for using 3D design tools like SketchUp and RealTime Architect
Charging for design renderings and how they help close high-end jobs
Client collaboration and how to design around real usage needs
The power of storytelling through professional photos and drone shots
Running a small, tight-knit crew and staying present on the jobsite
Tips for staging decks and keeping projects visually portfolio-ready
Lessons in building trust and keeping creativity at the core of your brand

If you're a contractor looking to stand out through design, client experience, and visual marketing, this episode is packed with actionable insights.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 62 - From Napkin Sketch to Award-Winning Deck

Season 1 · Episode 62

Monday, March 31, 2025 • Duration 46:59

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team.

Tyler, his son-in-law and successor, joins the conversation to discuss his background, passion for design, and how he's bringing new energy and ideas into the business. Together, they dive into topics like:

✅ Why attitude trumps experience in hiring
✅ How to maintain long-term team morale
✅ Leveraging ground screws for faster, smarter builds
✅ Building the kind of business that’s both fun and profitable
✅ And what it means to pass the torch to the next generation

A must-listen for any contractor aiming to build more than just decks—this one’s about legacy, innovation, and craftsmanship that stands out.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 61 - How Kenny Ritter Won 3 NADRA Awards with One Project

Season 1 · Episode 61

Monday, March 24, 2025 • Duration 43:47

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importance of craftsmanship, and how tradespeople can stand out in today’s competitive market.

🔨 ICOR Building & Remodeling
📍 Eastern Connecticut
🏆 1st Place Open Porch | 3rd Place Railings | 3rd Place Wood Decks Over $50K
🌐 Learn more: https://deckfencemarketers.com
📈 Need help growing your fence or deck business? Get a free audit today!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 60 - Kelly Crow on Winning a NADRA Award & Building High-End Decks

Season 1 · Episode 60

Thursday, March 13, 2025 • Duration 53:29

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category.

We dive into:
✅ His background in home renovations and mortgage trading
✅ The shift to decking and outdoor carpentry
✅ How he works exclusively with subcontractors
✅ The process of designing and executing custom projects
✅ Insights on using premium materials like ipe wood
✅ The value of networking and learning at NADRA events

Whether you're a deck builder looking to elevate your craft or a homeowner interested in premium deck designs, this episode is packed with insights!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 59 - Alex Larson of TL Decks on Niching Down, Business Growth & Systems

Season 1 · Episode 59

Friday, March 7, 2025 • Duration 53:58

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth.

Key takeaways from this episode:
✅ Niching down for success: Why specializing in decks helped TL Decks scale
✅ The power of hiring a VA: How delegation freed up time for high-value tasks
✅ Building systems & playbooks: Creating SOPs to ensure quality and efficiency
✅ Personal development & business growth: Why self-improvement is key to success
✅ Community involvement: How being active in local events strengthens your brand

If you're a contractor looking to streamline operations, improve work-life balance, and scale your business the right way, this episode is packed with actionable insights.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 58 - Dan Stendeback of Valer Builders on NADRA Awards & Outdoor Living Innovation

Season 1 · Episode 58

Thursday, February 27, 2025 • Duration 45:39

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces.

They dive into topics like:
✅ How NADRA benefits deck builders
✅ Creating stunning rooftop decks with breathtaking views
✅ The rise of high-end outdoor living—pergolas, pools, and luxury decks
✅ The power of visualization and manifesting success in business

If you're a deck builder looking for inspiration, insights, and strategies to grow your business, this episode is a must-listen!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Episode 57 - 13-Time NADRA Award Winner Dan Pettit on Illuminating Deck Design

Season 1 · Episode 57

Friday, February 21, 2025 • Duration 41:38

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨

Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.

🔹 Inside this episode:
✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay
✅ How he balances creativity and business growth while remaining a small, high-end operation
✅ Tips for submitting award-winning projects to NADRA competitions
✅ The role of storytelling, community, and innovation in standing out as a deck builder

If you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

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Fence & Deck Mastery Podcast – Details, episodes & analysis

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Fence & Deck Mastery Podcast – Details, episodes & analysis

Podcast details

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