Fearless Creative Leadership – Details, episodes & analysis

Are you centered?

Kerry Sulkowicz is the Past-President of the American Psychoanalytic Association, and the Founder and Managing Principal of Boswell Group. They provide leadership advice to boards and CEOs.

Kerry and I have been friends for a long time, and he has taught me much about the psychodynamic aspects of leadership. Whenever we talk, his advice strikes me as clear and straightforward, and always very human.

Being centered doesn’t happen through accident, chance, or hope. It happens by intent. 

And that intent is driven by recognizing two obvious truths. 

Leadership is lonely.

And leadership is stressful. Much, much more so than many are willing to admit publicly.

The old-world view is that leadership demands that you project strength, certainty, invincibility. Even in the face of threats that can feel like they are existential - because these days, for many businesses, they might be.

If some days that means you feel like you’re a leader in a fight for survival, well, that’s not surprising. Because that’s exactly how your brain responds to that set of circumstances. 

And under that kind of stress, the part of your brain that’s responsible for executive function, for risk assessment, and problem-solving, and for planning, suddenly starts to develop tunnel vision. And at the same time, our amygdala kicks in and suddenly survival gets added to the emotional maelstrom, and then finally comes the impulse to hurry up and do something. Anything. 

Being centered is the shelter in that storm. It’s held up by a strong sense of self, by awareness and honesty about how you respond under stress, and it’s helped by having a clear and multi-faceted definition of success. 

Those foundations, when combined with a willingness to take a little time to turn down the short term noise, and dilute the adrenaline fueled feelings of urgency, will give you the ability to lean on yourself and think things through.

Leadership is sometimes about taking action and it is sometimes not.

But it is always about being centered.

So, how well do you know yourself? 

What is your pain for? 

Taban Shoresh is the Founder of The Lotus Flower, a UK-based charity that supports women and girls that have been displaced by conflict, and helps them to build sustainable futures. Since 2016, the charity's projects have impacted more than 60,000 women, girls, and community members. 

Every now and then, you meet someone whose story stops you in your tracks. Taban’s story starts with her being arrested in Iraq at the age of four. Three weeks later, she's ordered onto a bus that will take her to the place where she and other members of her family will be buried alive.

At the end of 2021, before Russia invaded the Ukraine or the war in Gaza, the number of forcibly displaced people worldwide stood at 89.3 million. There were 27.1 million refugees globally, half of whom were aged under 18, which makes Taban's story one of millions and completely unique. 

She has experienced staggering trauma, she has known realities that I'm sure I would not have survived, and she has taken all of that pain and turned it into creative leadership of the most consequential kind. As you'll hear, for reasons both global and personal, she's in a hurry. 

All of us have suffered pain. What we use it for is a question that will stay with me for a long time after this conversation. 

Edited highlights of our full length conversation.

Which direction are you going?

Nils Leonard, one of the co-founders of Uncommon - the award winning global creative studio - has been a regular guest on this show since I started Fearless seven years ago.

In all of that time, I’ve wondered abut his partnership with his two co-founders, Natalie Graeme and Lucy Jameson.

Why did they decide to go into business together? How does it work and what might get in the way?

And what makes the Uncommon partnership particularly worth understanding is the extraordinary consistency between what they said mattered to them when they started, and how they show up today.

This conversation, on a wet, rainy Thursday morning, at an outdoor restaurant in Cannes, shows why this partnership has worked so successfully so far and raises some questions about how it will need to evolve to guide the company’s next stage of evolution.

Edited highlights of our full conversation.

How fast are you going?

Andréa Mallard is the Chief Marketing & Communications Officer of Pinterest.

I interviewed Andréa at Cannes, in the lobby of the Majestic Hotel. Her energy struck me, the moment she arrived. Her perspectives about her life and her leadership have stayed with me, long after we said goodbye.

Leadership is a forcing function for the forces of physics. Which direction are you going and how fast are you moving are determined entirely by the leader.

Those two factors are affected directly and acutely by the leaders’ willingness to challenge the status quo. To take off the handbrake that the unasked question leaves in place.

There are some leaders for whom disruption is the fuel that gets them up in the morning.

But for many, the fear of confrontation provides a natural suppression of the instinct to ask the difficult questions. That fear helps them ignore the rising temperature of the water that they and their company are sitting in.

And when the future suddenly arrives, and stares us in the face, we find that all those unasked questions, all those moments when we avoided the hard conversation, suddenly come with a heavy cost. Or worse.

Leadership asks that we overcome our fears in order to help others with theirs. It asks us to be status quo shakers and rule breakers. It asks us to search for the invisible anchors on our businesses and release them so we can meet the future - on our terms.

I heard - or perhaps dreamt - a quote the other day. In any case, I can’t find it on Google so maybe this is an original thought. Either way, it strikes me as true.

You may not be interested in the future. But the future is interested in you.

Ask the questions you didn’t ask yesterday. Feel the temperature of the water around you. Meet the future on your terms. As fast as you can.

How do you feel?

Tim Mapes is the Chief Marketing and Communications Officer for Delta Airlines. 

Delta employs over 90,000 people and puts 4,000 flights into the air every day. As Tim points out, a Delta plane is in the air every second. It is a high-pressure, highly visible job.

Behind that job, is a person. 

Early in our conversation, it became obvious that Tim is very willing to look at himself honestly and at his own behavior with self awareness. 

I asked him where that came from. And he said, simply, counseling.

Invariably, in my experience, it ties back to an experience you had as a child that is being triggered by something in adult life, but it's evocative of a feeling that you either liked or didn't like or were scared of as a child.

Leaders are human too. 

It’s easy to forget that simple truth in a world in which leadership itself is too often deified. The more impressive the title, the more we imbue that person with mystical powers of knowledge and wisdom.

Leaders need to earn the respect of the people that choose to work for them. And re-earn it on a regular basis. 

The problem is that over time, successful leaders often tend to create a one way mirror that shows them the world they want to see. And the people that work for those leaders quickly learn that challenging that image is a ticket to nowhere.

The act of building that mirror is usually not one of arrogance or hubris. More often, much more often, it comes from a need to protect ourselves from a feeling that is too difficult to confront.

The willingness to ask ourselves how we really feel, and the courage to explore that question honestly, is the beginning of a journey that replaces the mirror with a window into the lives and feelings of others.

And from that beginning, anything is possible.

Edited highlights of our full conversation.

How do you feel?

Tim Mapes is the Chief Marketing and Communications Officer for Delta Airlines. 

Delta employs over 90,000 people and puts 4,000 flights into the air every day. As Tim points out, a Delta plane is in the air every second. It is a high-pressure, highly visible job.

Behind that job, is a person. 

Early in our conversation, it became obvious that Tim is very willing to look at himself honestly and at his own behavior with self awareness. 

I asked him where that came from. And he said, simply, counseling.

Invariably, in my experience, it ties back to an experience you had as a child that is being triggered by something in adult life, but it's evocative of a feeling that you either liked or didn't like or were scared of as a child.

Leaders are human too. 

It’s easy to forget that simple truth in a world in which leadership itself is too often deified. The more impressive the title, the more we imbue that person with mystical powers of knowledge and wisdom.

Leaders need to earn the respect of the people that choose to work for them. And re-earn it on a regular basis. 

The problem is that over time, successful leaders often tend to create a one way mirror that shows them the world they want to see. And the people that work for those leaders quickly learn that challenging that image is a ticket to nowhere.

The act of building that mirror is usually not one of arrogance or hubris. More often, much more often, it comes from a need to protect ourselves from a feeling that is too difficult to confront.

The willingness to ask ourselves how we really feel, and the courage to explore that question honestly, is the beginning of a journey that replaces the mirror with a window into the lives and feelings of others.

And from that beginning, anything is possible.

Edited highlights of our full conversation.

How do you feel?

Tim Mapes is the Chief Marketing and Communications Officer for Delta Airlines. 

Delta employs over 90,000 people and puts 4,000 flights into the air every day. As Tim points out, a Delta plane is in the air every second. It is a high-pressure, highly visible job.

Behind that job, is a person. 

Early in our conversation, it became obvious that Tim is very willing to look at himself honestly and at his own behavior with self awareness. 

I asked him where that came from. And he said, simply, counseling.

Invariably, in my experience, it ties back to an experience you had as a child that is being triggered by something in adult life, but it's evocative of a feeling that you either liked or didn't like or were scared of as a child.

Leaders are human too. 

It’s easy to forget that simple truth in a world in which leadership itself is too often deified. The more impressive the title, the more we imbue that person with mystical powers of knowledge and wisdom.

Leaders need to earn the respect of the people that choose to work for them. And re-earn it on a regular basis. 

The problem is that over time, successful leaders often tend to create a one way mirror that shows them the world they want to see. And the people that work for those leaders quickly learn that challenging that image is a ticket to nowhere.

The act of building that mirror is usually not one of arrogance or hubris. More often, much more often, it comes from a need to protect ourselves from a feeling that is too difficult to confront.

The willingness to ask ourselves how we really feel, and the courage to explore that question honestly, is the beginning of a journey that replaces the mirror with a window into the lives and feelings of others.

And from that beginning, anything is possible.

What terrifies you?

This episode marks a couple of important moments. 

It’s the first of a series that I recorded last week at the Cannes Lions festival of creativity. 

I have come to learn that Cannes is invaluable on two levels. First, for the people you meet and the relationships you build and develop. Many of the most important and meaningful relationships in my life have been forged and developed over the years at Cannes.

And second, because Cannes, in my experience, is where the future first appears. Not on the main stages, but in the whispy smoke of quiet conversations and afterthoughts that happen away from the spotlight, and that, if you’re paying attention, tell you that something is changing.  

In the months leading up to this years festival, in a series of conversations that I had with Simon Cook - the CEO of Cannes - he and I came to learn that there are two things we both want to change. 

We want to change the expectations and structure of modern leadership. 

And we both want to change ourselves.

Simon is rare. A leader in a highly visible position, unafraid to show who he really is.

Together, we agreed that this year, we would share a stage at Cannes to discuss our own, very personal journeys and why we think they are reflective of a still quiet but rapidly emerging new form of leadership. One in which vulnerability is an expectation.

Here’s a question. What terrifies you?

Today’s episode was recorded last week at Cannes in front of a group of 37 young creatives from 29 countries who had won places to the Roger Hatchuel Student Academy.

It’s the most intimate expression that Simon or I have ever shared publicly of who we are.

Our hope is that this helps to catalyze a shift across the creative industries of how leadership is evaluated and what it is fair to expect of each other - and ourselves. 

Are you looking backwards or forwards?

Keith Cartwright is the Founder and CCO of CARTWRIGHT, an agency built on the principle of Creative Audacity. He is also Co-Founder of SATURDAY MORNING, an organization built on using creativity to shift negative perceptions in the African American community. Keith was named one the 50 Top Creatives in the Business by Adweek Magazine, and by Campaign Magazine as Top 10 Most Influential People in Advertising.

The world is complicated. Perhaps more today than ever before. The journey to the future is not clear. What will be true when we get there? When our children get there?

And who will we be when the future arrives?

We are complex beings. Drawn to look forward. Built to dream. But influenced by our past more than we sometimes care to admit. And much more than we know.

Leadership provides the light to the future for all of us. Creativity the fuel. The combination offers limitless potential.

Unlocking that potential, unleashing our full impact during the time we are here, either in this job or in this life, happens when we can bring ourself - our whole self - to every moment.

When we understand the journey and the influences that have brought us to this moment, when we know where we want to go, and we are clear and conscious about the obstacles and limitations and beliefs that we place in our own way, then we become a rare and powerful force.

We become a Whole Leader.

Where are you on that journey?

Edited highlights of our full conversation.

Are you looking backwards or forwards?

Keith Cartwright is the Founder and CCO of CARTWRIGHT, an agency built on the principle of Creative Audacity. He is also Co-Founder of SATURDAY MORNING, an organization built on using creativity to shift negative perceptions in the African American community. Keith was named one the 50 Top Creatives in the Business by Adweek Magazine, and by Campaign Magazine as Top 10 Most Influential People in Advertising.

The world is complicated. Perhaps more today than ever before. The journey to the future is not clear. What will be true when we get there? When our children get there?

And who will we be when the future arrives?

We are complex beings. Drawn to look forward. Built to dream. But influenced by our past more than we sometimes care to admit. And much more than we know.

Leadership provides the light to the future for all of us. Creativity the fuel. The combination offers limitless potential.

Unlocking that potential, unleashing our full impact during the time we are here, either in this job or in this life, happens when we can bring ourself - our whole self - to every moment.

When we understand the journey and the influences that have brought us to this moment, when we know where we want to go, and we are clear and conscious about the obstacles and limitations and beliefs that we place in our own way, then we become a rare and powerful force.

We become a Whole Leader.

Where are you on that journey?