Fair Play – Details, episodes & analysis

What does it take to build a resilient business? For the LEGO Group, it starts with play — and with children. In this episode, Diana Ringe Krogh, Vice President of Social Responsibility, explains how the company brings children’s voices into decision-making and why their perspective matters for long-term success.

She shares how the LEGO Group’s purpose-driven approach shapes initiatives like Build the Change and the Responsible Innovation in Technology for Children project (RITEC), and how listening to children helps the company design safer digital spaces, stronger communities, and more responsible products.

Discover how the LEGO Group uses the Corporate Playbook—a tool developed by Global Child Forum and the LEGO Group—to embed children’s rights across its business and inspire others todo the same—proving that when we design with children in mind, we build a better world for everyone.

Guest: Diana Ringe Krogh
Host: Alice Ramsay
Produced by: ⁠KOAN⁠
Supported by: ⁠the LEGO Group⁠
Visit ⁠globalchildforum.org⁠ to access the Corporate Playbook.

How can investors safeguard not only financial wealth, but the wellbeing of future generations? In this episode, Elisabeth Andvig, Senior Investment Stewardship Manager for Human Rights at Norges Bank Investment Management (NBIM), reflects on the fund’s responsibility to the world’s children — and how that shapes its global investment strategy.

With stakes in over 9,000 companies, NBIM uses its influence to raise expectations on children’s rights, engage directly with businesses, and press for transparency when things go wrong. Elisabeth speaks candidly about working with UNICEF, confronting child labour in unexpected places, and why protecting children’s rights should be seen as central to good governance, not charity.

Guest: Elisabeth Andvig
Host: Alice Ramsay
Produced by: KOAN
Supported by: the LEGO Group
Visit globalchildforum.org to access the Corporate Playbook.

What happens when the internet — built by adults — becomes the playground for children? This is the question we asked to Joakim Reiter, Chief External and Corporate Affairs Officer at Vodafone. In an age of what Reiter calls “data obesity,” it’s becoming harder for parents, caregivers, and adults who aren’t “digital-first” to understand what digital wellbeing really means — let alone protect children online. Reiter admits it himself: even he struggles with phone addiction. And knowing that a child clicks or taps online every half-second, he feels the urgency to make the internet a safer space for young users. 

Reiter stresses the importance of having an honest conversation, one that acknowledges both sides of the digital coin: the freedom and access to knowledge the internet offers, and the risks and reflections of society it mirrors. The challenge, he says, is finding the right balance between empowerment and protection. 

At Vodafone, that balance starts with listening to children. Through surveys and focus groups across different cultures, the company seeks to understand what children want — and then shapes its products and strategies around those insights.  

Learn how Vodafone applies the Corporate Playbook to strengthen its digital responsibility, embed children’s rights, and help build a safer online future for the next generation. 

Guest: Joakim Reiter

Host: Alice Ramsay 

Produced by: ⁠KOAN⁠ 

Supported by: ⁠the LEGO Group⁠ 

Visit ⁠globalchildforum.org ⁠to access the Corporate Playbook. 

“Action speaks louder, and talk is cheap.” Join us for a candid conversation with Johan Graffner, founder and CEO of the pioneering Swedish ethical clothing brand Dedicated. In the business since 1996, Johan has seen the evolution of sustainability in fashion firsthand. But can ethical clothing really be both cool and profitable? Johan Graffner believes it can, if backed by the right standards. Out of more than 400 certifications available today, he says only four are truly relevant to his brand. It’s a sign, he argues, of how much work remains to be done. Calling new EU legislation “fortunate,” Johan insists the time for self-regulation and empty promises is over: “Forget about self-regulation, forget consumer power. Let’s bring grown-ups into our industry — and grown-ups need to play nice.” With UNICEF estimating 138 million children in forced labour, Johan's message is clear: action must replace talk. 

Learn how this trailblazing Swedish brand uses the Corporate Playbook to strengthen its operations, embed children’s rights, and build a truly sustainable future. 

Guest: Johan Graffner 

Host: Alice Ramsay 

Produced by: KOAN 

Supported by: the LEGO Group 

Visit globalchildforum.org to access the Corporate Playbook. 

Child labour is a tough (hazel)nut to crack. As a family-owned business, Ferrero has made significant strides to prevent it across their supply chain. 

In this episode, we speak with Phyllis Kong, Senior Corporate Sustainability Lead at Ferrero, about how the company developed new child labour prevention guidelines and monitoring systems. She shares how Ferrero builds trust with seasonal workers, partners with local communities, and embeds child protection at every level of their strategy and operations. 

Discover how one of the highest-ranked companies in our annual benchmark is using our Corporate Playbook, and how they plan to continue applying it in the years ahead. 

Guest: Phyllis Kong 

Host: Alice Ramsay 

Produced by: KOAN 

Supported by: the LEGO Group 

Visit globalchildforum.org to know more about our Corporate Playbook.