Better Events – Details, episodes & analysis

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Better Events

Better Events Pod

Business

Frequency: 1 episode/7d. Total Eps: 282

Welcome to the "Better Events" podcast! Join two event planners and producers, Logan Clements and Mary Davidson, who believe we can all create, host and attend better events. In this podcast you will 1. Learn about event strategy and actions that you can use today as an event host, planner, or manager, 2. Hear directly from the people who are creating innovative and inspiring events today and tomorrow 3. And Grow your business and career along the way! Now let's get started and thanks for listening to the "Better Events" podcast. Support this podcast at https://www.buymeacoffee.com/bettereventspod

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https://www.buymeacoffee.com/bettereventspod
200 shares
https://bettereventspod.com/conference
97 shares
https://bettereventspod.com/the-latest
40 shares

https://www.instagram.com/epeventsllc
45 shares
https://www.instagram.com/loganstrategygroup_events
43 shares
https://www.instagram.com/bettereventspod
38 shares

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Score global : 49%

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Mary's Back: Her Reactions to Every Episode She Missed

Season 6 · Episode 273

Wednesday, September 23, 2026 • Duration 28:41

Mary is back from maternity leave and she's catching up on every episode she missed. In this solo episode, she shares her reactions to some of the guest co-host conversations that aired while she was out, including her take on the business behind venue management and the public versus private event debate, dressing for comfort on event day, staying visible and relevant as an event pro, and what our episode with a graphics operator taught her about one of the most underappreciated partnerships in live event production. If you've been listening while she was gone, this one is a fun way to revisit it all through Mary's eyes.

SHOW NOTES:

Purchase tickets for the 2026 Better Events Conference: https://bettereventspod.com/conference

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Read moreCollapse

How to Land that Next Big Event Contract

Season 6 · Episode 271

Wednesday, September 9, 2026 • Duration 42:32

In this episode, Logan and guest co-host Erin Leonard get into a question a lot of event pros have quietly wondered about: how do you actually break into big events? From trade shows like CES to the Olympic Games, they talk about how smaller companies and independent planners can find their way into large-scale, high-attendance events, what those opportunities actually look like, and how to position yourself to be part of a bigger team. If you've ever watched a massive event and wondered how to get a seat at that table, this episode is your starting point.

SHOW NOTES:

Purchase tickets for the 2026 Better Events Conference: https://bettereventspod.com/conference

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Erin Leonard:

Website: https://erinleonardevents.com/

Instagram: https://www.instagram.com/erinleonardevents/

LinkedIn: https://www.linkedin.com/in/%E2%9C%A8-erin-leonard-cmm-66155a59/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Your Brand Is Your Booking: How to Stand Out in a Crowded Events Market with Shannon Werkhoven

Season 6 · Episode 270

Wednesday, September 2, 2026 • Duration 36:23

In this episode, Logan and guest co-host Erin Leonard sit down with Shannon Werkhoven, a decade-plus event pro and venue sales manager at two iconic Live Nation venues, to talk about the one thing that separates planners who consistently book work from those who don't: personal brand. Shannon shares when she realized her own brand was actually working for her, what makes an event planner stand out from the venue side of the table, and the real difference between having a personal brand and just having a social media presence. If you want to be the planner clients think of before they even start searching, this episode is your roadmap.

SHOW NOTES:

Register for the 2026 Better Events Conference: https://app.swapcard.com/login/event/2026-better-events-conference/registration

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Shannon Werkhoven:

LinkedIn: https://www.linkedin.com/in/shannon-werkhoven

Connect with guest co-host Erin Leonard on LinkedIn: https://www.linkedin.com/in/%E2%9C%A8-erin-leonard-cmm-66155a59/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

269 - AI, We Need to Talk: What's Working, What's Not, and What Worries Us

Season 6 · Episode 269

Wednesday, August 26, 2026 • Duration 35:26

In this episode, Logan and guest co-host Erin Leonard have the AI conversation that's been on a lot of event pros' minds but not enough of their podcasts. Erin came in with some honest hesitancy about AI, and rather than gloss over it, they dig straight into it. They cover where AI still earns its place in their workflows, where planners are leaning on it in ways that might actually be hurting them, and whether the pushback on AI is making face-to-face events more valuable. Whether you're an early adopter or have barely touched it, this one is for you.

SHOW NOTES:

Erin's Platform Sandals: https://www.oofos.com/products/womens-ooahh-plus-slide-sandal-black?variant=44307457179763

Logan's snackle box: https://amzn.to/3U5cY4g

Chelsea Fagan's Financial Diet - AI Newsletter: https://thefinancialdiet.beehiiv.com/p/what-we-should-worry-about-when-we-worry-about-ai?utm_source=thefinancialdiet.beehiiv.com&utm_medium=newsletter&utm_campaign=what-we-should-worry-about-when-we-worry-about-ai&_bhlid=3ecf9fae55fd7787d2209713a1593109b6ec868e&jwt_token=

Purchase tickets for the 2026 Better Events Conference: https://bettereventspod.com/conference

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Erin Leonard:

Website: https://erinleonardevents.com/

Instagram: https://www.instagram.com/erinleonardevents/

LinkedIn: https://www.linkedin.com/in/%E2%9C%A8-erin-leonard-cmm-66155a59/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

268 - Earning the Referral: What It Really Takes to Build a Relationship-First Business

Season 6 · Episode 268

Wednesday, August 19, 2026 • Duration 38:41

In this episode, Logan and guest co-host Julianne get into one of the most sustainable — and most misunderstood — growth strategies in the event business: referrals. They talk about what a referral-based business actually looks like in practice, what it takes to stay consistently top of mind with the people who send you work, and how to handle it gracefully when a referral isn't the right fit. If you're earlier in your career and wondering how to build referral equity when your network is still growing, this episode has a roadmap for you too.

SHOW NOTES:

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Julianne Read:

Website: https://eefundraising.com/

LinkedIn: https://www.linkedin.com/in/julianneread/

Instagram: https://www.instagram.com/julianneread/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

267 - The Pricing Mistakes Most Planners Don't Know They're Making with Jackie Baker

Season 6 · Episode 267

Wednesday, August 12, 2026 • Duration 34:59

In this episode, Logan and guest co-host Julianne sit down with Jackie Baker, founder of Spark Events and co-founder of Event Pro Suite, for an honest conversation about pricing. Jackie shares the mistakes most event planners make without realizing it, where she landed after years of trial and error across flat-fee, percentage-based, and hourly structures, and what finally made her start charging what her work is actually worth. If you've ever undercharged, over-delivered, or struggled to raise your rates with long-term clients, this one is for you.

SHOW NOTES:

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Jackie Baker:

Website: https://www.sparkeventshq.com

LinkedIn: https://www.linkedin.com/in/jackiewoodbaker/

Instagram: https://www.instagram.com/sparkeventshq/

Facebook: https://www.facebook.com/sparkeventshq

Related Episodes:

Ep. #230 - When and How to Raise Your Event Rates Confidently: https://open.spotify.com/episode/0uVLTOY3lqRqxrnxNlWHXx?si=BOFMTQmrQd2cOGKMh0Bb3Q

Ep. #211 - Fractional CFO interview with Kelle Thorpe: https://open.spotify.com/episode/0plbiquoAHS5tpbFs0593K?si=Myft59dyQGiTmRNWl8Xukw

Ep. #147 with Jackie Baker: https://open.spotify.com/episode/3piq1gn938vKhNK39V4RFL

Connect with guest co-host Julianne Read on LinkedIn: https://www.linkedin.com/in/julianneread/

266 - The Anatomy of a Paddle Raise with Julianne Read

Season 6 · Episode 266

Wednesday, July 29, 2026 • Duration 35:04

In this episode, Logan sits down with Julianne, a fundraiser-turned-event architect who specializes in nonprofit events, to break down one of the most high-stakes moments in any gala: the paddle raise. Julianne walks through how to structure giving levels, write and time the ask, and prep your fundraising host so the moment actually lands. Whether you produce nonprofit galas or just want to understand how to move a room to action, this episode will change how you think about the ask.

SHOW NOTES:

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Julianne Read:

Website: https://eefundraising.com/

LinkedIn: https://www.linkedin.com/in/julianneread/

Instagram: https://www.instagram.com/julianneread/

Logan's Favorite Vodka Sauce: https://danpelosi.com/recipe/grossys-vodka-sawce/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

265 - Go Beyond Lectures & Slides with Alternative Session Design

Season 6 · Episode 265

Wednesday, July 22, 2026 • Duration 39:16

In this episode, Logan and guest co-host Lee Gimpel tackle a question that's been nagging at conference organizers for years: why do we keep defaulting to presentations and panels when there are so many better options? Lee walks through alternative session formats that most event professionals have never heard of and pulls cards live from his Conference Engagement Cards deck to show just how practical and fun reimagining your programming can be. If you're designing a conference and want your attendees to actually remember it, this episode is your starting point.

SHOW NOTES:

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Conference engagement cards: https://www.linkedin.com/company/better-meetings-expert/

Connect with Lee Gimpel:

Website: https://bettermeetings.expert/

LinkedIn: https://www.linkedin.com/in/lee-gimpel/

Instagram: https://www.instagram.com/better_meetings/

Facebook: https://www.facebook.com/pg/BetterMeetingsExpert/

LinkedIn for his company: https://www.linkedin.com/company/better-meetings-expert/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

264 - The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty

Season 6 · Episode 264

Wednesday, July 15, 2026 • Duration 30:09

In this episode, Logan is joined by guest co-host Lee Gimpel and guest Vinnu Deshetty, the Event ROI Coach, for a conversation about one of the most misunderstood topics in the events industry right now: data. Vinnu breaks down what clean data actually means, where AI is genuinely helping event professionals versus where the hype is outpacing the reality, and what real personalization looks like versus what just looks like it. If you've ever felt intimidated by data or unsure where to start, Vinnu makes it feel human, practical, and worth your attention.

SHOW NOTES:

Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop

Connect with Vinnu Deshetty:

Website: https://www.eventroicoach.com

LinkedIn: https://www.linkedin.com/in/vinnudeshetty/

Connect with guest co-host Lee Gimpel on LinkedIn: https://www.linkedin.com/in/lee-gimpel/

Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest

Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

——

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Better Events – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Better Events – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Spotify72

Instagram55

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Spotify72

Instagram55