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Explore every episode of the podcast Email Einstein Ingenious eCommerce Email Marketing by Flowium

Dive into the complete episode list for Email Einstein Ingenious eCommerce Email Marketing by Flowium. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Boost Black Friday Revenue with Smart Email Flow Preparation30 Sep 202500:40:30

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.

🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup!

Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to maximize efficiency. They also share tips on implementing high-converting flows such as back-in-stock and price drop automations, along with creative tactics to drive repeat purchases well into the Black Friday season.

🎁 Get Free Black Friday/Cyber Monday Checklist!

Claim your free email marketing audit!

Secrets Behind High-Performing Email Design26 Aug 202500:53:29

8 - Secrets Behind High-Performing Email Design

Get The Ultimate 2025 Email Design Guide for free! 

This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss.

Watch the video to see all the design examples!

You’ll Learn

  • How often email design trends change
  • Why image-only emails are a bad idea
  • What white space is and how to use it in emails
  • Why visual hierarchy is crucial in high-converting emails
  • How to keep the text-to-image balance
  • What separates high-performing designs from average ones
  • How AI tools make email design easier (With Examples)

and more! 

Claim your free email marketing audit!

Why Your Click-Through Rate Sucks and How to Fix It29 Jul 202500:51:26

7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.

Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.

Free Checklist To Improve Click-Through Rates! 

You’ll Learn About…

  • Why your current click-through rate might be underperforming
  • Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
  • The dangers of using too many CTAs
  • When plain text emails can actually outperform designed ones
  • How segmenting your list can drive results
  • Must-try tools to level up your email marketing experiments
  • Why ongoing testing is essential to staying effective

Claim your free email marketing audit!

The Ultimate Guide to Transactional Emails 24 Jun 202500:32:00

6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.  

Get a Free Checklist for Preventing Emails from Going to Spam

You’ll Learn

  • What transactional emails are and why they’re so important 
  • The difference between transactional and marketing emails
  • Examples of transactional emails that keep customers coming back 
  • The essential elements of the best transactional emails

Claim your free email marketing audit!

AI in Marketing: Smarter Strategies, Better Results27 May 202500:42:33

5 - Curious how AI is reshaping marketing?

In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.

Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. 

Get 650+ Free Email Examples to Master the Top 5 Automations

About Today’s Guest

Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.

You’ll Learn About…

  • How to use AI in marketing effectively
  • Which AI tools are best for different tasks
  • Prompts that actually work (and save you time)
  • Creative ways to use AI for customer research
  • Using AI as a thought partner for proposals, campaigns, and important emails
  • How AI in marketing automation boosts performance
  • Ways AI can help check your emails for tone and typos

Claim your free email marketing audit!

Google Merchant Center Updates: Big Changes for eCommerce Brands 29 Apr 202500:28:55

4 - Google just dropped major Google Merchant Center updates—are you ready?

In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.

Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.

Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.

Free Checklist for Preventing Emails from Going to Spam

Claim your free email marketing audit!

Klaviyo Pricing Updates: What It Means for Your Email Strategy25 Mar 202500:36:12

3 - Klaviyo’s new pricing is here—are you ready?

In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.

Watch a Free Klaviyo Mastery 3.0 Course here! 

You’ll Learn About 

  • How to handle large lists with low engagement
  • Klaviyo’s new Automatic Downgrade feature
  • Key list-cleaning metrics to watch
  • How Klaviyo price increase will affect SMS profiles 
  • Why you shouldn’t over-invest in your Sunset Flow
  • How to clean your list: a step-by-step guide
  • Immediate steps to protect your performance   

All the mentioned resources are here!

Claim your free email marketing audit!

Top Revenue-Driving Email Flows You Need to Set Up25 Feb 202500:42:51

2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue.

Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.

Get 650+ Free Email Examples to Master the Top 5 Automations

You’ll Learn

  • How to upgrade your Welcome Flow to increase conversions
  • How personalization drives eCommerce email results
  • Patagonia’s customer connection secrets
  • How to design Post-Purchase emails like a SaaS brand
  • The key blocks and sections that make Post-Purchase emails effective
  • Abandoned Cart vs. Added to Cart and which one is right for you
  • How to segment based on cart value to boost sales
  • How to leverage the Sunset Flow to seize missed opportunities
  • How to create Winback emails that re-engage customers

Claim your free email marketing audit!

Top 5 Email Marketing Trends to Watch in 202528 Jan 202500:41:40

1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member.

Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!

Get 650+ Free Email Examples to Master the Top 5 Automations


You’ll Learn

  • The latest news and funny stories from Andriy and Vira
  • The importance of optimizing emails for AI interpretation
  • How interactive elements can engage your audience and create a memorable inbox experience
  • How AI can automate and enhance your discount strategies, subject line testing, and more
  • Why it’s crucial to optimize for dark mode in 2025
  • Best practices to make your content inclusive and user-friendly

Claim your free email marketing audit!

We’re Rebranding Our Podcast!02 Apr 202400:07:08

Exciting news—our podcast is getting a makeover!

We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.

Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. 

Thanks for being with us these three wonderful years—stay tuned for our new episodes! 


Claim your free email marketing audit!

Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales26 Mar 202400:44:12

193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.

Watch the video showcasing all email design examples here!

You’ll Learn

  • How to tie your products with your email marketing strategy
  • One segmenting strategy you should implement before Mother’s Day
  • The differences between marketing Mother’s Day in the UK, the US and Canada
  • Email campaign ideas for even the least giftable industries
  • The secret to conversion beyond discount incentives
  • Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day

Resources Mentioned in This Episode

Claim your free email marketing audit!

How to Pick a Name for an eCommerce Business: 12 Best Practices19 Mar 202400:55:37

192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.

Watch the full episode!

You’ll Learn

  • The story behind Flowium’s brand name
  • The first thing to consider when picking a name for your business
  • Domain value: Andriy and Vira’s insights on pricing 
  • Best advice on validating your brand name 
  • Amazon’s original name and why Bezos discarded it
  • The technical advice for choosing a strong brand name
  • One thing to consider if you want to go international
  • 3 techniques for crafting stand-out brand names
  • Trademark and why it’s crucial to register your brand
  • 4 key resources for choosing a brand name + a walkthrough on how to use them  

All mentioned resources are here!

Claim your free email marketing audit!

Convert Instagram Followers into SMS Subscribers: Interview with HiTide12 Mar 202400:43:40

191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!

Watch the full episode here!

You’ll Learn

  • All about the HiTide process
  • How HiTide collects zero-party data
  • HiTide vs. ManyChat: similarities and key differences 
  • Tagging as a way to trigger an automation: how it works
  • Examples of automations triggered by tagging
  • The top reasons consumers unsubscribe from SMS
  • Email vs. SMS: the key differences in retention
  • Subscriber LTV: people who join organically vs. through giveaway posts 

Resources Mentioned in This Episode

Claim your free email marketing audit!

Boosting eCommerce Success with Disco05 Mar 202400:46:11

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.

Watch the full episode here! 

You’ll Learn

  • How Disco helps you boost your AOV
  • Disco’s pricing model and its advantages to users 
  • How Disco helps you navigate competition
  • The backstage of Disco’s data collection process
  • How you can leverage Disco to grow your email list

Resources Mentioned in This Episode 

Claim your free email marketing audit!

Email Marketing for Nonprofits with charity: water27 Feb 202400:45:44

189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Watch the full in-person episode here!

Interview Questions

  • What is charity: water about and what are your values?
  • What technology do you use to manage projects at charity: water?
  • How big is your retention team?
  • Is the concept of retention different for NGOs?
  • Are there marketing channels where you put more resources than others?
  • How do you leverage email marketing to reach potential donors?
  • How do you grow your email list?
  • Do you collect zero-party data?
  • What ESP do you use?
  • What email automations do you use?
  • Do you use a loyalty program?

Claim your free email marketing audit!

How to Start an eCommerce Business20 Feb 202400:45:32

188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.

Watch the full in-person episode here! 

You’ll Learn

  • The reason Andriy is doing it now, after 7 years in eCommerce
  • Andriy’s top advice for choosing a niche
  • Building from scratch vs. buying an existing business: pros and cons
  • Getting started: research tips and key considerations
  • Our co-host Vira’s top tips for market research and analysis
  • How Andriy plans to validate his concept
  • Choosing the right eCommerce program: what to consider
  • Product sourcing models and which one Andriy is choosing
  • Macro- or micro-influencers for a new eCommerce business
  • Legal considerations when starting eCommerce business  

Click here to check all the mentioned resources in this episode.

Claim your free email marketing audit!

Key Differences Between US and UK Consumers in 202413 Feb 202400:41:31

187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.

Watch the full in-person episode here! 

You’ll Learn

  • The key spending category in the UK
  • The role of Amazon for the UK consumers
  • Messenger marketing in the UK: yay or nay
  • One or multiple email accounts for different countries: which is better
  • The role of social media in establishing your brand in the UK
  • What you should know about sustainability as an eCommerce brand
  • And more!

Resources Mentioned in This Episode

Claim your free email marketing audit!

7 Email Marketing Strategies for St. Patrick’s Day06 Feb 202400:35:30

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.

Watch the full video here!

Resources Mentioned in This Episode

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

Claim your free email marketing audit!

7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples30 Jan 202400:41:49

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.

Resources Mentioned in This Episode


Claim your free email marketing audit!

Proven Strategies for Valentine’s Day Success23 Jan 202400:46:47

184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.

Watch the full episode here! 

You’ll Learn

  • The low-hanging-fruit strategy you can’t afford to pass on
  • Creative Valentine’s Day-themed discount strategies 
  • What you can do to stand out
  • How to leverage gamification for better engagement
  • A bonus above-and-beyond strategy to delight your customers
  •  And more!


Resources Mentioned in This Episode


Claim your free email marketing audit!

Retention Strategies Beyond Email & SMS16 Jan 202400:45:25

183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.

You’ll Learn

  • The most organic strategy to keep your customers coming back for more
  • Unleash the power of exclusive access: memberships done right
  • Decoding top brands’ retention success: discover and apply their strategies for your brand
  • How to optimize your subscription program: proven strategies for success   

Resources Mentioned in This Episode

Claim your free email marketing audit!

Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources)09 Jan 202400:49:27

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.

Watch the full video here!

You’ll Learn

  • Understanding GIFs: pros, cons, and strategic moves for successful email marketing
  • Increase clicks: how to craft compelling emails with GIFs
  • GIFs that pass spam filters: Ensure deliverability without losing engagement
  • Weighing the pros and cons of GIFs in email signatures
  • GIFs demystified: Top resources for impactful and relevant content
  • And more!

Resources Mentioned in This Episode

Claim your free email marketing audit!

Q1 Marketing Calendar: Email Content Ideas02 Jan 202400:48:21

181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.

Watch all design examples here!


You’ll Learn

  • Q1 monthly themes and how to leverage them for strategic campaign planning
  • Innovative approaches to elevate Valentine’s Day campaigns
  • Things to keep in mind to help you optimize send times during Q1
  • New angles for crafting New Year’s Resolutions campaigns
  • National and international holidays to include in your campaign calendar
  • How to craft considerate messaging for Cancer Awareness Month
  • And more!


Resources Mentioned in This Episode

Claim your free email marketing audit!

The Future of Email Marketing: Trends to Watch in 202426 Dec 202300:40:56

180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing.

Watch the full episode here! 

You’ll Learn

  • Social commerce: everything you need to know
  • How to leverage AI to help personalize and grow your brand
  • How NOT to do omnichannel marketing
  • Examples of omnichannel marketing done right

Resources Mentioned in This Episode

Claim your free email marketing audit!

Growth Game Plan: The 4 Critical Levers to Help You Scale an eCommerce Business19 Dec 202300:22:07

179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.

Watch the full episode here!

Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp.

You'll Learn

  • How to assess your lead generation strategies
  • Your website’s role in conversion optimization
  • How to assess your entire customer process
  • What assessments to perform on a monthly and weekly basis 
  • How to use your customer LTV to plan your growth

Resources Mentioned in This Episode

Claim your free email marketing audit!

Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making 12 Dec 202300:29:40

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.

You’ll Learn

  • The top factor hurting your deliverability and hindering your reach
  • The must-have flows you can’t afford to overlook
  • The silent threat affecting your campaign tracking numbers 
  • The one seemingly insignificant detail that could be stalling your list growth
  • The top spam-trigger words you should never use in your emails
  • How to segment your Abandoned Cart Flow
  • The difference between Abandoned Cart and Checkout Abandonment
  • One simple technique to help boost your deliverability
  • How many fonts you should use in your emails
  • Things to consider for your emails when you undergo a rebrand
  • How many segments are too many
  • How to format your text for better conversion

Resources Mentioned in This Episode

Claim your free email marketing audit!

This vs. That: Guessing the Winning Options in A/B Tests05 Dec 202300:40:52

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

Watch the full episode here! 

You’ll Learn

  • Discount vs. No discount in the hero image 
  • One vs. two CTA buttons in opt-in forms
  • Short- vs. long-form campaigns
  • Dark vs. light mode for CTR
  • Lifestyle vs. product images in the hero image
  • An image of a model vs. the image of the brand’s CEO in an opt-in form
  • The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

Claim your free email marketing audit!

Gmail & Yahoo 2024 Updates: Everything You Need to Know28 Nov 202300:45:17

176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.

Watch the full episode here! 

You’ll Learn

  • A critical December 2023 deliverability update that will affect email deliverability if not addressed
  • Three inbox protection updates announced by Gmail and Yahoo
  • SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting provider
  • Spoofing and phishing: the difference and how they will be impacted after the deliverability updates take effect
  • The changes in unsubscribe buttons and what Klaviyo is going to do about it
  • Potential alterations to custom preference pages you may need to make

Resources Mentioned in This Episode

Claim your free email marketing audit!

How to Beat the Post-Black Friday Slump: 5 Winning Strategies21 Nov 202300:39:08

175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period.

You’ll Learn

  • Effective product launch strategies
  • Why it’s important to understand customer resolutions
  • How to capture your customers’ attention and generate excitement after the holidays
  • Popular eCommerce brands that you can learn from 
  • Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive sales
  • The power of loyalty programs and referral programs 


Resources Mentioned in This Episode

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Last-Minute BFCM Checklist: 14 Mistakes to Avoid14 Nov 202300:53:24

174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year!

Watch the full episode here! 

You’ll Learn

  • How to sync your target audience on different platforms
  • Klaviyo’s functions to leverage for a smoother shopping experience
  • One simple strategy to boost your AOV by 10%
  • Why it’s worth investing in an app before BFCM
  • One seemingly small detail that can sabotage your checkout process
  • Things to consider and tools to leverage to improve your delivery process
  • One low-hanging-fruit strategy guaranteed to boost your conversions
  • The biggest category that gets returned during BFCM and what to do about it


Resources Mentioned in This Episode

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12 Strategies to Boost AOV During BFCM07 Nov 202300:44:37

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!

Watch the full video here! 

You’ll Learn

  • What AOV is and why it’s so important
  • The factors that influence AOV
  • The one thing to fix to cut your abandoned cart rates
  • A time-tested strategy that organically boosts your AOV
  • The right way to bundle products 
  • How to take your subscriptions to the next level
  • The difference between bundles and bulk - and what you should choose for your business
  • How to leverage your loyalty program to boost your AOV
  • How to upsell during and after checkout
  • Why you should invest in a referral program for your business

Resources Mentioned in This Episode


Claim your free email marketing audit!

BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers31 Oct 202301:01:45

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.

Watch the full video here! 

You’ll Learn

  • Andriy’s thoughts on BOGO deals
  • Different ways to organize a BOGO sale
  • Andrea’s take on mystery discounts for BFCM
  • The right way to incorporate Gift Guides into your BFCM emails
  • Tiered discounts and how to use them for BFCM

Resources Mentioned in This Episode

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Boost Sales Without Discounts: Our Foolproof Strategies24 Oct 202301:00:10

171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks.

Resources Mentioned in This Episode

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Boost Your Holiday Sales: Mastering the Bounce-Back Flow17 Oct 202300:13:05

170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now!

You’ll Learn

  • How to retain holiday shoppers with the Bounce Back Flow
  • How to build the Bounce Back and what exact emails to include
  • Vira’s pro holiday hacks for the Bounce Back
  • The exact strategies to incorporate into your holiday strategy 


Claim your free email marketing audit!

Neil Patel's Secrets to eCommerce Success: Interview10 Oct 202300:29:39

169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. 

Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends.

Get ready to learn from the industry’s best!

You’ll Learn

  • HTML vs. text-based emails: Neil reveals his preference
  • The surprising truth behind one-click purchases
  • Neil’s favorite AI tools for email marketing
  • The one thing to look out for when following trends
  • Neil’s expert insights on personalization in email marketing

Resources Mentioned in This Episode


Claim your free email marketing audit!

BFCM Prep: How to Prep Your Lists and Revamp Flows03 Oct 202300:27:49

168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.

You’ll Learn

  • How to use email marketing to create anticipation for the biggest sale of the year
  • The 3 crucial automations you should set up from scratch for BFCM
  • Vira’s go-to content trick to consider for your emails as you approach BFCM
  • Why you shouldn’t rush turning on your BFCM automations


Resources Mentioned in This Episode

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BFCM: Best Email Deliverability Practices26 Sep 202300:26:18

167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.

Interview Questions

  • What are the best practices for prepping deliverability for BFCM?
  • Are dedicated domains important for businesses of all sizes?
  • Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?
  • What is email clipping and how does it affect deliverability?

Resources Mentioned in This Episode

Claim your free email marketing audit!

Email Marketing for CBD Brands with BATCH’s Dennis Mistrioty19 Sep 202300:38:30

166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles.

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Mastering Inventory Alert Flows: How to Boost Revenue and Retention During BFCM12 Sep 202300:25:27

165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM.

Download a FREE Black Friday Cyber Monday Checklist Here! 

You’ll learn

  • why Back-in-stock flow, Replenishment flow, and Price-drop flow, are essential for eCommerce success
  • how these flows contribute to revenue growth and customer retention
  • Vira’s pro tips on how she’s optimized engagement and conversion rates within those flows with her clients
  • why Price-drop flows are essential during BFCM season plus practical examples on how to implement them

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Robbie Fitzwater: "Email is not dead, but bad email is dying."05 Sep 202300:40:45

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater.

Some of the questions we ask:

  • What are some common mistakes businesses make with their email marketing efforts?
  • How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother?
  • How can businesses repurpose content from other channels and align it with their email campaigns?

Remember, email is not dead; it’s all about delivering exceptional content and building meaningful relationships. Tune in to learn more!

Claim your free email marketing audit!

Turning Customer Service into a Profit Center: Chat with Gorgias29 Aug 202300:32:59

163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before.

You’ll Learn

  • What Gorgias is, how it’s different from other helpdesks, and  how you can use it to manage all your eCommerce tools
  • How to elevate Customer Support to boost engagement, brand loyalty, and sales
  • Smart Customer Support strategies to maximize revenue and minimize costs
  • Converting leads into customers: how to tackle common pitfalls to effectively enhance conversion rates

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Unlocking Customer Service Success: Lessons from TalentPop22 Aug 202300:31:46

162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing.

About today’s guest

Ashkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their customer service and turn customer service into a revenue-generating channel.

You’ll Learn

  • What TalentPop is and how they use live chats to turn customer service into a revenue-driving channel
  • How to turn seemingly unsustainable wins into lasting customer relationships for long-term success
  • How to leverage the power of word-of-mouth marketing and ensure it doesn’t work against your brand 
  • Dedicated vs. Shared Customer Service model, and which one you should choose for your business

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Mastering Market Insights: Leveraging Particl’s AI for Smart Product Strategies15 Aug 202300:31:44

161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies.

About today’s guest

Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data.

You’ll Learn

  • How to use Particl to research market-product fit?
  • How to use Particl to make faster and more secure decisions using real-time SKU data instead of months of research
  • How Chubbies successfully launched new SKUs by switching from shorts to pants through AI-driven data analysis
  • How demand fluctuates with changes in price and how AI can help address that
  • How to use AI to discover valuable price point insights for your products.
  • How to use Ai-driven data to strategizing BFCM discounts



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Unlocking AI-Driven Marketing: A Conversation with Maverick's CEO Eitan Winer08 Aug 202300:33:27

160 - Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special.

Some of the questions we ask:

  • How do you maximize email marketing using Maverick in Klaviyo? 
  • What are some potential use cases for Maverick and what are its limitations?
  • Have you seen improved loyalty campaign performance with Maverick?
  • What are some common AI mistakes in email marketing?
  • What are some future AI trends and the next big thing?

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AI for Email Marketing: Advanced Chat GPT and AI strategies01 Aug 202300:41:03

159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies.

Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you're a one-person team or a startup. Get ready for expert tips, insider reveals, and super engaging discussions.

You'll Learn

  • How to leverage AI to understand your target audience better
  • AI hacks for startups: how to elevate email marketing for 1-person teams
  • Vira's data analysis tricks: master large data sets for impactful campaigns
  • Uncover the ultimate customer insights with Irina's AI-guided discovery process
  • Andriy's daily exercise to be on top of his email marketing game 
  • Sneaky segmentation: Andriy's secret to outsmarting competitors
  • AI vs. copywriting: our team's take on common myths
  • Exclusive bonus reveal: announcing our next guest   

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Mastering CRO: Insider Growth Hacks with Justuno25 Jul 202300:50:14

158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth.

You’ll Learn

  • Justuno's secret sauce to supercharging Klaviyo
  • How to engage & convert with personalized popups 101
  • How to master upsells and boost the number of customers with Justuno 
  • What ABCDEF tests are and how to perform them
  • Justuno's hacks to skyrocket SMS list signups
  • SMS opt-ins no-go's: what to know
  • How to convert with Spin-to-Win’s
  • Interactive banners & how to use them to promote engagement
  • Interrupt with impact – how to make popups worth it for customers

Book a Free Email & SMS List Growth Audit by Justuno & Flowium


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Design Like a Pro: Top Email Design Trends Decoded18 Jul 202300:50:04

157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy.

You’ll learn

  • Taking your NPS surveys to the next level: how to make asking for feedback fun and insightful
  • Exploring the boundless possibilities of AMP for your email campaigns
  • Our designer's secret sauce to captivating marketing emails
  • Bring your emails to life: how to master the art of animated gifs... and more! 

Check all the designs we mentioned here! 

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The AOV Game-Changer: Discover the Winning Strategies to Boost Your Revenue11 Jul 202300:33:45

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.

You’ll Learn

  • Discover how to calculate your AOV like a pro
  • Uncover the importance of tracking your AOV for business success
  • Leverage AOV to gain customer insights and target the perfect shoppers
  • Master the art of offering cross-sells and upsells at the right time and place
  • Boost your AOV and drive sales with strategic promotions.

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Business Exit Strategies: Essential Tips for Successfully Leaving Your eCommerce Venture04 Jul 202300:35:44

155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. 

Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale.


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How Inboxbooster Fixed Y Combinator’s Email Spam Problem27 Jun 202300:40:57

154 - Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with!

You’ll Learn

  • The one thing you should do to check if your emails are landing in spam 
  • The key factors email services consider for email placement 
  • When and how to leverage a single opt-in 
  • One tiny factor with a massive deliverability impact 
  • How Inboxbooster helped Y Combinator get out of the spam folder 
  • One common mistake startup eCommerce businesses often make when incorporating email into their marketing 
How to Improve Email Marketing Deliverability


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