Email Einstein Ingenious eCommerce Email Marketing by Flowium – Details, episodes & analysis

Exciting news—our podcast is getting a makeover!

We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.

Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. 

Thanks for being with us these three wonderful years—stay tuned for our new episodes! 

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193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.

Watch the video showcasing all email design examples here!

You’ll Learn

• How to tie your products with your email marketing strategy
• One segmenting strategy you should implement before Mother’s Day
• The differences between marketing Mother’s Day in the UK, the US and Canada
• Email campaign ideas for even the least giftable industries
• The secret to conversion beyond discount incentives
• Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day

Resources Mentioned in This Episode

• How to Insert a Countdown Timer in an Email 
• #99. How to Use Organic Content as an Opt-in for your eCommerce Business
• Wild One
• Cleancult
• Sephora
• Shock Surplus
• Everlane
• Doe Beauty
• Sol de Janeiro
• Brilliant Earth
• Ippolita
• Steven Alan
• Tuft & Needle
• Samsung
• Postable   

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184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.

Watch the full episode here! 

You’ll Learn

• The low-hanging-fruit strategy you can’t afford to pass on
• Creative Valentine’s Day-themed discount strategies 
• What you can do to stand out
• How to leverage gamification for better engagement
• A bonus above-and-beyond strategy to delight your customers
•  And more!

Resources Mentioned in This Episode

• Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign
• BYLT Basics™ - Premium Basics
• BetterBrand
• Cosmos Q
• Cheese and Wine Traders
• Polish Pops - Peel & Press Manicures
• Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase
• Viking Waffles: Protein Waffles
• Hidden Valley® Ranch: Ranch Salad Dressing, Products
• Dunkin'® | America's Favorite Coffee, Espresso and Donuts
• YOLO Bike + Board
• MacPaw | Leading software developer
• McDonald's: Burgers, Fries & More. Quality Ingredients.
• Postable: Really Nice Cards Mailed For You
• REP Fitness Home Gym Equipment | Bring the Gym Home
• WeatherTech: Make An Impact | Bracelets For Africa
• World Wildlife Fund: WWF - Endangered Species Conservation
• charity: water | Help Bring Clean and Safe Water
• RSVLTS
• Leave an Apple review & get a Flowium gift

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94 - Teamwork makes the dream work. 

Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business. 

Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly global team. Managing is hard enough across a table, let alone time zones and continents. 

We’re all about finding the intersections between emerging technology and human insights. That’s the collaboration sweet spot, especially with hybrid work looking like it’s here to stay. 

So let’s get collaborating!

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93 - This week Vira’s joined by four special guests, Flowium Project Manager, Uzair, and his three cats. We say it every month, but these are our favorite episodes to make. Tune in for some creative content ideas for your May campaigns.

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92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best! 

This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS list. 

This episode dives deep into the metrics you should be tracking on SMS and how best to engage every level of engaged customers. After this episode, we may have to rename the show to SMS Einsteins. 

Let’s get into it! 

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91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals. 

This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in. 

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90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention. 

Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value of your customers will protect you in the long term and help give you stable growth, especially in volatile markets. 

Attention is the most valuable currency for a marketer. Getting attention is hard, but keeping it is harder. We’ll share how you can start playing the retention long game from day one with your customers in this episode. 

Let’s get started!

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89 - The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of. 

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88 - Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age? 

More common than you thought, right? Us too. 

Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s a good chance your readers could suffer. 

In this very special episode, we’ve got Megan Boshuyzen in the lab! She’s a senior developer at Pathwire who’s here to share the ins and outs of making your emails more accessible. A few minor tweaks to your processes can make all the difference for any of your customers living with (dis)abilities. 

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