Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast – Details, episodes & analysis

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. 

Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. 

He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverability

Topics discussed in this episode:  

• Why merchants feel they are not maximizing email marketing.
• Why planning ahead for Q4 sales is extremely important.
• The four key segments for Black Friday/Cyber Monday.
• How to convert traffic into email subscribers before sales season.
• What early bird and giveaway strategies grow your list.
• How segmentation can multiply your campaign revenue.

Links & Resources 

Website: https://flowium.com/
LinkedIn: https://www.linkedin.com/in/andriyboychuk/
Instagram: https://www.instagram.com/andriyboychuk/
Twitter: https://twitter.com/aboychuk

Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w

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In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. 

Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. 

He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Optimization to make your product content AI-ready and capture new, hyper-relevant customers.

Topics discussed in this episode:  

• Why a major disruption is coming to Google search.
• What agentic commerce is and how it changes how we buy.
• Why the old e-commerce SEO playbook no longer works.
• How AI fan-out search runs hundreds of searches from one query.
• Why brands must now optimize for context instead of human clicks.
• How smaller brands can use this shift to outrun bigger competitors.
• What’s changing about paid search ads in the age of AI.

Links & Resources 

Website: https://www.wilgot.ai/
LinkedIn: https://www.linkedin.com/in/erikwikander/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yrsu7srx

I'd love your feedback. Tap the the link to send me a text.

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

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In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands.

Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch.

He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in hyper-scaling mode should adopt this technology to handle increased ticket volume.

Topics discussed in this episode:  

• How AI agents automate complex customer outcomes.
• What iCommerce (intelligent commerce) means for DTC.
• Why speed and 24/7 service builds customer trust.
• How AI agents save customers from subscription cancellation.
• What integration with DTC tech stacks looks like.
• How multi-language support works for international brands.
• What guardrails prevent AI from making errors or "hallucinating".
• Why hyper-scaling brands need AI to avoid scaling OPEX.
• What the future of AI-to-AI agent communication is.
• How to prepare operations for BFCM volume surge.

Links & Resources 

Website: https://www.stateset.com/
LinkedIn: https://linkedin.com/in/domsteil
X/Twitter: https://x.com/domsteil

Get access to more free resources by visiting the show notes at https://tinyurl.com/55m5sdds

I'd love your feedback. Tap the the link to send me a text.

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

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In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science. 

Our guest, Julian Timings, co-founder and CTO of Autron.ai, shares insights on how machine learning is automating ad management, freeing up sellers’ time, and maximizing campaign efficiency. 

With years of experience in e-commerce and AI, Julian explains how Autron optimizes ad budgets, adapts to Amazon's changing marketplace, and helps sellers avoid common mistakes—all while allowing control over ad strategy.
 
Topics discussed in this episode: 

• Why is AI transforming Amazon ads from an art into a science 
• What common mistakes do Amazon sellers make in their ad strategy, and how can AI fix them 
• Why does AI-driven ad management give sellers a competitive edge on Amazon 
• How does AI handle Amazon's constant changes in ad rules and features 
• How can Amazon sellers balance automation with control over their ad strategies 
• What future advancements in AI and Amazon ads can sellers expect 
  
  

Links & Resources 

Website: https://autron.ai/
LinkedIn: https://www.linkedin.com/company/autron/
Facebook: https://www.facebook.com/autronio 

Get access to more free resources by visiting the show notes at
https://t.ly/pe9US 

I'd love your feedback. Tap the the link to send me a text.

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com. 

Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.
 
Topics discussed in this episode:   

• Why Facebook Ads are harder in 2025 and their role as brand amplifiers 
• How to set up Facebook pixel tracking and define target metrics 
• What customer research reveals for better ad messaging success 
• How to structure ad accounts with optimal ad sets for testing 
• Why Facebook's AI tools create problems for advertisers 
• How to diagnose performance issues between ads vs website 
• What budget strategies work for scaling Facebook ads 
• Why influencer page whitelisting outperforms brand pages 

Links & Resources 

Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin 

Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a 

I'd love your feedback. Tap the the link to send me a text.

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LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

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Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of eCommerce Coffee Break, we dive into the complex world of sales tax compliance for fast-growing eCommerce businesses. 

Rohit Bhadange, CEO of Zamp.com, joins the show to share his expertise on how companies can avoid costly tax mistakes, streamline compliance, and manage multi-state tax requirements seamlessly. 

Rohit also highlights key challenges eCommerce and omnichannel brands face as they scale and the technology that helps them navigate these obstacles.
 

Topics discussed in this episode:   

• What are the 3 biggest sales tax problems for growing ecommerce businesses 
• How international sellers can navigate the complex US sales tax system 
• Why marketplace sales count towards tax thresholds in many states 
• How improper sales tax collection led to one company owing $4 million in back taxes 
• Why charging incorrect sales tax rates can reduce conversion rates 
• What ecommerce founders must know about sales tax before selling their business 

Links & Resources 

Website: https://zamp.com/
LinkedIn: https://www.linkedin.com/in/rohitbhadange/
X/Twitter: https://x.com/salestaxceo 

Get access to more free resources by visiting the show notes at
https://t.ly/aHa-Y 

I'd love your feedback. Tap the the link to send me a text.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively. 

Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines. 

Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies. 

Topics discussed in this episode:  

• Why one negative review equals ten positive ones on Amazon  
• How a 1 star rating drop can slash sales by 50% 
• Why having some negative reviews builds trust 
• What Amazon allows and forbids in product reviews 
• How competitors use review bombing to hurt rankings 
• What percentage of negative reviews can be removed legally 
• Why supplement sellers face more review fraud 
• What signals fake review patterns on Amazon 
• Why instant refunds can save your product rating 
• How to handle reviews without risking suspension 

Links & Resources 

Website: https://tracefuse.ai/ 
LinkedIn: https://www.linkedin.com/in/danancoleman 
YouTube: https://youtube.com/c/DananColeman 
Instagram: https://www.instagram.com/adventurewithdanan  

Get access to more free resources by visiting the show notes at
https://t.ly/gJn87 

I'd love your feedback. Tap the the link to send me a text.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the rapidly evolving influencer and creator economy. 

Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands. 

Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business. 

Topics discussed in this episode:  

• Why micro-influencers are replacing celebrities in brand partnerships 
• How to align incentives for effective influencer partnerships 
• What metrics matter beyond follower count for influencer selection 
• Why long-term influencer deals lead to better results 
• Why education is crucial in evolving influencer marketing 
• How brands can start with influencer marketing immediately 

Links & Resources

Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate 
LinkedIn: https://www.linkedin.com/in/andycloyd/ 

Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2 

I'd love your feedback. Tap the the link to send me a text.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management. 

Our guest is Fabricio Miranda, founder and CEO of Flieber.com, an advanced inventory planning platform for modern commerce. 

Fabricio shares insights on why traditional methods like Excel fall short, how Flieber's AI-driven solutions are helping brands streamline inventory processes, and how businesses can improve their forecasting and stay competitive. 

Tune in to learn how you can avoid costly inventory mistakes and drive growth. 

Topics discussed in this episode:  

• Why inventory management is the most critical part of e-commerce success 
• How traditional inventory planning tools fall short in the modern omnichannel retail landscape 
• What makes Excel spreadsheets inadequate for complex inventory forecasting and management 
• How AI and machine learning algorithms are revolutionizing inventory planning accuracy 
• Why data visibility is crucial for effective inventory management and business insights 
• What steps brands should take to improve their inventory management processes 
• Why data contextualization is essential for leveraging AI in inventory management 
• How proper inventory management can significantly reduce losses from stockouts and overstocks 

Links & Resources

Website: https://flieber.com 
Shopify App Store: https://apps.shopify.com/flieber-lite 
LinkedIn: https://www.linkedin.com/in/fabriciomiranda/ 
Instagram: https://www.instagram.com/flieberinc/ 
X/Twitter: https://x.com/fabfcmiranda 


Get access to more free resources by visiting the show notes at
https://t.ly/RtRkC 

I'd love your feedback. Tap the the link to send me a text.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy. 

Claus also introduces a new daily YouTube segment, "eCom Minute," to keep listeners updated on the latest eCommerce news. Tune in to stay ahead in the ever-evolving eCommerce landscape! Join the YouTube Ecom Minute channel here: https://www.youtube.com/@EcomMinute 

Topics discussed in this episode:  

• Upcoming Topics: Future episodes will cover AI's role in simplifying e-commerce challenges, strategies for addressing negative Amazon reviews, and insights into the influencer creator economy. 
• New Initiatives: A daily update called the "eComm Minute" will be launched on YouTube, providing quick updates on e-commerce and marketing news. Listeners are encouraged to subscribe for notifications once it starts. 
• Newsletter Promotion: The podcast promotes a free weekly newsletter that curates essential e-commerce insights from over 50 sources, aimed at saving time and enhancing knowledge for Shopify merchants. 
• Guest Opportunities: The podcast is seeking new guests from the e-commerce sector to share their expertise, offering them exposure to a significant audience of listeners and subscribers. 

Links & Resources 

Website: https://ecommercecoffeebreak.com/ 
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ 
X/Twitter: https://twitter.com/ecomcoffeebreak 
Ecom Minute: https://www.youtube.com/@EcomMinute 
Instagram: https://www.instagram.com/ecommercecoffeebreak/   


Get access to more free resources by visiting the show notes at
https://t.ly/skMGI 

I'd love your feedback. Tap the the link to send me a text.

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/