Don’t Work Harder is a show about taking bolder, braver moves in your small business.
Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.
Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.
These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
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I’ve Sent 20 LinkedIn DMs Every Day for 3 Years: Here’s What Actually Works
Season 1 · Episode 66
Monday, September 28, 2026 • Duration 51:00
You want more sales calls in your calendar, but selling in the DMs feels awkward.
So you spend hours messaging people without booking any appointments.
You don’t want to sound pushy, either. So conversations go back and forth for days… then things just fizzle out.
We know there is one person in our space who has the secret sauce for making money in the DMs. It’s Charlotte Lloyd.
Charlotte gets ALL of her clients for her 6 figure business from the DMs, and every message she sends gets a 50-70% response rate.
That’s pretty unheard of - but for Charlotte it isn’t luck, it’s because she knows DM selling strategy better than anyone else we know.
We wanted all of our listeners to finally start filling their calendars with sales calls from their DMs - so we convinced Charlotte to come into our studio and teach us everything she knows.
And wow, she revealed absolutely everything:
- Where you can find warm leads that will actually respond
- The trick she uses to get 70%+ of her LinkedIn connection requests accepted
- Exactly what the cold DM template that got her to six figures looks like
- One thing you can put in every message so people know you aren’t writing with AI (this was geniusssss)
- How she follows up with “dead” leads and gets them in her calendar
- Charlotte has been sending cold DMs every week for years, and she’s learnt everything that works, and everything that doesn’t.
Literally everyone who watches this conversation will leave with a proven DM strategy that will get you more qualified sales calls for your business 🤯
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This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
The Most Valuable Facebook Ads Training You’ll Ever Watch
Season 1 · Episode 65
Monday, September 21, 2026 • Duration 41:07
You've just finished sending your batch of follow-up emails to all your potential clients that have ghosted you.
The constant chase for new leads is super draining and annoying. Endless outreach, follow ups, launches, content, it's exhausting!
But what if you never had to do another one of those ever again?
What if you had a Facebook Ads funnel for your business that got you sales calls booked in consistently?
That's exactly what this week's episode is going to show you.
Gavin Bell built his agency from scratch and sold it for seven figures 3 years later.
That’s faster growth than almost any other agency owner we’ve met. But what got him there wasn’t sending out cold outreach messages.
It was by building a BULLET PROOF reliable Facebook ads system that predictably filled his calendar with sales calls with his dream clients.
For this week’s episode, Gavin came into our studio to teach us exactly how you can use his exact Facebook ads strategy to fill your pipeline with sales calls every single week.
Gavin doesn't hold anything back - he agreed to reveal his whole system.
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This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
LinkedIn Strategy: Win Corporate Clients Even if they Aren't Active
Season 1 · Episode 64
Monday, September 14, 2026 • Duration 48:36
Nadia Nagamootoo started her business with a new baby, an MBA on the go, and just 6 months of runway.
11 years later, she runs Avenir Consulting - a multi six-figure leadership and inclusion consultancy with clients like Warner Bros, Starbucks, Paramount and AstraZeneca 🤯
But she didn't build it by going viral, or spending a ton of money on ads...
She did it by building a personal brand designed to land BIG contracts.
And in this conversation, Nadia breaks down exactly how she did it 👇
- How to get corporate decision-makers to notice you when they aren't active on social media 🙏
- The number of touch points you need to make with a corporate client before they spend big with you 👀
- How she used a podcast to build authority, grow her network and get in front of HUGE names in her industry 🎙️
- How one podcast guest eventually turned into a Warner Bros. Discovery contract 🤯
- The exact strategy she used to book big name podcast guests WAY outside her network 🔥
- How to become the person people think when they have a problem you can solve
Plus, how she won a £36,000 MBA scholarship, built a big business with ZERO full time employees, and a lot more.
Why Your Personal Brand Isn't Making You Money
Season 1 · Episode 63
Monday, September 7, 2026 • Duration 56:17
Everyone wants to generate lots of revenue and opportunities from their personal brand, but not many people know how.
Today’s guest knows the secret.
Justice Williams has attracted over 400 speaking engagements, built a Facebook community to 1,600 members in 3 months, a Clubhouse room to 20,000 in 6 weeks, and secured a $50,000 investment - all from her personal brand.
Oh… and she’s a self-described introvert.
In this conversation, Justice reveals the secret.
She teaches us:
- Why she decided to go all in on LinkedIn… NOT Instagram
- The steps she takes to land big corporate clients on LinkedIn
- The exact LinkedIn growth strategy that she used to land double her audience size
- How she positioned herself as an expert, despite being an introvert and not the loudest person in the room
- How she built a Facebook group to 1,600 members in 3 months with no funnel, email automation or ads
- One little change that took her speaking fee from £200 to £2,000
- Why chasing views and visibility is the worst thing you can do for your personal brand
- How she wins high ticket clients without being overly salesy
Give Me 45 Minutes to Change How You Think About Sales Forever | Sales Expert
Season 1 · Episode 62
Monday, August 31, 2026 • Duration 54:22
Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother.
But her approach to sales is NOT about being pushy, manipulative or having the perfect script.
It’s about understanding people.
And if you think you’re “just not a salesperson”, Alison wants to change your mind.
In this conversation, Alison reveals:
- Why people who think they’re BAD at sales probably aren’t - and what they’re missing 👀
- The sales framework she created that ended up in Ireland’s national apprenticeship programme 💪
- Why understanding different personality types can COMPLETELY change the way you sell 🧠
- The BIGGEST mistakes business owners make when trying to close a sale
- How to know when it’s actually time to ASK 💰
- Why networking ISN’T about selling to the people you meet 🤝
- How to become more confident in selling, even if you don't currently like sales
Plus, the incredible story of how she received an MBE for entrepreneurship, why she got into Daniel Priestley’s taxi (?!), and the business lesson she believes matters more than simply working harder.
How to Build a Powerful Network as an Introvert | Full Strategy
Season 1 · Episode 61
Monday, August 24, 2026 • Duration 15:17
Think you need to be outgoing, or "well-connected" to build a big network?
In this Don't Work Harder highlight clip, author and speaker Simon Ong reveals how introverts can build high-level relationships that lead to big name clients and huge opportunities.
Simon calls himself a naturally shy introvert. But through his genius strategies, he's built a network most people would KILL for.
Simon reveals:
- How he got a book endorsement from a HUGE name by befriending her hair stylist - and how you can do similar
- A huge mindset shift that makes networking easier for introverts
- How to make building relationships should be a daily habit, not a one-off event
- The mantra he developed to remove ALL pressure from networking interactions
- How to stay top-of-mind with the people who matter in your industry
- How to add value to relationships without feeling awkward or transactional
Want to build a better network? The secrets Simon reveals in this video will give you everything you need.
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This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
How Do You Build Scalable Income When Clients Take All Your Time?
Season 1 · Episode 60
Monday, August 17, 2026 • Duration 13:22
That feeling at the end of the day when you're drained from client delivery.
You'd love to stop and have something more scalable paying your bills consistently but you're trapped by great paying clients.
It sounds weird to say that, but it's true - you can't launch the scalable thing whilst your time is taken up by clients that give you a steady income.
You have no time or energy or headspace. but you can't stop what's paying the bills. So what do you do?
In this powerful Don't Work Harder highlight clip, Lindsay McGlone reveals how they made the terrifying decision to phase out their most reliable income stream - because they knew it was the right choice for them and their clients.
Lindsay was running Instagram accounts and making great money.
But her creativity was drained and she knew she was holding back her best strategies because SHE would be the one who needed to deliver them.
In this game-changing conversation, Lindsay reveals:
- How to walk away from steady revenue that isn't serving you - without panicking 👀
- Why doing the work yourself might be limiting your best ideas
- The financial safety net to build BEFORE making a big pivot
- How to use your audience to hold you accountable to big goals
BITESIZE: Give Me 14 Minutes and I'll Convince You to 5x Your Prices
Season 1 · Episode 59
Monday, August 10, 2026 • Duration 17:35
Want to make more money, work fewer hours, AND have happier clients? 👀 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy
In this powerful Don't Work Harder highlight clip, business coach Robin Waite reveals why raising your prices is likely the BEST move you'll ever make...
Not the risk you think it is.
He raised his web agency's prices by 5x (during a recession!!)... and watched his revenue climb, and his workload shrink 🚀
This conversation will completely shift your mindset on pricing - as Robin reveals:
- Why raising your prices actually makes clients HAPPIER 👏
- How to justify premium prices without losing clients
- Why hourly billing is costing you big £££ ❌
- The pricing sweet spot that puts you in the top 10% of your industry
- Why new clients will happily pay double what your old clients paid - if you frame it right
- Robin's strategy that lets you charge 10x more than your competitors 🚀
This conversation made us all realise that pricing is often the difference between burnout and freedom.
Robin's pricing mindset and strategy will allow you to deliver better, serve deeper, and build a business that actually lasts - you don't want to miss this 💯
Rethink Everything You Know About Networking | Landing Huge Clients
Season 1 · Episode 58
Monday, August 3, 2026 • Duration 12:44
Multi-award winning entrepreneur Andrew Hulbert reveals how NETWORKING built his business from a one-man operation into a hugely successful company in this powerful Don't Work Harder highlight clip.
👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy
Most founders treat networking as a side project. For Andrew, it was his main growth strategy- and it worked 👀
Through his genius networking strategies and relentless mindset, he outperformed his industry's profit average by more than triple 🚀
In this game-changing conversation, Andrew reveals:
How to read a room in 20 seconds
One simple mindset shift that makes every networking conversation you have easier, and more impactful
A habit that's killing your networking (that you probably don't realise you're doing) 👀
How to build your business a reputation before you've even launched
How he got 150 articles published in major magazines - with zero PR budget
Why some founders win when it comes to networking on LinkedIn, while others get ignored
How to leverage industry awards to build your network (and which awards will waste your time)
How To Get Big Name Clients For Your Small Agency
Season 1 · Episode 57
Monday, July 27, 2026 • Duration 55:34
In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff.
And he’s had some HUGE name clients.
Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast.
He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record.
In this conversation, Callum reveals:
- The strategy he used to land his very first clients with NO reputation or track record 👀
- Why cold outreach completely failed him - and what he did instead to get high-profile potential clients to reply
- How he turned one successful client into referrals, bigger opportunities and long-term retainers
- How he got his own podcast guests to become paying clients
- The PAINFUL lesson a huge business name taught him about hiring
- The formula he uses to go viral with brand content every single time 🔥
- Why you need to say NO more than you say YES - and how that’s been the biggest unlock for him to get to 7 figures
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Sign up here: https://atomic.site/mavericks
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Gavin's Website: https://mrgavinbell.com/
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0:00 How a freelancer achieved a seven-figure exit
3:40 What makes a business worth buying?
6:29 How to make cold leads buy
10:13 How to spot a winning ad in 2 weeks
12:13 The secret to winning ad hooks
17:24 The maths behind profitable ads
20:09 How to start on a low budget
21:29 How to turn bad leads into paying clients
24:12 How to sell without ever pitching
26:14 Why most people give up on ads too soon
27:53 The new rules of Meta ads
30:31 The hundred-million-pound idea
32:41 Why your best ad could be shot on your phone
Nadia knows exactly how to build a personal brand so that the right people know who you are, trust what you have to say, and think of you when they need help.
If you want to build a personal brand that gets you big name clients - this episode is FULL of secrets you can implement to make that happen 🚀
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This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership!
- How she used other people's expertise to position HERSELF as the go-to name in her space 🤯
We knew that Justice’s track record was astonishing.
But even we didn’t expect how she would be able to break down her methods into such practical, actionable steps.
For anyone looking to use their personal brand to grow their business (and that really should be all of us!) this episode gives you the full playbook.
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This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership!
Alison doesn’t believe great salespeople are born.
Sales is a skill. And like any skill, it can be learned.
Because once you understand the process, understand the person in front of you, and have the confidence to actually ask for the sale - selling starts to feel VERY different.
------
This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership!
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership!
Lindsay came into the studio and taught us that sometimes the bravest business move is letting go - when you know you need to.
She proved that trusting yourself to build something better - even when the current model is paying you well - is often where real growth happens.
------
This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership!
This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
The power of getting one client to open the door to many more
Andrew came into the studio and taught us to become the person other people want to speak with, recommend, and do business with.
He proved networking can be an incredibly fast way to grow - and taught us how to make that happen 🚀
------
This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Sign up here: https://atomic.site/mavericks
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Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy
Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.
If you’re trying to win clients but feel held back because you don’t have a portfolio, testimonials or a big personal brand yet, this episode is your playbook.
Callum shares exactly how he built credibility before he had any, and some client acquisition strategies you can use in the early days to completely change the trajectory of your business 👀
------
This episode is brought to you by our sponsors: Mavericks Founders Network.
If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.
Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
Sign up here: https://atomic.site/mavericks
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00:00 From Startup to Seven Figures
05:16 Meet Callum, Founder of 7x
06:44 Building an Agency That Scales
09:55 The Skills Every Founder Needs
13:48 Landing Your First Big Clients
17:04 The Mindset That Changed Everything
20:11 Why Most Agencies Stay Small
24:22 Learning From the Best in the World
27:22 How to Measure Real Client Success
29:29 Choosing the Right Clients
33:15 The Power of Saying No
34:17 Building a Brand That Attracts Opportunities
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