There's a tick box on your checkout page that could be worth more than your next launch.
Most people either don't have one, have one that's quietly underperforming, or have one and are too nervous to add a second. I was in that third group for way too long.
So this is a mini masterclass on the mighty order bump. It's the exact Mini Money Move I gave the first SCALE cohort, and it takes about ten minutes to implement.
If you're making sales but every sale is worth less than it should be... this episode is for you.
Inside: the conversion rate that means your order bump is broken (it's higher than you think), and the two things to change when it is.
What actually happened to our numbers when I finally added a second order bump, including the fear I had about it that turned out to be completely wrong, and how many buyers now take both.
Then the practical half. How to price an order bump on a $27 offer versus a $2,000 program, the formats that convert every time, the one thing you should never use as a bump, and the exact feeling your bump has to create in about two seconds flat.
Plus how to test your way to the most profitable price, and the three checkout tools worth using.
π Want the part I couldn't teach on audio (the design side, the templates and the AI tools)? Click here to check out Funnel Club if you want to get in and get your first funnel built.
π Or if you want twelve months with us building a wildly profitable, mostly automated, genuinely enjoyable six figure a month business, click here to join the SCALE waitlist for the next round.